Social media for Beginners
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Social media can be overwhelming! Learn the basics of social media, how to promote yourself, boost posts, and learn from your data/insights that Facebook offers for FREE!
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会社説明会資料【２０１２年卒新卒採用】
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1. Social media includes platforms like Facebook, Twitter, YouTube, blogs and more that allow for interactive communication and connections between a range of audiences.
2. Effective social media use focuses on building connections through engaging content and conversations rather than one-way marketing. It requires being present, prepared, and responsive to have friendly discussions that meet organizational goals.
3. The document provides tips on using various social media platforms like Facebook, Twitter, YouTube, and geosocial tools to engage audiences and build connections. It stresses having a content strategy and monitoring interactions to facilitate conversations in line with community guidelines.
Making an Impact through Social Media - Workshop Slides
Slides from the Making an Impact through Social Media Workshop at the University of Edinburgh Digital Humanities: What Does It Mean? information session, organised by Forum Journal, in Edinburgh.
Nastad hep new_media_workshop_111210
This document provides an overview of new media and how it can be used to respond to public health issues like Hepatitis. It defines new media as tools like blogs, social media, and mobile applications that allow users to connect, create, collaborate and engage online. The document outlines learning objectives around defining new media, assessing its benefits and limitations, and describing the steps to create a new media strategy. It then provides examples of how various new media tools have been used to address HIV and discusses best practices for planning, implementing, and evaluating a new media campaign.
ILS Social Media Report
The document outlines a social media strategy for the Information and Library Science Department at a university. It analyzes the department's current social media presence on platforms like Facebook, Twitter, Instagram and a blog. It identifies strengths like engaged followers and opportunities to improve engagement. Goals include showcasing the program, students and alumni to attract prospective students and reengage alumni. Key tactics include dedicating staff time to create and curate engaging content across platforms to build an online community and improve the department's image. Success will be evaluated by increased engagement and a return on the time investment.
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PRESENTATION: Connecting with your Community through Social Media
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Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
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1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
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Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
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Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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How AI changes the marketing gameTHE STORY COMMUNICATION Credential 2024.pptx
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
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Design an eye-catching and inviting booth
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In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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Practical Progress from a Theory by Steven Kingpdf
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Social media for Beginners
- 1. OHIO STATE UNIVERSITY EXTENSION Social Media for Beginners Presented by Heather L. Gottke Gottke.4@osu.edu
- 2. 2 OHIO STATE UNIVERSITY EXTENSION What do we hope to learn today? 1. Learn the basics of social media and terminology related. 2. Look at the pros and cons of Facebook, Twitter, and Instagram (and others you may have questions about). 3. When and what to post to social media. 4. Learn about insights and data gathered from Facebook. 5. Boosting posts for more views. 6. Building a social media strategy for your page.
- 3. 3 OHIO STATE UNIVERSITY EXTENSION http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/
- 4. 4 OHIO STATE UNIVERSITY EXTENSION Van Wert County 4-H Social Media Examples
- 5. 5 OHIO STATE UNIVERSITY EXTENSION When to Post to Social Media When you post to social media – is almost as important as what you post to social media! Schedule them through something like http://hootsuite.com for easier use.
- 6. 6 OHIO STATE UNIVERSITY EXTENSION When to Post to Social Media • What’s right for you? • What time are YOUR viewers online? • Schedule those times (right before so they show up on their newsfeed).
- 7. 7 OHIO STATE UNIVERSITY EXTENSION What to Post to Social Media
- 8. 8 OHIO STATE UNIVERSITY EXTENSION Insights & Data about Your Page Learn more about • Who is on your page. • What device they use? • Reach, Post Clicks, and Reactions
- 9. 9 OHIO STATE UNIVERSITY EXTENSION Boosting Posts on Facebook 1. Reached= # of viewers of the event link. 2. Viewed = # of viewers to the event page. 3. Engaged = # of viewers that interacted with the event page. I paid $25.00 for one week of boosting a post…
- 10. 10 OHIO STATE UNIVERSITY EXTENSION Social Media Strategy 1. Decide how much you want to post, and make a calendar for the next month. 2. Schedule the posts at the beginning of the week. 3. It can be as simple or complicated as you want it to be! Sun Mon Tues Wed Thurs Fri Sat Membership news release and blog post – link reposted. Release newsletter and printable calendar for month. Club news about meetings, and what they have been doing. Reminder about enrollment deadline. Throwback Thursday pictures from advisors of the past. Reminder about Animal Weigh In on Saturday. Pictures from the animal weigh in event.
- 11. 11 OHIO STATE UNIVERSITY EXTENSION Ideas for Posts that Work • How-To’s • Problem-Solving • Checklists • Current Issues Translated • Reviews • Giveaways • Questions from “Viewers” • Comparisons • Research Briefs • Inspiration • Quotes • Timelines • Behind the Scenes • Employee of the Week Please note, these are VERY similar to blog posts that work!
- 12. 12 OHIO STATE UNIVERSITY EXTENSION • Social media offers a great way to channel quick “bytes” of information. • Can be videos, photos, quotes, comments. • It’s okay to be real! Social media is a great way to connect. • Try asking for opinions! Limited Time? Want to Connect with Your Audience?
- 13. 13 OHIO STATE UNIVERSITY EXTENSION Tips for Beginners 1. Be Fearless (but use your brain…please). 2. Use photos. 3. Use hashtags and keywords when appropriate. 4. Link with blogs. 5. Connect with like-social media, or with other content you enjoy. 6. Start a social media calendar, schedule posts, and stick to it! 7. Translate hot topics, and share them (I cannot say this enough!) 8. What else do you all suggest?
- 14. 14 OHIO STATE UNIVERSITY EXTENSION Contact Me Heather L. Gottke Gottke.4@osu.edu Find this presentation and resource information at: