If you are interested in digital publishing and content marketing this presentation is for you.

1. 7KH0RVW3RSXODU
'LJLWDO3XEOLVKLQJDQG0RELOH
0DUNHWLQJ$UWLFOHV
3XEOLVKHUV6HDUFK)RU

2. (YHUZHHNWKHUHLVDQDQDOWLFVGDIRUPHLQ
3UHVV3DG

3. (YHUZHHNWKHUHLVDQDQDOWLFVGDIRUPHLQ
3UHVV3DG
,WDNHWLPHWRXQGHUVWDQG,QWHUQHWWUDIILF
JHQHUDWHGERXUFRQWHQW

4. (YHUZHHNWKHUHLVDQDQDOWLFVGDIRUPHLQ
3UHVV3DG
,WDNHWLPHWRXQGHUVWDQG,QWHUQHWWUDIILF
JHQHUDWHGERXUFRQWHQW
7KDQNVWRWKLVDFWLYLWZHNQRZZKDWZRUNV
IRUXVDQGZKDWGRQRW

5. (YHUZHHNWKHUHLVDQDQDOWLFVGDIRUPHLQ
3UHVV3DG
,WDNHWLPHWRXQGHUVWDQG,QWHUQHWWUDIILF
JHQHUDWHGERXUFRQWHQW
7KDQNVWRWKLVDFWLYLWZHNQRZZKDWZRUNVIRU
XVDQGZKDWGRQRW
+HUHLVDOLVWRIWKHWHQPRVWSRSXODUDUWLFOHV
DERXWGLJLWDOSXEOLVKLQJDQGPRELOHPDUNHWLQJ

6. +HUHZHJR

7. +2:7286(285
352)(66,21$/)5((
0$*$=,1(7(03/$7(6
,IRXÊUHWKLQNLQJDERXWFKDQJLQJWKHORRNVRIRXU
GLJLWDOPDJD]LQHRURXDUHVLPSOORRNLQJIRUD
SURIHVVLRQDOODRXWDVDQLQVSLUDWLRQÇWKLVLV
VRPHWKLQJIRURX$OOWKHEHDXWLIXOWHPSODWHVZLWKWKH
FRYHUVIRUIUHHDQGZKDWPRUHÆRXFDQXVHWKHPIRU
FRPPHUFLDOSXUSRVHV
5($')857+(5

8. +2:7238%/,6+20,
%22.21/,1(
$UHDFRPLFVWULSDXWKRURXVLPSOFDQQRWORVH
RQSXEOLVKLQJRXUZRUNVRQWKHL3DGDQG6DPVXQJ
WDEOHWVÈHVSHFLDOOZKHQ3UHVV3DGGRHVLWIRURX
IRUIUHH7KLVDUWLFOHZLOOJLYHRXVRPHJXLGHOLQHVRQ
ZKDWWRIRFXVRXUDWWHQWLRQRQZKLOHH[SRUWLQJD3')
ILOHZLWKRXUFRPLF
5($')857+(5

9. ',*,7$/38%/,6+,1*,67+(
02673520,6,1*217(17
0$5.(7,1*7$7,)25
KDVFRPHDOPRVWWRDQHQGDOPRVW

10. EXWWKLV
DUWLFOHVWLOOJLYHVDEXQFKRIYDOLGGDWDEHFDXVH
GLJLWDOSXEOLVKLQJRQPRELOHGHYLFHVKDVDOOLWWDNHV
WRGRPLQDWHWKHFRQWHQWPDUNHWLQJ'LJLWDO
SXEOLVKLQJRQPRELOHSODWIRUPVFRPELQHVWKUHHRIWKH
PRVWHIILFLHQWFRQWHQWPDUNHWLQJWDFWLFVRXFDQUHDG
DERXW
5($')857+(5

11. 7+(%(677('7$/.621
38%/,6+,1*286+28/'
6(()25,163,5$7,21
7('LWVHOILVDQLQVSLULQJFRQIHUHQFHEULQJLQJ
WRJHWKHUDOOWKHEULOOLDQWPLQGVIURPDOORYHUWKH
ZRUOG1RZRXFDQZDWFKYLGHRVRIILYHEULOOLDQWWDONV
IURPWKHFRPIRUWRIRXUFRXFK(QMR
5($')857+(5

12. *2/'(158/(672
'(6,*168(66)8/
',*,7$/0$*$=,1(
2Q$SS6WRUHDQG*RRJOH3ODRXUDSSLVRXU
EUDQG5HDGWKLVDUWLFOHWRILQGRXWKRZWRSUHSDUHD
JRRGORRNLQJGHVLJQLIRXDUHDERXWWRSXEOLVKRXU
GLJLWDOPDJD]LQHRQPRELOHGHYLFHV7KLVLVDOODERXW
GHVLJQLQJVXSHUEUHDGLQJH[SHULHQFH
5($')857+(5

13. :DQWVRPHUDVSEHUULHV
+2:$',*,7$/0$*$=,1(
$129(520(7+(6((0,1*

14. +2:$',*,7$/0$*$=,1(
$129(520(7+(6((0,1*
2%67$/(62)$3'))250$7
:HXVHWKH3')IRUPDWDVDPHGLXPIRUEULQJLQJ
RXUPDJD]LQHWRPRELOHXVHUVÊKDQGVDQGLWLVDOO
SDFNHGLQWRDQDWLYHPRELOHDSS,QWKLVDUWLFOHRX
ZLOOOHDUQDQHDVGHVLJQPHWKRGWRDFKLHYHWKHILQHVW
UHDGLQJH[SHULHQFHULJKWIRURXUPDJD]LQHÉV3')
5($')857+(5

15. +2:'2(67+(667(02)
7,(56:25.,1$33/(
'RRXNQRZWKDW$SSOHXVHVLWVRZQSULFLQJPDWUL[
IRUWKH$SS6WRUH7KHUHDVRQIRUWKDWLVYHUVLPSOH
$SSOHFKDUJHVIURPWRSHUFHQWRIDFRPPLVVLRQ
IURPHDFKSXUFKDVHRIDQDSS7KHSXEOLVKHUVKDYHWKH
ULJKWWRVHWWOHWKHSULFHIRUWKHLUGLJLWDOSXEOLFDWLRQE
FKRRVLQJWKHULJKWWLHU
5($')857+(5

16. ,3+21($1'1(:$33/(
,26Æ6+28/'',*,7$/
38%/,6+(56%27+(5
/HWVPHHW6LPRQ)RUWXQD6LPRQ#IRUWXQDMV

17. LVWKH
3UHVV3DGÉVOHDGL26GHYHORSHUDQGKHJLYHVDJOLPSVHDW
ZKDWWRH[SHFWIURPLQWURGXFWLRQRIL26DQGZKDWGRHV
LWPHDQIRUWKHGLJLWDOSXEOLVKHUV
5($')857+(5

18. 7+(%(679,'(2621',*,7$/
38%/,6+,1*286+28/'6((
'(63,7(285(;3(5,(1(
,WGRHVQRWPDWWHUKRZDGYDQFHGGLJLWDOSXEOLVKHU
RXDUHRXZLOOKDYHDFKDQFHWRVHHIDQWDVWLFYLGHRV
WKDWEULQJNQRZOHGJHDQGLQVSLUDWLRQIRUPDJD]LQH
SXEOLVKHUVDWDOOOHYHOVRIH[SHULHQFH,DPVXUHWKDWRX
ZLOOEHQHILWIURPZDWFKLQJDOOIRXUYLGHRVDYDLODEOH
WKURXJKWKLVDUWLFOH
5($')857+(5

19. +2:725($7($',*,7$/
0$*$=,1(:,7+28763(,$/,=('
38%/,6+,1*62)7:$5(
+DYHRXHYHUZRQGHUHGKRZWRSXEOLVKRXURZQ
GLJLWDOPDJD]LQHLQ$SS6WRUHDQG*RRJOH3ODLQ
RUGHUWRZLGHQRXUWDUJHWUDQJHEPRELOHXVHUV
%UHDGLQJWKLVDUWLFOHRXZLOOOHDUQH[DFWOZKDWZKDW
WRGRWRODXQFKRXURZQIOLSSDJHÇGLJLWDOPDJD]LQH
ÇPRELOHDSS
5($')857+(5

20. 7KDQNVIRUZDWFKLQJWKLVSUHVHQWDWLRQ
)ROORZXVRQ7ZLWWHU#3UHVV3DG$SSDQG
OHDUQË+RZ7R*HW0RUH8VHUVIRURXU
$SSÌ
ZZZSUHVVSDGDSSFRP

21. ++22::7722
*HW0RUH8VHUV)RURXU$SS

22. 'LJLWDO3XEOLVKLQJ0RELOH0DJD]LQH$SSV5LVN)UHH