The document discusses a digital media "iceberg" where the visible parts are exciting technologies like engaging content and interactivity, but the more important parts below the surface are the infrastructure, hardware, software, and attention to details that ensure a successful digital media solution. It argues one must consider the entire iceberg, not just the visible surface technologies, to avoid project failure. The document aims to get readers thinking about both the visible exciting elements and underlying infrastructure crucial for success.

1. Convergent Media Systems
www.convergent.com

2. Introduction
There’s a lot to get excited about when talking about digital media; the industry is
growing at an exponential rate. As technology continues to advance, the
opportunities to use digital-signage technology expand as well.
The digital media and signage industry has become highly fragmented over the last
two decades. There are many different hardware and software companies offering
different kinds of solutions for your digital-media needs.
So often though, the infrastructure of a hardy and strong digital media network is
neglected and all the attention is given to the glitz and glam of a company’s digital
media offerings. A successful digital media solution accounts for more than what
you can see on the surface

3. The Digital Media Iceberg whitepaper is designed to discuss why you need to be
thinking about the whole iceberg.

5. The Really Sexy Stuff
When you think of digital signage, all the “really sexy stuff” immediately
comes to mind. Amazing content, interactivity and engaging technologies;
that’s what everyone wants.
• Your customer experience needs to be unique and
memorable.
• The experience should engage you customers in a way that
makes them want to come back.
• Effective digital signage goes beyond servicing a need for
your customer.

6. The Pretty Cool Stuff
While moving down the digital iceberg, you need to be asking yourself
these three questions:

7. The Pretty Cool Stuff cont…

8. The Geeky ( If you don’t think abou)t it , Stuff
your project will fail
We’re finally to the geeky stuff and we are not joking when we tell you if you
overlook it, your project will have a high chance of failure.
These are the small details that are critical to the ultimate success of your
solution. So what are some of the key questions you need to ask yourself?

9. Conclusion
We chose an iceberg as our metaphor for this topic because there is so much
more to a successful digital media solution than what meets the eye. We
compiled these concepts and developed our ranking based on our years of
working in the digital media industry.
Download The Digital Media Iceberg here:
http://contact.convergentmediasystems.com/enterprise-digital-signage/