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Cognos 10 Business Insight Advanced
           Self- Service
      Authoring and Analysis

                     www.Senturus.com



    Helping Companies Learn From the Past, Manage the
1                        Present and Shape the Future
This slide deck is part of a recorded webinar.
    To view the FREE recording of this entire presentation and
                   download the SLIDE DECK, go to
                     www.senturus.com/recorded-webinars.php

     You will find this—and many other recorded webinars-- under the “IBM Cognos
                                 Business Intelligence”




2
Today’s Agenda
    •        Welcome and Introduction
    •        IBM Cognos 10 New Features Overview
         •       Features included at no charge
         •       Features requiring trade-up fees
    •        Business Insight Demonstration
         •       Business Insight Basics
         •       Business Insight Advanced “Edit” Mode
         •       Business Insight Advanced “Authoring” Mode
    •        Removing the risk of the Cognos 10 upgrade
         •       Senturus Fixed-price Cognos 10 Upgrade Offer
         •       Senturus training for Cognos 10
    •        Upcoming Hands-on Training Options
    •        Q&A

3
Welcome and Introduction
    •   Who we are:
         - Greg Herrera, Co-Founder, CEO
         - Jim Frazier, Vice President, Sales
         - Albert Valdez, Director of Education Services
            • 11 years as a technical trainer, focused on business intelligence and
               performance management
            • 5 years as a Senior Education Specialist at Cognos, Inc.
            • Lifetime CTT+ certification from CompTIA
            • IBM Cognos Certified
            • Last 6+ Years as a Senior Consultant, Solutions Architect, Education
               Director




4
Who is Senturus ?
    • Consulting firm specializing in Corporate Performance Management
        - Business Intelligence and Enterprise Planning
        - Platform-independent
        - IBM Premier Solutions Partner 2009-2011
        - Cognos Platinum Partner 2001-2008
    • Solution & Service Offerings
        - Pre-built Solutions
        - Complete project implementations
        - Assessment and Roadmap consultations
        - Training:
            • Classroom, Onsite, Remote, Mentoring, Workshops & Webinars
            • Led by professional trainers and seasoned consultants



5
A few of our 400+ Clients




6
Overview

    IBM COGNOS 10 NEW FEATURES


7
Highlights for IBM Cognos 10 - IBM Launch
1. Unified workspace with greater power, intuitive
    navigation and cleaner look
2. Breadth of analytics across historical, real-time and
    predictive information
3. Collaborative BI through built-in collaboration and
    social networking
4. Easy data inclusion by the business from one value,
    to entire data sets and external files
5. Analytics on the go for more devices and
    disconnected interaction
6. Faster performance with in-memory processing
7. Seamless upgrade and ease of ongoing management
8. Trusted expertise with built-in training videos, „how-
    to‟ books and user communities
9. Expanded deployment options include Cloud,
    System z, and Power
10.Cognos 10 Ready added value of TM1, Planning,
    Analytic Applications and SPSS Modeler


8
IBM Cognos 10: Under the Hood
    1. User Interface Improvements: Collaboration, Analysis   Fee
        •  Business Insight
        •  Active Reports
        •  Cognos Collaboration
    2. Predictive analytics and advanced statistics
    3. Real Time Monitoring
    4. New Mobile Capabilities
    5. Enhanced access to External Data                       Free
    6. Easier upgrades with Lifecycle Manager
    7. Improved performance and scalability
    8. Quicker Framework Manager development
    9. Major improvements in graphics and visual appeal
    10. More flexible and robust server administration


9
IBM Cognos 10 Licensing Matrix
                               BI   BI Enhanced BI Business BI Business BI Business BI Advanced    BI          BI
                            Consumer Consumer      Author     Analyst    Manager     Business ProfessionalProfessional
                             ($891)    ($1,110)   ($1,450)    ($1,450)    ($1,450)     Author    Author     ($3,340)
                                     ($400 add)                                       ($1,680)  ($2,790)

     Cognos BI Capability
     Business Insight                                                                                    
     Biz Insight Advanced
                                                                                                             
     Active Reports                                                                                      
     Cognos Search                                                                                       
     Cognos Collaboration
                                                                                                         
     Query Studio
                                                                                                            
     Analysis Studio                                                                                         
     Report Studio
                                                                                                              
     Metric Studio
                                                                                                              
     Event Studio                                                                                              
     Transformer
                                                                                                               
     IBM Cognos Mobile
     *as of 10.1.1*
                                                                                                         

      C10 Real-time Monitoring: $650/PVU (Needs BI Enhanced Consumer)
      C10 Statistics: $250/PVU (BI Consumer has access)
      **10.1.1: No additional server charge for Mobile
10
IBM Cognos Business Insight
What is Business Insight?
 New WYSIWYG canvas for business managers to easily
assemble dashboards, view/interact/analyze the result
  set, and share the results to follow a train of thought and
  generate a unique perspective around information

 Key Capabilities
 • Assemble and Format - Drag-and-drop trusted content, filters, and other content
    (RSS, HTML, text, and images). Modify and arrange layout, add colors and text, add
    comments, and personalize widgets
 • Interact and Analyze - User can change display, add calculations, filter/prompt, drill
    up/down, and sort data and seamlessly move to Business Insight Advanced for
    additional analysis
 • Share and Collaborate - Dashboards are consumable by others, dashboard objects
    can be shared and distributed, and integrated with Lotus Connections
 Benefits
 • Enhances self-service - Easy dashboard creation and assembly empower business
    users
 • Deeper insight into Performance - Powerful analysis capabilities for continual and
    in-place data exploration
 • Reduces IT bottlenecks - Facilitate self-service while leverage information from
    trusted and properly IT governed content
1
11
Business Insight Addresses Key Challenges
     What Cognos heard from customers


 Existing Customers
 • Limited interactivity within the Report Viewer (e.g. no sorting, filtering, display
    changes, annotation, etc.)
 • Disconnected “Studio hopping” required for true interactivity (e.g. Report
    Viewer to Query Studio / Analysis Studio to Report Studio)
 • Large amount of time, effort, and unsupported techniques to hard-code in
    simple interactions (e.g. change display type, sorting, etc.)

 New Customers
 • Limited ability to interact and manipulate the data and view and desire a more
    “google” like experience
 • Reliance on Excel or other tools to combine information together as existing
    tools are too difficult to use
 • Reliance on IT to create many one-off reports




12
Demonstrations

     IBM COGNOS 10 IN ACTION


13
IBM Cognos 10 Business Insight
 • Demonstrations
     - Create and customize a dashboard from existing report
       content

                To view a free recoding of this demo, go to
                        www.senturus.com/recorded-webinars.php
         You will find this recording under the IBM Cognos Business Intelligence section.
                               It is entitled Cognos 10 Business Insight.




14
IBM Cognos 10 Business Insight
 •   Demonstrations
      - Perform ad-hoc analysis using Business Insight Advanced
      capabilities

                 To view a free recoding of this demo, go to
                         www.senturus.com/recorded-webinars.php
          You will find this recording under the IBM Cognos Business Intelligence section.
                                It is entitled Cognos 10 Business Insight.




15
IBM Cognos 10 Business Insight
 •   Demonstrations
      - Understand the difference between B.I. Advanced “edit”
      mode vs. “author” mode


                 To view a free recoding of this demo, go to
                         www.senturus.com/recorded-webinars.php
          You will find this recording under the IBM Cognos Business Intelligence section.
                                It is entitled Cognos 10 Business Insight.




16
IBM Cognos 10 Business Insight
 •   Demonstrations
      - Author advanced reports using Business Insight
        Advanced

                 To view a free recoding of this demo, go to
                         www.senturus.com/recorded-webinars.php
          You will find this recording under the IBM Cognos Business Intelligence section.
                                It is entitled Cognos 10 Business Insight.




17
Business Insight - Assembly of content

 Content that can be used in Business Insight include:

     •    BI Content                     TM1 Content
            Reports                        TM1 Websheet
                                            TM1 Cube view
            Report parts
            PowerPlay reports           RTM Content
            URL’S
            Folders (will display as    Tools
              navigation)                   Value Filter
            Prompts                        Slider Filter
                                            Web Page
         Metric Studio Content
                                            Image
            Watch Lists
                                            Text
            Scorecards                     RSS
            Strategies                     My Inbox
            Metric Types
            Individual Metrics
18
Senturus Upgrade and Training Services

     REMOVING THE RISK OF THE
     COGNOS 10 UPGRADE

19
Senturus Cognos 10 Upgrade Package

             Senturus      In your
            Upgrades     Development     $3,495
           Cognos 8 to   environment   Fixed Price
            Cognos 10


                                                           COGNOS



     Senturus offers a full range of Upgrade Packages from
     Development Only Remote Mentoring to Remove Risk to
     Full Install, Migration and End to End Testing in Larger
     Environments where we do it all

     For More Information please contact Sales@Senturus.com
     or
     Call Jim Frazier @ 650-949-2921
20
Other Senturus Solution Offerings
 •   Senturus BI Environment Optimization:
      - Review of Source Systems, ETL Layer, Data Layer(Star-Schema),
         Cubes, Meta Data Layer and Presentation Layer
      - Can help identify and solve problems with performance or stability of
         the BI environment
      - Best Practices Recommendations for Architecture and Configuration
         at the different BI stack layers
      - Helps Organizations increase the ROI from their BI Investment
          • Increase End User Adoption by Picking the Right Cognos Presentation Layer Tools
          • Increase End User Adoption by leveraging Cubes/Metadata to move from Fixed
            Reports to Analytics or to move from IT led reporting to End User Self Service
      - Typically 3-5 Days at a cost of $4,500 - $9,000
      - For More Information please contact Sales@Senturus.com



21
Cognos Training Options
     •   Upcoming Senturus Public Training Events:
          - Wednesday-Thursday, December 7-8, 2011, on-line:
              • OLAP Modeling with IBM Cognos Transformer
          - Tuesday-Wednesday, December 13-14, 2011, on-line:
              • Beginning and Intermediate Professional Report Authoring with IBM
                Cognos Report Studio
          - Thursday, December 15, 2011, on-line:
              • Advanced Report Authoring with IBM Cognos Report Studio
          - Friday, December 16, 2011, on-line:
              • Authoring Active Reports with IBM Cognos 10 Report Studio
          - Wednesday-Thursday, January 25-26, 2012, on-line:
              • Metadata Modeling with IBM Cognos Framework Manager
     •   Registration information will be sent along with the
          webinar follow-up, or visit:
          http://www.senturus.com/training_course_schedule.php

22
This slide deck is part of a recorded webinar.
     To view the FREE recording of this entire presentation and
                    download the slide deck, go to
                      www.senturus.com/recorded-webinars.php

      You will find this—and many other recorded webinars-- under the “IBM Cognos
                                  Business Intelligence”




23
Contact Senturus


                Senturus, Inc
             www.senturus.com
            sales@senturus.com
                888-601-6010




24
25

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IBM Cognos 10 Business Insight: Advanced Self-Service Authoring and Analysis

  • 1. Cognos 10 Business Insight Advanced Self- Service Authoring and Analysis www.Senturus.com Helping Companies Learn From the Past, Manage the 1 Present and Shape the Future
  • 2. This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the SLIDE DECK, go to www.senturus.com/recorded-webinars.php You will find this—and many other recorded webinars-- under the “IBM Cognos Business Intelligence” 2
  • 3. Today’s Agenda • Welcome and Introduction • IBM Cognos 10 New Features Overview • Features included at no charge • Features requiring trade-up fees • Business Insight Demonstration • Business Insight Basics • Business Insight Advanced “Edit” Mode • Business Insight Advanced “Authoring” Mode • Removing the risk of the Cognos 10 upgrade • Senturus Fixed-price Cognos 10 Upgrade Offer • Senturus training for Cognos 10 • Upcoming Hands-on Training Options • Q&A 3
  • 4. Welcome and Introduction • Who we are: - Greg Herrera, Co-Founder, CEO - Jim Frazier, Vice President, Sales - Albert Valdez, Director of Education Services • 11 years as a technical trainer, focused on business intelligence and performance management • 5 years as a Senior Education Specialist at Cognos, Inc. • Lifetime CTT+ certification from CompTIA • IBM Cognos Certified • Last 6+ Years as a Senior Consultant, Solutions Architect, Education Director 4
  • 5. Who is Senturus ? • Consulting firm specializing in Corporate Performance Management - Business Intelligence and Enterprise Planning - Platform-independent - IBM Premier Solutions Partner 2009-2011 - Cognos Platinum Partner 2001-2008 • Solution & Service Offerings - Pre-built Solutions - Complete project implementations - Assessment and Roadmap consultations - Training: • Classroom, Onsite, Remote, Mentoring, Workshops & Webinars • Led by professional trainers and seasoned consultants 5
  • 6. A few of our 400+ Clients 6
  • 7. Overview IBM COGNOS 10 NEW FEATURES 7
  • 8. Highlights for IBM Cognos 10 - IBM Launch 1. Unified workspace with greater power, intuitive navigation and cleaner look 2. Breadth of analytics across historical, real-time and predictive information 3. Collaborative BI through built-in collaboration and social networking 4. Easy data inclusion by the business from one value, to entire data sets and external files 5. Analytics on the go for more devices and disconnected interaction 6. Faster performance with in-memory processing 7. Seamless upgrade and ease of ongoing management 8. Trusted expertise with built-in training videos, „how- to‟ books and user communities 9. Expanded deployment options include Cloud, System z, and Power 10.Cognos 10 Ready added value of TM1, Planning, Analytic Applications and SPSS Modeler 8
  • 9. IBM Cognos 10: Under the Hood 1. User Interface Improvements: Collaboration, Analysis Fee • Business Insight • Active Reports • Cognos Collaboration 2. Predictive analytics and advanced statistics 3. Real Time Monitoring 4. New Mobile Capabilities 5. Enhanced access to External Data Free 6. Easier upgrades with Lifecycle Manager 7. Improved performance and scalability 8. Quicker Framework Manager development 9. Major improvements in graphics and visual appeal 10. More flexible and robust server administration 9
  • 10. IBM Cognos 10 Licensing Matrix BI BI Enhanced BI Business BI Business BI Business BI Advanced BI BI Consumer Consumer Author Analyst Manager Business ProfessionalProfessional ($891) ($1,110) ($1,450) ($1,450) ($1,450) Author Author ($3,340) ($400 add) ($1,680) ($2,790) Cognos BI Capability Business Insight        Biz Insight Advanced    Active Reports        Cognos Search        Cognos Collaboration        Query Studio     Analysis Studio    Report Studio   Metric Studio   Event Studio  Transformer  IBM Cognos Mobile *as of 10.1.1*        C10 Real-time Monitoring: $650/PVU (Needs BI Enhanced Consumer) C10 Statistics: $250/PVU (BI Consumer has access) **10.1.1: No additional server charge for Mobile 10
  • 11. IBM Cognos Business Insight What is Business Insight?  New WYSIWYG canvas for business managers to easily assemble dashboards, view/interact/analyze the result set, and share the results to follow a train of thought and generate a unique perspective around information Key Capabilities • Assemble and Format - Drag-and-drop trusted content, filters, and other content (RSS, HTML, text, and images). Modify and arrange layout, add colors and text, add comments, and personalize widgets • Interact and Analyze - User can change display, add calculations, filter/prompt, drill up/down, and sort data and seamlessly move to Business Insight Advanced for additional analysis • Share and Collaborate - Dashboards are consumable by others, dashboard objects can be shared and distributed, and integrated with Lotus Connections Benefits • Enhances self-service - Easy dashboard creation and assembly empower business users • Deeper insight into Performance - Powerful analysis capabilities for continual and in-place data exploration • Reduces IT bottlenecks - Facilitate self-service while leverage information from trusted and properly IT governed content 1 11
  • 12. Business Insight Addresses Key Challenges What Cognos heard from customers Existing Customers • Limited interactivity within the Report Viewer (e.g. no sorting, filtering, display changes, annotation, etc.) • Disconnected “Studio hopping” required for true interactivity (e.g. Report Viewer to Query Studio / Analysis Studio to Report Studio) • Large amount of time, effort, and unsupported techniques to hard-code in simple interactions (e.g. change display type, sorting, etc.) New Customers • Limited ability to interact and manipulate the data and view and desire a more “google” like experience • Reliance on Excel or other tools to combine information together as existing tools are too difficult to use • Reliance on IT to create many one-off reports 12
  • 13. Demonstrations IBM COGNOS 10 IN ACTION 13
  • 14. IBM Cognos 10 Business Insight • Demonstrations - Create and customize a dashboard from existing report content To view a free recoding of this demo, go to www.senturus.com/recorded-webinars.php You will find this recording under the IBM Cognos Business Intelligence section. It is entitled Cognos 10 Business Insight. 14
  • 15. IBM Cognos 10 Business Insight • Demonstrations - Perform ad-hoc analysis using Business Insight Advanced capabilities To view a free recoding of this demo, go to www.senturus.com/recorded-webinars.php You will find this recording under the IBM Cognos Business Intelligence section. It is entitled Cognos 10 Business Insight. 15
  • 16. IBM Cognos 10 Business Insight • Demonstrations - Understand the difference between B.I. Advanced “edit” mode vs. “author” mode To view a free recoding of this demo, go to www.senturus.com/recorded-webinars.php You will find this recording under the IBM Cognos Business Intelligence section. It is entitled Cognos 10 Business Insight. 16
  • 17. IBM Cognos 10 Business Insight • Demonstrations - Author advanced reports using Business Insight Advanced To view a free recoding of this demo, go to www.senturus.com/recorded-webinars.php You will find this recording under the IBM Cognos Business Intelligence section. It is entitled Cognos 10 Business Insight. 17
  • 18. Business Insight - Assembly of content Content that can be used in Business Insight include: • BI Content  TM1 Content  Reports TM1 Websheet TM1 Cube view  Report parts  PowerPlay reports  RTM Content  URL’S  Folders (will display as  Tools navigation) Value Filter  Prompts Slider Filter Web Page  Metric Studio Content Image  Watch Lists Text  Scorecards RSS  Strategies My Inbox  Metric Types  Individual Metrics 18
  • 19. Senturus Upgrade and Training Services REMOVING THE RISK OF THE COGNOS 10 UPGRADE 19
  • 20. Senturus Cognos 10 Upgrade Package Senturus In your Upgrades Development $3,495 Cognos 8 to environment Fixed Price Cognos 10 COGNOS Senturus offers a full range of Upgrade Packages from Development Only Remote Mentoring to Remove Risk to Full Install, Migration and End to End Testing in Larger Environments where we do it all For More Information please contact Sales@Senturus.com or Call Jim Frazier @ 650-949-2921 20
  • 21. Other Senturus Solution Offerings • Senturus BI Environment Optimization: - Review of Source Systems, ETL Layer, Data Layer(Star-Schema), Cubes, Meta Data Layer and Presentation Layer - Can help identify and solve problems with performance or stability of the BI environment - Best Practices Recommendations for Architecture and Configuration at the different BI stack layers - Helps Organizations increase the ROI from their BI Investment • Increase End User Adoption by Picking the Right Cognos Presentation Layer Tools • Increase End User Adoption by leveraging Cubes/Metadata to move from Fixed Reports to Analytics or to move from IT led reporting to End User Self Service - Typically 3-5 Days at a cost of $4,500 - $9,000 - For More Information please contact Sales@Senturus.com 21
  • 22. Cognos Training Options • Upcoming Senturus Public Training Events: - Wednesday-Thursday, December 7-8, 2011, on-line: • OLAP Modeling with IBM Cognos Transformer - Tuesday-Wednesday, December 13-14, 2011, on-line: • Beginning and Intermediate Professional Report Authoring with IBM Cognos Report Studio - Thursday, December 15, 2011, on-line: • Advanced Report Authoring with IBM Cognos Report Studio - Friday, December 16, 2011, on-line: • Authoring Active Reports with IBM Cognos 10 Report Studio - Wednesday-Thursday, January 25-26, 2012, on-line: • Metadata Modeling with IBM Cognos Framework Manager • Registration information will be sent along with the webinar follow-up, or visit: http://www.senturus.com/training_course_schedule.php 22
  • 23. This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to www.senturus.com/recorded-webinars.php You will find this—and many other recorded webinars-- under the “IBM Cognos Business Intelligence” 23
  • 24. Contact Senturus Senturus, Inc www.senturus.com sales@senturus.com 888-601-6010 24
  • 25. 25