Big Data & Analytic providers dramatically improve the value of their technology by repackaging IP and messages to create the most compelling case for clients. We know the market and have the best research data to help you carve out a differentiating position. We help you get your internal teams (Sales, Service, Support ) up to speed quickly and sustainably, so that you can deliver greater top line results

1. Accelerating Your Big Data Strategy

2. Big Data Impact Acceleration- Overview
Vision &
Technology
Approach
Market Research
Competitive
Landscape
Gap Analysis
Repackaging
Scenarios
Pragmatic
Workshops
Framework for
packaging and scale
Go to Market Plans
Targeted for companies who want to improve revenue growth, close rates and
predictability in sales process in the Big Data & Analytics space
We help Big Data & Analytic providers dramatically improve the value of their technology
by repackaging IP and messages to create the most compelling case for clients. We know
the market and have the best research data to help you carve out a differentiating
position. We help you get your internal teams (Sales, Service, Support ) up to speed
quickly and sustainably, so that you can deliver greater top line results

3. How we do it- Playbook with Flexible Entry points tied to Outcomes
Assess
– Business Baseline
– Vision
– Technology Approach
– Opportunity Mapping
– Meetings/Interviews
– Information Gathering
– Define Playbook
Components/Approach
–
We have built a detailed methodology based on our best practices and research. We
start with the Assess phase, define the components and use the approach that best fits
your situation.
Technology
Analysis &
Mapping
Customer
Outreach-
Product
Assessment
Solutioning
Market Facing
Solutioning
Sales-Service
Playbook
Check Back &
Recalibrate
Marketing &
Competitive
Analysis &
Mapping

4. Big Data- Fast Track Offering
Market &
Competitive
& Technology
Analysis &
Mapping
Solutioning
Activities:
Outcomes:
– As Is Baseline
– Vision Approach
– Technology Approach
– Opportunity Mapping
– Meetings/Interviews
– Information Gathering
– As is position
document
– Opportunity Map
– Multi Dimensional
Assessment Results
– Market
– Competition
– Product Position
– Technology
Architecture and
Maturity
– Market Assessment
– Competitive Analysis
– Differentiation
Analysis
– Technology-
Architecture and
Maturity Assessment
– Integrated Workshop
– Scenario Analysis
– Scenarios to consider
– Straw Man
Development
Our Fast Track Offering is a recommended approach for companies who want a fast and
effective product IP repackaging and new go to market plans
Assess
– Action Road Map
– Go to Market Plan

5. Methodology Components of Big Data Playbook
Activities:
Outcomes:
– As IS Baseline
– Vision Approach
– Technology Approach
– Opportunity
Mapping
– Meetings/Interviews
– Information
Gathering
– Recalibrate
– New Market Analysis
– New Competitive
Analysis
– Qualitative Summary
– Quantitative
Summary
– Insights and
Recommendations
– Market Assessment
– Competitive Analysis
– Differentiation Analysis
– Product Differentiation
Analysis
– Customer Pulse
– Analysis –Pulse vs
product
– Interviews
– Survey
– Integrated Workshops
– Scenarios to consider
– Straw Man
– Action Plan
Asses
Playbook Components of our Big Data Impact Acceleration Offering. Project timing and
price is dependent on the components selected and scope of product , organization and
customer analysis
– As is position
document
– Opportunity Map
– Recommended
Approach
Market &
Competitive
Analysis
Technology
Architecture
& Maturity
Analysis
Customer
Outreach
Solutioning
Market
Facing
Solutioning
Sales-
Service
Playbook
Check Back
Recalibrate
– As is position
document
– Opportunity Map
– Recommended
Approach
– Sales Playbook
– Services Playbook
– Customer Support
Playbook
– New Action Plan
– Technology-
Architecture and
Maturity
Assessment
– Multi Dimensional
Assessment Results
– Market
– Competition
– Product Position
– Multi Dimensional
Assessment Results
– Technology
Architecture
– Technology Maturity
– Define Scope
– Gap Analysis
– Multi Dimensional
Playbook Development

6. What we bring- The team and know how to package your technology for client
value- enabling revenue growth and scale
Industry
Research
Big Data
Analytics
Cloud
Vendor &
Market
Depth
Engineering
& Product
Management
Go to Market
Security
IT
Health Care
Strategy
Operations
Professional
Services
6
We Bring:
A Holistic View
Complete Life Cycle: Strategy-
Operations-Market-
Engineering-Technology-
Sales-Customer Support
The Best Thought Leadership
with a focus on time to
value
In depth Big Data/Analytics
Market research and
Competitive Analysis

7. Why Hurwitz & Associates?
 Our research adds value. We identify patterns that
organizations cant see, fill in the blanks and give clients a
more complete picture.
 Looking at the gaps-the magic is the pieces you didn’t
capture
 We can change the balance of risk. When you have gaps, you
can miss some risk. You may think you are moving forward,
but you could be opening yourselves to more risk
 We have combined knowledge and expertise to look at
problems and opportunities holistically
 A Combination of Knowledge, Expertise, Repeatable allows us
to do mapping and create linkages
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