The document discusses the growing field of e-commerce and why developing for e-commerce is important. It notes that the e-commerce market has grown significantly in recent years and is expected to reach $3 trillion in sales by 2017. Developing for e-commerce platforms like Magento offers developers challenges to solve across the entire online shopping experience, from browsing to checkout. The Magento platform in particular has over 150,000 businesses using it and has seen a large increase in the number of certified developers.

1. The Growing World of E-Commerce
Technologies and Why Developing For
E-Commerce Is Important
GREG SEGALL

2. DIGITAL COMMERCE AGENCY
 Magento Commerce + Enterprise Integrations
 Strategic Insights + Digital Marketing
 User Experience + Usability Testing
 Creative Vision + Design
 Analytics + Performance Tracking
 Conversion + Optimization
Select Clients

3. 500 EMPLOYEES + 18 OFFICES GLOBALLY

4. Americas Asia-Pacific
OUR GLOBAL PROJECT DELIVERY
Europe

5. THE GROWING WORLD OF E-COMMERCE

6. E-COMMERCE QUICK HISTORY
Michael Aldrich invented Online Shopping
Tim Berners-Lee created the first WWW server & browser
NETSCAPE launches first commercial browser - Navigator
AMAZON starts selling books online
$1.3 TRILLION spent online globally
1979
1990
1994
1995
2013

7. E-COMMERCE MARKET IS A WAY OF LIFE
80% of Internet users prefer to buy online
for the following reasons
54% 50% 42% 28%73%
Time Saving Less Prices More Variety Less Taxes No Crowd

8. E-COMMERCE MARKET IS BOOMING
$
$
$
$ $ 1,298.8
$ 820.5
$ 680.6
$ 572.5
$ 1,250
$ 1,000
$ 750
$ 500
$ 250
$ 0
2010 2011 2012 2013
SALES ($B)

9. E-COMMERCE NEVER SLEEPS
NEW YORK
7:00
LONDON
12:00
TOKYO
21:00
KIEV
14:00
SYDNEY
22:00

10. PEOPLE BUY EVERYTHING ONLINE
Rank 1 Rank 2 Rank 3 Rank 4
Books
Travel
Apps
Photos
Clothes
Home Goods
Ads
Medicine
Electronics

11. E-COMMERCE TOUCHES EVERYTHING

12. 
 Drastic shift from regular stores to online commerce
solutions
 By 2017, 1/3 of all regular stores will be closed
 By 2017, industry is expected to reach ~$3 trillion in sales
 E-retailers are in a constant race to provide the latest
technology in order to attract shoppers and clients
LOOKING AHEAD IN THE INDUSTRY

13.  On the rise: augmented reality/mobile apps
 Responsive web design vs. mobile design
 Social media, exploring new ways to engage
with the consumers and potential clients,
reaching target audiences to buy online
 Personalization: Ability to customize,
customers dictate the experience
INNOVATION IN E-COMMERCE

14. INNOVATION IN E-COMMERCE

15. MERGING EXPERIENCES

16. MERGING EXPERIENCES

17. MERGING EXPERIENCES

18. DEVELOPING FOR E-COMMERCE

19. THE E-COMMERCE MIND
Left Right
Logical Thinking Creative Thinking

20. THE E-COMMERCE MIND
Cognition
Affect
Sensation
Generative
Possibility
Subjective
Visual
Right
Creative Thinking

21. THE E-COMMERCE MIND
Analytic
Probability
Objective
Verbal
Left
Logical Thinking
Identify
Solve
Details

22.  Attracts intelligent, logical, and
motivated people
 Able to organize thoughts about real
world situations or complex decisions
 Work together to solve problems
across many mediums and touch-
points
ANALYTICAL NATURE OF DEVELOPERS

23.  Developers are able to work across all aspects of the
purchase process
 With e-commerce technology expanding so quickly, there
are endless challenges to solve
 You are able to have a direct effect on expanding
businesses and developing new revenue models
 Room for growth, for creativity,
and imaginative minds
WHY IS IT FUN FOR DEVELOPERS?

24.  Each second of slowness reduces revenue
 It has to be accessible 24/7/365
 Performance and complex scalability challenges [global]
 Transactional and driven by process
 Navigation – browse categories and millions of products
 Search – complex attribution, need to find fast, relevant
 Models – traditional, deal, private sales, currency, digital
DIVERSITY OF E-COMMERCE SITES

25. E-COMMERCE INTEGRATIONS

26. E-COMMERCE PLATFORMS

29.  Users, certified developer base
exploding
 Magento is part of eBay and is the
center of all commerce they offer
 1.13 Release was all about
performance and scalability
 Magento 2 coming in 2014
MAGENTO: GROWTH AND FUTURE

30. E-COMMERCE DEVELOPER SALARIES

31. DEVELOPERS CORPORATE CULTURE

32. WELCOME TO BIG ENTERPRISE
E-COMMERCE FUSION 2013
GROWTH + OPPORTUNITY

34. Size of Market as a Whole:
 The Magento platform is trusted by more than 150,000 businesses,
including some of the world's most famous leading brands
 In 2013, Magento is 26.2% of the market size of ecommerce
Number of Certified Developers:
 As of June 21, 2013 there are 1264 certified Magento developers
in the world (last year there were only 291) where 796 are Magento
Certified Developers, 484 are Developer Plus and 71 are Front End
Developers.
MAGENTO: FACTS

35. MAGENTO CERTIFIED DEVELOPERS

36. MAGENTO: MARKET SNAPSHOT