This document proposes putting the "social" back into social networking for businesses by encouraging employees to generate fun and creative ideas. It suggests creating an "Ideation Initiative" forum to strengthen relationships through quality connections rather than just numbers of contacts. Examples of bold advertising ideas are given that got results. Quotes from people praise relationships and how fun can engage customers and build social enterprise. The founder of the concept of Ideation is identified as someone to interview about bringing crazy ideas to life commercially and for social value.

1. Putting the “Social” back into Social NetworkingTeam Good Times

2. The Idea…Businesses create meaning through the impact of the products services and ideas they bring into the world, but first the business itself must be successful Commercial success can be generated by bold ideas and creative schemesI believe that the recent trend towards social networking has weakened businesses’ focus on meaningful relationships.By restoring this focus and putting the “social” back into social networking, businesses can use fun to engage with people on a more personal level, operate more effectively and hence create real social value via the success of its ideas

3. The IdeationInitiativeA forum that encourages employees to engage with their firm by generating fun, creative ideas for their next project or pitch.Sound simple? IT IS! But it has the power to redefine relationships based on the idea that networking is not about the number of friends you have but the quality of your connectionsHere, imagine this…A car manufacturer arrives at an advertising agency to find their car being taken apart piece by piece in the CEO’s office and put back together again perfectlyBlowing a dog whistle on a primetime TV commercialHaving a Mariachi band sing a presentationSound amazing? These have ALL happened – and they ALL got the job!

4. What People ThinkJeremy Donazzan – Filmmaker“Relationships are everything for businesses. If you know how to connect with people, you’re set.”RadekKrizka – Ideation Student“[Ideation] can change the company, motivate employees and build social enterprise.”George Qin – Business Student“I think your idea helps businesses to connect on a deeper level they do currently.”Ross Cameron - CEO, Towncars“If you think you have a good idea, get my attention. Let’s do business.”Natasha Mitchell – Teacher“There are so many amazing people to connect to in our lives. Kids are particularly wonderful – you engage them through fun so that they learn and grow. I can see businesses using the same model. Who doesn’t like feeling like a kid again?”

5. WhoI’dlike to interview…Who: JOEY REIMAN – Founder & CEO, ThinkBrightHouseWhy: He created the concept of Ideation (idea generation) and pioneered its use in bold, creative and fun business plans. He consults with businesses and helps them to develop their own initiatives. He therefore has experience in bringing these CRAZY ideas to life – turning them into commercial success and social valueHow: He teaches at Goizueta Business School @ Emory University and is contactable by email!Pssssst! Hey!BY THE WAY… Did you linger a little on that last slide to see the funny photos? It gets your attention, doesn’t it? At least you know I have a sense of humour ;) And just like that, we have a connection – I’m now sharing a little secret with you! ^.^