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IBM Cognos 10: Under the Hood
                Webinar Series
              IBM Cognos 10 Framework Manager

                      www.Senturus.com




     Helping Companies Learn From the Past, Manage the
1                         Present and Shape the Future
This slide deck is part of a recorded webinar.
     To view the FREE recording of this entire presentation and
                    download the slide deck, go to
                       www.senturus.com/recorded-webinars.php

     You will find this—and many other recorded webinars-- under the “IBM Cognos 10
                              Framework Manager in Action”




20
Today’s Agenda
    • Welcome and introduction
    • IBM Cognos 10 New Features Overview
        • Features included at no charge
       • Features requiring trade-up fees
    • Metadata Modeling Demonstration
        • Use the Model Design Accelerator
        • Using Session Parameters, Parameter Maps, and Query Macros to
          implement row-level security
        • Dimensionally model relational data
    • Removing the risk of the Cognos 10 upgrade
        • Senturus Services Offerings
    • Cognos 10 Proof of Concept
    • Upcoming Hands-on Training Options
    • Q&A



2
Today’s Format
    •   This is a continuation of our IBM Cognos 10: Under the Hood
         Webinar Series
    •   Demonstration will begin shortly
    •   Please submit questions via the GoToWebinar Question pane
         in the GoToWebinar control panel
    •   We will address questions LIVE at the conclusion of the
         presentation, so if you do not get an immediate response,
         please HOLD ON!
    •   Today’s Slide Deck is already available on the Senturus Site
         and the Recorded webinar will be made available shortly




3
Welcome and Introduction
    •   Who we are:
         - Jim Frazier, Vice President, Sales
         - Albert Valdez, Director of Education Services
            • 12 years as a technical trainer, focused on business intelligence and
              performance management
            • 5 years as a Senior Education Specialist at Cognos, Inc.
            • Lifetime CTT+ certification from CompTIA
            • IBM Cognos Certified
            • Last 6+ Years as a Senior Consultant, Solutions Architect, Education
               Director




5
Who is Senturus ?
    • Consulting firm specializing in Corporate Performance Management
        - Business Intelligence and Enterprise Planning
        - Platform-independent
        - IBM Premier Solutions Partner 2009-2012
        - Cognos Platinum Partner 2001-2008
    • Solution & Service Offerings
        - Pre-built Solutions
        - Complete project implementations
        - Assessment and Roadmap consultations
        - Training:
            • Classroom, Onsite, Remote, Mentoring, Workshops & Webinars
            • Led by professional trainers and seasoned consultants



6
A few of our 400+ Clients




7
Overview

    IBM Cognos 10 New Features


8
Highlights for IBM Cognos 10 -
    IBM Launch, October, 2010
1. Unified workspace with greater power, intuitive
     navigation and cleaner look
2. Breadth of analytics across historical, real-time and
     predictive information
3. Collaborative BI through built-in collaboration and social
     networking
4. Easy data inclusion by the business from one value, to
     entire data sets and external files
5. Analytics on the go for more devices and disconnected
     interaction
6. Faster performance with in-memory processing
7. Seamless upgrade and ease of ongoing management
8. Trusted expertise with built-in training videos, ‘how-to’
     books and user communities
9. Expanded deployment options include Cloud, System z,
     and Power
10.Cognos 10 Ready added value of TM1, Planning,
     Analytic Applications and SPSS Modeler
9
IBM Cognos 10: Under the Hood
     1. User Interface Improvements: Collaboration, Analysis       Fee
         •  Business Insight
         •  Active Reports
         •  Cognos Collaboration
     2. Predictive analytics and advanced statistics
     3. Real Time Monitoring
     4. New Mobile Capabilities (*Free for Enhanced Consumers as of 10.1.1*)
     5. Enhanced access to External Data                       Free
     6. Easier upgrades with Lifecycle Manager
     7. Improved performance and scalability (Dynamic Query Mode)
     8. Quicker Framework Manager development (Model Design Accelerator)
     9. Major improvements in graphics and visual appeal
     10. More flexible and robust server administration


10
IBM Cognos 10 Licensing Matrix
                                     BI Enhanced                                    BI Advanced     BI
                                BI               BI Business BI Business BI Business Business Professional      BI
                                      Consumer
                            Consumer    ($1,110)    Author     Analyst    Manager                          Professional
                                                   ($1,450)                             Author   Author
                              ($891)  ($400 add)               ($1,450)    ($1,450)                          ($3,340)
                                                                                       ($1,680)  ($2,790)

     Cognos BI Capability
     Cognos Connection,
       Cognos Viewer,                                                                                    
      Prompting, Drill-
     up/Down/Through
       Business Insight                                                                                   
     Biz Insight Advanced                                                                                     
        Active Reports                                                                                    
       Cognos Search                                                                                      
     Cognos Collaboration                                                                                 
        Query Studio                                                                                         
       Analysis Studio                                                                                        
        Report Studio                                                                                          
        Metric Studio                                                                                          
         Event Studio                                                                                           
         Transformer                                                                                            
     IBM Cognos Mobile                                                                                    
       *as of 10.1.1*

     *10.1.1: No additional server charge for Mobile

11
This slide deck is part of a recorded webinar.
     To view the FREE recording of this entire presentation and
                    download the slide deck, go to
                       www.senturus.com/recorded-webinars.php

     You will find this—and many other recorded webinars-- under the “IBM Cognos 10
                              Framework Manager in Action”




20
New User Types with Cognos 10.1.1
•    IBM Cognos Mobile Consumer ($550 per auth user)
       • For Users Who require access to Cognos Business Intelligence Only Via
          Applications Developed for Mobile Devices
       • Includes all the rights of Cognos BI Consumer
       • Access Cognos BI via Applications developed for the mobile server
       • Consume Cognos Active Report Outputs

•    IBM Cognos Active Report Recipient ($400 per auth user)
       • For Customers Who want to Distribute Active Report Outputs to users that
          will not log onto Cognos BI Directly
       • These users may receive personalized report outputs other than active
          reports
       • Receive and consume reports that have been customized or otherwise
          personalized for an Individual and distributed directly to them via a method
          outside the Cognos Connection Portal
       • Receive Active reports distributed to an individual by a method outside the
          Cognos Connection Portal


12
Senturus Can Help You Understand IBM
      Cognos Licensing!
 •   Free Cognos License and Support Review:
      - 1 Hour Call with a Licensing Expert to Discuss:
      - Upcoming Cognos Support Renewal
          • Review to make sure all licenses are needed and potential Upgrade Opportunities
          • Help Negotiating Year over Year Support Increases
          • Effects of New IBM Licensing Policies
          • Discounts over and above IBM Pricing
      - Cognos 10 Upgrades and License Migrations
          • Options for Migrating from C8 and previous to new C10 roles
          • Discussion of what each role includes and value of migrating
          • Options for starting a POC with existing license roles
          • Effects of New IBM Licensing Policies
          • PVU vs Authorized User License Model Options
          • Opportunities for Ongoing Support & Maintenance Holds
          • Other because it changes constantly


13
Sample Senturus Course Materials
 • The next few slides are from our 2-day
 Metadata Modeling Course
 • The demonstrations will cover the following

 techniques:
     - Use the Model Design Accelerator to start a new Star
        Schema
     - Implement a common row-level security requirement
     - Leverage Session Parameters, Parameter Maps, and Query
        Macros to make the solution dynamic
     - Implement Dimensionally Modeled Relational models
     - Create Regular Dimensions and Measure Dimensions
     - Understand how to use level attributes
14
Metadata Modeling Best Practices
 1. Use a multi-tiered design
 2. Establish query item properties and relationships early on
    (in the first tier)
 3. Plan your design with consideration to how the IBM Cognos
    query engine generates SQL
 4. Model Query Subjects as either a Dimension or a Fact
 5. Relate Facts to one another through one or more
    Conformed Dimensions
 6. Review and carefully define Determinants
 7. Define Package and Object-level Security
 8. Create a user-friendly Presentation
 9. Use Dimensional Modeling techniques where appropriate

15
Demonstrations

     IBM Cognos 10 Framework
     Manager in Action

16
IBM Cognos 10 Framework Manager
 •   Demonstrations
      - Use the Model Design Accelerator
      - Implement dynamic row-level security based on user
         attributes
      - Dimensionally Model Relational Data




17
IBM Cognos 10 Framework Manager
 •   Demonstrations
      - Use the Model Design Accelerator
      - Implement dynamic row-level security based on user
         attributes
      - Dimensionally Model Relational Data




18
IBM Cognos 10 Framework Manager
 •   Demonstrations
      - Use the Model Design Accelerator
      - Implement dynamic row-level security based on user
         attributes
      - Dimensionally Model Relational Data




19
This webinar includes a demonstration of Cognos Framework Manager.
          See the recorded webinar to see and hear the complete
                             demonstration.
                     Go to the Senturus website:
               www.senturus.com/recorded-webinars.php

 You will find this free recording under the IBM Cognos Business Intelligence: IBM Cognos 10
                                    Framework Manager in Action.




20
Senturus Upgrade and Training Services

     REMOVING THE RISK OF THE
     COGNOS 10 UPGRADE

20
Senturus Cognos 10 Upgrade Package

              Senturus
             Upgrades       In your
                                          $3,495
            Cognos 8 to   Development                    COGNOS
                                        Fixed Price
             Cognos 10    environment




     Development Only Remote Mentoring to Remove Risk, to
     Senturus offers a full range of Upgrade Packages from
     Full Install, Migration and End to End Testing in Larger
     Environments where we do it all.
     For More Information please contact Sales@Senturus.com
                                    or
                    Call Jim Frazier @ 650-949-2921



23
Other Senturus Solution Offerings

 •   Cognos 10 Proof of Concept Engagements
      - Active Reports
      - Business Insight
      - Cognos Mobile
        • Identify Users and Reports/Dashboards that would benefit from a
          move to Active Reports
        • Convert up to 5 Report Studio Reports to Active Reports
        • Provide a Demonstration of the reports and their benefits to a
        larger audience
        • $4,995
        • For More Information please click on the links above, and
        contact Sales@Senturus.com

22
Cognos Training Options
     •   Wednesday-Thursday, April 18-19, 2012 (9am-5pm
          Pacific Time):
          - OLAP Modeling with IBM Cognos 10 Transformer
     •   Tuesday-Wednesday, June 19-20, 2012 (9am-5pm
          Pacific Time):
          - IBM Cognos Planning: Analyst Model Building
     •   Looking for training?   - Let Us Know!!




23
This slide deck is part of a recorded webinar.
     To view the FREE recording of this entire presentation and
                    download the slide deck, go to
                       www.senturus.com/recorded-webinars.php

     You will find this—and many other recorded webinars-- under the “IBM Cognos 10
                              Framework Manager in Action”




20
Contact Senturus


                Senturus, Inc
             www.senturus.com
            sales@senturus.com
                888-601-6010




20
20

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IBM Cognos 10 Framework Manager in Action

  • 1. IBM Cognos 10: Under the Hood Webinar Series IBM Cognos 10 Framework Manager www.Senturus.com Helping Companies Learn From the Past, Manage the 1 Present and Shape the Future
  • 2. This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to www.senturus.com/recorded-webinars.php You will find this—and many other recorded webinars-- under the “IBM Cognos 10 Framework Manager in Action” 20
  • 3. Today’s Agenda • Welcome and introduction • IBM Cognos 10 New Features Overview • Features included at no charge • Features requiring trade-up fees • Metadata Modeling Demonstration • Use the Model Design Accelerator • Using Session Parameters, Parameter Maps, and Query Macros to implement row-level security • Dimensionally model relational data • Removing the risk of the Cognos 10 upgrade • Senturus Services Offerings • Cognos 10 Proof of Concept • Upcoming Hands-on Training Options • Q&A 2
  • 4. Today’s Format • This is a continuation of our IBM Cognos 10: Under the Hood Webinar Series • Demonstration will begin shortly • Please submit questions via the GoToWebinar Question pane in the GoToWebinar control panel • We will address questions LIVE at the conclusion of the presentation, so if you do not get an immediate response, please HOLD ON! • Today’s Slide Deck is already available on the Senturus Site and the Recorded webinar will be made available shortly 3
  • 5. Welcome and Introduction • Who we are: - Jim Frazier, Vice President, Sales - Albert Valdez, Director of Education Services • 12 years as a technical trainer, focused on business intelligence and performance management • 5 years as a Senior Education Specialist at Cognos, Inc. • Lifetime CTT+ certification from CompTIA • IBM Cognos Certified • Last 6+ Years as a Senior Consultant, Solutions Architect, Education Director 5
  • 6. Who is Senturus ? • Consulting firm specializing in Corporate Performance Management - Business Intelligence and Enterprise Planning - Platform-independent - IBM Premier Solutions Partner 2009-2012 - Cognos Platinum Partner 2001-2008 • Solution & Service Offerings - Pre-built Solutions - Complete project implementations - Assessment and Roadmap consultations - Training: • Classroom, Onsite, Remote, Mentoring, Workshops & Webinars • Led by professional trainers and seasoned consultants 6
  • 7. A few of our 400+ Clients 7
  • 8. Overview IBM Cognos 10 New Features 8
  • 9. Highlights for IBM Cognos 10 - IBM Launch, October, 2010 1. Unified workspace with greater power, intuitive navigation and cleaner look 2. Breadth of analytics across historical, real-time and predictive information 3. Collaborative BI through built-in collaboration and social networking 4. Easy data inclusion by the business from one value, to entire data sets and external files 5. Analytics on the go for more devices and disconnected interaction 6. Faster performance with in-memory processing 7. Seamless upgrade and ease of ongoing management 8. Trusted expertise with built-in training videos, ‘how-to’ books and user communities 9. Expanded deployment options include Cloud, System z, and Power 10.Cognos 10 Ready added value of TM1, Planning, Analytic Applications and SPSS Modeler 9
  • 10. IBM Cognos 10: Under the Hood 1. User Interface Improvements: Collaboration, Analysis Fee • Business Insight • Active Reports • Cognos Collaboration 2. Predictive analytics and advanced statistics 3. Real Time Monitoring 4. New Mobile Capabilities (*Free for Enhanced Consumers as of 10.1.1*) 5. Enhanced access to External Data Free 6. Easier upgrades with Lifecycle Manager 7. Improved performance and scalability (Dynamic Query Mode) 8. Quicker Framework Manager development (Model Design Accelerator) 9. Major improvements in graphics and visual appeal 10. More flexible and robust server administration 10
  • 11. IBM Cognos 10 Licensing Matrix BI Enhanced BI Advanced BI BI BI Business BI Business BI Business Business Professional BI Consumer Consumer ($1,110) Author Analyst Manager Professional ($1,450) Author Author ($891) ($400 add) ($1,450) ($1,450) ($3,340) ($1,680) ($2,790) Cognos BI Capability Cognos Connection, Cognos Viewer,         Prompting, Drill- up/Down/Through Business Insight        Biz Insight Advanced    Active Reports        Cognos Search        Cognos Collaboration        Query Studio     Analysis Studio    Report Studio   Metric Studio   Event Studio  Transformer  IBM Cognos Mobile        *as of 10.1.1* *10.1.1: No additional server charge for Mobile 11
  • 12. This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to www.senturus.com/recorded-webinars.php You will find this—and many other recorded webinars-- under the “IBM Cognos 10 Framework Manager in Action” 20
  • 13. New User Types with Cognos 10.1.1 • IBM Cognos Mobile Consumer ($550 per auth user) • For Users Who require access to Cognos Business Intelligence Only Via Applications Developed for Mobile Devices • Includes all the rights of Cognos BI Consumer • Access Cognos BI via Applications developed for the mobile server • Consume Cognos Active Report Outputs • IBM Cognos Active Report Recipient ($400 per auth user) • For Customers Who want to Distribute Active Report Outputs to users that will not log onto Cognos BI Directly • These users may receive personalized report outputs other than active reports • Receive and consume reports that have been customized or otherwise personalized for an Individual and distributed directly to them via a method outside the Cognos Connection Portal • Receive Active reports distributed to an individual by a method outside the Cognos Connection Portal 12
  • 14. Senturus Can Help You Understand IBM Cognos Licensing! • Free Cognos License and Support Review: - 1 Hour Call with a Licensing Expert to Discuss: - Upcoming Cognos Support Renewal • Review to make sure all licenses are needed and potential Upgrade Opportunities • Help Negotiating Year over Year Support Increases • Effects of New IBM Licensing Policies • Discounts over and above IBM Pricing - Cognos 10 Upgrades and License Migrations • Options for Migrating from C8 and previous to new C10 roles • Discussion of what each role includes and value of migrating • Options for starting a POC with existing license roles • Effects of New IBM Licensing Policies • PVU vs Authorized User License Model Options • Opportunities for Ongoing Support & Maintenance Holds • Other because it changes constantly 13
  • 15. Sample Senturus Course Materials • The next few slides are from our 2-day Metadata Modeling Course • The demonstrations will cover the following techniques: - Use the Model Design Accelerator to start a new Star Schema - Implement a common row-level security requirement - Leverage Session Parameters, Parameter Maps, and Query Macros to make the solution dynamic - Implement Dimensionally Modeled Relational models - Create Regular Dimensions and Measure Dimensions - Understand how to use level attributes 14
  • 16. Metadata Modeling Best Practices 1. Use a multi-tiered design 2. Establish query item properties and relationships early on (in the first tier) 3. Plan your design with consideration to how the IBM Cognos query engine generates SQL 4. Model Query Subjects as either a Dimension or a Fact 5. Relate Facts to one another through one or more Conformed Dimensions 6. Review and carefully define Determinants 7. Define Package and Object-level Security 8. Create a user-friendly Presentation 9. Use Dimensional Modeling techniques where appropriate 15
  • 17. Demonstrations IBM Cognos 10 Framework Manager in Action 16
  • 18. IBM Cognos 10 Framework Manager • Demonstrations - Use the Model Design Accelerator - Implement dynamic row-level security based on user attributes - Dimensionally Model Relational Data 17
  • 19. IBM Cognos 10 Framework Manager • Demonstrations - Use the Model Design Accelerator - Implement dynamic row-level security based on user attributes - Dimensionally Model Relational Data 18
  • 20. IBM Cognos 10 Framework Manager • Demonstrations - Use the Model Design Accelerator - Implement dynamic row-level security based on user attributes - Dimensionally Model Relational Data 19
  • 21. This webinar includes a demonstration of Cognos Framework Manager. See the recorded webinar to see and hear the complete demonstration. Go to the Senturus website: www.senturus.com/recorded-webinars.php You will find this free recording under the IBM Cognos Business Intelligence: IBM Cognos 10 Framework Manager in Action. 20
  • 22. Senturus Upgrade and Training Services REMOVING THE RISK OF THE COGNOS 10 UPGRADE 20
  • 23. Senturus Cognos 10 Upgrade Package Senturus Upgrades In your $3,495 Cognos 8 to Development COGNOS Fixed Price Cognos 10 environment Development Only Remote Mentoring to Remove Risk, to Senturus offers a full range of Upgrade Packages from Full Install, Migration and End to End Testing in Larger Environments where we do it all. For More Information please contact Sales@Senturus.com or Call Jim Frazier @ 650-949-2921 23
  • 24. Other Senturus Solution Offerings • Cognos 10 Proof of Concept Engagements - Active Reports - Business Insight - Cognos Mobile • Identify Users and Reports/Dashboards that would benefit from a move to Active Reports • Convert up to 5 Report Studio Reports to Active Reports • Provide a Demonstration of the reports and their benefits to a larger audience • $4,995 • For More Information please click on the links above, and contact Sales@Senturus.com 22
  • 25. Cognos Training Options • Wednesday-Thursday, April 18-19, 2012 (9am-5pm Pacific Time): - OLAP Modeling with IBM Cognos 10 Transformer • Tuesday-Wednesday, June 19-20, 2012 (9am-5pm Pacific Time): - IBM Cognos Planning: Analyst Model Building • Looking for training? - Let Us Know!! 23
  • 26. This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to www.senturus.com/recorded-webinars.php You will find this—and many other recorded webinars-- under the “IBM Cognos 10 Framework Manager in Action” 20
  • 27. Contact Senturus Senturus, Inc www.senturus.com sales@senturus.com 888-601-6010 20
  • 28. 20