Downloaded 84 times
Uploaded byMike Blumenthal
History of Google Local from 2004-2011
The document discusses the evolution of Google's local search features, highlighting key changes and updates from 1998 to 2010. It outlines the introduction of various functionalities such as personalized search results, user-generated content, and social integration with Google Places and Hotpot. The emphasis is on the impact of these developments on local business visibility and user engagement.
More Related Content
Similar to History of Google Local from 2004-2011
History of Google Local from 2004-2011
- 1. The Intersectionof Local& SocialMike Blumenthal, blumenthals.com/blogmike@blumenthals.com | Twitter: @mblumenthal
- 2. SocialLocal SearchMike Blumenthal,blumenthals.com/blogmike@blumenthals.com | Twitter: @mblumenthal
- 3. Listings display acrossdifferent array of devicesGoogle LocalOne BoxMobile MapsGoogle DirectionsGoogle Places /w HotpotGoogleTVGoogle MapsGoogle Placesw/HotpotGoogle CarGoogle SMS
- 4. Listings display acrossdifferent array of platform & interfaces Places Search
- 5. November 16, 2010– HotpotvA Social Local Search Engine
- 8. 1998– Relevancy +RankvGoogle Search
- 9. March 2004– Location+ ProminencevGoogle Local
- 10.
- 11. March 2005– VerifiedBusiness DatavGoogle Local Business Center
- 12. April 2005 –Mobile Query DatavGoogle Local for Mobile
- 13. April/June 2005 –PersonalizationvGoogle Search History & Personalized Results
- 14. November 2005 –Broad ExposurevGoogle Local Universal Results
- 15. May 2007 –Road GeometryGoogle Maps - Streetview
- 16. June 2007 –Click to CallGoogle Maps - iPhone
- 17. June 2007 –Sentiment& Review HistoryvGoogle Maps Accepts Reviews
- 18. October 2007 –Geo CitationsvGoogle Maps Starts Mapping the Geoweb
- 19. February 2008 –Neighborhood DatavGoogle Maps allows searches to be refined by user ratings & neighborhoods.
- 20. March 2008 –UGC of Business DatavGoogle Maps allows end users to editbusiness listings & add new places.
- 21. March 2008 –Localized Semantic CategoriesvGoogle Maps allows unlimitedbusiness categories.
- 22. September 2008 –Local User ContextGoogle releases first Android OS.
- 23. February 2009 –Local Spam FightingGoogle Maps is inundated with Locksmith spam.
- 24. March 2009 –Proximity & IntentvGoogle Extrapolates Local Intent
- 25. June 2009 –SMB EngagementvGoogle Maps Intros LBC Analytics
- 26. June 2009 –Tools for National ChainsvGoogle Maps Adds Verified Bulk Uploads
- 27. July 2009 –Branding of LocalGoogle Maps Starts Branding of Places
- 28. December 2009 –Sentiment AnalysisvGoogle Places adds Review Sentiment Analysis
- 29. December 2009 –Marketing LocalGoogle Places Sends out Bling
- 30. Dec 2009/Jan 2010– Fixing Local DatavGoogle Places adds Report aProblem & Outbound calling
- 31. January 2010 –Increasing Local ContentGoogle Adds Reviews from Blogs& Other Non Traditional sources
- 32. Feb 2010– BusinessType ModelingvGoogle Places adds‘Nearby places you might like’
- 33. February 2010– MonetizeLocalGoogle rolls out local listing ad in limited markets
- 34. March 2010 –Service Area DatavGoogle Places Adds Support for Home Business/Service Area
- 35. September 2010 –Inbound SalesGoogle Places Starts Promoting #800
- 36. October 2010 -Broad Public AwarenessvGoogle rollouts Places Search
- 37. November 2010 –RatingsvGoogle Places Adds Ratings
- 38. November 2010 –LikesvGoogle Places Adds Social Likes
- 39. Now– Updates &Self ReferalsvGoogle Places adds friend updates To Maps
- 40. Hotpot – RecommendationEnginevA Social Local Search Engine
- 41. Google Reviews PRE/PostHotpot100%90%80%70%60%50%40%30%20%10%0%Google Reviews & Ratings 11/16-01/16Total Google Reviews Prior to 11/163rd Party ReviewsLarge City RestaurantsMedium City RestaurantsSmall City RestaurantsTotal Google Reviews Prior to 11/163rd Party Reviews©Copyright, 2011 – Mike Blumenthal, Blumenthals.com
- 42. Google Reviews PREHotpot100%90%80%70%60%50%40%30%20%10%0%Total Google Reviews Prior to 11/163rd Party ReviewsLarge City Restaurants Medium City Restaurants Small City Restaurants©Copyright, 2011 – Mike Blumenthal, Blumenthals.com
- 43. Google Reviews POSTHotpot100%90%80%70%60%50%40%30%20%10%0%Google Reviews & Ratings 11/16-01/16Total Google Reviews Prior to 11/163rd Party ReviewsLarge City Restaurants Medium City Restaurants Small City Restaurants©Copyright, 2011 – Mike Blumenthal, Blumenthals.com
- 44. Google Reviews POSTHotpot100%90%80%70%60%50%40%30%20%10%0%PortlandGoogle Reviews & Ratings 11/16-01/16Total Google Reviews Prior to 11/163rd Party ReviewsLarge City Restaurants Medium City Restaurants Small City Restaurants©Copyright, 2011 – Mike Blumenthal, Blumenthals.com
- 45. The Intersectionof Local& SocialMike Blumenthal, blumenthals.com/blogmike@blumenthals.com | Twitter: @mblumenthal
Editor's Notes
- #2 IN early January, Gabriela (incredibly well organized)
- #3 Who named this anyways?What is it anyways? Some would say that Yelp has always had a form of social local search…. In the YP days…. Recovery DiscoveryDefinition for me= Discovery + Friends and Serendipity
- #4 Ranking well with Maps data means ranking well with the Universal Results Local OneBox but it also means ranking well in all of the data that Google is pushing outDemo the iPhoneVoice is one of the many ways that users will interact with Local going forward…Google has noted that 1 in 4 searches on Android are voice based, 1 in 7 on iPhone
- #5 Ranking well with Maps data means ranking well with the Universal Results Local OneBox but it also means ranking well in all of the data that Google is pushing outDemo the iPhoneVoice is one of the many ways that users will interact with Local going forward…Google has noted that 1 in 4 searches on Android are voice based, 1 in 7 on iPhone
- #6 A metaphor or achritype for this new type of discovery search….Who are the competitors?BingYelpFacebook
- #7 I am not a futurist… but rather a materialist…actually a historical materialist…There are consequences of stepping in front of the bus… most of us have an inuit understanding of that… I don’t think that we can predict the future… partiuclarly of something call local social searchI have learned that the best way to get a sideways glance Is to one understand that IF there is a bus…. 1)You need to understand its possible impact2)When it is coming down your street and what put you at the crosswalk at that moment in timeFor me though, I like to understand the path that got both the bus and myself to that point… the path that leads for example from the bycycle, through the Daimler Benz and ford… and up to and including public transportation… It shows that while there many paths that could have been taken at any given point, there are a reason that the paths coalesced and brought me in front of that busLocal Social Seach is much like that…
- #15 More than 20% of all search queries on Google have local intentOver 2 billion local results a month.
- #21 10,000 edits per hour
- #23 Read quote from Marissa MayerWhat’s that sound? Can you hear her salivating?DailyBeast Interview Jan/11What most excites the always-enthusiastic Mayer is something called "contextual discovery," or "search without search" as she puts it. "We can take your location and your context and what you've been doing and we can just tell you interesting things," she says. Here's an example: "If you're standing in front of a cathedral in Spain, we know from the GPS in your phone where you are, even which way you're facing. If you've never been there before, you're probably a tourist. We can tell you interesting facts about it—when it was built and by who. Or, if you've been walking past it every day, we might show you the news." She emphasizes such features would only work with your explicit permission.
- #24 1)Spam at such massive levels validates the economic value of Local2)Google starts the long slog to prevent and limit spam…
- #30 Led to Tags & BoostTelemarkingSupport
- #33 IfFacebook has the Social Graph, Google has the Business Graph
- #34 Limited Rollout in Feb…. #Tags go national in summer and followed up with a simplified Adwords product Boost…. Offers coming soon
- #35 Google now not only has searcher data on how far folks are willing to travel they can see how far businesses are willing to cover
- #36 Becomes Boost, Tags and soon Offers
- #37 Google now not only has searcher data on how far folks are willing to travel they can see how far businesses are willing to cover
- #41 Guess Just how successful it has been??????
- #43 LargeNY RestaurantBoston RestaurantChicago RestaurantLos Angeles RestaurantDallas RestaurantSeattle RestaurantSan Francisco RestaurantMidsizeCleveland RestaurantPortland RestaurantBirmingham RestaurantBuffalo RestaurantTucson RestaurantFresno RestaurantOklahoma City RestaurantSmallMidland Tx RestaurantAltoona RestaurantIthaca RestaurantNapa RestaurantBowling Green RestaurantDecatur RestaurantMissoula Restaurant
- #44 LargeNY RestaurantBoston RestaurantChicago RestaurantLos Angeles RestaurantDallas RestaurantSeattle RestaurantSan Francisco RestaurantMidsizeCleveland RestaurantPortland RestaurantBirmingham RestaurantBuffalo RestaurantTucson RestaurantFresno RestaurantOklahoma City RestaurantSmallMidland Tx RestaurantAltoona RestaurantIthaca RestaurantNapa RestaurantBowling Green RestaurantDecatur RestaurantMissoula Restaurant
- #45 LargeNY RestaurantBoston RestaurantChicago RestaurantLos Angeles RestaurantDallas RestaurantSeattle RestaurantSan Francisco RestaurantMidsizeCleveland RestaurantPortland RestaurantBirmingham RestaurantBuffalo RestaurantTucson RestaurantFresno RestaurantOklahoma City RestaurantSmallMidland Tx RestaurantAltoona RestaurantIthaca RestaurantNapa RestaurantBowling Green RestaurantDecatur RestaurantMissoula Restaurant
- #46 IN early January, Gabriela (incredibly well organized)