Outlines the need for a business model canvas that addresses environmental and justice concerns as well as financial viability.

2. I love my work. And, like anybody, I want to be
financially viable.

3. I want to be financially viable, but money isn’t all I care
about.

4. What defines “success” anyway?

5. A financially viable enterprise must have great
value.

6. But what good is my enterprise if the only way I
think about value is financially?

7. I want my enterprise to do good and…

8. … I need my enterprise to do well.

9. In other words, I want my enterprise to do good and do
well.

10. Is it possible to do good AND to do well?
My enterprise affects a lot of people.

11. I’m going to have to great plan. But there’s so
much to consider.

12. My enterprise affects other people.

13. I need help to make sense of it all.

14. I need to be able to see.

15. I need a big picture of my enterprise that considers all my
concerns: be financially viable, deliver social benefits, and
regenerate the environment .

16. With a visual tool, I could make sense of all the confusion.

17. I could map my ideas and try out different scenarios.

18. With a big picture I could easily explain my ideas and plans.

19. Together we could create an enterprise that does good and does well.

20. I need a tool to help me build a model for my
enterprise.

21. A Flourishing Business Model – financially viable,
socially beneficial, and environmentally generative.

22. Learn more at www.flourishingbusiness.org
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forum.SSBMG.com
Story and illustrations by Patricia Kambitsch
Patricia@playthink.com www.playthink.com