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IBM Cognos 10
            Under the Hood
                    www.Senturus.com




    Helping Companies Learn From the Past, Manage the
1                        Present and Shape the Future
Today‘s Agenda
    •        Welcome and introduction
    •        IBM Cognos 10 New Features Overview
         •       Features included at no charge
         •       Features requiring trade-up fees
    •        Business Insight Demonstration
    •        Active Reports Consumer Demonstration
    •        External Data Source Demonstration
    •        IBM Cognos 10 New Features Detailed Review
    •        Removing the risk of the Cognos 10 upgrade
         •       Senturus Fixed-price Cognos 10 Upgrade Offer
         •       Senturus training for Cognos 10
    •        Maximizing the value of BI with a solid data foundation
    •        Q&A

2
This slide deck is part of a recorded webinar.
        To view the FREE recording of this entire
      presentation and download the slide deck, go to
                    www.senturus.com/recorded-webinars.php

    You will find this—and many other recorded webinars-- under the “IBM Cognos
                               Business Intelligence‖




3
Who is Senturus ?
    •   Consulting firm specializing in Corporate Performance Management
         –   Business Intelligence and Enterprise Planning
         –   Platform-independent
         –   IBM Premier Solutions Partner 2009-2011; Cognos Platinum Partner 2001-2008

    •   Service Offerings
         –   Pre-built Solutions
         –   Complete project implementations
         –   Assessment and Roadmap consultations
         –   Upgrade and Support Packages
         –   Training (Classroom, Onsite, Remote, Mentoring, Workshops & Webinars)

    •   Experience and Credentials
         –   In business since 2001
         –   Over 500 Clients and over 1,000 projects




4
Overview

    IBM COGNOS 10 NEW FEATURES


5
Highlights for IBM Cognos 10 – IBM Launch
1. Unified workspace with greater power, intuitive
    navigation and cleaner look
2. Breadth of analytics across historical, real-time and
    predictive information
3. Collaborative BI through built-in collaboration and
    social networking
4. Easy data inclusion by the business from one value,
    to entire data sets and external files
5. Analytics on the go for more devices and
    disconnected interaction
6. Faster performance with in-memory processing
7. Seamless upgrade and ease of ongoing management
8. Trusted expertise with built-in training videos, ‗how-
    to‘ books and user communities
9. Expanded deployment options include Cloud,
    System z, and Power
10. Cognos 10 Ready added value of TM1, Planning,
    Analytic Applications and SPSS Modeler

6
IBM Cognos 10: Under the Hood
    1. User Interface Improvements: Collaboration, Analysis   Fee
        •   Business Insight
        •   Active Reports
        •   Cognos Collaboration
    2. Predictive analytics and advanced statistics
    3. Real Time Monitoring
    4. New Mobile Capabilities
    5. Enhanced access to External Data                       Free
    6. Easier upgrades with Lifecycle Manager
    7. Improved performance and scalability
    8. Quicker Framework Manager development
    9. Major improvements in graphics and visual appeal
    10. More flexible and robust server administration


7
IBM Cognos 10 Licensing Matrix
                               BI   BI Enhanced BI Business BI Business BI Business BI Advanced    BI           BI
                           Consumer Consumer       Author     Analyst    Manager     Business Professional Professional
                             ($891)    ($1,110)   ($1,450)    ($1,450)    ($1,450)      Author   Author      ($3,340)
                                     ($400 add)                                        ($1,680) ($2,790)
    Cognos BI Capability

    Business Insight                                                                                      
    Biz Insight Advanced                                                                                      
    Active Reports                                                                                        
    Cognos Search                                                                                         
    Cognos Collaboration                                                                                  
    Query Studio                                                                                             
    Analysis Studio                                                                                           
    Report Studio                                                                                              
    Metric Studio                                                                                              
    Event Studio                                                                                                
    Transformer                                                                                                 

     C10 Real-time Monitoring: $650/PVU (Needs BI Enhanced Consumer)
     C10 Statistics: $250/PVU (BI Consumer has access)
     * Intel Xeon (Nehalem EP) ~ 70 PVU‘s/core
8
IBM Cognos Business Insight
What is Business Insight?
 New WYSIWYG canvas for business managers to easily
  assemble dashboards, view/interact/analyze the result
  set, and share the results to follow a train of thought and
  generate a unique perspective around information

    Key Capabilities
    •   Assemble and Format – Drag-and-drop trusted content, filters, and other content
        (RSS, HTML, text, and images). Modify and arrange layout, add colors and text, add
        comments, and personalize widgets
    •   Interact and Analyze – User can change display, add calculations, filter/prompt, drill
        up/down, and sort data and seamlessly move to Business Insight Advanced for
        additional analysis
    •   Share and Collaborate – Dashboards are consumable by others, dashboard objects
        can be shared and distributed, and integrated with Lotus Connections
    Benefits
    •   Enhances self-service – Easy dashboard creation and assembly empower business
        users
    •   Deeper insight into Performance – Powerful analysis capabilities for continual and
        in-place data exploration
    •   Reduces IT bottlenecks – Facilitate self-service while leverage information from
        trusted and properly IT governed content
9
Business Insight Addresses Key Challenges
     What Cognos heard from customers


 Existing Customers
 •   Limited interactivity within the Report Viewer (e.g. no sorting, filtering, display
     changes, annotation, etc.)
 •   Disconnected ―Studio hopping‖ required for true interactivity (e.g. Report
     Viewer to Query Studio / Analysis Studio to Report Studio)
 •   Large amount of time, effort, and unsupported techniques to hard-code in
     simple interactions (e.g. change display type, sorting, etc.)

 New Customers
 •   Limited ability to interact and manipulate the data and view and desire a more
     ―google‖ like experience
 •   Reliance on Excel or other tools to combine information together as existing
     tools are too difficult to use
 •   Reliance on IT to create many one-off reports




10
Demonstrations

     IBM COGNOS 10 IN ACTION


11
IBM Cognos 10 Business Insight
 • Demonstration
     – Create and customize a dashboard from existing report content
     – Perform ad-hoc analysis using Business Insight Advanced
       capabilities




          To view a free recoding of this demo, go to
                    www.senturus.com/recorded-webinars.php

         You will find this recording under the IBM Cognos Business Intelligence
                      section. It is entitled Cognos 10 Under the Hood.




12
IBM Cognos 10 Active Reports
 • Demonstration
     – View and interact with an IBM Cognos Active Report




         To view a free recoding of this demo, go to
                   www.senturus.com/recorded-webinars.php

        You will find this recording under the IBM Cognos Business Intelligence
                    section. It is entitled Cognos 10 Under the Hood.




13
IBM Cognos 10 External Data Sources

     • Demonstration
       – Set up and use an external data source




         To view a free recoding of this demo, go to
                   www.senturus.com/recorded-webinars.php

        You will find this recording under the IBM Cognos Business Intelligence
                    section. It is entitled Cognos 10 Under the Hood.




14
Detailed Features Review

     WHAT‘S NEW IN IBM COGNOS 10


15
Business Drivers for Business Insight
      Business Managers are looking to…
 •   Quickly and easily create dashboards
      – Pull together a few key reports (or pieces of key     Business Insight
        reports) to share with the team without having IT     Assembly
        create them                                           &Formatting
      – Arrange content in an intuitive, WYSIWYG interface

 •   Interact with Information
      – Customize the look and feel of information by
        changing chart types, adding calculations, or         Business Insight
        formatting the results                                Interactivity &
      – Analyze this information further in context to what   Analysis
        I‘m doing without needing to start from scratch


 •   Share and Collaborate key information
      – Add comments and assumptions to information to        Business Insight
        provide additional clarity for the rest of the team
                                                              Share & Collaborate
      –   Export results to share with others

16
Business Insight – Terminology
                                          Content
                      On-demand toolbar   store/toolbox
 Canvas

 Canvas
 toolbar



 Widgets




17
Business Insight – Widget Toolbar / Menu

Wide range of functions that can be performed within Business Insight from either the
On demand widget toolbar or the Right Click menu. Alternatively further editing can be
carried out in Business Insight Advanced.


           •Undo / redo
           •Filter
           •Sort                                                    Some ‗Right Click‘ functions
           •Calculate                                               Include:
           •Group
           •Change Display Type                                     Drill Up / Down
           •Change Palette                                          Go To related links
           •Comment                                                 Move left / right
           •Do More                                                 Lineage
           •Maximize




18
This slide deck is part of a recorded webinar.
         To view the FREE recording of this entire
       presentation and download the slide deck, go to
                     www.senturus.com/recorded-webinars.php

     You will find this—and many other recorded webinars-- under the “IBM Cognos
                                Business Intelligence‖




19
Business Insight – Canvas (or main) toolbar




     When viewing a Business Insight dashboard, buttons on the main
     toolbar control basic functionality related to the whole dashboard or
     individual widgets

     IBM Cognos Search has been incorporated into this toolbar, allowing
     users to search for and add content from within the application.
     Search is now included in the platform and no longer a separate add-
     on. Indexing is still required.




20
Business Insight – Assembly of content

 Content that can be used in Business Insight include:

     •    BI content                     TM1 Content
            Reports                        TM1 Websheet
            Report parts                   TM1 Cube view
            PowerPlay reports
                                         RTM Content
            URL‘s
            Folders (will display as    Tools
              navigation)                   Value Filter
            Prompts                        Slider Filter
         Metric Studio Content             Web Page
                                            Image
            Watch Lists
                                            Text
            Scorecards                     RSS
            Strategies                     My Inbox
            Metric Types
            Individual Metrics
21
Business Insight – Formatting of content


     Once items have been added to a Business Insight canvas, users may
       choose to manipulate the content as follows:

     •    Chart types can be changed
     •    Lists / Crosstabs can be converted to charts
     •    Color palettes can be changed
     •    Grouping can be carried out
     •    Resizing can be done




22
Business Insight – Interactivity

     Once content has been added additional analysis can be performed
     without having to hop to a different studio.
      Drill Up / Down,
      Filter
      Calculations
      Sorting

     To access more interaction there is the ‘Do More’ function which will
     take the user to Business Insight Advanced. Once the activities have
     been completed simply press the ‘Done’ button to take you back to
     Business Insight.




23
Business Insight – Collaboration

 Comments and Annotations add context to reports
 Comments can now be added to the following objects:
      Reports or Report Widgets
      Individual cells or data items in reports or report parts
       (only in Lists or Crosstabs)
 Export Content to share with others
 Content can be exported in the following formats:
      Excel
      PDF
      CSV
      XML
 Collaboration Hub
 Business Insight is now a launch-point for Lotus Connections



24
Prompts in Business Insight

•    This is another way to dramatically improve the time and flexibility for IT to create
     dashboards. It allows IT to create the base prompts and objects and then the business
     can re-align and interact.
•    Simple Example using Prompt Pages
      – Simple tree prompt for the Business Insight dashboard that drives the other widgets
          on it.
      – As long as the same parameters are used, everything is dynamic
      – Bigger value point - this makes it way easier to author reports. All you need to do is
          author the prompts and widgets and then any user can pull it in the dashboard and
          format it.
•    Slide 3 - More complex
      – Value prompts for pick a row, pick a column, and pick a measure. This changes the
          crosstab.
      – Additional value prompt for conditional formatting. This changes the colors in the
          crosstab and charts.
      – Bigger value point - light weight report builder instead of creating complex wizard
          driven prompts in RS Pro



25
Prompt Pages from Report Studio in Business Insight
 Pull prompt pages into Business Insight
 * Use complex prompts, like tree prompts and cascading prompts
 * More flexibility for prompt options, formatting, and display
 * Reduces need to create complex reports – IT only needs to build prompts and outputs and then the
 business can assemble on their own




26
Complex Prompts (Reports on the fly)
* 4 value prompts on the page (pick a row, columns, measures, and text for conditional
formatting)
* Default crosstab with Rows, Columns, and Measures
* Conditional formatting reads the upper/lower limits – crosstab and charts change




27
IBM Cognos Collaboration & Event Management

Collaboration and Event Management
 New capabilities in Business Insight; such as Comments,
  integration with Lotus Connections activities, and enhanced
  event management, to extend Business Analytics software
  to support collaborative behavior in decision-making.

 Key Capabilities
 • Comments and Annotations – Provide additional reasoning and insight into
    performance results with comments within Business Insight
 • Dashboard Activities in Lotus Connections – Integration between Business Insight
    and Dashboard Activities in Lotus Connections
 • Enhanced Event Management – BI workflow to assign owners and approval
    processes for specific actions

 Benefits
 • More aligned decisions through collaborative and team-based decisions
 • Increased usage and elevated strategic importance of business analytics among
    broader user sets
 • Improved transparency and visibility into current and past decisions


28
Business Drivers for Collaboration & Event Management
  Business Managers are looking to…

 Provide insight and meaning into performance results
                                                                   Comments & Annotation
     – Context and reasoning around outliers and trends justify    in Business Insight
       or provide meaning into numbers and results


 Use BI to support Team-based projects
                                                                   Business Insight integration
     – Pull together a working group to execute on a specific      with Lotus Connections suite
       project and leverage BI information as evidence to
       provide direction
 Automate and improve efficiency of tactical decisions
     – Alerts and notifications with key information are sent to   Enhanced Event Management
       specific stakeholders.
     – Business manager takes action and triggers a process
 Provide insight into past decisions
                                                                   • Comments & Annotations
     – Comments and notes provide an audit trail of reasoning      • Lotus Connections suite
       and business assumptions behind previous decisions          • audit of automated activity


29
Integration with Lotus Connections
     Lotus Connections Integration with “Activities”
     • View or start a new Activity directly from Business Insight
     • Link to Business Insight Dashboard from Connections
     • Single sign-on between
       Business Insight and Lotus
       Connections
     • Visual indicators to denote
       updates in Activities
     • Ability to search for Activities
       from Business Insight
     • Filter activities based on
       dashboard




30
Lotus Connections: now part of Cognos BI
                                                        Profiles
 Integration points
  Packaging: Cognos 10.1 BI includes       Wikis                    Bookmarks
   Lotus Connections
  Product Integration                                                    Communities
                                        Blogs
    –Lotus Activities
    –Search
                                        Activities                  Homepage
    –Security
  Licensing: Entitlement to use Lotus                  Files

   Connections is added to existing Cognos
   Business Intelligence licensing roles
   ―enhanced consumer‖ or greater        No additional charge for most
                                           Cognos BI users to use Lotus
                                           Connections

31
Statistics Embedded Directly in Report Studio
     Distribution and Shape of the Data
          – Explore distribution and variability of the sample
     Statistical Process Control
          – Monitor, control, and improve processes; popular in manufacturing
     Data Analysis, Testing and Prediction
          – See how changes in one variable are reflected in another
          – Compare means between groups of data to support a hypothesis
     All report types are supported by wizards




32
IBM Cognos Real-time Monitoring

What is Real-time Monitoring?                                  Monitor                  Alert
•    IBM Cognos Real-time Monitoring is a real-time,
     continuous business monitoring solution which
     supports performance goals of a customer service
     center and supports the center in effectively
     optimizing and continually improving its operational
     functions.

Key Features                                                  Respond               Analyze
•    In-memory streaming analytics
•    Real-time events, alerts, and notifications
•    Integration with IBM Cognos – Real-time Monitoring
     content is viewable within Business Insight

Benefits
•    Reduced time to decision and action by accessing data with no latency
•    Increased productivity among front-line workers with access to data for intraday
     decisions
•    Improved productivity through proactive real-time notifications and workflow


33
3
4



     IBM Cognos RTM Architecture
    Poll Based
    Event Data

                       64-bit memory-based Streaming Data Store
      JDBC


    Push Based Event   Data
    Data               Streams     Views/Cubes         Rules and
                                                       Alerts      Business
                                                                   Insight

      JMS
      MQ Series
                       Look Up                        KPIs
                       Tables
    Contextual
    Data                                                            RTM
      Databases                  Aggregate Temporal                 Workbench
      Data                       Views     Views
      Warehouses



                                  Persistence
                                  Database
     34
IBM Cognos Real-Time Monitoring
 Business Value
 * Know the state of your business
 intra-day
 Operational Dashboards
 Live information for intra-day
 decision-making

 * Take more action
 Business Alerts Notification
                           of
 situations immediately that
 require response
 * Take corrective action
 Collaborate and Initiate Processes
 Interact with team members
 and initiate business processes
 directly from your dashboard         * Continuously monitor real time
                                      performance
 * Analyze and share data
                                      View in real time changes to key metrics
 Live Metrics & Analysis              - Drill down to understand root cause and
  Understanding trends by             gain additional insights
  combining real-time performance
35
  and historical information
Actionable insight everywhere at the point of impact

 •   IBM Cognos 10 advances
     – Adopt mobile to accelerate delivery of
       interactive analytics to executives and the
       frontlines
     – Address challenges of compressed
       decision cycles with real-time analytics
     – Integrate analytics in everyday work and
       in workflow to inform business processes
 •   Key features
     – Mobile interaction on iPhone and iPad
     – Interactive, disconnected reports
     – Real-time monitoring of in-flight
       information
     – Mashups
     – Business-driven workflow
                                                      Mobile, real-time, and portable BI
                                                     transforms BI from a separate task,
                                                      to BI informing everything you do




36
This slide deck is part of a recorded webinar.
         To view the FREE recording of this entire
       presentation and download the slide deck, go to
                     www.senturus.com/recorded-webinars.php

     You will find this—and many other recorded webinars-- under the “IBM Cognos
                                Business Intelligence‖




37
External Data Support

What is External Data Support?
 Ability to augment corporate information with
  external file-based data (in Business Insight
     Advanced or Report Studio)

 Key Capabilities
 •     Merge external data with dimensional and relational sources and reference in
       reports
 •     Leverage external data for prompt answers (e.g. claims, SKUs, customer lists)
 •     Add security and file size controls

 Benefits
 •     Add new and broader perspectives to corporate information
 •     Improve confidence in information by removing long, manual, and error-prone
       processes of stitching data together in Excel
 •     Provide users with the flexibility they are demanding to use additional data
       without impacting the BI System and reduce reliance on IT to store external
38     data in IT data stores
Creating and Editing an External Data Package


• The external data package may be created or edited inside Report
  Studio or Business Insight Advanced
• Both create and edit invoke the wizard




39
1. ―Select Data‖ to Import

•    Select external data file and choose items to import
•    May allow the server to automatically load the file
•    May rename namespace. Defaults to file name
•    When editing an existing package, the external data file name isn‘t
     shown




                                                                     Edit: File
                                                                     name not
                               New:
                                                                     shown
                               Browse to
                               file


40
2. Perform ―Data Mapping‖

     • Specify existing report (or relational query subject)
     • Create links between item
     • Equi-joins only, but items can be calculations




41
3. Define ―Data Attributes‖

     •    Can change some attributes
     •    Import attempts to determine reasonable defaults
     •    Default aggregation is unsupported
     •    Only external file data items are listed




42
4. Add any ―Mapping Options‖

     • Uses Non-technical terms
     • Specify Cardinality on each side (All or Some values…)
     • Both Inner or Outer joins are supported (Exclude / Include rows…)




43
Publish the Package

 • After the import, publish the newly created package
 • The Package name and location may be changed
 • Default name is original package + External Data




44
New Package and Metadata Tree after Publish


 • Metadata tree shows newly
   published external data package                  Result of
   and a copy of the original                       join
   enterprise package
 • Items from both packages in a
   single query causes cross join error
   (use Master-Detail to address)

 • If the original package is updated,
   you must republish the external                 Copy of
   data package to pick up any                     Original
   changes to the original                         Package




45
Areas of Performance Improvements in IBM Cognos 10
 1. Active Report – Reduce          1   Active Report
     number of server requests
     and queries
 2. Content Manager – New
     caching reduces hits on            Rendering Engine                 2
     content store
 3. PowerCube – Improved                  Query Engine                       Content
                                                                             Manager
     build and load times                     5   (Dynamic Query
                                                      Mode)
 4. TM1 – Optimization for
     larger data sets + Job                                          4        3
     queuing & faster server
     start up
                                              SAP                              Power-
                                  TM1                   Essbase    TM1
                                              BW                                cubes
 5. Query engine – Improved
     query performance and
     caching                       DW
 6. Analysis of ―big data‖ – no
     need to force fit TM1

46
IBM Cognos Query Service - Dynamic Query Mode
 What is Dynamic Query Mode?                                                                              20+ New
                                                                                                           Patents
  New query mode:                                                           Common Business Model




     optimizes queries
                                                                             Query Service
                                                 IT                  with Dynamic Query Capabilities
                                                Tools
     security-aware                             Query
                                              Visualization
                                                                  Cache
                                                                                 Hybrid                   Logs

     self-learning in-memory caching
  Hybrid Results – mix OLAP & RDBMS                       OLAP
                                                                             Open Data Access
                                                                                                       Relational
                                                          Adapters                                     Adapters

  Query visualization tool                            TM1
                                                       Cubing
                                                                           SAP BW
                                                                           MSAS
                                                                                             DB2       Teradata
                                                                                             Informix  SQLServer
                                                        Services           Essbase          Oracle    ODBC

  In-memory patented technology                       PowerCube                                       JDBC…




  Datasource specific conformance for
   Cognos 10.1: TM1, SAP BW, Essbase            Message       Relationa       Application     OLAP          Modern and
                                                Sources       l Sources        Sources       Sources      Legacy Sources




 Benefits

  Speed-of-thought analysis
  Ease of maintenance
  Reduced time to troubleshoot query performance issues

47
Model Design Accelerator
     What is Model Design Accelerator?
      Visual design tool in Framework Manager for
       modelers to easily create new models more quickly
       and leverage proven practices

     Key Capabilities
      Quick and easy way for new modelers to create
       Framework Manager models through a simplified,
       guided, and automated tool
      Provides a jump start to the model design process for
       experienced modelers, who can then augment
       models in Framework Manager for more complex
       requirements
      Guides modelers through proven practices and helps
       to correct and validate common errors

     Benefits
      Allows new modelers to easier and quickly build and
       deploy new models
      Expedites the modeling design process through easy,
       guided and automated model creation
      Leverages proven practices to reduce common errors
       and to improve delivery of models


48
Senturus Upgrade and Training Services

     REMOVING THE RISK OF THE
     COGNOS 10 UPGRADE

49
This slide deck is part of a recorded webinar.
         To view the FREE recording of this entire
       presentation and download the slide deck, go to
                     www.senturus.com/recorded-webinars.php

     You will find this—and many other recorded webinars-- under the “IBM Cognos
                                Business Intelligence‖




50
Senturus Cognos 10 Upgrade Package

             Senturus      In your
            Upgrades     Development     $3,495
           Cognos 8 to   environment   Fixed Price
            Cognos 10


                                                           COGNOS



     Senturus offers a full range of Upgrade Packages from
     Development Only Remote Mentoring to Remove Risk to
     Full Install, Migration and End to End Testing in Larger
     Environments where we do it all

     For more information please contact
     Sales@Senturus.com or call 888-601-6010

51
Other Senturus Complimentary Offers

     • Senturus BI Environment Optimization :
        – Review of Source Systems, ETL Layer, Data Layer(Star-
          Schema), Cubes, Meta Data Layer and Presentation Layer
        – Can help identify and solve problems with performance or
          stability of the BI environment
        – Best Practices Recommendations for Architecture and
          Configuration at the different BI stack layers
        – Helps Organizations Get their ROI from the BI Investment
           • Increase End User Adoption by Picking the Right Cognos Presentation Layer Tools
           • Increase End User Adoption by leveraging Cubes/Metadata to move from Fixed
             Reports to Analytics or to move from IT led reporting to End User Self Service
        – Typically 3-5 Days at a cost of $4,500-9,000
        – For More Information please contact Sales@Senturus.com or
          call 888-601-6010

52
Cognos Training Options
     • IBM Cognos Training from Experts
     –   Senturus‘ training is staffed with seasoned, IBM-certified experts with extensive experience in the
         field. We bring our real-world knowledge into the classroom.


     • Online, Instructor-led, IBM Cognos Training
          –   Senturus offering a full curriculum of IBM Cognos hands-on, online classes in which students
              will have full two-way communication with the instructor. Class sizes are small and a bound
              copy of the training materials is included.
          –   See our list of upcoming courses www.senturus.com. The training schedule is listed under
              ―Resources.‖



     • Other Training Options
          –   On-Site and Remote Custom Training Courses specially designed for your company
          –   On-Site Standard Training Courses
          –   Mentoring-highly customized and delivered to one to four participants
          –   Discounted IBM Cognos Classroom Training


     • Contact Senturus
          – 888-601-6010        sales@senturus.com
53
Today’s Agenda
      •       Welcome and introduction
      •       Cognos 10 New Features Overview
          •       Features included at no charge
          •       Features requiring trade-up fees
      •       Business Insight Demonstration
      •       Active Reports Consumer Demonstration
      •       Cognos 10 New Features Detailed Review
      •       Removing the risk of the Cognos 10 upgrade
          •       Senturus Fixed-price Cognos 10 Upgrade Offer
          •       Senturus training for Cognos 10
      •       Maximizing the value of BI with a solid data foundation
      •       Q&A

54
Business Justification

     CAPABILITIES THAT DATA
     WAREHOUSES UNIQUELY
     PROVIDE
55
Significant Business Benefit
                              Business Insight Contributes to Financial Outperformance

         Revenue Growth                                                      EBITDA                            Return on Invested
                5-year CAGR, 2004-2008                                    5-year CAGR, 2004-2008
                                                                                                 >                  Capital
                                          33%                                                                         5-year average, 2004-2008
                     12.5%                more                                                   12x                       11.9%         32%
                                                                                                 more
                                                                                                                                         more
                                     9.4%                                                                                             9.0%
                                                                               7.3%




                                                                                              0.6%




                                                                      Finance organizations with strong business insight

                                                                      All other enterprises

Revenue Growth: N = 580; EBITDA: N = 435; ROIC: N = 606
Source: IBM Institute for Business Value, The Global CFO Study 2010



56
Justifying the Data Warehouse
     •   Provides significant business benefit
     •   Reduces the cost of BI
     •   Accurately maintains historical context
     •   Enables analysis across:
         – Business processes
         – Business functional areas
         – Heterogeneous source systems
     • Insulates business decision makers from the
       inevitable changes in source systems
     • Dramatically improves response times
     • When done correctly, the data warehouse arrives
       without ever doing a ―data warehouse‖ project

57
Reduces the cost of business intelligence

     • No data warehouse?
       – The data warehouse activities still get done, just
         more expensively
       – Acts of heroism by business users and IT
          •   Elaborate Excel spreadmarts
          •   Complex reports
          •   Complex meta-data models
          •   Access databases
       – Reinventing multiple variations of the wheel
       – Data silos everywhere
       – Informed decisions limited to small number of
         decision-makers
58
Reduce cost by reducing complexity
     Data in source system (Bally’s Casino Management System):
     NAMECM         LCLYCM          MAILCM         DNI@CM          PL@PCM           PL@SCM

     Joe Smith              Y               R                             Y                Y

     Jane Doe               N               B               Y             Y                N

     Pete Rose              N               R                             Y                Y

     Don Draper             Y               O                             N                Y


     Transformed data in reporting system’s Customer Dimension:
     Customer       Distance Type   Preferred      Invitation      Pit Status       Slot Status
     Name                           Mailing Addr   Status
     Joe Smith      Local           Residence      Invite          Pit Player       Slot Player

     Jane Doe       Regional        Business       Do not Invite   Pit Player       Not Slot Player

     Pete Rose      National        Residence      Invite          Pit Player       Slot Player

     Don Draper     Local           Other          Invite          Not Pit Player   Slot Player




59
Accurately Maintain Historical Context
     2009 Store #23: 8,000 sq ft                   2010

                        Store gets remodeled



     Accurate Historical Context:
     Year      Store ID Store       Revenue        Rev/    Store #23: 20,000 sq ft
                        Size                       sq ft
     2009      23         8,000     $500,000       $63
     2010      23         20,000    $1,300,000     $65
     Report that uses Store Size attribute from ERP table:
     Year      Store ID Store       Revenue        Rev/
                        Size                       sq ft
     2009      23         20,000    $500,000       $25
     2010      23         20,000    $1,300,000     $65
60
Accurate Historical Context – How To
―Store Master‖ Table in ERP System (Reflects current attributes of each store):
Store   Store Loc         Store Type        Store
ID      Code              Code              Size
10      115               1001              15,000
23      125               1004              20,000
40      135               1001              25,000
―Store Dimension‖ Table in Data Whse (Uses Type 2 Slowly Changing Dimension):
Store   Store   Store            Store     Store     Store     Effective    Expiration   Current
Key     ID      Loc              Region    Type      Size      Date         Date         Flag
1       10      Sacramento       West      Grocery   15,000    2001-01-30   2199-12-31   Current

2       23      Atlanta          East      Variety     8,000   2002-10-05   2009-12-25   Historic

3       40      Chicago          Central   Grocery   25,000    2005-06-11   2199-12-31   Current

4       23      Atlanta          East      Variety   20,000    2009-12-26   2199-12-31   Current



61
This slide deck is part of a recorded webinar.
         To view the FREE recording of this entire
       presentation and download the slide deck, go to
                     www.senturus.com/recorded-webinars.php

     You will find this—and many other recorded webinars-- under the “IBM Cognos
                                Business Intelligence‖




62
Data Warehouses without the Negative (I)

      • Recommendation: Don‘t set out to build
        a data warehouse
      • Instead, build a series of business
        process dimensional models with
        conformed dimensions
      • The result will provide the benefits of a
        data warehouse without you ever
        having done a data warehouse project.

63
Business Process Dimensional Models
        Dimensions (Attributes)                    Measures (Metrics)
     Date   Time      Store Product, etc.   Qty Ext Cost Ext Amount Margin
                                                       Added (Rolled-Up)
 Date                                                  Averaged
 Year              Store Key                           Calculated
                                 Product ID            …
 Quarter           Store ID
                                 Product Name
 Month             Store Name
                                 Product Class
 Week              Store Loc
                                 Product Line
 Day               Store
                                 Product Weight
 Day name          Region
                                 Shipping Cost
 …                 Store Size
                                 …
                   Store Age
                   …




64
Conformed Dimensions = Key to Integration
        Dimensions (Attributes)                       Measures (Metrics)
     Date    Time     Store Product             Qty, Revenue, Gross Margin
                                                          Added (Rolled-Up)
 Date               Store ID                              Averaged
                                    Product ID            Calculated
 Year               Store Name
                                    Product Name          …
 Quarter            Store
                                    Product Class
 Month              District
                                    Product Line
 Week               Store
                                    Product Weight
 Day                Region
                                    Shipping Cost
 Day name           Store Mgr
                                    …
 …                  Store Age
                    …



 Date       Time     Store       Product      Plan Qty, Plan Rev, Plan Margin



65
Dimensional Model
                  Calculations &
     Product
     Product      Consolidations
       Line
       Class
                                                    Channel
                  Margin, Roll-ups…
     Product                                         District
     Subclass     Measures / Facts
                  Amount, Quantity                   Store
     Product
                  Units = 10
      (SKU)
                  Amount = $17,525
                  Cost = $8,000
                                             New Region    Old Region

                    Day           Season
                  Week             WTD              Territory
     Versions
     Scenarios    Month            MTD
                                                    Sales Rep
                  Quarter           QTD
     Actuals
                   Year             YTD
     Forecast
                 Period 1         Period 2

66
Common, Conforming Dimensions




 Source:
 The Data Warehouse Toolkit
 © Ralph Kimball, Margy Ross
 John Wiley & Sons, Inc.


67
Data Warehouses without the Negative (II)

     • Build the Business Process Dimensional
       Models quickly
       – Provides faster time to value
       – Maintains organizational and executive
         commitment




68
Summary
     • Don‘t set out on a project to build a ―data
       warehouse‖.
     • Instead, build a series of business process
       dimensional models with conformed
       dimensions.
     • You will achieve the benefits of an integrated
       data warehouse without ever having done a
       ―data warehouse‖ project




69
Semantics

     CLARIFYING WHAT ―DATA
     WAREHOUSE‖ MEANS

70
Data Warehouse = Copy of Source System?




                                                                                      Threshold
                                                                                       Alerting
                                        Replication                  Planning                                   Standard
                                                                                                                 Reports
                                                                    ―Universe‖
                           Planning Data          Planning Data




                                                                                      Querying
                                                                      Sales




                                                                                       Ad hoc
                                                  ―Warehouse‖
                                                                    ―Universe‖                                 Self-service Reporting
                                                                                                                     & Analysis
Source Systems of Record




                                                                                                  Web Portal
                                                                                      Slicing &
                                                                                       Dicing
                                                                     Finance
                             ERP Data                  ERP Data     ―Universe‖
                                                      ―Warehouse‖
                                                                                                                     Dashboards/




                                                                                      Dashboard
                                                                                      Authoring
                                                                                                                      Scorecards
                                                                       HR
                                                                    ―Universe‖


                                                                       …



                                                                                      Authoring
                           Labor Data                 Labor Data




                                                                                       Report
                                                      ―Warehouse‖                                                   Threshold-based
                                                                      Other                                              Alerts
                                                                    ―Universes‖

                           Other Sources              Other Data
                                                      ―Warehouse‖                 Excel


 71
Data Warehouse = Non-integrated Data Mart Silos?

                                           ETL Processes




                                                                        Threshold
                                                                         Alerting
                                                           Planning                               Standard
                                                                                                   Reports
                                                           Datamart
                           Planning Data




                                                                        Querying
                                                            Sales




                                                                         Ad hoc
                                                           Datamart                              Self-service Reporting
                                                                                                       & Analysis
Source Systems of Record




                                                                                    Web Portal
                                                                        Slicing &
                                                                         Dicing
                                                            Finance
                             ERP Data                      Datamart
                                                                                                       Dashboards/




                                                                        Dashboard
                                                                        Authoring
                                                                                                        Scorecards
                                                              HR
                                                           Datamart


                                                             …



                                                                        Authoring
                           Labor Data




                                                                         Report
                                                                                                      Threshold-based
                                                             Other                                         Alerts
                                                           Datamarts

                           Other Sources                             Excel
                                                                  Spreadmart

 72
Data Warehouse = Integrated Business Process Dimensional Models




                                                                                                                          Threshold
                                                                                                                           Alerting
                                                                                                                                                    Standard
                                                                                                                                                     Reports
                                                              Single Version of the Truth

                           Planning Data




                                                                                                                          Querying
                                                                Data Warehouse




                                                                                                                           Ad hoc
                                                                                                                                                   Self-service Reporting




                                                                                                 Data Abstraction Model
                                                                                                                                                         & Analysis
Source Systems of Record




                                                                                                                                      Web Portal
                                                                                                                          Slicing &
                                                                                                                           Dicing
                                           Data Integration




                             ERP Data
                                                                                                                                                         Dashboards/




                                                                                                                          Dashboard
                                                                                                                          Authoring
                                                                                                                                                          Scorecards



                                                                 Conforming




                                                                                                                          Authoring
                           Labor Data




                                                                                                                           Report
                                                               Business Process
                                                              Dimensional Models                                                                        Threshold-based
                                                                                                                                                             Alerts


                                                                                            Information Security
                           Other Sources




 73
This slide deck is part of a recorded webinar.
         To view the FREE recording of this entire
       presentation and download the slide deck, go to
                     www.senturus.com/recorded-webinars.php

     You will find this—and many other recorded webinars-- under the “IBM Cognos
                                Business Intelligence‖




74
Contact Senturus



                Senturus, Inc
                  www.senturus.com
                 sales@senturus.com
                     888-601-6010




75

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IBM Cognos 10 Under the Hood

  • 1. IBM Cognos 10 Under the Hood www.Senturus.com Helping Companies Learn From the Past, Manage the 1 Present and Shape the Future
  • 2. Today‘s Agenda • Welcome and introduction • IBM Cognos 10 New Features Overview • Features included at no charge • Features requiring trade-up fees • Business Insight Demonstration • Active Reports Consumer Demonstration • External Data Source Demonstration • IBM Cognos 10 New Features Detailed Review • Removing the risk of the Cognos 10 upgrade • Senturus Fixed-price Cognos 10 Upgrade Offer • Senturus training for Cognos 10 • Maximizing the value of BI with a solid data foundation • Q&A 2
  • 3. This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to www.senturus.com/recorded-webinars.php You will find this—and many other recorded webinars-- under the “IBM Cognos Business Intelligence‖ 3
  • 4. Who is Senturus ? • Consulting firm specializing in Corporate Performance Management – Business Intelligence and Enterprise Planning – Platform-independent – IBM Premier Solutions Partner 2009-2011; Cognos Platinum Partner 2001-2008 • Service Offerings – Pre-built Solutions – Complete project implementations – Assessment and Roadmap consultations – Upgrade and Support Packages – Training (Classroom, Onsite, Remote, Mentoring, Workshops & Webinars) • Experience and Credentials – In business since 2001 – Over 500 Clients and over 1,000 projects 4
  • 5. Overview IBM COGNOS 10 NEW FEATURES 5
  • 6. Highlights for IBM Cognos 10 – IBM Launch 1. Unified workspace with greater power, intuitive navigation and cleaner look 2. Breadth of analytics across historical, real-time and predictive information 3. Collaborative BI through built-in collaboration and social networking 4. Easy data inclusion by the business from one value, to entire data sets and external files 5. Analytics on the go for more devices and disconnected interaction 6. Faster performance with in-memory processing 7. Seamless upgrade and ease of ongoing management 8. Trusted expertise with built-in training videos, ‗how- to‘ books and user communities 9. Expanded deployment options include Cloud, System z, and Power 10. Cognos 10 Ready added value of TM1, Planning, Analytic Applications and SPSS Modeler 6
  • 7. IBM Cognos 10: Under the Hood 1. User Interface Improvements: Collaboration, Analysis Fee • Business Insight • Active Reports • Cognos Collaboration 2. Predictive analytics and advanced statistics 3. Real Time Monitoring 4. New Mobile Capabilities 5. Enhanced access to External Data Free 6. Easier upgrades with Lifecycle Manager 7. Improved performance and scalability 8. Quicker Framework Manager development 9. Major improvements in graphics and visual appeal 10. More flexible and robust server administration 7
  • 8. IBM Cognos 10 Licensing Matrix BI BI Enhanced BI Business BI Business BI Business BI Advanced BI BI Consumer Consumer Author Analyst Manager Business Professional Professional ($891) ($1,110) ($1,450) ($1,450) ($1,450) Author Author ($3,340) ($400 add) ($1,680) ($2,790) Cognos BI Capability Business Insight        Biz Insight Advanced    Active Reports        Cognos Search        Cognos Collaboration        Query Studio     Analysis Studio    Report Studio   Metric Studio   Event Studio  Transformer  C10 Real-time Monitoring: $650/PVU (Needs BI Enhanced Consumer) C10 Statistics: $250/PVU (BI Consumer has access) * Intel Xeon (Nehalem EP) ~ 70 PVU‘s/core 8
  • 9. IBM Cognos Business Insight What is Business Insight?  New WYSIWYG canvas for business managers to easily assemble dashboards, view/interact/analyze the result set, and share the results to follow a train of thought and generate a unique perspective around information Key Capabilities • Assemble and Format – Drag-and-drop trusted content, filters, and other content (RSS, HTML, text, and images). Modify and arrange layout, add colors and text, add comments, and personalize widgets • Interact and Analyze – User can change display, add calculations, filter/prompt, drill up/down, and sort data and seamlessly move to Business Insight Advanced for additional analysis • Share and Collaborate – Dashboards are consumable by others, dashboard objects can be shared and distributed, and integrated with Lotus Connections Benefits • Enhances self-service – Easy dashboard creation and assembly empower business users • Deeper insight into Performance – Powerful analysis capabilities for continual and in-place data exploration • Reduces IT bottlenecks – Facilitate self-service while leverage information from trusted and properly IT governed content 9
  • 10. Business Insight Addresses Key Challenges What Cognos heard from customers Existing Customers • Limited interactivity within the Report Viewer (e.g. no sorting, filtering, display changes, annotation, etc.) • Disconnected ―Studio hopping‖ required for true interactivity (e.g. Report Viewer to Query Studio / Analysis Studio to Report Studio) • Large amount of time, effort, and unsupported techniques to hard-code in simple interactions (e.g. change display type, sorting, etc.) New Customers • Limited ability to interact and manipulate the data and view and desire a more ―google‖ like experience • Reliance on Excel or other tools to combine information together as existing tools are too difficult to use • Reliance on IT to create many one-off reports 10
  • 11. Demonstrations IBM COGNOS 10 IN ACTION 11
  • 12. IBM Cognos 10 Business Insight • Demonstration – Create and customize a dashboard from existing report content – Perform ad-hoc analysis using Business Insight Advanced capabilities To view a free recoding of this demo, go to www.senturus.com/recorded-webinars.php You will find this recording under the IBM Cognos Business Intelligence section. It is entitled Cognos 10 Under the Hood. 12
  • 13. IBM Cognos 10 Active Reports • Demonstration – View and interact with an IBM Cognos Active Report To view a free recoding of this demo, go to www.senturus.com/recorded-webinars.php You will find this recording under the IBM Cognos Business Intelligence section. It is entitled Cognos 10 Under the Hood. 13
  • 14. IBM Cognos 10 External Data Sources • Demonstration – Set up and use an external data source To view a free recoding of this demo, go to www.senturus.com/recorded-webinars.php You will find this recording under the IBM Cognos Business Intelligence section. It is entitled Cognos 10 Under the Hood. 14
  • 15. Detailed Features Review WHAT‘S NEW IN IBM COGNOS 10 15
  • 16. Business Drivers for Business Insight Business Managers are looking to… • Quickly and easily create dashboards – Pull together a few key reports (or pieces of key Business Insight reports) to share with the team without having IT Assembly create them &Formatting – Arrange content in an intuitive, WYSIWYG interface • Interact with Information – Customize the look and feel of information by changing chart types, adding calculations, or Business Insight formatting the results Interactivity & – Analyze this information further in context to what Analysis I‘m doing without needing to start from scratch • Share and Collaborate key information – Add comments and assumptions to information to Business Insight provide additional clarity for the rest of the team Share & Collaborate – Export results to share with others 16
  • 17. Business Insight – Terminology Content On-demand toolbar store/toolbox Canvas Canvas toolbar Widgets 17
  • 18. Business Insight – Widget Toolbar / Menu Wide range of functions that can be performed within Business Insight from either the On demand widget toolbar or the Right Click menu. Alternatively further editing can be carried out in Business Insight Advanced. •Undo / redo •Filter •Sort Some ‗Right Click‘ functions •Calculate Include: •Group •Change Display Type Drill Up / Down •Change Palette Go To related links •Comment Move left / right •Do More Lineage •Maximize 18
  • 19. This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to www.senturus.com/recorded-webinars.php You will find this—and many other recorded webinars-- under the “IBM Cognos Business Intelligence‖ 19
  • 20. Business Insight – Canvas (or main) toolbar When viewing a Business Insight dashboard, buttons on the main toolbar control basic functionality related to the whole dashboard or individual widgets IBM Cognos Search has been incorporated into this toolbar, allowing users to search for and add content from within the application. Search is now included in the platform and no longer a separate add- on. Indexing is still required. 20
  • 21. Business Insight – Assembly of content Content that can be used in Business Insight include: • BI content  TM1 Content  Reports TM1 Websheet  Report parts TM1 Cube view  PowerPlay reports  RTM Content  URL‘s  Folders (will display as  Tools navigation) Value Filter  Prompts Slider Filter  Metric Studio Content Web Page Image  Watch Lists Text  Scorecards RSS  Strategies My Inbox  Metric Types  Individual Metrics 21
  • 22. Business Insight – Formatting of content Once items have been added to a Business Insight canvas, users may choose to manipulate the content as follows: • Chart types can be changed • Lists / Crosstabs can be converted to charts • Color palettes can be changed • Grouping can be carried out • Resizing can be done 22
  • 23. Business Insight – Interactivity Once content has been added additional analysis can be performed without having to hop to a different studio.  Drill Up / Down,  Filter  Calculations  Sorting To access more interaction there is the ‘Do More’ function which will take the user to Business Insight Advanced. Once the activities have been completed simply press the ‘Done’ button to take you back to Business Insight. 23
  • 24. Business Insight – Collaboration Comments and Annotations add context to reports Comments can now be added to the following objects:  Reports or Report Widgets  Individual cells or data items in reports or report parts (only in Lists or Crosstabs) Export Content to share with others Content can be exported in the following formats:  Excel  PDF  CSV  XML Collaboration Hub Business Insight is now a launch-point for Lotus Connections 24
  • 25. Prompts in Business Insight • This is another way to dramatically improve the time and flexibility for IT to create dashboards. It allows IT to create the base prompts and objects and then the business can re-align and interact. • Simple Example using Prompt Pages – Simple tree prompt for the Business Insight dashboard that drives the other widgets on it. – As long as the same parameters are used, everything is dynamic – Bigger value point - this makes it way easier to author reports. All you need to do is author the prompts and widgets and then any user can pull it in the dashboard and format it. • Slide 3 - More complex – Value prompts for pick a row, pick a column, and pick a measure. This changes the crosstab. – Additional value prompt for conditional formatting. This changes the colors in the crosstab and charts. – Bigger value point - light weight report builder instead of creating complex wizard driven prompts in RS Pro 25
  • 26. Prompt Pages from Report Studio in Business Insight Pull prompt pages into Business Insight * Use complex prompts, like tree prompts and cascading prompts * More flexibility for prompt options, formatting, and display * Reduces need to create complex reports – IT only needs to build prompts and outputs and then the business can assemble on their own 26
  • 27. Complex Prompts (Reports on the fly) * 4 value prompts on the page (pick a row, columns, measures, and text for conditional formatting) * Default crosstab with Rows, Columns, and Measures * Conditional formatting reads the upper/lower limits – crosstab and charts change 27
  • 28. IBM Cognos Collaboration & Event Management Collaboration and Event Management  New capabilities in Business Insight; such as Comments, integration with Lotus Connections activities, and enhanced event management, to extend Business Analytics software to support collaborative behavior in decision-making. Key Capabilities • Comments and Annotations – Provide additional reasoning and insight into performance results with comments within Business Insight • Dashboard Activities in Lotus Connections – Integration between Business Insight and Dashboard Activities in Lotus Connections • Enhanced Event Management – BI workflow to assign owners and approval processes for specific actions Benefits • More aligned decisions through collaborative and team-based decisions • Increased usage and elevated strategic importance of business analytics among broader user sets • Improved transparency and visibility into current and past decisions 28
  • 29. Business Drivers for Collaboration & Event Management Business Managers are looking to…  Provide insight and meaning into performance results Comments & Annotation – Context and reasoning around outliers and trends justify in Business Insight or provide meaning into numbers and results  Use BI to support Team-based projects Business Insight integration – Pull together a working group to execute on a specific with Lotus Connections suite project and leverage BI information as evidence to provide direction  Automate and improve efficiency of tactical decisions – Alerts and notifications with key information are sent to Enhanced Event Management specific stakeholders. – Business manager takes action and triggers a process  Provide insight into past decisions • Comments & Annotations – Comments and notes provide an audit trail of reasoning • Lotus Connections suite and business assumptions behind previous decisions • audit of automated activity 29
  • 30. Integration with Lotus Connections Lotus Connections Integration with “Activities” • View or start a new Activity directly from Business Insight • Link to Business Insight Dashboard from Connections • Single sign-on between Business Insight and Lotus Connections • Visual indicators to denote updates in Activities • Ability to search for Activities from Business Insight • Filter activities based on dashboard 30
  • 31. Lotus Connections: now part of Cognos BI Profiles Integration points  Packaging: Cognos 10.1 BI includes Wikis Bookmarks Lotus Connections  Product Integration Communities Blogs –Lotus Activities –Search Activities Homepage –Security  Licensing: Entitlement to use Lotus Files Connections is added to existing Cognos Business Intelligence licensing roles ―enhanced consumer‖ or greater No additional charge for most Cognos BI users to use Lotus Connections 31
  • 32. Statistics Embedded Directly in Report Studio Distribution and Shape of the Data – Explore distribution and variability of the sample Statistical Process Control – Monitor, control, and improve processes; popular in manufacturing Data Analysis, Testing and Prediction – See how changes in one variable are reflected in another – Compare means between groups of data to support a hypothesis All report types are supported by wizards 32
  • 33. IBM Cognos Real-time Monitoring What is Real-time Monitoring? Monitor Alert • IBM Cognos Real-time Monitoring is a real-time, continuous business monitoring solution which supports performance goals of a customer service center and supports the center in effectively optimizing and continually improving its operational functions. Key Features Respond Analyze • In-memory streaming analytics • Real-time events, alerts, and notifications • Integration with IBM Cognos – Real-time Monitoring content is viewable within Business Insight Benefits • Reduced time to decision and action by accessing data with no latency • Increased productivity among front-line workers with access to data for intraday decisions • Improved productivity through proactive real-time notifications and workflow 33
  • 34. 3 4 IBM Cognos RTM Architecture Poll Based Event Data 64-bit memory-based Streaming Data Store JDBC Push Based Event Data Data Streams Views/Cubes Rules and Alerts Business Insight JMS MQ Series Look Up KPIs Tables Contextual Data RTM Databases Aggregate Temporal Workbench Data Views Views Warehouses Persistence Database 34
  • 35. IBM Cognos Real-Time Monitoring Business Value * Know the state of your business intra-day Operational Dashboards Live information for intra-day decision-making * Take more action Business Alerts Notification of situations immediately that require response * Take corrective action Collaborate and Initiate Processes Interact with team members and initiate business processes directly from your dashboard * Continuously monitor real time performance * Analyze and share data View in real time changes to key metrics Live Metrics & Analysis - Drill down to understand root cause and Understanding trends by gain additional insights combining real-time performance 35 and historical information
  • 36. Actionable insight everywhere at the point of impact • IBM Cognos 10 advances – Adopt mobile to accelerate delivery of interactive analytics to executives and the frontlines – Address challenges of compressed decision cycles with real-time analytics – Integrate analytics in everyday work and in workflow to inform business processes • Key features – Mobile interaction on iPhone and iPad – Interactive, disconnected reports – Real-time monitoring of in-flight information – Mashups – Business-driven workflow Mobile, real-time, and portable BI transforms BI from a separate task, to BI informing everything you do 36
  • 37. This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to www.senturus.com/recorded-webinars.php You will find this—and many other recorded webinars-- under the “IBM Cognos Business Intelligence‖ 37
  • 38. External Data Support What is External Data Support?  Ability to augment corporate information with external file-based data (in Business Insight Advanced or Report Studio) Key Capabilities • Merge external data with dimensional and relational sources and reference in reports • Leverage external data for prompt answers (e.g. claims, SKUs, customer lists) • Add security and file size controls Benefits • Add new and broader perspectives to corporate information • Improve confidence in information by removing long, manual, and error-prone processes of stitching data together in Excel • Provide users with the flexibility they are demanding to use additional data without impacting the BI System and reduce reliance on IT to store external 38 data in IT data stores
  • 39. Creating and Editing an External Data Package • The external data package may be created or edited inside Report Studio or Business Insight Advanced • Both create and edit invoke the wizard 39
  • 40. 1. ―Select Data‖ to Import • Select external data file and choose items to import • May allow the server to automatically load the file • May rename namespace. Defaults to file name • When editing an existing package, the external data file name isn‘t shown Edit: File name not New: shown Browse to file 40
  • 41. 2. Perform ―Data Mapping‖ • Specify existing report (or relational query subject) • Create links between item • Equi-joins only, but items can be calculations 41
  • 42. 3. Define ―Data Attributes‖ • Can change some attributes • Import attempts to determine reasonable defaults • Default aggregation is unsupported • Only external file data items are listed 42
  • 43. 4. Add any ―Mapping Options‖ • Uses Non-technical terms • Specify Cardinality on each side (All or Some values…) • Both Inner or Outer joins are supported (Exclude / Include rows…) 43
  • 44. Publish the Package • After the import, publish the newly created package • The Package name and location may be changed • Default name is original package + External Data 44
  • 45. New Package and Metadata Tree after Publish • Metadata tree shows newly published external data package Result of and a copy of the original join enterprise package • Items from both packages in a single query causes cross join error (use Master-Detail to address) • If the original package is updated, you must republish the external Copy of data package to pick up any Original changes to the original Package 45
  • 46. Areas of Performance Improvements in IBM Cognos 10 1. Active Report – Reduce 1 Active Report number of server requests and queries 2. Content Manager – New caching reduces hits on Rendering Engine 2 content store 3. PowerCube – Improved Query Engine Content Manager build and load times 5 (Dynamic Query Mode) 4. TM1 – Optimization for larger data sets + Job 4 3 queuing & faster server start up SAP Power- TM1 Essbase TM1 BW cubes 5. Query engine – Improved query performance and caching DW 6. Analysis of ―big data‖ – no need to force fit TM1 46
  • 47. IBM Cognos Query Service - Dynamic Query Mode What is Dynamic Query Mode? 20+ New Patents  New query mode: Common Business Model  optimizes queries Query Service IT with Dynamic Query Capabilities Tools  security-aware Query Visualization Cache Hybrid Logs  self-learning in-memory caching  Hybrid Results – mix OLAP & RDBMS OLAP Open Data Access Relational Adapters Adapters  Query visualization tool  TM1  Cubing  SAP BW  MSAS  DB2  Teradata  Informix  SQLServer Services  Essbase  Oracle  ODBC  In-memory patented technology  PowerCube  JDBC…  Datasource specific conformance for Cognos 10.1: TM1, SAP BW, Essbase Message Relationa Application OLAP Modern and Sources l Sources Sources Sources Legacy Sources Benefits  Speed-of-thought analysis  Ease of maintenance  Reduced time to troubleshoot query performance issues 47
  • 48. Model Design Accelerator What is Model Design Accelerator?  Visual design tool in Framework Manager for modelers to easily create new models more quickly and leverage proven practices Key Capabilities  Quick and easy way for new modelers to create Framework Manager models through a simplified, guided, and automated tool  Provides a jump start to the model design process for experienced modelers, who can then augment models in Framework Manager for more complex requirements  Guides modelers through proven practices and helps to correct and validate common errors Benefits  Allows new modelers to easier and quickly build and deploy new models  Expedites the modeling design process through easy, guided and automated model creation  Leverages proven practices to reduce common errors and to improve delivery of models 48
  • 49. Senturus Upgrade and Training Services REMOVING THE RISK OF THE COGNOS 10 UPGRADE 49
  • 50. This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to www.senturus.com/recorded-webinars.php You will find this—and many other recorded webinars-- under the “IBM Cognos Business Intelligence‖ 50
  • 51. Senturus Cognos 10 Upgrade Package Senturus In your Upgrades Development $3,495 Cognos 8 to environment Fixed Price Cognos 10 COGNOS Senturus offers a full range of Upgrade Packages from Development Only Remote Mentoring to Remove Risk to Full Install, Migration and End to End Testing in Larger Environments where we do it all For more information please contact Sales@Senturus.com or call 888-601-6010 51
  • 52. Other Senturus Complimentary Offers • Senturus BI Environment Optimization : – Review of Source Systems, ETL Layer, Data Layer(Star- Schema), Cubes, Meta Data Layer and Presentation Layer – Can help identify and solve problems with performance or stability of the BI environment – Best Practices Recommendations for Architecture and Configuration at the different BI stack layers – Helps Organizations Get their ROI from the BI Investment • Increase End User Adoption by Picking the Right Cognos Presentation Layer Tools • Increase End User Adoption by leveraging Cubes/Metadata to move from Fixed Reports to Analytics or to move from IT led reporting to End User Self Service – Typically 3-5 Days at a cost of $4,500-9,000 – For More Information please contact Sales@Senturus.com or call 888-601-6010 52
  • 53. Cognos Training Options • IBM Cognos Training from Experts – Senturus‘ training is staffed with seasoned, IBM-certified experts with extensive experience in the field. We bring our real-world knowledge into the classroom. • Online, Instructor-led, IBM Cognos Training – Senturus offering a full curriculum of IBM Cognos hands-on, online classes in which students will have full two-way communication with the instructor. Class sizes are small and a bound copy of the training materials is included. – See our list of upcoming courses www.senturus.com. The training schedule is listed under ―Resources.‖ • Other Training Options – On-Site and Remote Custom Training Courses specially designed for your company – On-Site Standard Training Courses – Mentoring-highly customized and delivered to one to four participants – Discounted IBM Cognos Classroom Training • Contact Senturus – 888-601-6010 sales@senturus.com 53
  • 54. Today’s Agenda • Welcome and introduction • Cognos 10 New Features Overview • Features included at no charge • Features requiring trade-up fees • Business Insight Demonstration • Active Reports Consumer Demonstration • Cognos 10 New Features Detailed Review • Removing the risk of the Cognos 10 upgrade • Senturus Fixed-price Cognos 10 Upgrade Offer • Senturus training for Cognos 10 • Maximizing the value of BI with a solid data foundation • Q&A 54
  • 55. Business Justification CAPABILITIES THAT DATA WAREHOUSES UNIQUELY PROVIDE 55
  • 56. Significant Business Benefit Business Insight Contributes to Financial Outperformance Revenue Growth EBITDA Return on Invested 5-year CAGR, 2004-2008 5-year CAGR, 2004-2008 > Capital 33% 5-year average, 2004-2008 12.5% more 12x 11.9% 32% more more 9.4% 9.0% 7.3% 0.6% Finance organizations with strong business insight All other enterprises Revenue Growth: N = 580; EBITDA: N = 435; ROIC: N = 606 Source: IBM Institute for Business Value, The Global CFO Study 2010 56
  • 57. Justifying the Data Warehouse • Provides significant business benefit • Reduces the cost of BI • Accurately maintains historical context • Enables analysis across: – Business processes – Business functional areas – Heterogeneous source systems • Insulates business decision makers from the inevitable changes in source systems • Dramatically improves response times • When done correctly, the data warehouse arrives without ever doing a ―data warehouse‖ project 57
  • 58. Reduces the cost of business intelligence • No data warehouse? – The data warehouse activities still get done, just more expensively – Acts of heroism by business users and IT • Elaborate Excel spreadmarts • Complex reports • Complex meta-data models • Access databases – Reinventing multiple variations of the wheel – Data silos everywhere – Informed decisions limited to small number of decision-makers 58
  • 59. Reduce cost by reducing complexity Data in source system (Bally’s Casino Management System): NAMECM LCLYCM MAILCM DNI@CM PL@PCM PL@SCM Joe Smith Y R Y Y Jane Doe N B Y Y N Pete Rose N R Y Y Don Draper Y O N Y Transformed data in reporting system’s Customer Dimension: Customer Distance Type Preferred Invitation Pit Status Slot Status Name Mailing Addr Status Joe Smith Local Residence Invite Pit Player Slot Player Jane Doe Regional Business Do not Invite Pit Player Not Slot Player Pete Rose National Residence Invite Pit Player Slot Player Don Draper Local Other Invite Not Pit Player Slot Player 59
  • 60. Accurately Maintain Historical Context 2009 Store #23: 8,000 sq ft 2010 Store gets remodeled Accurate Historical Context: Year Store ID Store Revenue Rev/ Store #23: 20,000 sq ft Size sq ft 2009 23 8,000 $500,000 $63 2010 23 20,000 $1,300,000 $65 Report that uses Store Size attribute from ERP table: Year Store ID Store Revenue Rev/ Size sq ft 2009 23 20,000 $500,000 $25 2010 23 20,000 $1,300,000 $65 60
  • 61. Accurate Historical Context – How To ―Store Master‖ Table in ERP System (Reflects current attributes of each store): Store Store Loc Store Type Store ID Code Code Size 10 115 1001 15,000 23 125 1004 20,000 40 135 1001 25,000 ―Store Dimension‖ Table in Data Whse (Uses Type 2 Slowly Changing Dimension): Store Store Store Store Store Store Effective Expiration Current Key ID Loc Region Type Size Date Date Flag 1 10 Sacramento West Grocery 15,000 2001-01-30 2199-12-31 Current 2 23 Atlanta East Variety 8,000 2002-10-05 2009-12-25 Historic 3 40 Chicago Central Grocery 25,000 2005-06-11 2199-12-31 Current 4 23 Atlanta East Variety 20,000 2009-12-26 2199-12-31 Current 61
  • 62. This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to www.senturus.com/recorded-webinars.php You will find this—and many other recorded webinars-- under the “IBM Cognos Business Intelligence‖ 62
  • 63. Data Warehouses without the Negative (I) • Recommendation: Don‘t set out to build a data warehouse • Instead, build a series of business process dimensional models with conformed dimensions • The result will provide the benefits of a data warehouse without you ever having done a data warehouse project. 63
  • 64. Business Process Dimensional Models Dimensions (Attributes) Measures (Metrics) Date Time Store Product, etc. Qty Ext Cost Ext Amount Margin Added (Rolled-Up) Date Averaged Year Store Key Calculated Product ID … Quarter Store ID Product Name Month Store Name Product Class Week Store Loc Product Line Day Store Product Weight Day name Region Shipping Cost … Store Size … Store Age … 64
  • 65. Conformed Dimensions = Key to Integration Dimensions (Attributes) Measures (Metrics) Date Time Store Product Qty, Revenue, Gross Margin Added (Rolled-Up) Date Store ID Averaged Product ID Calculated Year Store Name Product Name … Quarter Store Product Class Month District Product Line Week Store Product Weight Day Region Shipping Cost Day name Store Mgr … … Store Age … Date Time Store Product Plan Qty, Plan Rev, Plan Margin 65
  • 66. Dimensional Model Calculations & Product Product Consolidations Line Class Channel Margin, Roll-ups… Product District Subclass Measures / Facts Amount, Quantity Store Product Units = 10 (SKU) Amount = $17,525 Cost = $8,000 New Region Old Region Day Season Week WTD Territory Versions Scenarios Month MTD Sales Rep Quarter QTD Actuals Year YTD Forecast Period 1 Period 2 66
  • 67. Common, Conforming Dimensions Source: The Data Warehouse Toolkit © Ralph Kimball, Margy Ross John Wiley & Sons, Inc. 67
  • 68. Data Warehouses without the Negative (II) • Build the Business Process Dimensional Models quickly – Provides faster time to value – Maintains organizational and executive commitment 68
  • 69. Summary • Don‘t set out on a project to build a ―data warehouse‖. • Instead, build a series of business process dimensional models with conformed dimensions. • You will achieve the benefits of an integrated data warehouse without ever having done a ―data warehouse‖ project 69
  • 70. Semantics CLARIFYING WHAT ―DATA WAREHOUSE‖ MEANS 70
  • 71. Data Warehouse = Copy of Source System? Threshold Alerting Replication Planning Standard Reports ―Universe‖ Planning Data Planning Data Querying Sales Ad hoc ―Warehouse‖ ―Universe‖ Self-service Reporting & Analysis Source Systems of Record Web Portal Slicing & Dicing Finance ERP Data ERP Data ―Universe‖ ―Warehouse‖ Dashboards/ Dashboard Authoring Scorecards HR ―Universe‖ … Authoring Labor Data Labor Data Report ―Warehouse‖ Threshold-based Other Alerts ―Universes‖ Other Sources Other Data ―Warehouse‖ Excel 71
  • 72. Data Warehouse = Non-integrated Data Mart Silos? ETL Processes Threshold Alerting Planning Standard Reports Datamart Planning Data Querying Sales Ad hoc Datamart Self-service Reporting & Analysis Source Systems of Record Web Portal Slicing & Dicing Finance ERP Data Datamart Dashboards/ Dashboard Authoring Scorecards HR Datamart … Authoring Labor Data Report Threshold-based Other Alerts Datamarts Other Sources Excel Spreadmart 72
  • 73. Data Warehouse = Integrated Business Process Dimensional Models Threshold Alerting Standard Reports Single Version of the Truth Planning Data Querying Data Warehouse Ad hoc Self-service Reporting Data Abstraction Model & Analysis Source Systems of Record Web Portal Slicing & Dicing Data Integration ERP Data Dashboards/ Dashboard Authoring Scorecards Conforming Authoring Labor Data Report Business Process Dimensional Models Threshold-based Alerts Information Security Other Sources 73
  • 74. This slide deck is part of a recorded webinar. To view the FREE recording of this entire presentation and download the slide deck, go to www.senturus.com/recorded-webinars.php You will find this—and many other recorded webinars-- under the “IBM Cognos Business Intelligence‖ 74
  • 75. Contact Senturus Senturus, Inc www.senturus.com sales@senturus.com 888-601-6010 75