SOCH – Women’s Apparel Store has a classy and pleasing ambience, though it could use more salespeople as customers sometimes have to wait to be attended to. The environment is quiet except for hushed conversations between salespeople. Customers are mostly women. Crossword – The Book Store's entrance is unappealing and the background music is disturbing for avid readers, though the books are well organized and there is a good collection. A few reading areas would have been helpful. Customers include a mixed group. Hypercity – Supermarket has a huge and well-planned store with all requirements under one roof, though its size can lead customers to feel lost. Internal directions could be improved