internet - trends en een visie
                 en banken




Tuesday, June 22, 2010
logica brengt je van a naar b
               verbeelding brengt je overal


Tuesday, June 22, 2010
geen ‘in depth research’
                              veel inspiratie
                                 take outs
                          de basis voor vandaag

Tuesday, June 22, 2010
take out



                         vertrouwen en loyaliteit:
                         eisen en verwachtingen:

                            creativiteit nodig
Tuesday, June 22, 2010
ik ben ronnie overgoor



Tuesday, June 22, 2010
media ondernemer



Tuesday, June 22, 2010
actief in nieuwe media sinds
                                      1990



Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
take out



                          adverteerders zijn de
                         publishers van morgen



Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Jyske Bank operates the world’s only financial web TV station. Up to 25
                         live and VOD broadcasts are produced daily by the two studios at Jyske
                         Bank’s headquarters in Silkeborg, Denmark.  Right now the broadcasts
                         target primarily Danish customers at www.jyskebank.tv but as of 1 August
                         2009, broadcasts has also been available to the rest of the world in
                         English-language versions at www.en.jyskebank.tv.  Moreover, the station
                         supplies financial news to Danish broadcasters on a daily basis.




Tuesday, June 22, 2010
nieuwe media
                            in 1996


Tuesday, June 22, 2010
Tuesday, June 22, 2010
als ik met ondernemers praat
                          vooraf....


Tuesday, June 22, 2010
1
                         de tweedeling
                         technologie pessimisten en
                            technologie optimisten
                          (los van leeftijd overigens)




Tuesday, June 22, 2010
optimisme/pessimisme?
                                realisme.


Tuesday, June 22, 2010
2
                                 geen tijd ...
                         voor al dat social internet mobiel gedoe...




Tuesday, June 22, 2010
maar wel voor..




Tuesday, June 22, 2010
maar wel voor..




Tuesday, June 22, 2010
maar wel voor..




Tuesday, June 22, 2010
maar wel voor..




Tuesday, June 22, 2010
maar wel voor..




Tuesday, June 22, 2010
maar wel voor..




Tuesday, June 22, 2010
tijd? prioriteiten.



Tuesday, June 22, 2010
3
                          privé
                         en internet




Tuesday, June 22, 2010
3
                          privé
                         en internet




Tuesday, June 22, 2010
3
                          privé
                         en internet




Tuesday, June 22, 2010
3
                          privé
                         en internet




Tuesday, June 22, 2010
3
                          privé
                         en internet




Tuesday, June 22, 2010
3
                          privé
                         en internet




Tuesday, June 22, 2010
3
                          privé
                         en internet




Tuesday, June 22, 2010
3
                          privé
                         en internet




Tuesday, June 22, 2010
3
                          privé
                         en internet




Tuesday, June 22, 2010
zakelijk
                         en internet




Tuesday, June 22, 2010
zakelijk
                         en internet




Tuesday, June 22, 2010
zakelijk
                         en internet




Tuesday, June 22, 2010
privé vs zakelijk? gelijkwaardig.



Tuesday, June 22, 2010
did you know?



Tuesday, June 22, 2010
Tuesday, June 22, 2010
en dit is allemaal
                          heel gewoon
                               voor..


Tuesday, June 22, 2010
een nieuwe generatie
               werknemers, collega’s, klanten

Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
en that’s it..



Tuesday, June 22, 2010
apps/tel/chat/video/school/www/muziek/...


Tuesday, June 22, 2010
en als ze nog tv kijken..



Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
take out



           maak ‘multi device strategie’
                aka cross media



Tuesday, June 22, 2010
en deze generatie
                            gaat werken..
                         en doet alles mobiel


Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
take out



              mobiel is groter dan desktop
                      binnen 5 jaar



Tuesday, June 22, 2010
netwerken



                            vs


Tuesday, June 22, 2010
werkplek



                            vs


Tuesday, June 22, 2010
google




Tuesday, June 22, 2010
hyves




Tuesday, June 22, 2010
carrière



                            vs


Tuesday, June 22, 2010
en hun broekzak heet



Tuesday, June 22, 2010
Tuesday, June 22, 2010
ze weten niet alles,
                         maar ze weten wel alles
                               te vinden


Tuesday, June 22, 2010
Tuesday, June 22, 2010
take out




                  seo / sea / affiliate cruciaal



Tuesday, June 22, 2010
http://www.google.nl/intl/nl/features.html
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
nr. 2 zoekmachine
                          24 uur video per minuut
                         beginnen geld te maken
                            via ps3 / internet tv

Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
en alles gratis..



Tuesday, June 22, 2010
q4 2009
                                   omzet 6.67 miljard
                                  4.4 miljard adwords
                           2 miljard adsense (partnersites)
                                  53% van buiten VS
                                   winst 1.97 miljard
                         you tube / mobile strategische groei


Tuesday, June 22, 2010
privacy monster?




Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
take out



                     van 15 minutes of fame
                    naar 15 minutes of privacy



Tuesday, June 22, 2010
een nieuwe generatie
               werknemers, collega’s, klanten

Tuesday, June 22, 2010
in hun wereld werkt
                   ‘teveel geld verdienen over de rug van
                      klanten met een oneerlijk verhaal
                             ten koste van alles’
                                  niet meer..



Tuesday, June 22, 2010
dus staan businessmodellen
                              van grote merken


Tuesday, June 22, 2010
de geloofwaardigheid
                          van grote mannen


Tuesday, June 22, 2010
en het bestaansrecht
                         van oude ‘instituten’


Tuesday, June 22, 2010
onder druk.



Tuesday, June 22, 2010
authenticiteit, transparantie
                                  eerlijkheid en delen
                         zijn de instrumenten van vandaag
Tuesday, June 22, 2010
take out




         maar wat is je echte verhaal?



Tuesday, June 22, 2010
business wordt social.



Tuesday, June 22, 2010
Tuesday, June 22, 2010
e-commerce is al social.



Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
70% content amazon is
                                social.
                            anderen kochten... / reviews




Tuesday, June 22, 2010
wom / mond tot mond
                           wie vertrouw je?
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
take out


    producten/diensten/klantenservice /
         operational excellence /
            processen...duhh
                             alles ten dienste van:
                         wat vinden de klanten ervan?

Tuesday, June 22, 2010
Tuesday, June 22, 2010
betaaldienst, tv kijken, mobiel

Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
take out



           kritisch op eigen site strategie
            ben daar waar klanten zijn



Tuesday, June 22, 2010
leads, contact, dicussies
                           netwerk, personeel?


Tuesday, June 22, 2010
Tuesday, June 22, 2010
is je eigen linkedin profiel
                                  belangrijk?


Tuesday, June 22, 2010
Tuesday, June 22, 2010
google   social media



Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
waarom linkedin?




Tuesday, June 22, 2010
waarom linkedin?




Tuesday, June 22, 2010
waarom linkedin?




Tuesday, June 22, 2010
waarom linkedin?




Tuesday, June 22, 2010
waarom linkedin?




Tuesday, June 22, 2010
take out



                         community denken

                          van adverteren
                         naar participeren
Tuesday, June 22, 2010
slideshare.net/ronnieovergoor




Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
http://www.reportlinker.com/report/search/coverage/Europe:United_Kingdom/gclid/CKe_8qr3saICFQ8sDgodeHIjKA/industry/Banking/keywords/"Bank"/mode/public/since/2010



Tuesday, June 22, 2010
take out



                          geen excuus meer
                         voor onwetendheid



Tuesday, June 22, 2010
Twitter is een koffietafel, stamkroeg, babbelbox, praat-bij-het-
    koffieautomaat, communicatieleerschool, laboratorium, bibliotheek,
    netwerk, beeldvormer, anderen-blij-maker en een leadgenerator voor
    anderen en voor uzelf.
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
real time nieuws



Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
waar wordt verder over
                               gepraat?


Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
op twitter:
                               ondernemers
                         marcom / internet / media
                                  politici
                              journalisten (!)
                                  bn-ers
                                 sporters
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
twitter voor mij:
                                  bereik
                         kennis/informatie/hulp
                         communicatie kanaal
                                   leuk
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
Tuesday, June 22, 2010
ww: bankwu




Tuesday, June 22, 2010
take out



               claimen houdt niet meer op
                  bij de domeinnaam...



Tuesday, June 22, 2010
Tuesday, June 22, 2010
een hype?


                          ja en nee




Tuesday, June 22, 2010
ja




Tuesday, June 22, 2010
net als ...




Tuesday, June 22, 2010
nee


                         hernieuwde definities




Tuesday, June 22, 2010
tijd




Tuesday, June 22, 2010
plaats




Tuesday, June 22, 2010
communicatie




Tuesday, June 22, 2010
positie / autoriteit




Tuesday, June 22, 2010
het gaat er niet om dat een
                   maatschappij nieuwe tools adopteert,
                       maar het gaat erom dat een
                   maatschappij nieuw gedrag adopteert.

                         Clay Shirky - Author, Consultant, Professor at NYU
                                           usnowfilm.com



Tuesday, June 22, 2010
is ‘social’ makkelijk?
                            vakgebied / expertise
                           interessant / authentiek
                         leuk om te communiceren
                                    passie
                            geen ‘platte verkoop’
                                ‘worth sharing’
Tuesday, June 22, 2010
take out


           maak een social plan/beleid

         van paid naar earned media

      jacqueline smit - cmo microsoft - lancering windows 7..

Tuesday, June 22, 2010
Tuesday, June 22, 2010
monitoren...
                           hoe?



Tuesday, June 22, 2010
google alert




Tuesday, June 22, 2010
Tuesday, June 22, 2010
blogpulse.com




Tuesday, June 22, 2010
google.com/
                         insights/search




Tuesday, June 22, 2010
klout.com




Tuesday, June 22, 2010
Tuesday, June 22, 2010
netvibes.com




Tuesday, June 22, 2010
Tuesday, June 22, 2010
socialmention.com
                          tracebuzz.com



                                            socialmediacheck.nl
                            cotweet.com




                         addictomatic.com
                                               twitalyzer.com


Tuesday, June 22, 2010
aan tooling geen gebrek



Tuesday, June 22, 2010
maar ‘social’ is mensenwerk



Tuesday, June 22, 2010
en raakt de hele organisatie
                         ict   marketing   comm   klantenserv   mgt   hr




Tuesday, June 22, 2010
tis nog net zo ‘social’ als altijd..

Tuesday, June 22, 2010
maar dan anders.



Tuesday, June 22, 2010
maar dan anders.



Tuesday, June 22, 2010
tot slot...



Tuesday, June 22, 2010
take out



                     interessante doelgroepen:
                          ondernemers
                          generation ‘y’
                           grey is good
Tuesday, June 22, 2010
take out


                          interessante thema’s:
                         goed zijn voor de wereld
                                  gemak
                                eerlijkheid
                            bescheidenheid
Tuesday, June 22, 2010
take out




Tuesday, June 22, 2010
einde presentatie. dank.
                          ronnie@pitchmanagement.nl | @ronnieovergoor | +31 6 46036777




Tuesday, June 22, 2010

Preso 230610 Internet Bank