The 2016 Brilliant Business Planner

The Brilliant Business Planner
Hi there, nice to meet you! We’re Sarah Korhnak and Beth Anne Schwamberger. We’re sisters, moms,
Etsy sellers, bloggers, and hosts of the Brilliant Business Moms Podcast. As we wrote our book, Time
Management Mama, we learned so much about streamlining our business and using our time effectively.
So we created a planner that meshed with our unique priorities and needs as mompreneurs.
Who is it For?
This planner is designed for Etsy sellers, bloggers, and many of us who fall somewhere in between!
Some pages may not apply to your particular business, while others will be your brain for the next year.
We’ve included a digital file along with this planner so you can print out extra sheets as you need them.
What if I need Help?
Some of our planner pages are very specific, such as our Product Pricing
Worksheet. For these pages, you’ll find articles, resources, and examples to
help you get started at BrilliantBusinessMoms.com/PlannerHelp Just use the
password: PlannerPeople Consider this page your one-stop shop for all things
planner-related.
What if I STILL Need Help?
If you can’t find what you need on our PlannerHelp page, feel free to reach out
to us at brilliantbusinessmoms@gmail.com We’re absolutely here for you to
lend you the support, encouragement, and resources to make things happen!
Special Thanks
This beautiful planner would not have been possible without Sarah Gilcher of
PerennialPlanner.Etsy.com Her hard work and diligence were the lifeblood of this project. Special thanks
to Sarah Guilliot and Ashley Monda of SunshineStickerCo.com for creating the tabs and stickers that
accompanied this planner. Special thanks to Hadassah Stoll of WhimsicalWallsArt.Etsy.com for her help
on design work for the planner.
Thanks again for purchasing a Brilliant Business Planner! We think you’re just
brilliant, and this planner will help you to focus that brilliance and make things
happen this year!
~ Sarah & Beth Anne
BrilliantBusinessMoms.com

Important Information
business address:
Business Formation Date:
State License Number:
Federal EIN:

Notes

What I’d Like To Do + What Matters Most
Use this page to brainstorm everything you would like to do this year along with all of your top
priorities and passions. Don’t overthink it, just start writing!

1.
2.
3.
4.
5.
It’s tempting to tackle everything on the list you just made, but you’ll spread yourself too thin if you
attempt them all. Start by solidifying your top 5 passions then choose just one most important goal for
each.
My Top 5 Passions + Goals
passion
passion
passion
passion
passion
goal
goal
goal
goal
goal

In order to get your big goal done, you’ll need to get speciﬁc. Write out all the little steps you’ll need to take to
get there. You may rearrange them or add new items over time. This list will keep you focused on the next task at
hand instead of wandering off task or wondering where to start.
Big Goal Breakdown

Big Goal Mind-Mapping
This is another way to map out your big goal. Write down everything you can think of and add spokes and
bubbles to make connections.

January 2016
MONDAY TUESDAY WEDNESDAY THURSDAY
28 29 30 31
4 5 6 7
11 12 13 14
18 19 20 21
25 26 27 28
31 1 2 3

FRIDAY SATURDAY SUNDAY
1 2 3
8 9 10
15 16 17
22 23 24
29 30 31
4 5 6
Notes
1 2 3
8 9 10
15 16 17
22 23 24
29 30 31
4 5 6
Notes
1 2 3
8 9 10
15 16 17
22 23 24
29 30 31
4 5 6

My Top 3 Tasks: My Top 3 Tasks:
Business Personal
My Top 3 Tasks: My Top 3 Tasks:
Business Personal

Monday Tuesday Wednesday Thursday Friday Saturday Sunday
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Be Brilliant!
Dec 28 Dec 29 Dec 30 Dec 31 Jan 01 Jan 02 Jan 03

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You Got This!
Jan 04 Jan 05 Jan 06 Jan 07 Jan 08 Jan 09 Jan 10

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This Week = Awesome!

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Make it Happen!

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Be Conﬁdent

1 2 3 4
8 9 10 11
15 16 17 18
22 23 24 25
29 1 2 3
February 2016

Notes
5 6 7
12 13 14
19 20 21
26 27 28
4 5 6
Notes
5 6 7
12 13 14
19 20 21
26 27 28
4 5 6

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Hustle
Feb 01 Feb 02 Feb 03 Feb 04 Feb 05 Feb 06 Feb 07

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Choose Joy

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You can do this!

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Hard Work

29 1 2 3
7 8 9 10
14 15 16 17
21 22 23 24
28 29 30 31
March 2016

Notes
4 5 6
11 12 13
18 19 20
25 26 27
1 2 3
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4 5 6
11 12 13
18 19 20
25 26 27
1 2 3

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Just Start
Feb 29 Mar 01 Mar 02 Mar 03 Mar 04 Mar 05 Mar 06

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Don’t Give Up!
Mar 07 Mar 08 Mar 09 Mar 10 Mar 11 Mar 12 Mar 13

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Be Grateful

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One day at a time.

April 2016
28 29 30 31
4 5 6 7
11 12 13 14
18 19 20 21
25 26 27 28

Notes
1 2 3
8 9 10
15 16 17
22 23 24
29 30 1
Notes
1 2 3
8 9 10
15 16 17
22 23 24
29 30 1

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Pursue your passions!
Mar 28 Mar 29 Mar 30 Mar 31 Apr 01 Apr 02 Apr 03

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Eat, Sleep, Create
Apr 04 Apr 05 Apr 06 Apr 07 Apr 08 Apr 09 Apr 10

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Stay Positive

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This week = amazing!

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Dream Big
Apr 25 Apr 26 Apr 27 Apr 28 Apr 29 Apr 30 May 01

May 2016
25 26 27 28
2 3 4 5
9 10 11 12
16 17 18 19
23 24 25 26
30 31 1 2

Notes
29 30 1
6 7 8
13 14 15
20 21 22
27 28 29
3 4 5
Notes
29 30 1
6 7 8
13 14 15
20 21 22
27 28 29
3 4 5

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Be Brave
May 02 May 03 May 04 May 05 May 06 May 07 May 08

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Create Beauty

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Be Genuine

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Choose Love

June 2016
30 31 1 2
6 7 8 9
13 14 15 16
20 21 22 23
27 28 29 30

Notes
3 4 5
10 11 12
17 18 19
24 25 26
1 2 3
Notes
3 4 5
10 11 12
17 18 19
24 25 26
1 2 3

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Be Fun
May 30 May 31 Jun 01 Jun 02 Jun 03 Jun 04 Jun 05

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Be Willing
Jun 06 Jun 07 Jun 08 Jun 09 Jun 10 Jun 11 Jun 12

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Best Week Ever

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Be Silly

July 2016
27 28 29 30
4 5 6 7
11 12 13 14
18 19 20 21
25 26 27 28
31 1 2 3

Notes
1 2 3
8 9 10
15 16 17
22 23 24
29 30 31
4 5 6
Notes
1 2 3
8 9 10
15 16 17
22 23 24
29 30 31
4 5 6

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Keep Dreaming
Jun 27 Jun 28 Jun 29 Jun 30 Jul 01 Jul 02 Jul 03

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Be Brilliant!
Jul 04 Jul 05 Jul 06 Jul 07 Jul 08 Jul 09 Jul 10

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1
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This Week = Awesome!

5
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Make it Happen!

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Be Conﬁdent

August 2016
1 2 3 4
8 9 10 11
15 16 17 18
22 23 24 25
29 30 31 1

Notes
5 6 7
12 13 14
19 20 21
26 27 28
2 3 4
Notes
5 6 7
12 13 14
19 20 21
26 27 28
2 3 4

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Hustle
Aug 01 Aug 02 Aug 03 Aug 04 Aug 05 Aug 06 Aug 07

5
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1
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Choose Joy

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You can do this!

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Hard Work

September 2016
29 30 31 1
5 6 7 8
12 13 14 15
19 20 21 22
26 27 28 29

Notes
2 3 4
9 10 11
16 17 18
23 24 25
30 1 2
Notes
2 3 4
9 10 11
16 17 18
23 24 25
30 1 2

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Aug 29 Aug 30 Aug 31 Sep 01 Sep 02 Sep 03 Sep 04
Just Start

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Don’t Give Up!
Sep 05 Sep 06 Sep 07 Sep 08 Sep 09 Sep 10 Sep 11

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2
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Be Grateful

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12
1
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One day at a time.

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Pursue your passions!
Sep 26 Sep 27 Sep 28 Sep 29 Sep 30 Oct 01 Oct 02

October 2016
26 27 28 29
3 4 5 6
10 11 12 13
17 18 19 20
24 25 26 27
31 1 2 3

Notes
30 1 2
7 8 9
14 15 16
21 22 23
28 29 30
4 5 6
Notes
30 1 2
7 8 9
14 15 16
21 22 23
28 29 30
4 5 6

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Eat, Sleep, Create
Oct 03 Oct 04 Oct 05 Oct 06 Oct 07 Oct 08 Oct 09

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Stay Positive

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This week = amazing!

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1
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Dream Big

November 2016
31 1 2 3
7 8 9 10
14 15 16 17
21 22 23 24
28 29 30 1

Notes
4 5 6
11 12 13
18 19 20
25 26 27
2 3 4
Notes
4 5 6
11 12 13
18 19 20
25 26 27
2 3 4

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Be Brave
Oct 31 Nov 01 Nov 02 Nov 03 Nov 04 Nov 05 Nov 06

5
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1
2
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Create Beauty
Nov 07 Nov 08 Nov 09 Nov 10 Nov 11 Nov 12 Nov 13

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1
2
3
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Be Genuine

5
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1
2
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Choose Love

December 2016
28 29 30 1
5 6 7 8
12 13 14 15
19 20 21 22
26 27 28 29

Notes
2 3 4
9 10 11
16 17 18
23 24 25
30 31 1
Notes
2 3 4
9 10 11
16 17 18
23 24 25
30 31 1

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Be Fun
Nov 28 Nov 29 Nov 30 Dec 01 Dec 02 Dec 03 Dec 04

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Be Willing
Dec 05 Dec 06 Dec 07 Dec 08 Dec 09 Dec 10 Dec 11

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Best Week Ever

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Be Silly

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Keep Dreaming
Dec 26 Dec 27 Dec 28 Dec 29 Dec 30 Dec 31 Jan 01

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er

Category Post Title
NOV 1
NOV 2
NOV 3
NOV 4
NOV 5
NOV 6
NOV 7
NOV 8
NOV 9
NOV 10
NOV 11
NOV 12
NOV 13
NOV 14
NOV 15
NOV 16
NOV 17
NOV 18
NOV 19
NOV 20
NOV 21
NOV 22
NOV 23
NOV 24
NOV 25
NOV 26
NOV 27
NOV 28
NOV 29
NOV 30
po
s
t
d
o
n
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c
h
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s
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ph
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fa
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eb
o
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k
pin
t
er
es
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w
it
t
er

Category Post Title
DEC 1
DEC 2
DEC 3
DEC 4
DEC 5
DEC 6
DEC 7
DEC 8
DEC 9
DEC 10
DEC 11
DEC 12
DEC 13
DEC 14
DEC 15
DEC 16
DEC 17
DEC 18
DEC 19
DEC 20
DEC 21
DEC 22
DEC 23
DEC 24
DEC 25
DEC 26
DEC 27
DEC 28
DEC 29
DEC 30
DEC 31
po
s
t
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e
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h
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s
eo
s
et
ph
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pin
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Top Targets
guest post idea
pitched
1st
Contact
Date
2nd
Contact
Date
Feature
Date
post
promo
Website
contact name
Email
Notes
Website
contact name
Email
Notes
Website
contact name
Email
Notes
Website
contact name
Email
Notes
F
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BrilliantBusinessMoms.comBrilliantBusinessMoms.com
Guest Post Planner

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ig
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ig
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ig
g+
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Name
Website
Email
Notes:
Name
Website
Email
Notes:
Name
Website
Email
Notes:
Name
Website
Email
Notes:
sponsor
t
y
pe(s
po
n
s
o
r
ed
po
s
t
,g
iveaw
a
y
,
a
d
)
s
ta
r
t
d
at
een
d
d
at
e
pa
y
m
en
t
pr
o
m
o
t
e
Blog Sponsors
F
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ig
g+

pr
izes
N
O
T
IFIED
em
a
il
A
D
D
R
ES
S
w
in
n
er
D
AT
ES
H
IPPED
giveaway name:
start date:
end date:
giveaway cost to me:
sponsor / host info:
Giveaways
Followers @ Start Followers @ End
Email subscribers
facebook
pinterest
instagram
twitter
other
other

m
o
n
t
h
ly
pa
g
eview
s
s
h
o
pfavo
r
it
esfa
c
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k
pin
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es
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w
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in
s
ta
g
r
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m
em
a
ils
u
b
s
c
r
ib
er
s
s
h
o
pview
s
o
t
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er
Monthly Stats
jan
feb
mar
apr
may
jun
jul
aug
sept
oct
nov
dec

Start date: due date: budget: Final cost:
My Mission & Goals:
Materials Location Cost
Task Due Date Done
Project:
Project Planner

Holidays product ideas complete
by
planned promotions
& shows
jan
1 New Year’s
18 Martin Luther King Day
feb
2 Groundhog Day
14 Valentine’s Day
15 President’s Day
mar
17 St. Patrick’s Day
27 Easter
apr
1 April Fool’s
22 Earth Day
may
5 Cinco De Mayo
8 Mother’s Day
30 Memorial Day
jun
19 Father’s Day
New Product Planner

Holidays product ideas complete
by
planned promotions
& shows
jul
4th - Independence Day
aug
Back To School
sep
5 Labor Day
11 Grandparent’s Day
11 Patriot Day
oct
31 Halloween
nov
11 Veteran’s Day
24 Thanksgiving
dec
25 Christmas
25 Hanukkah begins
31 New Year’s Eve
New Product Planner

Product Pricing Worksheet
Product:
Materials total cost
cost per
unit
cost per
product notes
labor total cost
cost per
unit
cost per
product notes
=total
x1.1 =wholesale
x2 =retail

Top Targets
Type: Giveaway,
Review, Feature,
Interview, Other
1st
Contact
Date
2nd
Contact
Date
Feature
Date
Website
contact name
Email
Notes
Website
contact name
Email
Notes
Website
contact name
Email
Notes
Website
contact name
Email
Notes
Product:
Estimated Product Completion Date:
Marketing Plan start Date:
Product Marketing Plan

Advertising Decision Matrix
potential targets
Page
Views/
Month
Duration
Size/
Placement
Cost
Cost/
Pageview
Website
Contact Name
Contact Email
Website
Contact Name
Contact Email
Website
Contact Name
Contact Email
Website
Contact Name
Contact Email
Website
Contact Name
Contact Email
Website
Contact Name
Contact Email
Website
Contact Name
Contact Email

website
C
A
M
PA
IG
N
D
AT
ES
t
o
ta
lC
O
S
T
O
T
H
ERN
O
T
ES
t
o
ta
lC
LIC
K
S
Advertising Results
C
O
S
T
PER
C
LIC
K
C
O
S
T
PER
S
A
LE
t
o
ta
ls
a
les

Habit Tracker
HABIT:
January 2016
M T W T F S S
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
February 2016
M T W T F S S
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29
March 2016
M T W T F S S
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
April 2016
M T W T F S S
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30
May 2016
M T W T F S S
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 31
June 2016
M T W T F S S
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30
July 2016
M T W T F S S
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
August 2016
M T W T F S S
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
September 2016
M T W T F S S
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30
October 2016
M T W T F S S
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31
November 2016
M T W T F S S
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30
December 2016
M T W T F S S
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31

Financial Summary
income expense net income
January
february
march
april
may
june
July
August
September
October
November
December
Total

My Brilliant Ideas

date
miles
driven
destination
name
destination
location
(city or
area)
business
purpose
odometer other expenses
start stop type amount
other
expenses
total:
total
miles
driven:
x
mileage
rate = $
Business Mileage Tracker

The 2016 Brilliant Business Planner

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The 2016 Brilliant Business Planner