The document discusses creating an enterprise that "does good to do well" by being financially viable, delivering social benefits, and regenerating the environment. It notes the importance of considering all stakeholders and generating value for them. It expresses a need for a visual tool to map ideas, test scenarios, and explain plans to create a business model that is socially beneficial, environmentally regenerative, and financially sustainable.

2. I love my work.
And, like anybody, I need to be financially viable.

3. I need to generate enough revenue and manage my costs.
But money isn’t all I care about.

4. What defines “success” anyway?

5. Any enterprise – for-profit or not-for-profit –
must have great value for its stakeholders.

6. But what good is my enterprise if the only way I
think about that value is financially?

7. I want my enterprise to do good and…

8. … I need my enterprise to do well.

9. In other words, I want my enterprise to “do good” to “do well”.
I want my enterprise to contribute to “sustaining the possibility for
human and other life to flourish on this planet for generations to
come” (John Ehrenfeld, MIT)

10. Is it possible to “do good” to “do well”?
My enterprise affects a lot of people.

11. I want to have to great plan for my enterprise.
But there’s so much to consider.

12. My enterprise affects other people.

13. I need help to make sense of it all.

14. I need to be able to see.

15. I need a big picture of my enterprise that considers all my
concerns: be financially viable, deliver social benefits and
regenerate the environment.

16. With a visual tool, I could make sense of all the confusion.

17. I could map my ideas and try out different scenarios.

18. With a big picture I could easily explain my ideas
and plans to everyone.

19. Together we could create an enterprise that does good to do well.

20. I need a visual tool to help me build and test a model for my enterprise...
Context
s
V2.1
© Antony Upward / Edward James Consulting Ltd., 2014, 2022 All rights reserved.
17 necessary and sufficient questions to create the possibility for
flourishing – grouped by Perspective, related to Contexts

21. …A Flourishing Business Model – socially beneficial, environmentally generative,
and financially viable – doing good to do well.

22. Story and illustrations by Patricia Kambitsch
Patricia@playthink.com www.playthink.com
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