The document provides guidance on developing a new product for a business. It discusses key steps and concepts in product development including concept development, finding the value proposition, innovation, branding, and developing a unique selling proposition. The purpose is to help students understand the full process of creating a new product from identifying customer needs to defining the product and creating a brand identity.

1. Product
Development
Prepared by: Jolina M. Medenilla

2. Share Ko Lang!
Directions: Write the step by step process in making a business plan for a
product/services.

3. WORD SEARCH
Directions: Search and encircle the word/s that you will
find. (5 items only)
D A N O B D C
R L M P A F E
E K J Q Z H G
S K I R T J I
S B I R Y A K
C L O T H E S
B O H S X M N
C U G T W P O
D S H I R T R
E E F U V Q S

4. Graphic Organizer
(time allotment: 5 minutes)
Directions: Complete the Graphic Organizer by filling out the boxes
with the word/s that pertains the word PRODUCT.
PRODUCT

5. Product Development
It refers to the process of making a new
product to be sold by a business or enterprise
to its customers.

7. What do you mean with
the word PRODUCT
DEVELOPMENT?

8. Concepts of Developing
Product
 Concept development is a critical phase in the
development of a product. In this stage, the
needs of the target market are identified and
competitive products are reviewed before the
product specifications are defined.

9. Concept Development

10. Finding the Value
 The value that you incorporate to your
product is called value proposition. It is
a believable collection of the most
persuasive reasons people should
notice you and take the action you’re
asking for.

11. Innovation
 It is the introduction of something
new in your product or service. This
may be a new idea, a new method or
a device. Innovations may be done
through change of packaging,
improving taste, color, size, shape
and perhaps price.

12. Unique Selling Proposition (USP)
The factor or consideration
presented by a seller that makes
his/her product or service
different from and better than
his/her competitor is Unique
Selling Proposition.

13. How to discover your USP and increase your
sales and profit:
Use Empathy
Always remember you are making this product or
services
Identify what motivates your customers
Discover the actual and genuine reasons why customers
buy your product instead of a competitor's

14. Branding
It is creating name, symbol or
designs that identifies and
differentiates product or services
from the rest.

15. The features of a good product brand are as
follows:
Delivers the message clearly
Confirms your credibility
Connects your target prospects emotionally
Motivates the buyer
Concretizes user loyalty

16. Here are some simple tips to publicize your brand:
 Develop a tagline (meaningful, unforgettable and easy to
remember statement that captures the essence of your brand)
 Get a great logo (suitable to your business and consistent with
your tagline)
 Write down your brand messaging (key messages about your
brand)
 Be true to your brand. Do as you promise.
Be consistent, reliable and consistent every time.

17. Do we have to innovate
specific products?
Explain why?

18. Make Your Own Logo
(time allotment: 15 minutes)
Directions: Think of a product that you
would like to sell then make a clear and
interesting product brand with a logo and a
tagline in a short bond paper.

19. Scoring Rubrics:

20. Think of It!
(time allotment: 10 minutes)
Directions: State three products that you found
in your home that pertains in the Dressmaking
subject, example is dress/shirts. Write a short
explanation why you bought that specific product.

21. Scoring Rubrics:

22. Answer Me
(time allotment: 5 minutes)
Directions: Answer the questions briefly and concisely. Write your
answer in a ½ sheet of paper. Avoid erasures.
Questions:
 In what way can you apply your skills making a product?
 How can you say that conceptualizing a product is important
especially when you are going to have your own business?

23. Acrostic Poem
(time allotment: 10 minutes)
Directions: Create your own acrostic
poem using the word PRODUCT and
present your output in the class.

24. Sample Acrostic Poem

25. Thank You!