This survey of over 500 US marketing professionals found that for B2B companies, lead generation is the top objective of digital marketing efforts and SEO is most effective for this. For B2C, increasing brand awareness has become the primary objective, surpassing online sales. The survey also found that more B2B marketers now see social media as the channel with the most impact on lead generation, while more B2Cs now view SEO as most impactful for lead generation. Overall, digital marketers are increasing or maintaining budgets and expanding their focus beyond just sales to include building awareness earlier in the sales cycle.
The document summarizes the key findings of a technology marketing benchmark survey from 2011. It found that most respondents saw demonstrating return on investment as essential to defining marketing strategy. While economic conditions were challenging, marketing budgets and team sizes increased over the previous year and were expected to continue growing. Email, events, and public relations were the most commonly used and effective marketing tools. Marketers saw a need to invest more in digital techniques but faced barriers like lack of resources and pressure to show ROI.
Social Media Inside The Brand: DuPont Case Study
Learn first-hand about the internal battles, struggles and success you can expect in the Wild West world of Social Media. Hear about the legal aspects of Social Media, how to develop a proper Social Media Marketing policy, and how to sell a "word of mouth" project internally.
* Gary Spangler, eMarketing, DuPont
IBM Spotlight Session: Social Selling as a B2B Prospecting ToolVivastream
The document discusses IBM's use of social selling as a B2B prospecting tool. It outlines how social networks have changed B2B buying behavior, with clients now discovering information online. It also summarizes IBM's research finding that over a third of clients have used social media to engage with IT vendors. The document then provides an overview of IBM's inside sales organization and digital contact tools. It describes IBM's strategy to transform inside seller skills to match the new social selling model of building relationships through digital and social capabilities.
IBM Spotlight Session: Social Selling as a B2B Prospecting ToolVivastream
The document summarizes IBM's use of social selling as a B2B prospecting tool. It discusses how social networks have changed how clients buy and how IBM has transformed its inside sales model to engage clients through social media. It outlines IBM's social selling strategy, which includes social listening, participating in conversations, identifying influencers, and focusing on high-value content. The results shown include over 900 sellers in 170 countries using social effectively to build awareness, extend reach, and drive leads.
B2B Marketing in the Age of the Always Addressable CustomerDemandWave
The document discusses how B2B marketers now face an "always addressable customer" who is online and reachable through various digital channels. It notes that marketing dollars are shifting online to follow customers. To be effective, B2B marketers must optimize their efforts across all customer touchpoints and develop a coordinated brand ecosystem. Better measurement of efforts across channels is also needed to understand customer journeys. The summary focuses on the key challenges of reaching today's digital customer and the need for alignment, coordination and measurement across marketing efforts and channels.
The document discusses how GPJ needs to embrace digital marketing to remain effective. It notes that investments in content marketing, social media, and digital experiences have become essential for B2B and B2C brands to drive awareness, engagement, and sales. Both corporate customers and users now behave like consumers and expect consumer-like digital experiences. The document recommends that GPJ create social media content and mobile tools to enhance events and provide after-sales support through digital channels.
Visibility of what works in B2B is harder than in consumer marketing as so
much activity is select in its targeting and often commercially confidential.
In 2011 Omobono set out to share the best practice of B2B marketers so
that they could learn from their peers. Partnering with The Marketing
Society and ably supported by Circle Research, Omobono has researched
what B2B marketers really do in digital and what they think works.
In 2012 we also looked through the other end of the telescope to see how buyers are consuming
the information that marketers lay in their path, and what effect it has.
The results, gathered over 2 years, are based on the collective views of 170 senior marketers, spending
in the region of £100m between them, and 224 buyers with buying power of over £150 million. With
the survey being completed by senior decision makers at some of the world’s biggest companies, this is
a definitive guide against which B2B marketers can benchmark their own activities.
The State of Digital Marketing in B2B in India - ChartsOmobono
The document discusses the findings of a study on digital marketing in B2B in India. Some key findings include:
- 48% of respondents said digital marketing is critical to achieving organizational goals, compared to 95% in the UK.
- Top marketing priorities for the next 12 months are database profiling, demand creation and lead generation.
- Most used channels are websites, organic search, social media, email and online PR. Paid search and display advertising are less used.
- Websites, organic search and social media are seen as most effective, while paid search and mobile/SMS are less effective.
- Audio/video marketing and paid search are most likely to be outsourced, while email campaigns and
The document summarizes the key findings of a technology marketing benchmark survey from 2011. It found that most respondents saw demonstrating return on investment as essential to defining marketing strategy. While economic conditions were challenging, marketing budgets and team sizes increased over the previous year and were expected to continue growing. Email, events, and public relations were the most commonly used and effective marketing tools. Marketers saw a need to invest more in digital techniques but faced barriers like lack of resources and pressure to show ROI.
Social Media Inside The Brand: DuPont Case Study
Learn first-hand about the internal battles, struggles and success you can expect in the Wild West world of Social Media. Hear about the legal aspects of Social Media, how to develop a proper Social Media Marketing policy, and how to sell a "word of mouth" project internally.
* Gary Spangler, eMarketing, DuPont
IBM Spotlight Session: Social Selling as a B2B Prospecting ToolVivastream
The document discusses IBM's use of social selling as a B2B prospecting tool. It outlines how social networks have changed B2B buying behavior, with clients now discovering information online. It also summarizes IBM's research finding that over a third of clients have used social media to engage with IT vendors. The document then provides an overview of IBM's inside sales organization and digital contact tools. It describes IBM's strategy to transform inside seller skills to match the new social selling model of building relationships through digital and social capabilities.
IBM Spotlight Session: Social Selling as a B2B Prospecting ToolVivastream
The document summarizes IBM's use of social selling as a B2B prospecting tool. It discusses how social networks have changed how clients buy and how IBM has transformed its inside sales model to engage clients through social media. It outlines IBM's social selling strategy, which includes social listening, participating in conversations, identifying influencers, and focusing on high-value content. The results shown include over 900 sellers in 170 countries using social effectively to build awareness, extend reach, and drive leads.
B2B Marketing in the Age of the Always Addressable CustomerDemandWave
The document discusses how B2B marketers now face an "always addressable customer" who is online and reachable through various digital channels. It notes that marketing dollars are shifting online to follow customers. To be effective, B2B marketers must optimize their efforts across all customer touchpoints and develop a coordinated brand ecosystem. Better measurement of efforts across channels is also needed to understand customer journeys. The summary focuses on the key challenges of reaching today's digital customer and the need for alignment, coordination and measurement across marketing efforts and channels.
The document discusses how GPJ needs to embrace digital marketing to remain effective. It notes that investments in content marketing, social media, and digital experiences have become essential for B2B and B2C brands to drive awareness, engagement, and sales. Both corporate customers and users now behave like consumers and expect consumer-like digital experiences. The document recommends that GPJ create social media content and mobile tools to enhance events and provide after-sales support through digital channels.
Visibility of what works in B2B is harder than in consumer marketing as so
much activity is select in its targeting and often commercially confidential.
In 2011 Omobono set out to share the best practice of B2B marketers so
that they could learn from their peers. Partnering with The Marketing
Society and ably supported by Circle Research, Omobono has researched
what B2B marketers really do in digital and what they think works.
In 2012 we also looked through the other end of the telescope to see how buyers are consuming
the information that marketers lay in their path, and what effect it has.
The results, gathered over 2 years, are based on the collective views of 170 senior marketers, spending
in the region of £100m between them, and 224 buyers with buying power of over £150 million. With
the survey being completed by senior decision makers at some of the world’s biggest companies, this is
a definitive guide against which B2B marketers can benchmark their own activities.
The State of Digital Marketing in B2B in India - ChartsOmobono
The document discusses the findings of a study on digital marketing in B2B in India. Some key findings include:
- 48% of respondents said digital marketing is critical to achieving organizational goals, compared to 95% in the UK.
- Top marketing priorities for the next 12 months are database profiling, demand creation and lead generation.
- Most used channels are websites, organic search, social media, email and online PR. Paid search and display advertising are less used.
- Websites, organic search and social media are seen as most effective, while paid search and mobile/SMS are less effective.
- Audio/video marketing and paid search are most likely to be outsourced, while email campaigns and
The document summarizes research from a survey of 206 small and mid-sized businesses on their digital marketing practices. It finds that:
1) Top performing companies, which exceed their marketing plans, invest more in marketing as a percentage of revenue and were more likely to adopt marketing automation technology.
2) Top performers also employ more active digital marketing techniques like email marketing and webinars, while laggard companies rely more on passive methods like content and websites.
3) Top performers take a more deliberate approach to marketing by measuring key metrics like cost per qualified lead more often than laggard companies.
McGladrey wanted to increase quality content to enhance its reputation and brand. It lacked a content strategy and production process. Research showed content is most effective for nurturing prospects. To address this, McGladrey focused on building a content strategy, redesigning its website around content, and driving web and content to the next level through measurement and reporting. This three-factor focus aimed to increase visits, enhance reputation, expand readership, and increase lead generation.
Dell has a long history of pioneering social media to engage directly with customers. They were among the first companies to launch online discussion forums and support in the 1990s. More recently, Dell has focused on social listening and using social platforms like Twitter, blogs, and IdeaStorm to obtain customer feedback and improve experiences. This social media engagement has helped Dell transform their marketing approach and become the #1 most social brand.
The document discusses opportunities and challenges for email marketing. It notes that delivering relevant content and measuring ROI are top challenges. Other challenges include email deliverability, expanding opt-in lists, database integration, and competition from social media. However, email marketing remains one of the most cost-effective marketing tactics relative to other channels. On average, every $1 spent on email marketing returns over $43 in sales. While the inbox is more crowded, 58% of people still start their online day by reading emails.
Personalised Digital Interaction: What really works according to European mar...Mickael Bentz
As a leading cross-channel campaign management solution provider, Neolane is in touch with thousands of marketers the world over.
Leveraging this advantageous position, we decided to run surveys, questioning marketers about their main challenges to gather their insights, analyse these and then share results with them.
Following the first Neolane Marketing Survey that focused on social marketing ROI, we looked to analyse how marketers personalise their digital interactions today.
More than 600 marketers participated in the survey.
IBM Retail | CRM Leadership in the Digital Era: A Global StudyIBM Retail
In a recent study, IBM surveyed nearly 500 CRM executives across roles, industries and management responsibilities in 66 countries. Read how these leaders assess the current state of marketing, the viability of old business models and how they define the path forward in an emerging digital age.
Social media aids customer acquisition media buyerplannerRalph Paglia
Many companies are successfully acquiring customers through social media networks. Over 40% of companies have gotten a customer from Twitter or LinkedIn, and over 40% from Facebook. B2C companies tend to get more customers from social media than B2B companies. Frequent blogging is also correlated with higher customer acquisition - 100% of companies blogging multiple times daily got a customer, compared to only 13% of those blogging less than monthly. Business blogs need around 24 articles to start generating significant leads.
1) The document discusses shifting the B2B marketing paradigm from focusing on contacts to focusing on people by integrating social intelligence and building deeper relationships with prospects.
2) It recommends taking steps like shifting the mindset from contacts to people, integrating this approach across sales and marketing, avoiding social silos, and reaching the right people at the right time.
3) The case study of Xactly highlights how integrating social intelligence and targeting people rather than contacts can increase lead volume and conversion rates through a more personalized demand generation approach.
1) The document discusses shifting the B2B marketing paradigm from focusing on contacts to focusing on people by integrating social intelligence and building deeper relationships with prospects.
2) It recommends taking steps like shifting the mindset from contacts to people, integrating this approach across sales and marketing, avoiding social silos, and reaching the right people at the right time.
3) The case study of Xactly highlights how integrating social intelligence and focusing on relationships can increase lead volume and conversion rates for companies like increasing their pipeline opportunities.
Andrew Haussegger B2B ADMA University Presentation March 2011Green Hat
This document summarizes a presentation on understanding the science of B2B marketing. The presentation covers top marketing observations, such as the shift in power to buyers and the need for content marketing. It also discusses the importance of lead nurturing through personalized communications, relevant content, and an automated process. Key takeaways include the need for data-driven marketing, engaging online presences, collaboration between marketing and sales, and securing support from executives for new approaches.
This document provides a summary of 25 marketing lessons from MarketingSherpa's Chart of the Week research reports. It includes charts on various topics related to B2B, email, search, and social media marketing. The charts show research findings on challenges marketers face, lead generation tactics, marketing objectives, and how marketing strategies are changing. The document is intended to help marketers learn from MarketingSherpa's benchmark research.
The document provides a summary of Barbara Armour's career experience including her roles, responsibilities, and accomplishments. She has over 20 years of experience in marketing, with a focus on product marketing, business intelligence, marketing operations, and demand generation. Her experience spans various industries including retail, consumer packaged goods, wireless, automotive, digital payments, internet service providers, and IoT/telematics. She has a proven track record of delivering revenue growth, improved marketing ROI, and maximizing operations through strategic marketing initiatives.
This report has been compiled by Reed Business Information and has one primary objective: to provide solid evidence to show that advertising leads to achieved marketing objectives. The report is divided into 2 parts, the first section provides a summary of supporting evidence published by external sources about the role of B2B media. The second section details some specific case studies that are based around 3 key client advertising objectives; new launches, building brand awareness and creating & changing perceptions.
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North AmericaMarketingProfs
B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study from MarketingProfs and the Content Marketing Institute.
There is also more uncertainty, however, the study found: B2B marketers are more uncertain whether they are using various content marketing tactics effectively.
LOJINE provides marketing and sales consulting services to help clients improve their strategies and results. Their services include marketing and sales plans, e-marketing utilization, marketing outsourcing, and more. They aim to deliver value through expertise in consulting, strategies, and outsourcing from strategy development through execution.
This document discusses the challenges of optimizing media mix investments in today's complex media landscape. It notes that existing media mix optimization solutions are limited by focusing only on above-the-line or below-the-line spending, failing to consider that consumers interact with brands across channels as a whole. It also claims that many solutions rely on outdated assumptions about customer value and media consumption. The document introduces next generation media mix optimization as a way to address these challenges through high-performance audience and media management that can optimize spend across channels and better target high-value audiences.
This survey of over 500 digital marketers found that:
1) Lead generation and sales are the top objectives of digital marketing programs, with SEO having the biggest impact on lead generation.
2) Most companies keep social media marketing in-house, while more outsource PPC than SEO. Facebook is the leading social network.
3) 68% of marketers have generated leads from social media sites, with over 55% closing deals from social leads.
4) Most plan to increase social media budgets in 2012, followed by SEO and PPC, showing growing interest in these channels.
Webmarketing123 digital marketing-report-2011 (1)Dario Salvelli
1) The survey found that lead generation and sales are the top objectives of digital marketing. SEO has the biggest impact on lead generation, followed by PPC and social media.
2) Over 75% of B2B and B2C marketers measure success through website traffic, leads generated, and click-through rates.
3) For both B2B and B2C companies, Facebook is the leading social network, followed by Twitter and LinkedIn.
The document provides an overview of creating a successful digital strategy in 9 steps: 1) Do an internal discovery; 2) Define measurable key performance indicators; 3) Define a digital strategy with business objectives, metrics, and KPIs; 4) Measure performance; 5) Create conversion funnels; 6) Assign value to goals; 7) Optimize acquisition channels; 8) Optimize audience segments; and 9) Optimize campaigns. It emphasizes defining measurable goals and KPIs, assigning value to all goals, multi-channel attribution, and using analytics tools to optimize performance.
This document provides an executive summary of the findings from a research report on current trends and attitudes in the UK business-to-business (B2B) marketing sector. Some key findings include:
1) The B2B marketing sector remains confident and growing, with over half of companies reporting increased marketing budgets in the past 1-2 years and two-thirds expecting further budget growth.
2) Digital marketing channels like email and search are increasing in popularity and expected to see further investment, though traditional channels like direct mail and events also remain important.
3) Marketers are increasingly able to track and measure campaign effectiveness, though room remains to improve measurement of metrics like return on investment.
4)
Top 3 Ways Big Data Will Transform Digital Marketing in 2013Gleanster Research
Marketing is evolving. At times faster than some of us can keep up. Every good marketer can attest to the complexity of managing multi-channel execution; fragmented data, fragmented solutions, and ultimately, a fragmented customer experience. Execution is hard enough, but then there’s measurement and justification of marketing spend across channels. Is the data available across channels? Is the level of granularity on analysis actually useful for campaign optimization?
The document discusses 5 key initiatives and goals for b2b marketers in 2013 based on a webinar by SalesFUSION. It summarizes the performance of b2b marketing in 2012, including the rise of content marketing and challenges in proving ROI from social media. The top 5 goals for 2013 are identified as improving website visibility, focusing social media strategy, better aligning marketing and sales, implementing lead management processes, and adopting the right technology. Specific tactics are suggested for each goal area.
The document summarizes research from a survey of 206 small and mid-sized businesses on their digital marketing practices. It finds that:
1) Top performing companies, which exceed their marketing plans, invest more in marketing as a percentage of revenue and were more likely to adopt marketing automation technology.
2) Top performers also employ more active digital marketing techniques like email marketing and webinars, while laggard companies rely more on passive methods like content and websites.
3) Top performers take a more deliberate approach to marketing by measuring key metrics like cost per qualified lead more often than laggard companies.
McGladrey wanted to increase quality content to enhance its reputation and brand. It lacked a content strategy and production process. Research showed content is most effective for nurturing prospects. To address this, McGladrey focused on building a content strategy, redesigning its website around content, and driving web and content to the next level through measurement and reporting. This three-factor focus aimed to increase visits, enhance reputation, expand readership, and increase lead generation.
Dell has a long history of pioneering social media to engage directly with customers. They were among the first companies to launch online discussion forums and support in the 1990s. More recently, Dell has focused on social listening and using social platforms like Twitter, blogs, and IdeaStorm to obtain customer feedback and improve experiences. This social media engagement has helped Dell transform their marketing approach and become the #1 most social brand.
The document discusses opportunities and challenges for email marketing. It notes that delivering relevant content and measuring ROI are top challenges. Other challenges include email deliverability, expanding opt-in lists, database integration, and competition from social media. However, email marketing remains one of the most cost-effective marketing tactics relative to other channels. On average, every $1 spent on email marketing returns over $43 in sales. While the inbox is more crowded, 58% of people still start their online day by reading emails.
Personalised Digital Interaction: What really works according to European mar...Mickael Bentz
As a leading cross-channel campaign management solution provider, Neolane is in touch with thousands of marketers the world over.
Leveraging this advantageous position, we decided to run surveys, questioning marketers about their main challenges to gather their insights, analyse these and then share results with them.
Following the first Neolane Marketing Survey that focused on social marketing ROI, we looked to analyse how marketers personalise their digital interactions today.
More than 600 marketers participated in the survey.
IBM Retail | CRM Leadership in the Digital Era: A Global StudyIBM Retail
In a recent study, IBM surveyed nearly 500 CRM executives across roles, industries and management responsibilities in 66 countries. Read how these leaders assess the current state of marketing, the viability of old business models and how they define the path forward in an emerging digital age.
Social media aids customer acquisition media buyerplannerRalph Paglia
Many companies are successfully acquiring customers through social media networks. Over 40% of companies have gotten a customer from Twitter or LinkedIn, and over 40% from Facebook. B2C companies tend to get more customers from social media than B2B companies. Frequent blogging is also correlated with higher customer acquisition - 100% of companies blogging multiple times daily got a customer, compared to only 13% of those blogging less than monthly. Business blogs need around 24 articles to start generating significant leads.
1) The document discusses shifting the B2B marketing paradigm from focusing on contacts to focusing on people by integrating social intelligence and building deeper relationships with prospects.
2) It recommends taking steps like shifting the mindset from contacts to people, integrating this approach across sales and marketing, avoiding social silos, and reaching the right people at the right time.
3) The case study of Xactly highlights how integrating social intelligence and targeting people rather than contacts can increase lead volume and conversion rates through a more personalized demand generation approach.
1) The document discusses shifting the B2B marketing paradigm from focusing on contacts to focusing on people by integrating social intelligence and building deeper relationships with prospects.
2) It recommends taking steps like shifting the mindset from contacts to people, integrating this approach across sales and marketing, avoiding social silos, and reaching the right people at the right time.
3) The case study of Xactly highlights how integrating social intelligence and focusing on relationships can increase lead volume and conversion rates for companies like increasing their pipeline opportunities.
Andrew Haussegger B2B ADMA University Presentation March 2011Green Hat
This document summarizes a presentation on understanding the science of B2B marketing. The presentation covers top marketing observations, such as the shift in power to buyers and the need for content marketing. It also discusses the importance of lead nurturing through personalized communications, relevant content, and an automated process. Key takeaways include the need for data-driven marketing, engaging online presences, collaboration between marketing and sales, and securing support from executives for new approaches.
This document provides a summary of 25 marketing lessons from MarketingSherpa's Chart of the Week research reports. It includes charts on various topics related to B2B, email, search, and social media marketing. The charts show research findings on challenges marketers face, lead generation tactics, marketing objectives, and how marketing strategies are changing. The document is intended to help marketers learn from MarketingSherpa's benchmark research.
The document provides a summary of Barbara Armour's career experience including her roles, responsibilities, and accomplishments. She has over 20 years of experience in marketing, with a focus on product marketing, business intelligence, marketing operations, and demand generation. Her experience spans various industries including retail, consumer packaged goods, wireless, automotive, digital payments, internet service providers, and IoT/telematics. She has a proven track record of delivering revenue growth, improved marketing ROI, and maximizing operations through strategic marketing initiatives.
This report has been compiled by Reed Business Information and has one primary objective: to provide solid evidence to show that advertising leads to achieved marketing objectives. The report is divided into 2 parts, the first section provides a summary of supporting evidence published by external sources about the role of B2B media. The second section details some specific case studies that are based around 3 key client advertising objectives; new launches, building brand awareness and creating & changing perceptions.
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North AmericaMarketingProfs
B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study from MarketingProfs and the Content Marketing Institute.
There is also more uncertainty, however, the study found: B2B marketers are more uncertain whether they are using various content marketing tactics effectively.
LOJINE provides marketing and sales consulting services to help clients improve their strategies and results. Their services include marketing and sales plans, e-marketing utilization, marketing outsourcing, and more. They aim to deliver value through expertise in consulting, strategies, and outsourcing from strategy development through execution.
This document discusses the challenges of optimizing media mix investments in today's complex media landscape. It notes that existing media mix optimization solutions are limited by focusing only on above-the-line or below-the-line spending, failing to consider that consumers interact with brands across channels as a whole. It also claims that many solutions rely on outdated assumptions about customer value and media consumption. The document introduces next generation media mix optimization as a way to address these challenges through high-performance audience and media management that can optimize spend across channels and better target high-value audiences.
This survey of over 500 digital marketers found that:
1) Lead generation and sales are the top objectives of digital marketing programs, with SEO having the biggest impact on lead generation.
2) Most companies keep social media marketing in-house, while more outsource PPC than SEO. Facebook is the leading social network.
3) 68% of marketers have generated leads from social media sites, with over 55% closing deals from social leads.
4) Most plan to increase social media budgets in 2012, followed by SEO and PPC, showing growing interest in these channels.
Webmarketing123 digital marketing-report-2011 (1)Dario Salvelli
1) The survey found that lead generation and sales are the top objectives of digital marketing. SEO has the biggest impact on lead generation, followed by PPC and social media.
2) Over 75% of B2B and B2C marketers measure success through website traffic, leads generated, and click-through rates.
3) For both B2B and B2C companies, Facebook is the leading social network, followed by Twitter and LinkedIn.
The document provides an overview of creating a successful digital strategy in 9 steps: 1) Do an internal discovery; 2) Define measurable key performance indicators; 3) Define a digital strategy with business objectives, metrics, and KPIs; 4) Measure performance; 5) Create conversion funnels; 6) Assign value to goals; 7) Optimize acquisition channels; 8) Optimize audience segments; and 9) Optimize campaigns. It emphasizes defining measurable goals and KPIs, assigning value to all goals, multi-channel attribution, and using analytics tools to optimize performance.
This document provides an executive summary of the findings from a research report on current trends and attitudes in the UK business-to-business (B2B) marketing sector. Some key findings include:
1) The B2B marketing sector remains confident and growing, with over half of companies reporting increased marketing budgets in the past 1-2 years and two-thirds expecting further budget growth.
2) Digital marketing channels like email and search are increasing in popularity and expected to see further investment, though traditional channels like direct mail and events also remain important.
3) Marketers are increasingly able to track and measure campaign effectiveness, though room remains to improve measurement of metrics like return on investment.
4)
Top 3 Ways Big Data Will Transform Digital Marketing in 2013Gleanster Research
Marketing is evolving. At times faster than some of us can keep up. Every good marketer can attest to the complexity of managing multi-channel execution; fragmented data, fragmented solutions, and ultimately, a fragmented customer experience. Execution is hard enough, but then there’s measurement and justification of marketing spend across channels. Is the data available across channels? Is the level of granularity on analysis actually useful for campaign optimization?
The document discusses 5 key initiatives and goals for b2b marketers in 2013 based on a webinar by SalesFUSION. It summarizes the performance of b2b marketing in 2012, including the rise of content marketing and challenges in proving ROI from social media. The top 5 goals for 2013 are identified as improving website visibility, focusing social media strategy, better aligning marketing and sales, implementing lead management processes, and adopting the right technology. Specific tactics are suggested for each goal area.
Building Digital -First sales experiences for Enterprise SellersDemandbase
B2B buyer frustration with the sales process has grown 25% in the last year. The new generation of buyers are seeking a far more digital and hands-off buying experience, pushing today’s seller to innovate. Adapting to these new expectations isn’t easy. And, Enterprises can have it even harder – with larger teams, more complex org structures, and big audacious pipeline targets.
The 2012 State of Inbound Marketing WebinarHubSpot
This document summarizes the key findings from a 2012 study on the state of inbound marketing:
1. Inbound marketing techniques like blogging and social media generate lower cost leads than outbound methods like trade shows and direct mail. Most marketers are maintaining or increasing budgets for inbound tactics.
2. Inbound leads convert to customers at higher rates. Data shows social media and blogging drives real customer acquisitions. Over 70% of businesses blog at least weekly.
3. Social media and SEO are becoming more important sources of leads, while importance of direct mail is declining. Company blogs are increasingly valued, with 25% seeing them as critical and 81% as useful.
How to generate leads using search and social mediaInTouch
How to Generate Leads Using Search and Social Media - Brian Carroll invites Todd Lebo and Jen Doyle of MarketingSherpa to show how to effectively deploy a search and social media campaign to generate leads.
This document summarizes the key findings from a 2012 study on the state of inbound marketing. It finds that (1) inbound marketing consistently yields lower cost leads than outbound methods like trade shows, (2) inbound marketing is more effective at converting leads to customers through blogging and social media, and (3) marketers are increasingly prioritizing social media and SEO over declining importance methods like direct mail.
Social media is transforming businesses and the role of public relations. While 70% of executives have never used social media feedback to improve products and services, companies that engaged with social media ("Mavens") saw 18% revenue growth, while disengaged companies ("Wallflowers") saw 6% drops. Social media is evolving rapidly and beginning to shape business functions like marketing, sales, and customer service. There is a massive opportunity for public relations to facilitate social media and digital communications, and to elevate its role in organizations.
The survey highlights that:
- Content marketing is growing in popularity, with over 84% of respondents planning to increase it in the next 12 months.
- The top goals of content marketing are lead generation, thought leadership, and brand awareness.
- The most commonly used content formats are case studies, white papers, press releases, and newsletters.
- The biggest challenge is having enough time and resources to create content.
March 2013 at social selling in a buyer empowered worldHuthwaite Inc
The document discusses the changing buyer behavior and implications for sales and marketing in today's buyer-empowered world. It notes that buyers now do more of their own research before engaging with vendors, and use social media and networks as part of their buying process. This represents a shift in power to buyers. The document advocates for social selling as an approach for sellers to adapt to this new environment. However, it notes many organizations still face challenges in implementing successful social selling strategies. The key implications discussed are that sales, marketing, and companies as a whole need to take more targeted, insights-based approaches that are helpful to buyers throughout the purchase process.
The Affiliate Marketing Council held its assembly meeting on July 26th 2012. The agenda included reviewing the council's 2012 activities and looking ahead to 2013. Key discussions were around upcoming legislation, standards, and a major new performance marketing industry study. The meeting notes indicate affiliate spending is increasing, with many advertisers expecting commission payments to rise in 2013.
The document is a summary of a survey of 200 B2B marketing professionals about digital marketing goals, challenges, budgets, and tactics. Some key findings include:
1) The top digital marketing goal is delivering quality leads, followed by driving more leads. The biggest challenge is delivering quality leads, surpassing measuring ROI.
2) Nearly half of marketers expect to increase their digital budgets in 2017, while only 6% expect decreases. Over a third plan to spend 60% or more of budgets on digital.
3) The most popular content tactics are blogs and videos, while white papers produce the most revenue followed by webinars.
Advances in technology have created a new B2B marketing paradigm. In this presentation, Malcolm Friedberg and Adam Needles address how to create a holistic demand generation strategy in response to changes in the B2B buying process.
B2B decision-maker preferences and behaviors have shifted dramatically since the onset of COVID. The GTM revolution is here and B2B sales is forever changed.
B2B decision-maker preferences and behaviors have shifted dramatically since the onset of COVID. The GTM revolution is here and B2B sales is forever changed.
What Works Where in B2B Digital Marketing [2011]Omobono
The 2011 edition of our annual 'What Works Where' research. The 2012 edition will be released shortly, but until then the statistics and insights here are still very useful.
Similar to State of Digital Marketing Report : B2b vs B2c (20)
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can calm the mind and help prevent worrying thoughts. Studies have shown that meditating for just 10 minutes per day can lower stress levels and improve overall mental well-being.
Catching up with shivakeshavan cii mumbai : Our Sumit Roy
Mallcom India Director Mr. Giriraj Mall on why Mallcom choose to sponsor Shiva Keshavan for 3 years apart from making a coffee table book on his life. Shiva Keshavan is the only Luge sportsperson from India to have participated in the Olympics 6 times. He holds the record for being the fastest Asian Luger (134.3km/hour and is accurately nicknamed the “Fastest Asian on Ice” At 16 he became the youngest Luger to participate in the winter Olympics.
research report on online food ordering market in IndiaSumit Roy
The online food delivery market in India is growing rapidly, increasing 150% in 2016 to reach $300 million. While the overall restaurant industry is growing at 11%, the delivery market is outpacing it with 30% growth. Five major cities - Bangalore, Delhi, Mumbai, Hyderabad and Pune - account for over 85% of online food delivery orders currently. For partner restaurants, online platforms provide a new business stream contributing around 30-35% of their total business on average. However, high delivery costs remain a key challenge for the industry's profitability as the average order value is only $5. The market is expected to reach $750 million in 2017 with increasing penetration of online delivery and expansion to new cities.
how iOT is set to herald the Renaissance of 2nd industrial revolution Sumit Roy
The document discusses the Internet of Things (IoT), which refers to a network of internet-connected devices that can collect and exchange data. The IoT ecosystem allows entities to connect to and control IoT devices using remote devices like smartphones over a network. It is estimated that there will be 24 billion IoT devices installed by 2020, with $6 trillion invested in IoT solutions over the next five years, generating $13 trillion in return by 2025. The IoT is expected to transform industries like manufacturing, transportation, defense, retail, healthcare and more through the use of connected devices and sensors.
patents received by the top 5 technology companies Sumit Roy
THE ‘BIG 5’ PATENTS REPORT
Patent activity and trends across Amazon, Apple, Facebook, Google,and Microsoft
OVERALL PATENT ACTIVITY FROM BIG 5 COHORT ON
THE RISE
Applications trend upwards: Collectively, these IP powerhouses
have applied for more than 52,000 patents since 2009. Total
applications have steadily risen as each company diversifies its
research activities, with annual combined applications nearing
10,000 in 2013.
Microsoft leads, Facebook lags: Microsoft has filed for the most
patents, applying for over 16,800 since 2009, with second-place
Google applying for more than 14,500. Apple was in 3rd and
Amazon 4th, with Facebook lagging significantly behind.
Grants also rising: Although somewhat dependent on the USPTO
approval process, annual grant publications for this cohort have
also consistently grown. Google is now surpassing Microsoft for
the top spot here in part thanks to the reversal of its anti-patent
stance early in the decade.
INDIVIDUAL PATENTS REVEAL BROAD INTERESTS IN AI,
AR/VR, AND VEHICLES
AI activity skyrockets: 2014 applications with AI-related keywords
have already set an annual record, with more applications likely to be published. Microsoft leads with Google quickly rising in second,
while Apple lags all of its peers thus far.
Facebook picking up: Although behind the other four in overall
filings, its activity is on the rise and recently published applications reveal its efforts to automate the removal of objectionable contentusing machine learning.
Apple targets vehicles, wearables: Apple came in second behind Google in our keyword analysis of vehicle-related tech. Individual filings point to research in autonomous vehicles and AR/VR.
Amazon broadens activities: The e-commerce company has
moved from consumer devices like e-book readers and tablets to drones, cybersecurity, and potentially tech to support its Go stores.
programmatic Buying in Mobile Advertising Sumit Roy
74% of marketers are now using programmatic media buying on mobile for retargeting users, 62% use it for performance marketing and 61% for branding. • This represents a huge opportunity for the industry to build targeting and measurement solutions that deliver greater effectiveness and efficiency for upper-funnel campaigns. Of those not using programmatic, the biggest barriers for adoption are complexity of the ecosystem (58%), skills shortage (42%) and lack of education (33%).
State of mobile mobile developers:ecosystem and marketing mixSumit Roy
InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever growing
ecosystem better. The Mobile app developer survey from InMobi drawn from over 1000+ respondents across 155
countries showcases some insightful data on the latest trends in the mobile app ecosystem, including developer
mindshare, platform of choice , revenue models, challenges and motivations and mobile ad network preferences.
top 5 indicators on pharma brands and marketing spendsSumit Roy
pharma brands and how they plan to spend on marketing . This research data shows " pharma companies and which media channels they intend to spend online . Suprisisngly mobile channel remains the most " powerful and valuable channel" which pharma brands plans to spend on this year,followed by social and online.
2016 BrandZ™ Top 100 Most Valuable Global Brands increased 3 percent, to $3.4...Sumit Roy
In a year marked by disruption, the value of the 2016 BrandZ™ Top 100 Most Valuable Global Brands increased 3 percent, to $3.4 trillion.
Six of the 14 categories included in the 2016 ranking declined in value compared with only two last year. One category remained flat. Of the seven categories that increased in value, only two grew by more than 10 percent.
global Venture funding and start up data : top 10 chartsSumit Roy
- Global VC funding hit a record high of $128.5B in 2015 but pulled back significantly in Q4/15, dropping from $38.7B in Q3 to $27.2B. Deal volume also declined from 2008 deals in Q3 to 1742 in Q4.
- The number of mega-rounds (>$100M) declined sharply from over 72 in Q3 to 38 in Q4 as investors became more cautious due to economic uncertainty and concerns about recent IPOs falling short of private valuations.
- Both North America and Asia saw large decreases in mega-rounds and funding compared to previous quarters while Europe experienced a more modest decline.
US SOLOMO ( SOCIAL LOCAL MOBILE SPENDS 2016 ONWARDS)Sumit Roy
This document summarizes key findings from BIA/Kelsey's U.S. Local Advertising Forecast for 2016. It finds that total local advertising revenues in the U.S. will reach $146.6 billion in 2016, with digital revenues growing to $42.6 billion or 29.1% of the total. Mobile, social, and video are fueling growth in local online/digital advertising. While traditional media remains important, the media landscape is changing rapidly with growth in areas like mobile, social, and online video outpacing older formats.
State of mobile app downloads and cost per installs in Latin AmericaSumit Roy
Brazil continues to be the leading app destination in Latin America, accounting for 81% of mobile app installs. Gaming is the dominant app category, representing over half of all installs. Chile has the highest premium for iOS installs compared to Android. Cost per install (CPI) rates vary significantly across countries and categories in Latin America, as users explore different types of apps.
state mobile app downloads in asia pacificSumit Roy
China is the leading destination for app downloads in Asia Pacific, accounting for nearly half of all downloads. The top app categories by growth in Asia in the third quarter of 2015 were mobile commerce and travel, both growing over 100% compared to the second quarter. Indonesia had the highest premium for iOS app installs over Android installs this season. As competition increases across app categories, the difference between installation costs on iOS versus Android is declining.
top 100 start up companies with valuations of 1$ billion and aboveSumit Roy
This document lists startups from around the world with their valuations and investors. The highest valued startups are Uber at $51B from the US, backed by Lowercase Capital, Benchmark Capital and Google Ventures. Second is Xiaomi from China at $46B backed by Digital Sky Technologies and QiMing Venture Partners. Third is Airbnb from the US at $25.5B backed by General Catalyst Partners and Andreessen Horowitz. The startups span various industries and countries with the US and China having the most represented startups.
global biggest start up companies with valuations of 1$ billion and aboveSumit Roy
CBI insights lists the top 100 the biggest Unicorns with $1billion and more in valuation. Investment of individual start ups, total valuation and the business verticals are also mapped .
Three quarters of smartphone owners regularly watch streamed video and more people will watch streamed on-demand video weekly than broadcast TV by 2015. Around half of smartphone owners would prefer to use their phone to pay for goods and services and believe the smartphone will replace their entire purse by 2020. Children will expect all objects to be connected when they are older according to 46% of smartphone owners.
This document provides information about Brand Finance, a brand valuation consultancy, and their annual Indonesia 100 report which ranks the top 100 brands in Indonesia. Some key details:
- Brand Finance was established in 1996 to bridge marketing and finance by valuing brands and helping companies connect brands to financial performance.
- Their brand valuation methodology is independent, technically credible, and transparent.
- The 2015 Indonesia 100 report ranks Telkom Indonesia as the most valuable brand in Indonesia worth $2.8 billion, followed by Gudang Garam and Bank Mandiri.
- The report provides brand value, rating, parent company and other financial details for each of the top 100 brands.
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Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
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𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
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The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.