1.
I love my work. And, like anybody, I want to be
financially viable.

2.
I want to be financially viable, but money isn’t all I care
about.

3.
What defines “success” anyway?

4.
A financially viable enterprise must have great
value.

5.
But what good is my enterprise if the only way I
think about value is financially?

6.
I want my enterprise to do good and…

7.
… I need my enterprise to do well.

8.
In other words, I want my enterprise to do good and do
well.

9.
Is it possible to do good AND to do well?
My enterprise affects a lot of people.

10.
I’m going to have to great plan. But there’s so
much to consider.

11.
My enterprise affects other people.

12.
I need help to make sense of it all.

13.
I need to be able to see.

14.
I need a big picture of my enterprise that considers all my
concerns: be financially viable, deliver social benefits, and
regenerate the environment .

15.
With a visual tool, I could make sense of all the confusion.

16.
I could map my ideas and try out different scenarios.

17.
With a big picture I could easily explain my ideas and plans.

18.
Together we could create an enterprise that does good and does well.

19.
I need a tool to help me build a model for my
enterprise.

20.
A Flourishing Business Model – financially viable,
socially beneficial, and environmentally generative.

21.
Learn more at www.flourishingbusiness.org
Follow us on Twitter @FlourishingBiz
Join our Strongly Sustainable Business Model community
forum.SSBMG.com
Story and illustrations by Patricia Kambitsch
Patricia@playthink.com www.playthink.com