SlideShare a Scribd company logo

Hyper Island 'Going Online With Marketing' Presentation

•
•
Michelle M McCormack
Michelle M McCormack

The document discusses how brands can go online with marketing by leveraging various digital channels including social networks, geo-location, websites, videos, and mobile apps. It provides examples of how brands like Ford have used these channels for engagement and highlights best practices for using platforms like Facebook, Twitter, YouTube, and mobile apps to build communities and connect with customers.

Education
1 of 33
Download to read offline
Going Online With Marketing Hyper Island Master Class #HIMC Tuesday, April 12, 2011
by @MichelleMMM DIGITAL STRATEGIST w/ a splash of fashion and music at LoveTheCool + Villani Productions LEARN MORE > http://LoveTheCool.net/Strategy Tuesday, April 12, 2011
THE CHANNELS • SOCIAL NETWORKS • COMMUNITY • GEO • WEBSITES • VIDEOS • MOBILE APPS Tuesday, April 12, 2011
ME + FORD went online with the Ford Fiesta Movement social networks geo websites videos mobile apps community Tuesday, April 12, 2011
PRESSURE! social networks geo websites videos mobile apps community Tuesday, April 12, 2011
not always easy making friends... Tuesday, April 12, 2011
everything you need to know you learned in kindergarten... social networks geo websites videos mobile apps community Tuesday, April 12, 2011
• be nice • share • don’t lie and some stuff we learned as adults... Tuesday, April 12, 2011
• be positive • avoidyour businessand religion (unless politics is politics or religion) • tell the truth • don’t swear too much • avoid conflict and controversy • don’t argue with irrational people Tuesday, April 12, 2011
your customer’s primary destination spam-free promotion silo-style creates great testing ground 24/7 community useful engagement apps adwords-style global & hyper-local advertising social networks geo websites videos mobile apps community Tuesday, April 12, 2011
Facebook is bending over backwards to help pages grow social networks geo websites videos mobile apps community Tuesday, April 12, 2011
already their website is all about engagement and User Generated Content Facebook app flows naturally... social networks geo websites videos mobile apps community Tuesday, April 12, 2011
http://www.youtube.com/watch? v=cooAmLd2GoQ&feature=player_embedded social networks geo websites videos mobile apps community Tuesday, April 12, 2011
less important than Facebook the average person does not use 180 million Twitter accounts only 17 million follow over 50 people great for content consumption: create lists and listen brilliant for brand customer service social networks geo websites videos mobile apps community Tuesday, April 12, 2011
customer service social networks geo websites videos mobile apps community Tuesday, April 12, 2011
social networks geo websites videos mobile apps community Tuesday, April 12, 2011
connect with customers when collect they are mobile customer data social networks geo websites videos mobile apps community Tuesday, April 12, 2011
these days websites are better for projects a primary object of any good website strategy should be to grow the Facebook community social networks geo websites videos mobile apps community Tuesday, April 12, 2011
does it all the site is the hub where the brand owns their content social networks geo websites videos mobile apps community Tuesday, April 12, 2011
I mean, Facebook could go down... Tuesday, April 12, 2011
It’s a meritocracy social networks geo websites videos mobile apps community Tuesday, April 12, 2011
you gotta be the best of the best... Tuesday, April 12, 2011
http://www.youtube.com/watch?v=JI6puP3cClM social networks geo websites videos mobile apps community Tuesday, April 12, 2011
or the best of the worst... Tuesday, April 12, 2011
http://www.youtube.com/watch? v=CD2LRROpph0&feature=player_embedded#at=34 social networks geo websites videos mobile apps community Tuesday, April 12, 2011
brand channels build community http://www.youtube.com/ytshowandtell? x=brandChannels_examples social networks geo websites videos mobile apps community Tuesday, April 12, 2011
most people with $ to spend are tethered to their mobile every waking moment social networks geo websites videos mobile apps community Tuesday, April 12, 2011
apps are your bridge to them Tuesday, April 12, 2011
social networks geo websites videos mobile apps community Tuesday, April 12, 2011
introduced hashtags to appeal to brands http://briskpic.com/ social networks geo websites videos mobile apps community Tuesday, April 12, 2011
iPad app gets the whole family involved social networks geo websites videos mobile apps community Tuesday, April 12, 2011
giving customers the opportunity to be creative with your brand! http://tribalddb.com/news/work/ddb-group-uk-launches- volkswagen-configurator-iphone-app/ social networks geo websites videos mobile apps community Tuesday, April 12, 2011
@MichelleMMM LoveTheCool Tuesday, April 12, 2011

Recommended

Social Media For Business Part 1
Social Media For Business Part 1Social Media For Business Part 1
Social Media For Business Part 1
Succeed In Every Way
 
Bootcamp jan 12
Bootcamp jan 12Bootcamp jan 12
Bootcamp jan 12GOSO
 
Bootcamp jan 26
Bootcamp jan 26Bootcamp jan 26
Bootcamp jan 26GOSO
 
Bootcamp dec 8
Bootcamp dec 8Bootcamp dec 8
Bootcamp dec 8GOSO
 
Social Networking Online 2013
Social Networking Online 2013Social Networking Online 2013
Social Networking Online 2013
Digital Disciple Network
 
CaTECHchesis with TECH Tools
CaTECHchesis with TECH ToolsCaTECHchesis with TECH Tools
CaTECHchesis with TECH ToolsCaroline Cerveny
 
Bootcamp dec 1 (1)
Bootcamp dec 1 (1)Bootcamp dec 1 (1)
Bootcamp dec 1 (1)GOSO
 
Spicer synergy conference 2011
Spicer synergy conference 2011Spicer synergy conference 2011
Spicer synergy conference 2011Penny Power
 

Recommended

Social Media For Business Part 1
Social Media For Business Part 1Social Media For Business Part 1
Social Media For Business Part 1
Succeed In Every Way
 
Bootcamp jan 12
Bootcamp jan 12Bootcamp jan 12
Bootcamp jan 12GOSO
 
Bootcamp jan 26
Bootcamp jan 26Bootcamp jan 26
Bootcamp jan 26GOSO
 
Bootcamp dec 8
Bootcamp dec 8Bootcamp dec 8
Bootcamp dec 8GOSO
 
Social Networking Online 2013
Social Networking Online 2013Social Networking Online 2013
Social Networking Online 2013
Digital Disciple Network
 
CaTECHchesis with TECH Tools
CaTECHchesis with TECH ToolsCaTECHchesis with TECH Tools
CaTECHchesis with TECH ToolsCaroline Cerveny
 
Bootcamp dec 1 (1)
Bootcamp dec 1 (1)Bootcamp dec 1 (1)
Bootcamp dec 1 (1)GOSO
 
Spicer synergy conference 2011
Spicer synergy conference 2011Spicer synergy conference 2011
Spicer synergy conference 2011Penny Power
 
You Tube Cult Intro
You Tube Cult IntroYou Tube Cult Intro
You Tube Cult Intro
Matthew Ward
 
Art and Science of Social Media | Wendy Soucie - Social Media Strategist
Art and Science of Social Media | Wendy Soucie - Social Media Strategist Art and Science of Social Media | Wendy Soucie - Social Media Strategist
Art and Science of Social Media | Wendy Soucie - Social Media Strategist
Wendy Soucie
 
CIO Council SAUG Melb Nov 2011
CIO Council SAUG Melb Nov 2011CIO Council SAUG Melb Nov 2011
CIO Council SAUG Melb Nov 2011
Laurel Papworth
 
Mobile web volunteers
Mobile web volunteersMobile web volunteers
Mobile web volunteers
Devendra Shrikhande
 
Social Media ROI presentation for the Mayo Clinic conference
Social Media ROI presentation for the Mayo Clinic conferenceSocial Media ROI presentation for the Mayo Clinic conference
Social Media ROI presentation for the Mayo Clinic conference@chrisboyer LLC
 
Digital Discipleship Boot Camp Orientation
Digital Discipleship Boot Camp Orientation Digital Discipleship Boot Camp Orientation
Digital Discipleship Boot Camp Orientation
Digital Disciple Network
 
Social media
Social mediaSocial media
Social media
Aman Pandey
 
Social Media: It's Not What You Say That Matters
Social Media: It's Not What You Say That MattersSocial Media: It's Not What You Say That Matters
Social Media: It's Not What You Say That Matters
Paul Isakson
 
Managing App Development
Managing App DevelopmentManaging App Development
Managing App Development
Richard Harrington
 
Beyond the touch screen - better accessibility for mobile apps
Beyond the touch screen - better accessibility for mobile appsBeyond the touch screen - better accessibility for mobile apps
Beyond the touch screen - better accessibility for mobile apps
cxpartners
 
Students Speak Out In 6 Words
Students Speak Out In 6 WordsStudents Speak Out In 6 Words
Students Speak Out In 6 Words
Honor Moorman
 
Intrigue Me: Writing Compelling Content
Intrigue Me: Writing Compelling ContentIntrigue Me: Writing Compelling Content
Intrigue Me: Writing Compelling Content
Steph Hay
 
What Do I Tweet About? Making Your Employees Worth Following
What Do I Tweet About? Making Your Employees Worth FollowingWhat Do I Tweet About? Making Your Employees Worth Following
What Do I Tweet About? Making Your Employees Worth Following
Liz Bullock
 
Podcasting: Get It Online — National Press Club Presentation
Podcasting: Get It Online — National Press Club PresentationPodcasting: Get It Online — National Press Club Presentation
Podcasting: Get It Online — National Press Club Presentation
Richard Harrington
 
What Do I Tweet About? Make Your Employees Worth Following
What Do I Tweet About? Make Your Employees Worth FollowingWhat Do I Tweet About? Make Your Employees Worth Following
What Do I Tweet About? Make Your Employees Worth Following
Dell Social Media
 
Create Faire - Morning Keynote
Create Faire - Morning KeynoteCreate Faire - Morning Keynote
Create Faire - Morning Keynote
createfaire
 
Coldwell Banker Chicora 50+ Tools
Coldwell Banker Chicora 50+ ToolsColdwell Banker Chicora 50+ Tools
Coldwell Banker Chicora 50+ ToolsJeremy Blanton
 
Speaker: Fady Ramzy, Egypt
Speaker: Fady Ramzy, EgyptSpeaker: Fady Ramzy, Egypt
Speaker: Fady Ramzy, Egypt
Markedu - Innovative Marketing Education
 
Simon Cross - Facebook Mobile, First - Geomob Feb 2011
Simon Cross - Facebook Mobile, First - Geomob Feb 2011Simon Cross - Facebook Mobile, First - Geomob Feb 2011
Simon Cross - Facebook Mobile, First - Geomob Feb 2011GeomobLDN
 
Online reputation management using social media | Wendy Soucie Consulting
Online reputation management using social media | Wendy Soucie ConsultingOnline reputation management using social media | Wendy Soucie Consulting
Online reputation management using social media | Wendy Soucie Consulting
Wendy Soucie
 
Justifying Social Media to Management
Justifying Social Media to ManagementJustifying Social Media to Management
Justifying Social Media to ManagementSocial Media Solutions LLC
 
Ufi Keynote 10 Feb
Ufi Keynote 10 FebUfi Keynote 10 Feb
Ufi Keynote 10 FebRonnie Overgoor
 

More Related Content

What's hot

You Tube Cult Intro
You Tube Cult IntroYou Tube Cult Intro
You Tube Cult Intro
Matthew Ward
 
Art and Science of Social Media | Wendy Soucie - Social Media Strategist
Art and Science of Social Media | Wendy Soucie - Social Media Strategist Art and Science of Social Media | Wendy Soucie - Social Media Strategist
Art and Science of Social Media | Wendy Soucie - Social Media Strategist
Wendy Soucie
 
CIO Council SAUG Melb Nov 2011
CIO Council SAUG Melb Nov 2011CIO Council SAUG Melb Nov 2011
CIO Council SAUG Melb Nov 2011
Laurel Papworth
 
Mobile web volunteers
Mobile web volunteersMobile web volunteers
Mobile web volunteers
Devendra Shrikhande
 
Social Media ROI presentation for the Mayo Clinic conference
Social Media ROI presentation for the Mayo Clinic conferenceSocial Media ROI presentation for the Mayo Clinic conference
Social Media ROI presentation for the Mayo Clinic conference@chrisboyer LLC
 
Digital Discipleship Boot Camp Orientation
Digital Discipleship Boot Camp Orientation Digital Discipleship Boot Camp Orientation
Digital Discipleship Boot Camp Orientation
Digital Disciple Network
 
Social media
Social mediaSocial media
Social media
Aman Pandey
 
Social Media: It's Not What You Say That Matters
Social Media: It's Not What You Say That MattersSocial Media: It's Not What You Say That Matters
Social Media: It's Not What You Say That Matters
Paul Isakson
 
Managing App Development
Managing App DevelopmentManaging App Development
Managing App Development
Richard Harrington
 
Beyond the touch screen - better accessibility for mobile apps
Beyond the touch screen - better accessibility for mobile appsBeyond the touch screen - better accessibility for mobile apps
Beyond the touch screen - better accessibility for mobile apps
cxpartners
 
Students Speak Out In 6 Words
Students Speak Out In 6 WordsStudents Speak Out In 6 Words
Students Speak Out In 6 Words
Honor Moorman
 
Intrigue Me: Writing Compelling Content
Intrigue Me: Writing Compelling ContentIntrigue Me: Writing Compelling Content
Intrigue Me: Writing Compelling Content
Steph Hay
 
What Do I Tweet About? Making Your Employees Worth Following
What Do I Tweet About? Making Your Employees Worth FollowingWhat Do I Tweet About? Making Your Employees Worth Following
What Do I Tweet About? Making Your Employees Worth Following
Liz Bullock
 
Podcasting: Get It Online — National Press Club Presentation
Podcasting: Get It Online — National Press Club PresentationPodcasting: Get It Online — National Press Club Presentation
Podcasting: Get It Online — National Press Club Presentation
Richard Harrington
 
What Do I Tweet About? Make Your Employees Worth Following
What Do I Tweet About? Make Your Employees Worth FollowingWhat Do I Tweet About? Make Your Employees Worth Following
What Do I Tweet About? Make Your Employees Worth Following
Dell Social Media
 

What's hot (15)

You Tube Cult Intro
You Tube Cult IntroYou Tube Cult Intro
You Tube Cult Intro
 
Art and Science of Social Media | Wendy Soucie - Social Media Strategist
Art and Science of Social Media | Wendy Soucie - Social Media Strategist Art and Science of Social Media | Wendy Soucie - Social Media Strategist
Art and Science of Social Media | Wendy Soucie - Social Media Strategist
 
CIO Council SAUG Melb Nov 2011
CIO Council SAUG Melb Nov 2011CIO Council SAUG Melb Nov 2011
CIO Council SAUG Melb Nov 2011
 
Mobile web volunteers
Mobile web volunteersMobile web volunteers
Mobile web volunteers
 
Social Media ROI presentation for the Mayo Clinic conference
Social Media ROI presentation for the Mayo Clinic conferenceSocial Media ROI presentation for the Mayo Clinic conference
Social Media ROI presentation for the Mayo Clinic conference
 
Digital Discipleship Boot Camp Orientation
Digital Discipleship Boot Camp Orientation Digital Discipleship Boot Camp Orientation
Digital Discipleship Boot Camp Orientation
 
Social media
Social mediaSocial media
Social media
 
Social Media: It's Not What You Say That Matters
Social Media: It's Not What You Say That MattersSocial Media: It's Not What You Say That Matters
Social Media: It's Not What You Say That Matters
 
Managing App Development
Managing App DevelopmentManaging App Development
Managing App Development
 
Beyond the touch screen - better accessibility for mobile apps
Beyond the touch screen - better accessibility for mobile appsBeyond the touch screen - better accessibility for mobile apps
Beyond the touch screen - better accessibility for mobile apps
 
Students Speak Out In 6 Words
Students Speak Out In 6 WordsStudents Speak Out In 6 Words
Students Speak Out In 6 Words
 
Intrigue Me: Writing Compelling Content
Intrigue Me: Writing Compelling ContentIntrigue Me: Writing Compelling Content
Intrigue Me: Writing Compelling Content
 
What Do I Tweet About? Making Your Employees Worth Following
What Do I Tweet About? Making Your Employees Worth FollowingWhat Do I Tweet About? Making Your Employees Worth Following
What Do I Tweet About? Making Your Employees Worth Following
 
Podcasting: Get It Online — National Press Club Presentation
Podcasting: Get It Online — National Press Club PresentationPodcasting: Get It Online — National Press Club Presentation
Podcasting: Get It Online — National Press Club Presentation
 
What Do I Tweet About? Make Your Employees Worth Following
What Do I Tweet About? Make Your Employees Worth FollowingWhat Do I Tweet About? Make Your Employees Worth Following
What Do I Tweet About? Make Your Employees Worth Following
 

Similar to Hyper Island 'Going Online With Marketing' Presentation

Create Faire - Morning Keynote
Create Faire - Morning KeynoteCreate Faire - Morning Keynote
Create Faire - Morning Keynote
createfaire
 
Coldwell Banker Chicora 50+ Tools
Coldwell Banker Chicora 50+ ToolsColdwell Banker Chicora 50+ Tools
Coldwell Banker Chicora 50+ ToolsJeremy Blanton
 
Speaker: Fady Ramzy, Egypt
Speaker: Fady Ramzy, EgyptSpeaker: Fady Ramzy, Egypt
Speaker: Fady Ramzy, Egypt
Markedu - Innovative Marketing Education
 
Simon Cross - Facebook Mobile, First - Geomob Feb 2011
Simon Cross - Facebook Mobile, First - Geomob Feb 2011Simon Cross - Facebook Mobile, First - Geomob Feb 2011
Simon Cross - Facebook Mobile, First - Geomob Feb 2011GeomobLDN
 
Online reputation management using social media | Wendy Soucie Consulting
Online reputation management using social media | Wendy Soucie ConsultingOnline reputation management using social media | Wendy Soucie Consulting
Online reputation management using social media | Wendy Soucie Consulting
Wendy Soucie
 
Social Media Intermediate to Advanced OR How to Raise Money & Find Friends
Social Media Intermediate to Advanced OR How to Raise Money & Find FriendsSocial Media Intermediate to Advanced OR How to Raise Money & Find Friends
Social Media Intermediate to Advanced OR How to Raise Money & Find Friends
Karen Malone Wright
 
Community Based Design with Youth Radio
Community Based Design with Youth RadioCommunity Based Design with Youth Radio
Community Based Design with Youth Radio
George Hayes
 
Marketing Yourself and Your Business - Your Brand on Social Media
Marketing Yourself and Your Business - Your Brand on Social MediaMarketing Yourself and Your Business - Your Brand on Social Media
Marketing Yourself and Your Business - Your Brand on Social Media
Brandon Eley
 
Social media and mutuals banks credit unions
Social media and mutuals banks credit unionsSocial media and mutuals banks credit unions
Social media and mutuals banks credit unions
Laurel Papworth
 
How to speed-code a success story
How to speed-code a success storyHow to speed-code a success story
How to speed-code a success story
6Wunderkinder
 
Presentation Orange ftgroup the future of mobile
Presentation Orange ftgroup the future of mobilePresentation Orange ftgroup the future of mobile
Presentation Orange ftgroup the future of mobile
Vincent Everts
 
JTerm Day 2 - History, Definitions & Stats
JTerm Day 2 - History, Definitions & StatsJTerm Day 2 - History, Definitions & Stats
JTerm Day 2 - History, Definitions & Stats
Andrew Hoffman
 
Social media for African Entrepreneurs - Afritech, Nairobi 17-06
Social media for African Entrepreneurs - Afritech, Nairobi 17-06Social media for African Entrepreneurs - Afritech, Nairobi 17-06
Social media for African Entrepreneurs - Afritech, Nairobi 17-06
Interact
 
Social Media for Awareness and Influence
Social Media for Awareness and InfluenceSocial Media for Awareness and Influence
Social Media for Awareness and Influence
David Horne
 
Mobile apps using drupal as base system SumitK DrupalCon Chicago
Mobile apps using drupal as base system SumitK DrupalCon ChicagoMobile apps using drupal as base system SumitK DrupalCon Chicago
Mobile apps using drupal as base system SumitK DrupalCon Chicago
Sumit Kataria
 
Ronnieovergoor weekvandeondernemer - part1
Ronnieovergoor weekvandeondernemer - part1Ronnieovergoor weekvandeondernemer - part1
Ronnieovergoor weekvandeondernemer - part1
Ronnie Overgoor
 
Introduction to Internet Marketing
Introduction to Internet MarketingIntroduction to Internet Marketing
Introduction to Internet Marketing
Marie Casas
 

Similar to Hyper Island 'Going Online With Marketing' Presentation (20)

Create Faire - Morning Keynote
Create Faire - Morning KeynoteCreate Faire - Morning Keynote
Create Faire - Morning Keynote
 
Coldwell Banker Chicora 50+ Tools
Coldwell Banker Chicora 50+ ToolsColdwell Banker Chicora 50+ Tools
Coldwell Banker Chicora 50+ Tools
 
Speaker: Fady Ramzy, Egypt
Speaker: Fady Ramzy, EgyptSpeaker: Fady Ramzy, Egypt
Speaker: Fady Ramzy, Egypt
 
Simon Cross - Facebook Mobile, First - Geomob Feb 2011
Simon Cross - Facebook Mobile, First - Geomob Feb 2011Simon Cross - Facebook Mobile, First - Geomob Feb 2011
Simon Cross - Facebook Mobile, First - Geomob Feb 2011
 
Online reputation management using social media | Wendy Soucie Consulting
Online reputation management using social media | Wendy Soucie ConsultingOnline reputation management using social media | Wendy Soucie Consulting
Online reputation management using social media | Wendy Soucie Consulting
 
Justifying Social Media to Management
Justifying Social Media to ManagementJustifying Social Media to Management
Justifying Social Media to Management
 
Ufi Keynote 10 Feb
Ufi Keynote 10 FebUfi Keynote 10 Feb
Ufi Keynote 10 Feb
 
Social Media Evolved
Social Media EvolvedSocial Media Evolved
Social Media Evolved
 
Social Media Intermediate to Advanced OR How to Raise Money & Find Friends
Social Media Intermediate to Advanced OR How to Raise Money & Find FriendsSocial Media Intermediate to Advanced OR How to Raise Money & Find Friends
Social Media Intermediate to Advanced OR How to Raise Money & Find Friends
 
Community Based Design with Youth Radio
Community Based Design with Youth RadioCommunity Based Design with Youth Radio
Community Based Design with Youth Radio
 
Marketing Yourself and Your Business - Your Brand on Social Media
Marketing Yourself and Your Business - Your Brand on Social MediaMarketing Yourself and Your Business - Your Brand on Social Media
Marketing Yourself and Your Business - Your Brand on Social Media
 
Social media and mutuals banks credit unions
Social media and mutuals banks credit unionsSocial media and mutuals banks credit unions
Social media and mutuals banks credit unions
 
How to speed-code a success story
How to speed-code a success storyHow to speed-code a success story
How to speed-code a success story
 
Presentation Orange ftgroup the future of mobile
Presentation Orange ftgroup the future of mobilePresentation Orange ftgroup the future of mobile
Presentation Orange ftgroup the future of mobile
 
JTerm Day 2 - History, Definitions & Stats
JTerm Day 2 - History, Definitions & StatsJTerm Day 2 - History, Definitions & Stats
JTerm Day 2 - History, Definitions & Stats
 
Social media for African Entrepreneurs - Afritech, Nairobi 17-06
Social media for African Entrepreneurs - Afritech, Nairobi 17-06Social media for African Entrepreneurs - Afritech, Nairobi 17-06
Social media for African Entrepreneurs - Afritech, Nairobi 17-06
 
Social Media for Awareness and Influence
Social Media for Awareness and InfluenceSocial Media for Awareness and Influence
Social Media for Awareness and Influence
 
Mobile apps using drupal as base system SumitK DrupalCon Chicago
Mobile apps using drupal as base system SumitK DrupalCon ChicagoMobile apps using drupal as base system SumitK DrupalCon Chicago
Mobile apps using drupal as base system SumitK DrupalCon Chicago
 
Ronnieovergoor weekvandeondernemer - part1
Ronnieovergoor weekvandeondernemer - part1Ronnieovergoor weekvandeondernemer - part1
Ronnieovergoor weekvandeondernemer - part1
 
Introduction to Internet Marketing
Introduction to Internet MarketingIntroduction to Internet Marketing
Introduction to Internet Marketing
 

Recently uploaded

Lapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdfLapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdf
Jean Carlos Nunes Paixão
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Thiyagu K
 
Biological Screening of Herbal Drugs in detailed.
Biological Screening of Herbal Drugs in detailed.Biological Screening of Herbal Drugs in detailed.
Biological Screening of Herbal Drugs in detailed.
Ashokrao Mane college of Pharmacy Peth-Vadgaon
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
siemaillard
 
678020731-Sumas-y-Restas-Para-Colorear.pdf
678020731-Sumas-y-Restas-Para-Colorear.pdf678020731-Sumas-y-Restas-Para-Colorear.pdf
678020731-Sumas-y-Restas-Para-Colorear.pdf
CarlosHernanMontoyab2
 
Polish students' mobility in the Czech Republic
Polish students' mobility in the Czech RepublicPolish students' mobility in the Czech Republic
Polish students' mobility in the Czech Republic
Anna Sz.
 
Instructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptxInstructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptx
Jheel Barad
 
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXXPhrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
MIRIAMSALINAS13
 
CACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdfCACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdf
camakaiclarkmusic
 
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.pptThesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
EverAndrsGuerraGuerr
 
"Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe..."Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe...
SACHIN R KONDAGURI
 
Guidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th SemesterGuidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th Semester
Atul Kumar Singh
 
2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...
Sandy Millin
 
Language Across the Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.Language Across the Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.
Atul Kumar Singh
 
The basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptxThe basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptx
heathfieldcps1
 
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfWelcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
TechSoup
 
A Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in EducationA Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in Education
Peter Windle
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
Delapenabediema
 
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
BhavyaRajput3
 
1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx
JosvitaDsouza2
 

Recently uploaded (20)

Lapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdfLapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdf
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
 
Biological Screening of Herbal Drugs in detailed.
Biological Screening of Herbal Drugs in detailed.Biological Screening of Herbal Drugs in detailed.
Biological Screening of Herbal Drugs in detailed.
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 
678020731-Sumas-y-Restas-Para-Colorear.pdf
678020731-Sumas-y-Restas-Para-Colorear.pdf678020731-Sumas-y-Restas-Para-Colorear.pdf
678020731-Sumas-y-Restas-Para-Colorear.pdf
 
Polish students' mobility in the Czech Republic
Polish students' mobility in the Czech RepublicPolish students' mobility in the Czech Republic
Polish students' mobility in the Czech Republic
 
Instructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptxInstructions for Submissions thorugh G- Classroom.pptx
Instructions for Submissions thorugh G- Classroom.pptx
 
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXXPhrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
Phrasal Verbs.XXXXXXXXXXXXXXXXXXXXXXXXXX
 
CACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdfCACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdf
 
Thesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.pptThesis Statement for students diagnonsed withADHD.ppt
Thesis Statement for students diagnonsed withADHD.ppt
 
"Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe..."Protectable subject matters, Protection in biotechnology, Protection of othe...
"Protectable subject matters, Protection in biotechnology, Protection of othe...
 
Guidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th SemesterGuidance_and_Counselling.pdf B.Ed. 4th Semester
Guidance_and_Counselling.pdf B.Ed. 4th Semester
 
2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...
 
Language Across the Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.Language Across the Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.
 
The basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptxThe basics of sentences session 5pptx.pptx
The basics of sentences session 5pptx.pptx
 
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfWelcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
 
A Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in EducationA Strategic Approach: GenAI in Education
A Strategic Approach: GenAI in Education
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
 
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCECLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
 
1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx1.4 modern child centered education - mahatma gandhi-2.pptx
1.4 modern child centered education - mahatma gandhi-2.pptx
 

Hyper Island 'Going Online With Marketing' Presentation

  • 1. Going Online With Marketing Hyper Island Master Class #HIMC Tuesday, April 12, 2011
  • 2. by @MichelleMMM DIGITAL STRATEGIST w/ a splash of fashion and music at LoveTheCool + Villani Productions LEARN MORE > http://LoveTheCool.net/Strategy Tuesday, April 12, 2011
  • 3. THE CHANNELS • SOCIAL NETWORKS • COMMUNITY • GEO • WEBSITES • VIDEOS • MOBILE APPS Tuesday, April 12, 2011
  • 4. ME + FORD went online with the Ford Fiesta Movement social networks geo websites videos mobile apps community Tuesday, April 12, 2011
  • 5. PRESSURE! social networks geo websites videos mobile apps community Tuesday, April 12, 2011
  • 6. not always easy making friends... Tuesday, April 12, 2011
  • 7. everything you need to know you learned in kindergarten... social networks geo websites videos mobile apps community Tuesday, April 12, 2011
  • 8. • be nice • share • don’t lie and some stuff we learned as adults... Tuesday, April 12, 2011
  • 9. • be positive • avoidyour businessand religion (unless politics is politics or religion) • tell the truth • don’t swear too much • avoid conflict and controversy • don’t argue with irrational people Tuesday, April 12, 2011
  • 10. your customer’s primary destination spam-free promotion silo-style creates great testing ground 24/7 community useful engagement apps adwords-style global & hyper-local advertising social networks geo websites videos mobile apps community Tuesday, April 12, 2011
  • 11. Facebook is bending over backwards to help pages grow social networks geo websites videos mobile apps community Tuesday, April 12, 2011
  • 12. already their website is all about engagement and User Generated Content Facebook app flows naturally... social networks geo websites videos mobile apps community Tuesday, April 12, 2011
  • 13. http://www.youtube.com/watch? v=cooAmLd2GoQ&feature=player_embedded social networks geo websites videos mobile apps community Tuesday, April 12, 2011
  • 14. less important than Facebook the average person does not use 180 million Twitter accounts only 17 million follow over 50 people great for content consumption: create lists and listen brilliant for brand customer service social networks geo websites videos mobile apps community Tuesday, April 12, 2011
  • 15. customer service social networks geo websites videos mobile apps community Tuesday, April 12, 2011
  • 16. social networks geo websites videos mobile apps community Tuesday, April 12, 2011
  • 17. connect with customers when collect they are mobile customer data social networks geo websites videos mobile apps community Tuesday, April 12, 2011
  • 18. these days websites are better for projects a primary object of any good website strategy should be to grow the Facebook community social networks geo websites videos mobile apps community Tuesday, April 12, 2011
  • 19. does it all the site is the hub where the brand owns their content social networks geo websites videos mobile apps community Tuesday, April 12, 2011
  • 20. I mean, Facebook could go down... Tuesday, April 12, 2011
  • 21. It’s a meritocracy social networks geo websites videos mobile apps community Tuesday, April 12, 2011
  • 22. you gotta be the best of the best... Tuesday, April 12, 2011
  • 23. http://www.youtube.com/watch?v=JI6puP3cClM social networks geo websites videos mobile apps community Tuesday, April 12, 2011
  • 24. or the best of the worst... Tuesday, April 12, 2011
  • 25. http://www.youtube.com/watch? v=CD2LRROpph0&feature=player_embedded#at=34 social networks geo websites videos mobile apps community Tuesday, April 12, 2011
  • 26. brand channels build community http://www.youtube.com/ytshowandtell? x=brandChannels_examples social networks geo websites videos mobile apps community Tuesday, April 12, 2011
  • 27. most people with $ to spend are tethered to their mobile every waking moment social networks geo websites videos mobile apps community Tuesday, April 12, 2011
  • 28. apps are your bridge to them Tuesday, April 12, 2011
  • 29. social networks geo websites videos mobile apps community Tuesday, April 12, 2011
  • 30. introduced hashtags to appeal to brands http://briskpic.com/ social networks geo websites videos mobile apps community Tuesday, April 12, 2011
  • 31. iPad app gets the whole family involved social networks geo websites videos mobile apps community Tuesday, April 12, 2011
  • 32. giving customers the opportunity to be creative with your brand! http://tribalddb.com/news/work/ddb-group-uk-launches- volkswagen-configurator-iphone-app/ social networks geo websites videos mobile apps community Tuesday, April 12, 2011
  • 33. @MichelleMMM LoveTheCool Tuesday, April 12, 2011