Business-Education Partnership Proposal - Graphic Design & Marketing Independent Films

Business-Education
Partnership Proposal
Indie Film Marketing & Design
CONFIDENTIAL DOCUMENT

Prepared for:

Client Contact:

copyright 2012 The Healing Artist Studio 8/2/2012 1

Contents
Program Overview
Benefits for Participants
Client-Driven Project Examples
College-Driven Project Examples
Basic Requirements
Next Steps
Contact Information


Program Overview
The purpose of a business-education partnership is to link clients who
need design support with talented visual communications students.
Included in this presentation are some of the successful winning
student designs, and projects from class assignments.
In a biz-ed partnership, senior students will engage in a competition
and the client will choose the winning design. Clients are under no
obligation to use the design, though in the past, all have done so. The
winning student designer(s) will get to add the client to their resume,
have a client piece for their portfolio, receive a $50 honorarium
payment from the client, and will be entitled to use the client as a job
reference. Non-winning students will have the experience of working
with a client in a design studio simulation, and have a piece created
for a client in their portfolio. It’s a win-win situation with benefits for all
involved.
Local clients may attend meetings in person, and national and
international clients participate via teleconferencing.


Benefits for Participants
Clients
 Great design service value at low cost
 Support skill and career growth of young talent
 Introduction to young talent who can be hired
 Design project art directed by seasoned professional
 Client can be based in any U.S. or international location

Students
 Gain concrete client-based experience
 Experience helps gain entry level jobs
 Client design product in portfolio
 Client can provide job reference for student


Client-Driven Projects
REPRESENTING THE ENTERTAINMENT INDUSTRY

Logo – Full Moon Music, CA
Film Poster – Saucon Films, NY and CA
Film Poster – Beeline Films, Inc., NJ
CD Poster – P-Dog Records, NY
CD Package – Nightcrier Music, MI


Full Moon Music specializes in securing well known singers, performers, and
bands to provide songs to or make cameo appearances in independent films. A
few you may recognize are: Motels, Big Mountain, and Maria Conchita Alonso.

Client
Full Moon Music, CA
Music Supervision and Production

Project
Logo - Branding

Credits
Jaremie Babin (Design), NJ
Valerie Michele Oliver (Creative & Art Direction)


Client
Full Moon Music, CA

Project
Logo - Branding
Credits
Luis Soto (Design), NJ


The winning logo design!

Client
Full Moon Music, CA

Project
Logo - Branding

Credits
Brett Ryans (Design), NJ


The series of three posters for Saucon Films seen here were top
contenders to officially promote the film, “Black Wine,” at screenings
and festivals. The designers and art director were guests at the
premiere screening in NYC where audience members voted and
selected their favorite poster. The film is was accepted at a number of
festivals and received distribution via DVD.

Client
Saucon Films, CA, NY
Film Producer

Project
Promotional Poster

Credits
Yeritza Vargas (Design, Photo
Editing and Imaging), NJ
Valerie Michele Oliver
(Creative & Art Direction)


Client
Film Producer

Project
Promotional Poster

Designer
Maritza Ferrer (Design, Photo
Editing and Imaging), NJ


The winning poster design!

Client
Film Producer

Project
Promotional Poster

Credits
Tanya Serrano (Concept & Design,
Photo Editing and Imaging) and
Yeritza Vargas (Concept), NJ


The producer needed a concept poster to add a strong visual to the script for
“Zombie Honeymoon” when being read by potential investors, distributors and
crew. The film was picked up for distribution by Strand Releasing, and Joe
Macchio agreed to do special effects. His credits include Stephen King films,
“Dogma”, “Requiem for a Dream”, “The Last of the Mohicans”, “Children of the
Living Dead” and others.

Client
Beeline Films, NJ
Film Producer

Project
Concept Poster

Credits
Candie Ramakahansan (Design, Photo Editing
and Imaging), NJ


Client
Beeline Films, NJ
Film Producer

Project
Concept Poster

Credits
Justin Coughlin (Design, Digital
Photography, Photo Editing & Imaging)
NJ



Client
Beeline Films, NJ
Film Producer

Project
Concept Poster

Credits
Ray Ramos (Design, Photo Editing and
Imaging, Typography), NJ


P-Dog Records needed promotional materials for the
band, Nail’s, new CD release. Students competed to
NAIL in Concert
produce a poster and direct mail card.


Client
P-Dog Records, NY
Producer

Project
New CD Promotional Poster

Credits
Robert Aydolette (Design, Photo
Editing and Typography), NJ
Robert Nemser (Art Direction)


The winning direct mail design!

Client
Neil Alexander, P-Dog Records, NY
Musician, Arranger, Producer

Project
CD Promotional Direct Mailer

Credits
Robert Aydolette (Design, Photo Editing, Typography), NJ
Robert Nemser (Art Direction)


Nightcrier Music was in the midst of re-releasing a CD for the band, “Sweet
Crystal.” The old package design was tossed for a fresh approach. The entire
band was actively involved during the entire design process.

The winning CD
package design!

Client
Sweet Crystal, Band
Nightcrier Music, MI
Producer
Project
CD Package Design

Credits
Mia Lisa Adams (Design,
Illustration, Typography),
NJ
Robert Nemser (Art
Direction)


College-Driven Projects
REPRESENTING VARIOUS INDUSTRIES

Photo Editing/Retouching – Gibbs College, NJ (Client)
Ad Campaign - Ogilvy & Mather (Class Assignment)
Film Poster – Saucon Films, NY (Class Assignment)
Film Poster (Class Assignment)
Advertising (Class Assignment)


Project
Photo Retouching Design Competition for
College Library of Former College Presidents
Terri Nighan, the current college president, selected the winners.

Credits
Tracy Cheatham (Beverly Ficon)
Quinton Perez (Wahnetah Brummet)
Course: Photo Concepts


Project
Advertising for Ogilvy & Mather – “Imagination” Campaign

The assignment: Create imagery
and copy that sells to old and
potential clients the fact that
Ogilvy and Mather has a
substantial clientele for whom
their imaginative advertising
approach has been enormously
beneficial. They pride themselves
on providing creative, imaginative
solutions in harmony with their
brand.

Credits
Campaign Team: Cynthia Carabetta and Felipe Montes
Course: Graphic Design II


Project
Advertisement for Ogilvy & Mather – “Imagination Campaign”

Credits
Campaign Team: Andy Rodrigues, Matt Knego and Hakim Hampton
Course: Graphic Design II


Project
Film Poster for Saucon Films – “Black Wine”
After seeing Donn’s poster versions for the film, the producer
expressed an interest in using one of the designs for the DVD
packaging in which the film was submitted to film festivals.

Credits
Donn Reeves, Graphic Design, Photo Editing and Typography
Course: Photo Concepts


Project
Film Poster – “Flushed”

The assignment: Create a horror film in
which a typically safe, everyday, ordinary
circumstance becomes one of terror. The
imagery and typography needed to
represent the energy and spirit of the film.

Credits
Michael Christodoulakis
Graphic Design, Photography, Photo Editing, and Typography
Course: Typography II


Project
Advertisement – “A.C.C.E.S.S.O.R.I.E.S.”

The assignment: Use color in an
advertisement to generate a youthful,
vibrant, energetic reality.

Credits
Charitha Lingham, Graphic Design and Image Editing
Course: Theory and Elements of Design


Basic Requirements
Clients
 The Healing Artist Studio’s terms of agreement must be honored
 Feedback on participating student designs must be given
 Special artwork and/or photos files for projects must be provided

Students
 Participants must be senior level
 Design round deadlines must be strictly observed
 All design concepts must be provided in high resolution for print
reproduction, and as low resolution 72ppi files for posting to web
site or Powerpoint presentation established for client project
reviews
 Client & art director instructions & specifications must be followed


Next Steps
 You contact The Healing Artist Studio to discuss your project.
 If the project is approved, we agree upon a fee and/or credits for
The Healing Artist Studio who secures a senior level class or
independent study students for your project, and prepares a
timeline for project completion within the school’s academic
schedule.


Contact Information
The Healing Artist Studio
Email: oliver.valerie@gmail.com
Voice: (973) 750-8654
Web: healingartiststudio.blogspot.com


The Healing Artist Studio thanks you for considering a
business-education partnership to help launch and support
talented young people’s careers.

Create a valued experience. Attract a desired response.


Business-Education Partnership Proposal - Graphic Design & Marketing Independent Films

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