2. Hospital….
A part of social system
Dealings with
Professionals – Nurses, doctors, technicians,
paramedics
Other personnel – housekeeping, dietary,
laundry, supplies, accounts…
Clients, relatives, friends visitors, other customers
All lead to public relations within the hospital
3. Public relations spring from
human relations
Client – a bundle of expectations, anxieties, hopes
and fears
- Wants effective & satisfactory services
- Forms impressions of the hospital set up
Health workers – Have personal and professional
needs
- Want job satisfaction & recognition of their
efforts
Hospital administration – Wants efficiency and
maximum satisfaction of staff and patients
The ultimate outcome depends on ‘Human Relations’
4. PROFESSIONALS IN HEALTH
TEAM
Nursing team
Nutritionist
Occupational therapist
Dietician
Radiologist
Lab technologist
Physicians
Physical therapist
Immunologist
Respiratory therapist
Pharmacist
Social workers Spiritual advisors
5. The nurse in the health
team
Health team - A group of people who
coordinate their particular skills in order to
assist a client or his family, to achieve
optimum health
The quality and quantity of personnel in
the health team will depend upon the
needs of the client
The nurse is an important member of the health team
7. Nurse and the Physician
Have team spirit & co-worker relationship
Be loyal, honest and dependable
Carry out instructions intelligently
DO NOT take verbal orders.
8. Nurse & Nursing
superintendent
Respect & cooperate
Reporting punctually
Maintain courtesy when taking ward
rounds
Take assistance for problem solving
9. Nurse and the Head nurse
Head Nurse is the team leader
Respect & support her
Cooperate intelligently
Reporting on duty and leaving off duty
Hand over & take over important issues
10. Nurse and fellow nurses
Treat seniors with respect
Maintain good team work/ spirit
Share information to achieve best care of
the sick
Correctly hand over and take over
patient concerning information
11. Nurse and other hospital
personnel
Maintain good relationship with all
departments
Maintain smooth coordination between
patient unit and the departments
12. Nurse and the non professional
workers
Be decent & considerate
Maintain good relationship
Provide guidance and teaching
13. Nurse and the Client
Treat as an individual
Understand and help
No discrimination.
Do not accept any gifts/ favors.
Help to adjust, cooperate and accept
treatments
Create confidence. Establish good N-Pt
relationship. Call by name.. Be pleasant,
cheerful and courteous
Do not get too familiar. Do not discuss
personal affairs.
14. Therapeutic nurse-client
relationship (TNCR)
The core of nursing
Nurses use their knowledge, skill and
judgment
Applies to all nurses in all roles and
practice settings
Therapeutic communication
Client-centered care
Maintaining boundaries
Protecting the client from abuse
15. Complaints by clients
and community
Complaints Situations
Indifferent care
Unfriendly behaviour of staff
Lack of ‘human touch’
Poor quality care Quality of linen, diet, equipment, facilities,
cleanliness etc
Lack of information & guidance About facilities & staff Oral information,
sign posting, boards
Lack of comforts Chairs, benches, drinking water, toilets….
Delays at almost every step
Overcrowding
Noise pollution
Poor sanitation
16. Types of the Relationship
Social
Friendship
Companion
Use small talk
superficial
Intimate
Emotional
commitment
May be sexual/
emotional
Intimacy
Therapeutic
Focus on client
needs
Experiences,
Feelings, ideas
Goal oriented
17. Indicators of Therapeutic
Communication
Introduce self to client (by name and
category)
Provide for expression of feelings by the
client
Ensure privacy of information
Be aware of verbal and non-verbal
communication
Modify communication style
Anticipate and provide care
18. Recognize that all behavior has meaning
and seek to understand the cause
Understand and respect the client
Involve client in planning of care
Provide information to promote client
choice
Enable the client to make informed
decisions
20. Maintain Boundaries in the
therapeutic nurse patient
relationship
Develop and follow plan of care with the
client
Recognize when boundaries are being
crossed
Set and maintain the appropriate boundaries
within the relationship
Abstain from disclosing personal information
unless it meets the therapeutic need of the
client
Ensure that nursing strategies promote health
and well being of the client
21. Obstacles to the Therapeutic
Relationship:
Inappropriate Boundaries
Encouraging dependence
Non acceptance/Avoidance
Resistance
Role of nurse – Teacher, Caregiver,
Advocate, counselor
22. Principles of IPR in Nursing
Learn everyone’s name
Respect everyone’s individuality
Do not impose anything on anybody
Keep emotions under control
Do not fear to admit ignorance
Do not give and take personal favor
23. Team leader should be responsible
Develops habits of listening
Do not say hurtful things
Be loyal, honest, dependable and willing
Maintain a ‘team spirit’
Have mutual understanding among
members