I love my work. And, like anybody, I want to be
financially viable.

I want to be financially viable, but money isn’t all I care
about.

What defines “success” anyway?

A financially viable enterprise must have great
value.

But what good is my enterprise if the only way I
think about value is financially?

I want my enterprise to do good and…

… I need my enterprise to do well.

In other words, I want my enterprise to do good and do
well.

Is it possible to do good AND to do well?
My enterprise affects a lot of people.

I’m going to have to great plan. But there’s so
much to consider.

My enterprise affects other people.

I need help to make sense of it all.

I need to be able to see.

I need a big picture of my enterprise that considers all my
concerns: be financially viable, deliver social benefits, and
regenerate the environment .

With a visual tool, I could make sense of all the confusion.

I could map my ideas and try out different scenarios.

With a big picture I could easily explain my ideas and plans.

Together we could create an enterprise that does good and does well.

I need a tool to help me build a model for my
enterprise.

A Flourishing Business Model – financially viable,
socially beneficial, and environmentally generative.

Learn more at www.flourishingbusiness.org
Follow us on Twitter @FlourishingBiz
Join our Strongly Sustainable Business Model community
forum.SSBMG.com
Story and illustrations by Patricia Kambitsch
Patricia@playthink.com www.playthink.com