The document discusses trends in new media and the internet. It notes that advertisers are becoming the publishers of tomorrow and that mobile use is growing, with mobile becoming bigger than desktop within 5 years. It also discusses the importance of authenticity, transparency, honesty and sharing for the new generation entering the workforce.

1. internet - trends en een visie
en banken
Tuesday, June 22, 2010

2. logica brengt je van a naar b
verbeelding brengt je overal
Tuesday, June 22, 2010

3. geen ‘in depth research’
veel inspiratie
take outs
de basis voor vandaag
Tuesday, June 22, 2010

4. take out
vertrouwen en loyaliteit:
eisen en verwachtingen:
creativiteit nodig
Tuesday, June 22, 2010

5. ik ben ronnie overgoor
Tuesday, June 22, 2010

6. media ondernemer
Tuesday, June 22, 2010

7. actief in nieuwe media sinds
1990
Tuesday, June 22, 2010

8. Tuesday, June 22, 2010

9. Tuesday, June 22, 2010

10. Tuesday, June 22, 2010

11. take out
adverteerders zijn de
publishers van morgen
Tuesday, June 22, 2010

12. Tuesday, June 22, 2010

13. Tuesday, June 22, 2010

14. Jyske Bank operates the world’s only financial web TV station. Up to 25
live and VOD broadcasts are produced daily by the two studios at Jyske
Bank’s headquarters in Silkeborg, Denmark. Right now the broadcasts
target primarily Danish customers at www.jyskebank.tv but as of 1 August
2009, broadcasts has also been available to the rest of the world in
English-language versions at www.en.jyskebank.tv. Moreover, the station
supplies financial news to Danish broadcasters on a daily basis.
Tuesday, June 22, 2010

15. nieuwe media
in 1996
Tuesday, June 22, 2010

16. Tuesday, June 22, 2010

17. als ik met ondernemers praat
vooraf....
Tuesday, June 22, 2010

18. 1
de tweedeling
technologie pessimisten en
technologie optimisten
(los van leeftijd overigens)
Tuesday, June 22, 2010

19. optimisme/pessimisme?
realisme.
Tuesday, June 22, 2010

20. 2
geen tijd ...
voor al dat social internet mobiel gedoe...
Tuesday, June 22, 2010

21. maar wel voor..
Tuesday, June 22, 2010

22. maar wel voor..
Tuesday, June 22, 2010

23. maar wel voor..
Tuesday, June 22, 2010

24. maar wel voor..
Tuesday, June 22, 2010

25. maar wel voor..
Tuesday, June 22, 2010

26. maar wel voor..
Tuesday, June 22, 2010

27. tijd? prioriteiten.
Tuesday, June 22, 2010

28. 3
privé
en internet
Tuesday, June 22, 2010

29. 3
privé
en internet
Tuesday, June 22, 2010

30. 3
privé
en internet
Tuesday, June 22, 2010

31. 3
privé
en internet
Tuesday, June 22, 2010

32. 3
privé
en internet
Tuesday, June 22, 2010

33. 3
privé
en internet
Tuesday, June 22, 2010

34. 3
privé
en internet
Tuesday, June 22, 2010

35. 3
privé
en internet
Tuesday, June 22, 2010

36. 3
privé
en internet
Tuesday, June 22, 2010

37. zakelijk
en internet
Tuesday, June 22, 2010

38. zakelijk
en internet
Tuesday, June 22, 2010

39. zakelijk
en internet
Tuesday, June 22, 2010

40. privé vs zakelijk? gelijkwaardig.
Tuesday, June 22, 2010

41. did you know?
Tuesday, June 22, 2010

42. Tuesday, June 22, 2010

43. en dit is allemaal
heel gewoon
voor..
Tuesday, June 22, 2010

44. een nieuwe generatie
werknemers, collega’s, klanten
Tuesday, June 22, 2010

45. Tuesday, June 22, 2010

46. Tuesday, June 22, 2010

47. Tuesday, June 22, 2010

48. Tuesday, June 22, 2010

49. en that’s it..
Tuesday, June 22, 2010

50. apps/tel/chat/video/school/www/muziek/...
Tuesday, June 22, 2010

51. en als ze nog tv kijken..
Tuesday, June 22, 2010

52. Tuesday, June 22, 2010

53. Tuesday, June 22, 2010

54. take out
maak ‘multi device strategie’
aka cross media
Tuesday, June 22, 2010

55. en deze generatie
gaat werken..
en doet alles mobiel
Tuesday, June 22, 2010

56. Tuesday, June 22, 2010

57. Tuesday, June 22, 2010

58. Tuesday, June 22, 2010

59. Tuesday, June 22, 2010

60. Tuesday, June 22, 2010

61. Tuesday, June 22, 2010

62. Tuesday, June 22, 2010

63. Tuesday, June 22, 2010

64. Tuesday, June 22, 2010

65. Tuesday, June 22, 2010

66. Tuesday, June 22, 2010

67. take out
mobiel is groter dan desktop
binnen 5 jaar
Tuesday, June 22, 2010

68. netwerken
vs
Tuesday, June 22, 2010

69. werkplek
vs
Tuesday, June 22, 2010

70. google
Tuesday, June 22, 2010

71. hyves
Tuesday, June 22, 2010

72. carrière
vs
Tuesday, June 22, 2010

73. en hun broekzak heet
Tuesday, June 22, 2010

74. Tuesday, June 22, 2010

75. ze weten niet alles,
maar ze weten wel alles
te vinden
Tuesday, June 22, 2010

76. Tuesday, June 22, 2010

77. take out
seo / sea / affiliate cruciaal
Tuesday, June 22, 2010

78. http://www.google.nl/intl/nl/features.html
Tuesday, June 22, 2010

79. Tuesday, June 22, 2010

80. Tuesday, June 22, 2010

81. Tuesday, June 22, 2010

82. Tuesday, June 22, 2010

83. Tuesday, June 22, 2010

84. Tuesday, June 22, 2010

85. nr. 2 zoekmachine
24 uur video per minuut
beginnen geld te maken
via ps3 / internet tv
Tuesday, June 22, 2010

86. Tuesday, June 22, 2010

87. Tuesday, June 22, 2010

88. Tuesday, June 22, 2010

89. Tuesday, June 22, 2010

90. Tuesday, June 22, 2010

91. Tuesday, June 22, 2010

92. Tuesday, June 22, 2010

93. en alles gratis..
Tuesday, June 22, 2010

94. q4 2009
omzet 6.67 miljard
4.4 miljard adwords
2 miljard adsense (partnersites)
53% van buiten VS
winst 1.97 miljard
you tube / mobile strategische groei
Tuesday, June 22, 2010

95. privacy monster?
Tuesday, June 22, 2010

96. Tuesday, June 22, 2010

97. Tuesday, June 22, 2010

98. Tuesday, June 22, 2010

99. Tuesday, June 22, 2010

100. Tuesday, June 22, 2010

101. Tuesday, June 22, 2010

102. Tuesday, June 22, 2010

103. Tuesday, June 22, 2010

104. Tuesday, June 22, 2010

105. Tuesday, June 22, 2010

106. take out
van 15 minutes of fame
naar 15 minutes of privacy
Tuesday, June 22, 2010

107. een nieuwe generatie
werknemers, collega’s, klanten
Tuesday, June 22, 2010

108. in hun wereld werkt
‘teveel geld verdienen over de rug van
klanten met een oneerlijk verhaal
ten koste van alles’
niet meer..
Tuesday, June 22, 2010

109. dus staan businessmodellen
van grote merken
Tuesday, June 22, 2010

110. de geloofwaardigheid
van grote mannen
Tuesday, June 22, 2010

111. en het bestaansrecht
van oude ‘instituten’
Tuesday, June 22, 2010

112. onder druk.
Tuesday, June 22, 2010

113. authenticiteit, transparantie
eerlijkheid en delen
zijn de instrumenten van vandaag
Tuesday, June 22, 2010

114. take out
maar wat is je echte verhaal?
Tuesday, June 22, 2010

115. business wordt social.
Tuesday, June 22, 2010

116. Tuesday, June 22, 2010

117. e-commerce is al social.
Tuesday, June 22, 2010

118. Tuesday, June 22, 2010

119. Tuesday, June 22, 2010

120. Tuesday, June 22, 2010

121. Tuesday, June 22, 2010

122. 70% content amazon is
social.
anderen kochten... / reviews
Tuesday, June 22, 2010

123. wom / mond tot mond
wie vertrouw je?
Tuesday, June 22, 2010

124. Tuesday, June 22, 2010

125. Tuesday, June 22, 2010

126. take out
producten/diensten/klantenservice /
operational excellence /
processen...duhh
alles ten dienste van:
wat vinden de klanten ervan?
Tuesday, June 22, 2010

127. Tuesday, June 22, 2010

128. betaaldienst, tv kijken, mobiel
Tuesday, June 22, 2010

129. Tuesday, June 22, 2010

130. Tuesday, June 22, 2010

131. Tuesday, June 22, 2010

132. Tuesday, June 22, 2010

133. Tuesday, June 22, 2010

134. Tuesday, June 22, 2010

135. Tuesday, June 22, 2010

136. Tuesday, June 22, 2010

137. Tuesday, June 22, 2010

138. Tuesday, June 22, 2010

139. Tuesday, June 22, 2010

140. Tuesday, June 22, 2010

141. Tuesday, June 22, 2010

142. Tuesday, June 22, 2010

143. take out
kritisch op eigen site strategie
ben daar waar klanten zijn
Tuesday, June 22, 2010

144. leads, contact, dicussies
netwerk, personeel?
Tuesday, June 22, 2010

145. Tuesday, June 22, 2010

146. is je eigen linkedin profiel
belangrijk?
Tuesday, June 22, 2010

147. Tuesday, June 22, 2010

148. google social media
Tuesday, June 22, 2010

149. Tuesday, June 22, 2010

150. Tuesday, June 22, 2010

151. Tuesday, June 22, 2010

152. Tuesday, June 22, 2010

153. waarom linkedin?
Tuesday, June 22, 2010

154. waarom linkedin?
Tuesday, June 22, 2010

155. waarom linkedin?
Tuesday, June 22, 2010

156. waarom linkedin?
Tuesday, June 22, 2010

157. waarom linkedin?
Tuesday, June 22, 2010

158. take out
community denken
van adverteren
naar participeren
Tuesday, June 22, 2010

159. slideshare.net/ronnieovergoor
Tuesday, June 22, 2010

160. Tuesday, June 22, 2010

161. Tuesday, June 22, 2010

162. http://www.reportlinker.com/report/search/coverage/Europe:United_Kingdom/gclid/CKe_8qr3saICFQ8sDgodeHIjKA/industry/Banking/keywords/"Bank"/mode/public/since/2010
Tuesday, June 22, 2010

163. take out
geen excuus meer
voor onwetendheid
Tuesday, June 22, 2010

164. Twitter is een koffietafel, stamkroeg, babbelbox, praat-bij-het-
koffieautomaat, communicatieleerschool, laboratorium, bibliotheek,
netwerk, beeldvormer, anderen-blij-maker en een leadgenerator voor
anderen en voor uzelf.
Tuesday, June 22, 2010

165. Tuesday, June 22, 2010

166. Tuesday, June 22, 2010

167. Tuesday, June 22, 2010

168. real time nieuws
Tuesday, June 22, 2010

169. Tuesday, June 22, 2010

170. Tuesday, June 22, 2010

171. waar wordt verder over
gepraat?
Tuesday, June 22, 2010

172. Tuesday, June 22, 2010

173. Tuesday, June 22, 2010

174. op twitter:
ondernemers
marcom / internet / media
politici
journalisten (!)
bn-ers
sporters
Tuesday, June 22, 2010

175. Tuesday, June 22, 2010

176. Tuesday, June 22, 2010

177. twitter voor mij:
bereik
kennis/informatie/hulp
communicatie kanaal
leuk
Tuesday, June 22, 2010

178. Tuesday, June 22, 2010

179. Tuesday, June 22, 2010

180. Tuesday, June 22, 2010

181. Tuesday, June 22, 2010

182. Tuesday, June 22, 2010

183. Tuesday, June 22, 2010

184. Tuesday, June 22, 2010

185. Tuesday, June 22, 2010

186. Tuesday, June 22, 2010

187. Tuesday, June 22, 2010

188. Tuesday, June 22, 2010

189. Tuesday, June 22, 2010

190. Tuesday, June 22, 2010

191. Tuesday, June 22, 2010

192. Tuesday, June 22, 2010

193. ww: bankwu
Tuesday, June 22, 2010

194. take out
claimen houdt niet meer op
bij de domeinnaam...
Tuesday, June 22, 2010

195. Tuesday, June 22, 2010

196. een hype?
ja en nee
Tuesday, June 22, 2010

197. ja
Tuesday, June 22, 2010

198. net als ...
Tuesday, June 22, 2010

199. nee
hernieuwde definities
Tuesday, June 22, 2010

200. tijd
Tuesday, June 22, 2010

201. plaats
Tuesday, June 22, 2010

202. communicatie
Tuesday, June 22, 2010

203. positie / autoriteit
Tuesday, June 22, 2010

204. het gaat er niet om dat een
maatschappij nieuwe tools adopteert,
maar het gaat erom dat een
maatschappij nieuw gedrag adopteert.
Clay Shirky - Author, Consultant, Professor at NYU
usnowfilm.com
Tuesday, June 22, 2010

205. is ‘social’ makkelijk?
vakgebied / expertise
interessant / authentiek
leuk om te communiceren
passie
geen ‘platte verkoop’
‘worth sharing’
Tuesday, June 22, 2010

206. take out
maak een social plan/beleid
van paid naar earned media
jacqueline smit - cmo microsoft - lancering windows 7..
Tuesday, June 22, 2010

207. Tuesday, June 22, 2010

208. monitoren...
hoe?
Tuesday, June 22, 2010

209. google alert
Tuesday, June 22, 2010

210. Tuesday, June 22, 2010

211. blogpulse.com
Tuesday, June 22, 2010

212. google.com/
insights/search
Tuesday, June 22, 2010

213. klout.com
Tuesday, June 22, 2010

214. Tuesday, June 22, 2010

215. netvibes.com
Tuesday, June 22, 2010

216. Tuesday, June 22, 2010

217. socialmention.com
tracebuzz.com
socialmediacheck.nl
cotweet.com
addictomatic.com
twitalyzer.com
Tuesday, June 22, 2010

218. aan tooling geen gebrek
Tuesday, June 22, 2010

219. maar ‘social’ is mensenwerk
Tuesday, June 22, 2010

220. en raakt de hele organisatie
ict marketing comm klantenserv mgt hr
Tuesday, June 22, 2010

221. tis nog net zo ‘social’ als altijd..
Tuesday, June 22, 2010

222. maar dan anders.
Tuesday, June 22, 2010

223. maar dan anders.
Tuesday, June 22, 2010

224. tot slot...
Tuesday, June 22, 2010

225. take out
interessante doelgroepen:
ondernemers
generation ‘y’
grey is good
Tuesday, June 22, 2010

226. take out
interessante thema’s:
goed zijn voor de wereld
gemak
eerlijkheid
bescheidenheid
Tuesday, June 22, 2010

227. take out
Tuesday, June 22, 2010

228. einde presentatie. dank.
ronnie@pitchmanagement.nl | @ronnieovergoor | +31 6 46036777
Tuesday, June 22, 2010