Christina Gaviño Gray is the owner and principal of Sensata Consulting Group. She has over 15 years of experience leading strategic communications, marketing, and outreach for various organizations. Her areas of expertise include strategic integrated communications campaign planning, communication and marketing segmentation, and content creation. She has held leadership roles developing and implementing marketing strategies for non-profits, schools, and healthcare organizations.

1. Christina Gaviño Gray Résumé | 1 | P a g e
Christina Gaviño Gray
433 W. Dorchester Place, Elmhurst, IL 60126
872.205.6105 | christinaggray@gmail.com
sensata.co
Personal Statement
Christina Gaviño Gray is currently the Owner and Principal of Sensata Consulting Group and
considers herself a strategy evangelist. Her broad experience has covered healthcare, the arts,
education, entertainment, trade industries and political offices where she has lead communication,
marketing, outreach and messaging strategy as well as cultivated communication culture within
them by inspiring all to become content curators. She brings a boutique approach to each project
and ensures a strong emphasis on the ROI of any marketing and engagement efforts as well as
clearly illustrates how they can be leveraged more successfully when integrated into a holistic
ecosystem, allowing for measurable outcomes.
Summary
• Highly effective director, project manager, program developer and team player with an
extraordinary capacity for building relationships and generating outcomes.
• Exceptional communicator with a strong facility for problem solving.
• Creative, technically savvy, highly adaptable professional, strategy enthusiast and new
media architect.
• Making a difference in leadership roles within organizations that utilize my unique skill sets,
talents and experience to accomplish their mission and goals with both sapience and
efficiency.
Areas of Expertise
Strategic integrated communications campaign planning and execution for nonprofits, educational
institutions, health care, professional organizations and associations | Communication and
marketing campaign segmentation for specific populations identified by demographics, socio-economics,
behavior, psychographics or geographic location | Rich and relevant content creation
and curation for any industry
Experience
Founder and Owner, Sensata Consulting Group | 2013 - Present
Current project – The Greater Albuquerque Association of REALTORS, Inc.
Development, implementation and optimization of integrated marketing strategies, tactics and
retention/lifecycle programs for the Greater Albuquerque Association of REALTORS, Inc.’s
membership designed to increase engagement and lifetime value that is measureable through
established baseline qualitative and quantitative data.
Assessment of communication efforts across all mediums including print, website, social media
outlets and email campaigns. Design and implementation of a cohesive effort was successfully
achieved with measurable outcomes and analytics put in place.
Facilitation of value proposition exercise that included all stakeholders and staff that resulted in
clearly defined value of membership and services.

2. Development of staff manuals for all new processes and programs to create sustainability as well
as one-on-one and full staff training based on best practices.
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Previous project - First Choice Community Healthcare, Inc.
Assisted with the formation of a structure to support two $20 million expansion projects at its
South Valley Health Commons Campus in Albuquerque and in Edgewood, NM, through a
partnership with the City of Edgewood as well as other strategic relationships. Assisted with the
design of a multiplatform marketing campaign for both projects that included print collateral,
animation, online giving set-up as well as the design and implementation of a web presence to
bring awareness to the projects.
Social Media and Online Strategy Business Presentations
Present regularly on social media for business and online marketing strategy. Recent
engagements have been with Albuquerque Economic Development, The Downtown Action Team
Annual Board of Directors Meeting and the Society for Marketing Services Professionals.
Director of Community Engagement & Student Recruitment Strategist
at ACE Leadership High School | 2011 - 2013
Implemented structure and process to partnership building and conducted monthly professional
training for staff to increase the integration of community engagement practices in the classroom
and throughout the school.
Designed a highly customized bilingual recruitment strategy targeting at risk and of color youth
that tripled student enrollment in three months resulting in an increase of $1.5M to the annual
2011-2012 operating budget; raised an additional $2.5M for the 2012-2013 school year.
Established a joint venture with the City of Albuquerque Mayor's Office to have students
compensated for interning at partnering companies that built their skill sets and improved their
employability. Over 50 students were placed, mentored and received a City of Albuquerque
education stipend.
Though a partnership with Conoco-Phillips, designed and managed a "Making a Difference in the
Community Day" where 250+ students, 30 staff members, architects, project managers, and
neighbors came together for one day to design and assemble 38 raised garden beds, 6 of which
were handicap accessible, cleaned out a historic arroyo, and planted 36 fruit and shade trees on
the Sawmill Community Land Trust in the Sawmill Neighborhood.
http://www.youtube.com/watch?v=xzp5sqrENcI.
Created a partnership with the US Fish & Wildlife Service to create a classroom program for
students to work in collaboration with the federal agency's engineers to design and build bridges
and kiosks for the Silvery Minnow Sanctuary in the Barelas neighborhood. The sanctuary will be
accessible to all local residents and will be the first outdoor education space of its kind.
Other partnerships developed in the community include Dorn Charter Community School, The
International School of Mesa del Sol, Montessori of the Rio Grande, the New Mexico Department
of Labor, and The City of Albuquerque’s Warehouse 508.
Served as a resource for Health Leadership High School, which opened in 2013 to serve students
of color in the South Valley, in its planning year with design of its community engagement process,
partnership development, student recruitment and marketing strategy, organizational school

3. design, as well as the development of a fundraising strategic plan.
Participated in approximately 500 hours of weekly professional development with facilitating
approximately 125 hours for staff on community engagement best practices.
Director of Marketing & Development Officer
National Institute of Flamenco | 2010-2011
Designed and managed an integrated marketing communication campaign for all of NIF's
programs including its conservatory of 300 students, professional repertory, junior and children's
company, the newly opened 6th – 12th grade charter school and the international 10 day
flamenco festival and conference.
Through the implementation of innovative strategy techniques, successfully optimized the overall
marketing reach by integrating an aggressive public relations, social media, and online community
engagement component to the Institute's traditional marketing strategy. This resulted in the
highest ever grossing season in ten years for Yjastros: the American Flamenco Repertory Company
in Spring 2011 as well as the first sold out festival performance season for Festival Flamenco
Internacional de Alburquerque in over 20 years of it existence.
Lead a creative team through regular production of materials for print and online advertisements,
performance handbills, marketing flyers and mailers, multi-page newspaper inserts with calendar
and descriptions of events in both English and Spanish.
Raised the operating budget of Tierra Adentro: The New Mexico School of Academics, Art and
Artesanía [TANM] Charter School by over $200,000 in 30 days through aggressive grassroots
student recruitment and marketing campaign specifically targeting the Hispanic populations of
Albuquerque.
Created a partnership with Dual Language Education of New Mexico [DLENM] to create a support
network between DLENM, NIF, TANM and Cien Aguas International School.
Successfully leveraged community resources and created a workforce
Increased the overall bottom line for the organization through conservatory student recruitment,
stretching advertising budgets through strategic media placements, reducing costs for all print
collateral, and leveraging a robust volunteer workforce comprised of work-study students, parents
and TANM students. Managed a staff of 10 – 20 volunteers at any given time.
Co-Director | Marketing Strategist | Project Manager
ImitsuMedia.com | 2008 - 2011
Managed, architected, designed, prototyped integrated marketing communication programs and
projects.
Worked with complex business or organizational situations to produce appropriate web-based
solutions for both private and public sector clients.
Coached, mentored and led personnel within a technical and creative team environment.
Career highlight - web portal development of zev.lacounty.gov, the first website at Los Angeles
County to use Open Source technology, implement Web 2.0 applications to promote user
interaction, hosted offsite and won accolades by the Los Angeles Press Club and voted the best
government website by LA Weekly in reader poll 2011.
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4. Other clients include: the Albuquerque Film Festival (albuquerquefilmfestival.org) the City of Los
Angeles Office of Cultural Affairs, Hollyhock House, Ojo Caliente Mineral Springs Resort & Spa, the
National Hispanic Cultural Center, City of Albuquerque Warehouse 508 and ABC Partners:
Communities in Schools.
New Media Specialist | Communications Coordinator
Office of Zev Yaroslavsky, Los Angeles County Board of Supervisors | 2006 - 2008
Developed and managed an html and graphic electronic marketing campaign that included
photography and editing.
Responsible for leading weekly media production, including managing schedules, producing e-marketing
template designs, custom coding HTML to optimize proper deliverability, and ensuring
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higher open rates as well as website analytics.
Worked with other County departments, government agencies and constituents to produce
dynamic content for the culture, arts and community events section of a monthly newsletter.
Improved user interface of website and updated overall design using HTML coding. Introduced
social media outlets, including the creation of an official youtube.com channel for office.
Audited the internal technology costs and created an efficiency and cost analysis plan based on
best practices that resulted in a savings of 900% for internal website hosting services and consulted
office on current external technology and costs.
Freelance Graphic Design and Photographer | 1999 - 2006
Languages | Spanish, Portuguese

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Education
The University of New Mexico
Communications
The University of Texas at Austin
Communications | Latin American Studies | Spanish
Universidade de Bahia, Brazil
Brazilian Media and Portuguese
Austin Community College
Graphic Design, Photography
Affiliations
Albuquerque Economic Development Ambassador, 2014
TEDxABQ – Inaugural Board Member, 2013, 2014