Barnaby Dorfman, founder and CEO of Foodista.com, gave a presentation on building a personal brand online. He outlined the 3 P's of developing an online personal brand: defining your product or personal brand, choosing an online placement like a website or social media profiles, and promoting your brand through tools like email marketing and social media. Dorfman provided checklists of content to include when defining your personal brand and gave examples of website platforms and social networks that can be used for online placement. He also discussed best practices for promotion, like using email marketing strategically and tracking metrics to measure results.