5. Introduction
SPAR- A Dutch multinational franchise that Manages
independently owned and operated food retail stores
Founded in Netherlands in 1932 by AdriaanVanWell
Currently consists of 13,112 in 48 Countries
SPAR - ‘EVERYONEWORKS BETTERTOGETHER’
7. HeadQuarters
&
SPAR India
Amsterdam, Netherlands
SPAR International and Max Hypermarkets entered into
Partnership
SPAR India focused in Development on Spar Hypermarket
SPAR India is in Partnership with Dubai Max Hypermarket
Focusing on Freshness, Choice, value And Service
25 stores across 9
9. Promotional
Highlights
FRESHNESS- Prime Focus Area with Introduction of FARMERS
MARKET a separate Bay for Fresh Fruits andVegetables
FRESHLY- A Highlighted corner For Fresh Fruit Juices, salads etc,
VALUE- Exclusive offers and Best prices. A glass cube with Focus
promoting on offer, complements etc
OURTASTE OFWORLD-Variety of Cuisine from All over the world
Highly decored wide wall with attractive colours
SERVICE- Self Check out Kiosks and Online ShoppingCLICKAND
COLLECT with delivery at Door step. Advertising posters and
Signages
13. Branding
The Brand Logo is SPAR is Its identity,The Red And Green colors
are itsTrademark
There Special focusing lights in the private Label brands and
jewelry
Advertising on the Columns were new way to paint the boring look
Brightly colored interior acording toThe Product of that area
Signages at higher levels which are eye catching to the costumer
Elevated area for Freshly which is attractive and draws attention
Depressed level for DinningArea for heat and eat foods
Kids play area, so parents can leave children to play under security
and shop in Harmony