Paid search growth slowed in Q4 2015 as both Google and Bing showed slower growth. Mobile search spending increased helping to close the "mobile gap" as smartphone CPCs were 24% less than desktop. For US retailers over Thanksgiving weekend, paid search contributed 10% more revenue than direct traffic and revenue grew faster for paid search than direct traffic. Display advertising costs rose sharply at the end of each quarter and over Thanksgiving weekend for retailers.
5 Ways Digital Advertising is Growing Up (Finally!)The Archer Group
As the online banner ad has just become old enough to drink, developments in measurement, standardization, and targeting have given brands the right tools to responsibly mature the way digital advertising is assessed. With display advertising spend overtaking that of search for the first time ever in 2016, these advancements couldn’t come at a better time for marketers. In this presentation, Ryan Hurley, Archer’s Director of Performance Marketing, will address how brands can make the most of their advertising, embracing both action and accountability across the digital landscape.
The Ever Wonder Series is a private, educational discussion series offered for free to friends and partners of the Archer Group, aimed at adding clarity to some of the more complex issues surrounding Digital Marketing and Media.
The Internet of Things is becoming entrenched in consumers’ daily habits, according to Adobe Digital Index's (ADI) "Digital Trends Report." Indeed, IoT’s growth is evolving the way consumers browse and navigate online, due, in large part, to use of smartphones to access content. This opens up new opportunities for marketers in location-based marketing and their use of search advertising.
Adobe Digital Index: Europe's Best Of The BestAdobe
Adobe Digital Index's “Best Of The Best” research compares the average performance of companies in five industry sectors across website metrics such as stickiness, consumption, and conversion rates, with the average performance of companies in the top quintile, giving marketers a set of benchmarks for their own performance.
Adobe Digital Index’s Q3 Digital Advertising & Social Intelligence ReportAdobe
Facebook’s undisputed victory in ad personalization is driving Google to make changes to its advertising business, according to ADI's Q3 Digital Advertising & Social Intelligence Report.
Adobe Digital Price Index Reports Signs of Deflation in U.S. EconomyAdobe
Adobe’s April report for consumer goods prices shows month-over-month (MoM) deflation between 0.2 and 2.4 percent for all categories Adobe is currently tracking with the exception of hotel prices, which increased by 1.6 percent. Between March 2015 and March 2016 prices for TVs, computers, flights, appliances, toys, furniture, bedding, and sporting goods dropped between 2.2 and 19.8 percent. In comparison, the U.S. Bureau of Labor Statistics’ Consumer Price Index (CPI) reported between 1.1 and 16.6 percent price deflation for the same categories and time period. For sporting goods, the DPI showed three times more deflation than the CPI between March 2015 and March 2016 (4.7 versus 1.3 percent). The drop in airfares (0.9 percent MoM; 4.6 percent between April 2015 and April 2016) reveals that savings from lower jet fuel costs are getting passed on to consumers.
Adobe Digital Insights reveals its latest report, based on over 1.7 trillion visits to 16,000+ websites from January 2014 to January 2017, around the state of digital advertising, including the cost of digital channels compared to traditional channels, growth of digital channels, and the blend of technology and creative required to meet the customer’s expectation around personalization and advertising.
5 Ways Digital Advertising is Growing Up (Finally!)The Archer Group
As the online banner ad has just become old enough to drink, developments in measurement, standardization, and targeting have given brands the right tools to responsibly mature the way digital advertising is assessed. With display advertising spend overtaking that of search for the first time ever in 2016, these advancements couldn’t come at a better time for marketers. In this presentation, Ryan Hurley, Archer’s Director of Performance Marketing, will address how brands can make the most of their advertising, embracing both action and accountability across the digital landscape.
The Ever Wonder Series is a private, educational discussion series offered for free to friends and partners of the Archer Group, aimed at adding clarity to some of the more complex issues surrounding Digital Marketing and Media.
The Internet of Things is becoming entrenched in consumers’ daily habits, according to Adobe Digital Index's (ADI) "Digital Trends Report." Indeed, IoT’s growth is evolving the way consumers browse and navigate online, due, in large part, to use of smartphones to access content. This opens up new opportunities for marketers in location-based marketing and their use of search advertising.
Adobe Digital Index: Europe's Best Of The BestAdobe
Adobe Digital Index's “Best Of The Best” research compares the average performance of companies in five industry sectors across website metrics such as stickiness, consumption, and conversion rates, with the average performance of companies in the top quintile, giving marketers a set of benchmarks for their own performance.
Adobe Digital Index’s Q3 Digital Advertising & Social Intelligence ReportAdobe
Facebook’s undisputed victory in ad personalization is driving Google to make changes to its advertising business, according to ADI's Q3 Digital Advertising & Social Intelligence Report.
Adobe Digital Price Index Reports Signs of Deflation in U.S. EconomyAdobe
Adobe’s April report for consumer goods prices shows month-over-month (MoM) deflation between 0.2 and 2.4 percent for all categories Adobe is currently tracking with the exception of hotel prices, which increased by 1.6 percent. Between March 2015 and March 2016 prices for TVs, computers, flights, appliances, toys, furniture, bedding, and sporting goods dropped between 2.2 and 19.8 percent. In comparison, the U.S. Bureau of Labor Statistics’ Consumer Price Index (CPI) reported between 1.1 and 16.6 percent price deflation for the same categories and time period. For sporting goods, the DPI showed three times more deflation than the CPI between March 2015 and March 2016 (4.7 versus 1.3 percent). The drop in airfares (0.9 percent MoM; 4.6 percent between April 2015 and April 2016) reveals that savings from lower jet fuel costs are getting passed on to consumers.
Adobe Digital Insights reveals its latest report, based on over 1.7 trillion visits to 16,000+ websites from January 2014 to January 2017, around the state of digital advertising, including the cost of digital channels compared to traditional channels, growth of digital channels, and the blend of technology and creative required to meet the customer’s expectation around personalization and advertising.
Online retailers see huge growth through smartphones, but consumer spending behavior on mobile devices could lead companies to miss out on some revenue growth. Learn the consequences in Adobe’s most recent study.
There’s no doubt about it: Digital advertising must be a non-negotiable component of your company’s digital strategy. With the increased brand exposure, conversion rate boost and audience targeting capabilities, the benefits of digital ads are clear. So why are some companies still afraid to take the plunge?
Robin Eldred, Communicatto’s Director of Advertising, explores 2018’s digital advertising landscape and covers everything you need to get started, including:
- Types of digital ads
- The benefits of various channels
- How to run ads strategically
- Ad reporting and optimization
- Real-world results
Adobe Digital Insights reveals its latest report, based on over 183 billion visits to U.S. Online video data based on 12 billion
plays of TVE & 9 billion ad impressions, E-mail analysis based on 150 billion e-mails sent via Adobe Campaign in 2017. With insights ranging from personalization, to relevant ad channels, and how one size does not fit all for video completions.
This last quarter, defined by the holidays craze, saw voice assistant sales double and wireless chargers sales triple. Wireless headphones outsold wired ones for the first time. This last quarter's total revenue was 14.7% larger than Q4 last year for online retailers focused on Consumer Electronics.
Adobe Digital Insights explores countries and industries in its annual Best of the Best Report for Europe. The report explores overall traffic from smartphone and desktop devices, overall website engagement metrics and conversion metrics across devices. In addition, it provides the average performance for each country and industry, as well as a comparison of the Top 20% of performers, revealing benchmarking insights to marketers. The report also looks at how European consumers are using their devices, the major frustrations during mobile experiences, and even how many connected devices they own.
Email marketing has been instrumental in driving the growth of eCommerce over the last decade. Advertisers know they can rely on email as over 80% of the emails are opened/read within 24 hours of delivery. This report highlights how marketers can significantly improve results from their email campaigns by switching from static emails to personalized email marketing that delivers highly relevant messages at the individual level.
Adobe Digital Insights Digital Dollar Q1 2018Adobe
Leveraging Adobe Analytics Cloud data, the Digital Dollar Report for the first quarter of 2018 is the first release of a new quarterly series of reports focusing on retail and economics. Like the ADI Holiday, Digital Economy Project, and retail reports, this report uses aggregate and anonoymized data from the Adobe An-alytics Cloud to develop insights on online retail and economic trends. Releases feature updates on general trends in e-commerce and predictions and summaries of quarterly online retail, updates on pricing via the Digital Price Index, and features focusing on product insights and trends.
Consumers spent $83 billion online during the 2015 holiday season, 12.7% more than they spent in 2014, according to data from Adobe Digital Index (ADI). What’s more, between November 22 and December 22, there were 31 days of at least $1 billion in online sales, a drastic increase in billion-dollar days over years past. Also, the biggest growth year-over-year (YoY) in online sales, according to ADI, occurred the week before Christmas.
Adobe Digital Economy Project -- September 2017Adobe
In the U.S., topline inflation is up across DPI categories for the first time in after five months of deflation (0.5% in the all-items index and 0.5% in the all-items less grocery index). Prices remain down year-over-year in the all-items index (-0.6%) and down for the all-items less grocery index (-2.2%).
In September, inflation was primarily in travel, consistent with the beginning of the holiday travel booking season: domestic flights are up 1.5% month-over-month, while domestic hotels are showing prices up 1.6%. On the retail side, tablets (2.8% MoM), apparel (1.1% MoM), and toys (1.1% MoM) showed the largest levels of inflation in September.
Deflation in September was concentrated in int’l flights (-4.0% MoM), televisions (-1.5% MoM), and appliances (-0.8%).
In grocery, inflation in September (0.4%) was driven by dairy products other than milk (other dairy products are showing 1.4% inflation MoM, ice cream at 0.9%), eggs (0.8%) and flour (0.7%).
Across the pond, consumers in the U.K. are facing continued price rises in grocery prices., where food prices are up 0.1% MoM in August and up 3.0% year-over-year for the twelve months ending in September.
Inflation is widespread across the U.S. in September with 42 states showing inflation in September (or near-zero positive inflation) with only 9 states showing deflation month-over-month. Inflation in general is driven by price increases in hotels and flights.
2016 Holiday Shopping Predictions: Europe And Asia-PacificAdobe
New analysis by Adobe Digital Insights finds that holiday spending will increase $15.8B year-over-year in 13 countries tracked. The main finding is that going online to shop is still about deals, but convenience factors are on the rise.
Last month Adobe announced the Digital Economy Project (DEP), which aims to use the power of big data to provide insights on everything from online inflation to job search. This month the DEP released updated economic data for the month of March and also expanded the Digital Price Index (DPI) to include several new categories, including Appliances, Toys, and Furniture.
Trends in Digital Advertising in North America. Presentation covers overall market trends, industry wise trends and top technology trends.
Data compiled from various sources over the internet.
Adobe Digital Economy Project – November 2016Adobe
The Adobe Digital Economy Project finds that overall U.S. results signal a slight uptick in inflation, a strong labor market, and a stable housing market. Holiday season discounts resulted in steep deflation in November for categories such as televisions (-12.9% Month over Month), appliances (-6.7%), tablets (-6.2%), toys (-4.5%) and domestic hotels (-4.5%) . International flights saw a 1.9% MoM increase in November while flights to Europe saw 5.1% deflation driven by double-digit MoM deflation for flights to Madrid’s MAD (-10.3%) and Rome’s FCO (-11.6%). Groceries, a category that represents the largest share of consumer spending in the DPI showed 0.5% deflation MoM. In the U.K., the DPI shows the first MoM increase in the price index for computers (1.0%), an increase in the price of groceries (0.5%), and a slowing of deflation for TVs (-0.7%), suggesting that Brexit impacts on durable imports coupled with a strong U.S. dollar could be pushing prices upward.
In celebration of International Women's Day, we dug into some of our most interesting interviews with women in marketing and have put together the following slideshow highlighting some words of wisdom. Happy Women's Day!
Online retailers see huge growth through smartphones, but consumer spending behavior on mobile devices could lead companies to miss out on some revenue growth. Learn the consequences in Adobe’s most recent study.
There’s no doubt about it: Digital advertising must be a non-negotiable component of your company’s digital strategy. With the increased brand exposure, conversion rate boost and audience targeting capabilities, the benefits of digital ads are clear. So why are some companies still afraid to take the plunge?
Robin Eldred, Communicatto’s Director of Advertising, explores 2018’s digital advertising landscape and covers everything you need to get started, including:
- Types of digital ads
- The benefits of various channels
- How to run ads strategically
- Ad reporting and optimization
- Real-world results
Adobe Digital Insights reveals its latest report, based on over 183 billion visits to U.S. Online video data based on 12 billion
plays of TVE & 9 billion ad impressions, E-mail analysis based on 150 billion e-mails sent via Adobe Campaign in 2017. With insights ranging from personalization, to relevant ad channels, and how one size does not fit all for video completions.
This last quarter, defined by the holidays craze, saw voice assistant sales double and wireless chargers sales triple. Wireless headphones outsold wired ones for the first time. This last quarter's total revenue was 14.7% larger than Q4 last year for online retailers focused on Consumer Electronics.
Adobe Digital Insights explores countries and industries in its annual Best of the Best Report for Europe. The report explores overall traffic from smartphone and desktop devices, overall website engagement metrics and conversion metrics across devices. In addition, it provides the average performance for each country and industry, as well as a comparison of the Top 20% of performers, revealing benchmarking insights to marketers. The report also looks at how European consumers are using their devices, the major frustrations during mobile experiences, and even how many connected devices they own.
Email marketing has been instrumental in driving the growth of eCommerce over the last decade. Advertisers know they can rely on email as over 80% of the emails are opened/read within 24 hours of delivery. This report highlights how marketers can significantly improve results from their email campaigns by switching from static emails to personalized email marketing that delivers highly relevant messages at the individual level.
Adobe Digital Insights Digital Dollar Q1 2018Adobe
Leveraging Adobe Analytics Cloud data, the Digital Dollar Report for the first quarter of 2018 is the first release of a new quarterly series of reports focusing on retail and economics. Like the ADI Holiday, Digital Economy Project, and retail reports, this report uses aggregate and anonoymized data from the Adobe An-alytics Cloud to develop insights on online retail and economic trends. Releases feature updates on general trends in e-commerce and predictions and summaries of quarterly online retail, updates on pricing via the Digital Price Index, and features focusing on product insights and trends.
Consumers spent $83 billion online during the 2015 holiday season, 12.7% more than they spent in 2014, according to data from Adobe Digital Index (ADI). What’s more, between November 22 and December 22, there were 31 days of at least $1 billion in online sales, a drastic increase in billion-dollar days over years past. Also, the biggest growth year-over-year (YoY) in online sales, according to ADI, occurred the week before Christmas.
Adobe Digital Economy Project -- September 2017Adobe
In the U.S., topline inflation is up across DPI categories for the first time in after five months of deflation (0.5% in the all-items index and 0.5% in the all-items less grocery index). Prices remain down year-over-year in the all-items index (-0.6%) and down for the all-items less grocery index (-2.2%).
In September, inflation was primarily in travel, consistent with the beginning of the holiday travel booking season: domestic flights are up 1.5% month-over-month, while domestic hotels are showing prices up 1.6%. On the retail side, tablets (2.8% MoM), apparel (1.1% MoM), and toys (1.1% MoM) showed the largest levels of inflation in September.
Deflation in September was concentrated in int’l flights (-4.0% MoM), televisions (-1.5% MoM), and appliances (-0.8%).
In grocery, inflation in September (0.4%) was driven by dairy products other than milk (other dairy products are showing 1.4% inflation MoM, ice cream at 0.9%), eggs (0.8%) and flour (0.7%).
Across the pond, consumers in the U.K. are facing continued price rises in grocery prices., where food prices are up 0.1% MoM in August and up 3.0% year-over-year for the twelve months ending in September.
Inflation is widespread across the U.S. in September with 42 states showing inflation in September (or near-zero positive inflation) with only 9 states showing deflation month-over-month. Inflation in general is driven by price increases in hotels and flights.
2016 Holiday Shopping Predictions: Europe And Asia-PacificAdobe
New analysis by Adobe Digital Insights finds that holiday spending will increase $15.8B year-over-year in 13 countries tracked. The main finding is that going online to shop is still about deals, but convenience factors are on the rise.
Last month Adobe announced the Digital Economy Project (DEP), which aims to use the power of big data to provide insights on everything from online inflation to job search. This month the DEP released updated economic data for the month of March and also expanded the Digital Price Index (DPI) to include several new categories, including Appliances, Toys, and Furniture.
Trends in Digital Advertising in North America. Presentation covers overall market trends, industry wise trends and top technology trends.
Data compiled from various sources over the internet.
Adobe Digital Economy Project – November 2016Adobe
The Adobe Digital Economy Project finds that overall U.S. results signal a slight uptick in inflation, a strong labor market, and a stable housing market. Holiday season discounts resulted in steep deflation in November for categories such as televisions (-12.9% Month over Month), appliances (-6.7%), tablets (-6.2%), toys (-4.5%) and domestic hotels (-4.5%) . International flights saw a 1.9% MoM increase in November while flights to Europe saw 5.1% deflation driven by double-digit MoM deflation for flights to Madrid’s MAD (-10.3%) and Rome’s FCO (-11.6%). Groceries, a category that represents the largest share of consumer spending in the DPI showed 0.5% deflation MoM. In the U.K., the DPI shows the first MoM increase in the price index for computers (1.0%), an increase in the price of groceries (0.5%), and a slowing of deflation for TVs (-0.7%), suggesting that Brexit impacts on durable imports coupled with a strong U.S. dollar could be pushing prices upward.
In celebration of International Women's Day, we dug into some of our most interesting interviews with women in marketing and have put together the following slideshow highlighting some words of wisdom. Happy Women's Day!
Adobe Digital Insights Future of Work Report 2017Adobe
Overall the future of work is bright in most people’s minds across disciplines like technology, people analytics, transportation, and even workspaces. In fact, contrary to popular belief, most people believe in the benefits of automation, especially how machine learning, AI attributes can take over mundane, daily tasks to free them up for creative, impactful work. Sentiment about automation is 89% favorable, with saving time (30%) and big data analysis (25%) as the top positive topics about automation. Read more in the Future of Work report.
An Introduction to Digital Advertising including
its history,
advantages over conventional
types of Digital Media,
Metrics for Effectiveness Measurement and
tools to analyze its performance.
Bamboo Labs - Digital Advertising Agency Credentials 2017Pavel Hacker
Showcase of Digital Advertising Agency operating from Bangkok, Thailand, active in Thailand and South-East Asia region. We provide all key digital marketing services but focus mainly on Content and Social Media.
Adobe Digital Economy Project - February 2017Adobe
In February, Adobe’s Digital Price Index (DPI)—a one-of-a-kind analysis of real-time consumer spending based on 15 billion website visits and 2.2 million product sales—detected a third consecutive month of inflation across the U.S. And, for the first time in any analysis of U.S. inflation, Adobe leverages its unique dataset to analyze prices state-by-state for all 50 states plus D.C., creating an unprecedented view of how inflation impacts different regions, and why details like discounts and grocery prices matter deeply on a local level.
This companion report to We Are Social's comprehensive new Digital in 2016 report presents headline internet, social and mobile data for 232 countries around the world. Each country snapshot is presented as its own infographic, ready to be copy-pasted direct into your own presentations or web content. For a more insightful analysis of the numbers in this report, please visit http://bit.ly/DSM2016ES.
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
Introdução ao trabalho de análise de métricas no Facebook, como tirar insights de números primários e levantar questões de relevância?
Vale ressaltar que neste modelo, utilizei apenas os números do Facebook Insights, sem explorar as centenas de indicadores disponíveis nas planilhas que podem ser exportadas em cada fan page.
Consigli su Come Promuovere il proprio Ecommerce e Business Online mediante le attività organiche (SEO) ed a pagamento (keyword advertising, Google AdWords) su Google
PPC and SEO: How to Invest in Both with SEOMoz and TradaTrada
PPC and SEO: How to Invest in Both
You're an overwhelmed marketing department. How should you allocate time and budget?
Invest in both PPC and SEO. During this webinar, Head SEO Ruth Burr from SEOMoz and Account Director Matt Hessler from Trada will give you detailed, step-by-step instructions for dividing your time profitably between PPC and SEO - and getting the best possible return on investment.
Optimize for Quality Score: how to maximize your SEO investment and drive down click costs.
Keyword generation for the lazy and smart: build and referesh your SEO keyword list without all the rigamarole.
Three-martini lunch: overhaul your dashboards and take back your workweek with these time-saving tips.
How to Evaluate Social Advertising Technology Platforms - Kenshoo WebinarKenshoo
Presentation from the January 30th webinar, "How to Evaluate Social Advertising Technology Platforms." Kenshoo's Josh Dreller and Nate Luman, along with guest speaker, Forrester analyst Zachary Reiss-Davis, discussed how marketers should approach the vetting process to confidently choose the best social advertising technology platform for their marketing organization’s needs.
A talk I gave about the digital landscape, how the media landscape has changed (thanks to Clay Shirky), how it affects us as people and how we can best deal with it all.
Merkle Q2 2019 Digital Marketing Report for download, complete with detailed analysis on trends spanning the key platforms across paid search, SEO, display advertising and paid social. This edition of the report includes commentary on the impact of Yahoo’s move to exit the Google Search Partner Network, a rebound in the growth of Google brand CPC, the continued strength of Instagram ads growth, and much more.
Ignition one - digital marketing report - Q3 2015Romain Fonnier
Les dépenses Search continuent de croître …
Le Search Mobile connaît une croissance plus lente …
Yahoo Gemini amène des changements …
Facebook dépasse Google vis-à-vis des coûts publicitaires …
Le display programmatique indique une tendance pour le remarketing …
The BrightRoll research team and IAB Canada are committed to understanding what matters most to Canadian advertising agencies.
Year-over-year, we mine for insights into trends and topics that deserve more attention. How do agencies allocate media budgets? How have agency RFPs changed over time? What metrics are most frequently used to measure success? It is our goal to uncover interesting, relevant, and valuable insights that video advertisers may use to grow their business.
Global Digital Advertising Report - Adobe Digital Index Q4 2014Romain Fonnier
Hausse du CPC sur Google et baisse du reach de Facebook parmi les données de l’Adobe Digital Index
Le 03/02/2015
nl953-logo-adobe
Adobe publie, en accès libre, ses benchmarks 2014 d’indicateurs de performance pour les achats en Search et sur Facebook (taux d’interaction, CTR, CPC…) dans son rapport «Global Digital Advertising Report - Adobe Digital Index Q4 2014».
Entre décembre 2013 et décembre 2014, le taux de clic a augmenté de +19% sur le référencement payant de Google, tandis que le coût par clic (CPC) a progressé de +8%.
Sur Facebook, le reach baisse globalement de -32% avec des différences en fonction de la nature des posts. Les vidéos sont stables tandis que les posts en texte baissent de 60%.
“Global Digital Advertising Report” Adobe Digital Index’s Q4 2014yann le gigan
Marketers continued to exhibit their proficiency with—and the efficiency of—search engine marketing on Google, according to Adobe Digital Index’s Q4 2014 “Global Digital Advertising Report.”
IAB Netherlands & DDMA - Report on Paid Search AdvertisingIAB Europe
This is the third edition of the Dutch National Search Study from IAB Netherlands and DDMA. The ambition of this study was to arm agencies and advertisers with the insights they need to make strategic decisions.
Discover the key digital marketing trends for China in 2020.
Some key insights:
- Digital Marketing spending will grow by 14%
- Social Marketing will stay the main focus for advertisers
- 53% of the advertisers will focus on self produced videos/ micro-films
The Tomorrow Lab Presents - Bing Ads For Your BusinessThe Tomorrow Lab
Our headline speaker at the latest TTLPresents was Ashleigh Cochrane, from Microsoft, Bing Ads, who shared some of the new features of the Bing Ads platform.
MoPub's quarterly Mobile Programmatic Trends report explores the current state of the mobile programmatic landscape. The report provides market data from real-time bidded auctions for mobile ad impressions, aggregated from mobile applications, advertisers, and demand side platforms on MoPub Marketplace, one of the world’s leading advertising exchanges for mobile apps.
The Q3 2015 report focuses on the uncharted inventory opportunity, Q4 holiday outlook, and the idea that moments continue to matter on mobile.
Explore the work behind eight boundary-defying Asian and Pacific Islander artists who flip the script on the all-too-common question, “where are you from?” to lay claim to the myriad identities that inspire their work.
The Inaugural Cohort of Women at Sundance | Adobe Fellowship Adobe
Sundance Institute announces the 11 artists selected for the first-ever Women at Sundance | Adobe Fellowship, designed to meaningfully support women artists creating bold new work across diverse disciplines, particularly filmmakers from underrepresented communities. The fellowship includes a $5,000 cash grant, skill-building workshops, and year-round mentorship from Sundance Institute staff and Adobe executives. Fellows were selected by Adobe from Sundance Institute’s community of supported artists.
Adobe COVID-19 Productivity Study: Say ‘buh-bye’ to WFH StigmaAdobe
New research from Adobe, which surveyed more than 1,000 workers in the U.S., has found that working from home due to COVID-19 has, in fact, impacted work habits and productivity — but positively.
Adobe Personalization 2020 Survey of Consumers and MarketersAdobe
In January and February 2020, Adobe surveyed over 400 digital marketers and 1,000 adult consumers on topics related to digital experience personalization. Questions cover the priority of personalization, budget allocation, use cases, benefits seen including return on investment, and consumer relationships with brands and personalization across a variety of devices.
The Obstacles and Opportunities of Digital TransformationAdobe
Is your organization struggling with digital transformation (DX)? Don’t worry — you’re not alone. A recent report by IDC, Mind the Gap on Your DX Journey, reveals the top challenges facing companies as they undergo DX, as well as reasons why it’s more than worth the effort.
Sundance Ignite Fellow alums share their Sundance Ignite program experience. Filmmakers Charlotte Regan, Carol Nguyen, and Lance Oppenheim talk mentorship, community and opportunity.
The Total Economic Impact of Adobe Document CloudAdobe
Digitally transform every department in your organization while delivering standout customer experiences with Adobe Document Cloud. Through interviews with Adobe enterprise customers, Forrester concluded that Adobe Document Cloud (including Adobe Acrobat DC and Adobe Sign) has the following three-year impact, helping organizations save time, costs, and improve employee efficiency.
Adobe Digital Insights just released its 2019 online Holiday shopping recap.From record breaking shopping days, to the battle between big and small retailers, this report has it all.
Technology is a conduit for new experiences at any age, income, or level of tech savviness. Each year at the Consumer Electronics Show we get a glimpse into the future, and Adobe is in a unique space to see how consumers are adopting and utilizing this technology in their day to day lives.
Five Ways to Accelerate the Sales Cycle and Close Deals FasterAdobe
These are the five key areas of a digitized sales process that sales leaders should be implementing to speed up their cycle times and close deals faster.
We surveyed 1,000 seasonal employees and 250 HR hiring managers to understand the impact that onboarding new staff to teams has on stress levels during the holidays, and how the process could be improved through smarter use of technology. Read more on the Adobe blog: https://adobe.ly/37C8t4m
Adobe Analytics’ survey of key decision makers at 403 U.S. retailers reveal valuable insights about how they plan to engage consumers this holiday shopping season.
The online shopping season is upon us, and it's shaping up to be the biggest year yet. Adobe is predicting over $143B in online spend. Consumers will be relying heavily on their smartphones, spending $14B more this season.
With eCommerce growth expected to slow, down 13% from 14.3% in 2018 to 12.4% this year we wanted to determine if there were regional/demographic/behavioral differences.
Digital, and mobile specifically, has had a massive impact on how consumers manage their finances—that’s for sure. However, while digital and mobile bank self-service offerings are most popular, new research finds that physical bank branches remain an important touch point.
As we becomes ever more connected to the digital world, the cars we drive are no exception. With the rise in demand for hybrid/electric cars, consumers are looking for more ways to elevate their driving experiences (ie. voice assistants, WiFi capabilities, self-driving)
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
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Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
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Core Web Vitals to improve your website performance for better SEO results with CWV.
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
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Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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2. Table of contents
ADOBE DIGITAL INDEX | Digital Advertising Report Q4 2015 2
Paid Search
Paid search growth slowed in Q4
Both Google and Bing + Yahoo showed slower growth
Search Engine CTR and CPC trends varied in 2015
Launch of Yahoo Search was heavily discounted
Bing + Yahoo paid search share decreased in North
America, grew in Europe
Industries either improved efficiency or spent more
Smartphone-based paid search helps close the
“mobile gap”
Phone-based CPCs are 24% less than desktop;
CTR is 40% higher
Paid search drove 10% more revenue than direct traffic
over Thanksgiving weekend
Retailers focused on smartphone product ads; spend
increased 2x in Q4 2015
Appendix
Methodology
Glossary
Tables
Display Advertising
Display is more efficient at driving traffic, but at a cost
“End of Quarter” pushes display advertising costs up 20%
Display advertising cost 34% more over
Thanksgiving weekend
For US Retailers, advertising accounted for 32% of
revenue in the 2015 Holiday Season
Facebook continues to improve relevancy, CTR up
30% YoY
Google made progress in closing the display advertising
gap with Facebook in Q4
Overview and key insights.
3. Overview
This report covers a range of digital advertising topics based on a review of 2015, with an emphasis on Q4, mobile,
and retail trends.
• Search engine spend, click-through-rates (CTR), and cost-per-click (CPC) across different regions, search engines, and devices.
• Display click-through-rates (CTR) and cost-per-thousand (CPM) globally and by platform.
• Deeper dive into Q4 advertising patterns for key US retailers.
3ADOBE DIGITAL INDEX | Digital Advertising Report Q4 2015
Key Insights
1. Global Paid Search growth showed signs of slowing compared to last year (Q4 2014 spend growth increased +12% YoY vs.
+3% YoY in Q4 2015).
2. Mobile spend (+23% YoY) helped close the “mobile gap” and increase mobile traffic (+35% YoY). A shift in spend to Google and
Bing product listing ads (PLAs) contributed to this increase beginning in Q3 2015.
3. For US retailers during Thanksgiving Weekend 2015, Paid Search contributed 10% more revenue than direct traffic; paid search
revenue also grew faster than revenue from direct traffic YoY (46% vs. 34%, respectively), and display saw the largest increase in
revenue share throughout the entire holiday period.
4. Google begins to close the display advertisement gap with Facebook.
5. Paid search spend growth slowed in Q4 as consumer response
to paid ads remained strong
5ADOBE DIGITAL INDEX | Digital Advertising Report Q4 2015
Year-over-Year (YoY) global paid search spend growth slowed. Q4 2015 was up 3% YoY compared to an increase of 12% in Q4 2014.
• CPC remained flat in North America (+0% YoY) or continued to decline (-4% YoY in Europe and Asia Pacific).
• CTR increased YoY (+14% in both North America and Europe) indicating consumers are responding to the ads they are seeing.
6. Both Google and Bing + Yahoo showed slower growth
6
Global paid search spend growth for Google slowed by 38% in Q4 2015; up 5% YoY compared to the previous Q4 gain of 8%.
Bing + Yahoo also saw a Q4 slow down with an 81% decrease from 2013-2014 to 2014-2015. North America saw spending
decrease (-7% YoY Q4 2015), which was offset by increased spending in Europe (+29%).
ADOBE DIGITAL INDEX | Digital Advertising Report Q4 2015
7. Search engine CTR and CPC trends varied in 2015
7ADOBE DIGITAL INDEX | Digital Advertising Report Q4 2015
Google delivered higher click-thru-rates (+15% YoY) along with decreasing costs (CPC -3%) while Bing + Yahoo! is recovering in
CTR (+0%) after dips in Q2 and Q3 2015 but at the expense of slightly more expensive clicks in Q4 (+3%).
In the US there is a “Google Premium” since they capture more of the spend then they do of the clicks. (8% more in Q4).
8. Launch of Yahoo search was heavily discounted
8ADOBE DIGITAL INDEX | Digital Advertising Report Q4 2015
In mid-2015, Yahoo offered a search product and initial clients tested the waters, i.e. CPC’s less than 20% of the going
rate on Google.
Two quarters later, with less than 2% of spend, bids increased driving CPCs up nearly 3x - but the new option is still
priced well below the cost of either major platform. Yahoo’s CPC in Q4 2015 was 49% of Google’s CPC.
US CPC Relative to Google
Search Engine Q2 2015 Q3 2015 Q4 2015
Google 100% 100% 100%
Bing 75% 79% 80%
Yahoo 17% 37% 49% 2.8x
INCREASE
9. Bing + Yahoo paid search market share decreased
year-over-year in North America; increased in Europe
Google remains the dominant platform in North America and Europe, capturing 68% and 82%, respectively, of total paid
search spend in Q4 2015. In contrast, Bing + Yahoo ended the year at 28% in North America and 10% in Europe.
Google’s position improved only marginally in North America (68% this Q4 vs. 67% last Q4).
In North America Bing + Yahoo’s share decreased by 10% YoY in Q4 2015 while improving 7% in Europe.
9ADOBE DIGITAL INDEX | Digital Advertising Report Q4 2015
10. Industries either improved efficiency or spent more
10ADOBE DIGITAL INDEX | Digital Advertising Report Q4 2015
Automotive and Travel continuously improved and ended
the year with 35% and 20% increases in CTR, respectively.
Finance CTR increased 2% by the end of the year, but spent
15% more for the increases.
Retail CTR also increased by 10%, with most gains seen in
the second half of the year, closer to holiday season.
11. Smartphone-based search helped close the “mobile gap”
11ADOBE DIGITAL INDEX | Digital Advertising Report Q4 2015
Thanks to an improvement in smartphone CTR (+23%) the mobile gap is closing from a search perspective. Mobile search
spend (smartphone + tablet) is approaching 38% of the total search spend, up 22% YoY, and close to the share of mobile browsing
which was 41% in Q4 2015.
Smartphones account for most of this change, its share of spend went from from 15% in Q4 2014 to 23% this past Q4 while
tablet share declined.
12. Phone-based CPCs cost 24% less than desktop and have a
40% higher CTR
12ADOBE DIGITAL INDEX | Digital Advertising Report Q4 2015
While mobile search has always had higher CTRs, the last two quarters smartphones have had substantially higher (+40%) click thru
rates than desktops indicating much better alignment between what consumers are seeking and how advertisers respond.
With smartphone-based search still costing 26% less than desktop traffic there is an opportunity for marketers.
13. Paid search drove 10% more revenue than direct traffic over
Thanksgiving weekend
13ADOBE DIGITAL INDEX | Digital Advertising Report Q4 2015
Search revenue grew faster than direct revenue, +46% vs. 34%, for US retailers YoY during the 5-day
Thanksgiving Day weekend.
To drive traffic, retailers required higher CPCs to drive traffic. Smartphone CPCs peaked on Black Friday at
50% above the baseline. Desktop CPCs peaked on Cyber Monday at 26% above the baseline.
Thanksgiving Weekend
Traffic from: Revenue Increase YoY
Search 46%
Direct 34%
14. Retailers focused on smartphone product ads increasing spend
2x in Q4 YoY
14ADOBE DIGITAL INDEX | Digital Advertising Report Q4 2015
Always a staple in Q4, overall spend for product ads from search engines grew 37% YoY with the increase concentrated on smartphones
(95% YoY) rather than desktops (+11% YoY).
The increased smartphone spend resulted in a product ad being the response to 6 out of 10 search queries.
• The North American retailers started the shift in Q3 2015 in preparation for the holiday season and ended with PLAs accounting
for 64% of impressions in Q4 2015 a growth of 42% YoY. For retailers in the rest of the world, the year ended with 63% of the
impressions being a product ad, up 78% YoY.
• In North America retailers spent 60% more YoY for PLAs delivered to the smartphone and that resulted in 72% more clicks.
16. Display is more effective in driving traffic, but at a cost
16ADOBE DIGITAL INDEX | Digital Advertising Report Q4 2015
Given the importance of mobile in consumers’
lives, advertisers are vying for attention on the
smartphone pushing the premium of smartphone
CPMs to 58% more than desktop.
Consumers are slowing increasing their response
to display ads with a CTR increase of 22% YoY in
Q4 2015.
17. “End of Quarter” pushes display advertising costs up 20%
17ADOBE DIGITAL INDEX | Digital Advertising Report Q4 2015
Budget decisions drive US CPMs 20% higher at the end of the quarter.
For 2015 the end of quarter months - March, June, and September – costs rise steadily compared to other months suggesting an
inefficiency associated with “spend it or lose it”.
Defini&on:
Mar,
Jun
and
Sep
for
“Quarter
End”.
Jan,
Feb,
Apr,
May,
Jul,
and
Aug
for
“Non-‐Quarter
End”
18. Display advertising cost 34% more over Thanksgiving Weekend
18ADOBE DIGITAL INDEX | Digital Advertising Report Q4 2015
US Retailers required higher CPMs to reach consumers on their smartphone than the on their desktop over the Thanksgiving
weekend (39% vs. 31%, respectively).
• Mobile display CPMs were highest on Cyber Monday (+57%) followed by the day before Thanksgiving (+51%).
• Desktop display CPMs were highest on Black Friday (+47%).
19. For US Retailers, advertising accounted for 32% of revenue this
past holiday season
19ADOBE DIGITAL INDEX | Digital Advertising Report Q4 2015
Search and Display combined account for nearly $1 out of $3.
Search is second only to affiliate or partner programs as a means of generating sales – 29% of Nov/Dec sales tie directly to search.
Display was the biggest gainer up 47% YoY to 2.5%, suggesting stronger conversion of a channel typically thought as appropriate for
awareness and brand building.
Holiday
season
is
Nov
and
Dec
20. Facebook continues to improve relevancy, CTR up 30% YoY
20ADOBE DIGITAL INDEX | Digital Advertising Report Q4 2015
Successful engagement occurs when fewer ad impressions generate more clicks.
Facebook continues to improve the relevancy of its ad serving platform. Selective placement and targeting resulted in 26% fewer
impressions with a corresponding 4% increase in clicks. This translates directly into higher CTR (+30% YoY) that was accompanied
by higher CPMs (+6% YoY).
24. • Acronym definitions: Anonymous and aggregated Adobe Marketing Cloud data (Adobe Media Optimizer, Adobe Analytics).
• CPC: Cost-per-click (cost divided by clicks); costs are typically in local currency to avoid changing exchange rates.
• CTR: Click-through-rate (clicks divided by impressions).
• CPM: Cost-per-thousand (cost per 1,000 impressions).
• YoY: Year-over-Year (comparing Q4 ‘15 to Q4 ’14).
• QoQ: Quarter-over-Quarter (comparing Q4 ’15 to Q4 ’15).
• PLA: Product Listing Ad on Google and Bing platforms.
• Advertising: Search, display, and email channels.
• Direct & Partners: Direct traffic and affiliates.
ADOBE DIGITAL INDEX
Glossary
24ADOBE DIGITAL INDEX | Digital Advertising Report Q4 2015