The document describes the development process of an electronically enabled wallet called i-wallet. It discusses identifying customer needs, concept development, product design, testing, marketing and budgeting. Key features of i-wallet include fingerprint authentication, GPS tracking, transaction history logging, and anti-theft notifications. Target markets are identified as professionals, entrepreneurs and corporate executives. The document outlines prototype development, cost estimation, pricing strategy, and a SWOT analysis for i-wallet.

1. i-wallet
Group-4
Dheeraj E.D
LavanyaAB
Nithin PM

2. Product Deveolpment
Process
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3. Different Stages in i-wallet development
• Identify customer needs
• Concept development
• Product design
• Testing
• Marketing
• Budgeting
• Commercialization
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4. • Managing cash and card safely
• One wallet to hold all the requirement
• Difficulty to find wallet when lost
• Could get money back in case of theft
• Need to safely carry cash and mobile together
Need Identification
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5. • Insecurity due to increased theft and robbery in cities ,towns and other places
• Need for wallet which provides full security for money and plastic money in fast
moving life.
• Lot of young people are careless in busy life and forget to take wallet sometimes
Need Identification
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6. • Wallet electronically enabled
• Detect the finger print to open
– Initially register the finger print
– Checks the match and opens only if the finger print matches the registered finger print
• Tracker: linked with mobile phone
– If the phone and wallet move out of a distance of 500 meters it will generate signals in the mobile
phone and warning alarm in the wallet
– The signal generation is optional -it can be activated on our need
• Transaction tracker: small chip inside the wallet
– Will have option to store the last transaction amount
Features of the product
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7. • Separate portion for money and cards.
• GPS tracker: used to locate with the help of mobile phone when wallet is lost
• When the wallet is being mishandled or if it signals denial of access three
times, a message alert will be send to owner’s mobile and two other registered
numbers
• Reliability :
1Year Guarantee, 2 year extended warranty for sensors, life long extendable
warranty available subject to charges
Features of the product
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8. • The wallet will have unique device id like IMEI in mobile phone which will help
to track easily when lost.
• Material: leather and light weight stainless steel with woven and laminated
fibre
• Weight:170 to 260 gms
Features of the product
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9. PRODUCT DESCRIPTION
Electronically enabled wallet with GPS tracker
BENEFIT PROPOSITION Wallet with tracker that helps to track when it is lost and
authentication for use
PRIMARY MARKET Corporate, professionals, entrepreneurs
STAKEHOLDERS
consumers, suppliers, retailers, distributors, sales force,
authorities
Business Statement
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10. SEGMENTING
• Entrepreneurs,
professionals ,
Corporate executives
TARGETING
• working professionals,
Middle class and upper
middle class
POSITIONING
• The next generation
wallet
STP Analysis
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11. • People who continuously travel
• People who are busy with their work schedule
• People who do transactions frequently
Identification of Customers
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12. i- wallet Prototype
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13. i-wallet
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14. Computer Aided Design
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15. NanoTechnology - Micro Chip
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16. i-wallet Fingerprint Detection System
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17. i- wallet Prototype Features
1
2
3
4
5
1. Card (6) holding portion
2. Battery (1000mah) and
internal accessories
3. Micro transmitter
4. Cash holding area
5. Folding jaw with USB
6. Automated sensor lock
6
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18. i- wallet Gallery
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19. Mobile Connectivity andTracking
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• Supported by mobile app and GPS
system
• Identify using the unique device id

20. Durability of i-wallet
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21. Antitheft Mechanism
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• Antitheft mode supported by
mobile app
• User can switch on and off the
mode when required

22. Magazines/television
– Premium magazines
– Telecast ads during prime time
– Ads featuring the working of the product
Viral marketing
– One satisfied happy customer would
bring another customer
Marketing Stagey
Distribution/availability
- Ensure that the product is available in
exclusive outlets and gadget shop
Live demonstrations
- Electronic outlets
Shopping malls In office campus
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23. Cost Estimation
• Prime Cost
– It consists of costs of direct material, direct labour and direct expense
specifically attributable to the job.This is also known as flat, direct or basic
cost.
• Works Cost
– It comprises of prime cost and factory overheads, (cost of indirect material,
indirect labour and indirect expenses related to factory works).This cost is
also known as factory cost, production or manufacturing cost.
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24. • Cost of Production (Office Cost)
– It is the sum total of works cost and office and administrative overheads
<Cost of indirect material, indirect labour and indirect expenses related to
office works).This cost is known as office cost.
– Cost of Production =Works Cost + Office and Administrative Overheads
• Total Cost
– It comprises of cost of production and selling and distribution overheads
(Cost of indirect material, indirect labour and indirect expenses for selling
and distribution activities).
– Total Cost = Cost of Production + Selling and Distribution Overheads
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Cost Estimation

25. Budget Allocation
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25%
30%
25%
20%
Budget Allocation Estimate
R & D Marketing Production Testing and Prototyping

26. Pricing Strategy
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27. Estimated Price
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INR- 2700-3200*
* Chances of variation up to +/- 10%-15%

28. SWOT Analysis
Strength
Pioneer
Uniqueness
Reliability
Pricing
Threat
Competition
Market penetration
Brand building
Weakness
Customer awareness
Product acceptance
Limited targeting
Opportunities
Increased theft and loss
Early adopters
Increase rate of tech-savy and trendy
customers
SWOT
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29. ThankYou 