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HUMA205 Unit 5 IP Case Information
1
Company Profile
Worldwide Pharmaceuticals
• Founded 1975, Milwaukee, Wisconsin
• 22,000 employees worldwide
• Principal Products:
o Orfin, a blood pressure drug
o Manfer, a drug to treat neuropathy, often associated with
diabetes
• Company Motto: “Dum inter homines sumus, colamus
humanitatem” (Seneca)
Worldwide Pharmaceuticals (WP), based in Milwaukee,
Wisconsin, has
experienced tremendous growth and profitability since 2010. It
has
gained a strong reputation for its products. Its profits have
grown
from two types of organic drugs that it has developed, as well as
from
new products that it has acquired along with a smaller
pharmaceutical
laboratory. Altogether, the growth has meant that the company
has
evolved into a collection of buildings and locations that have
been
haphazardly scattered over the city and its suburbs. In addition
to the
headquarters operations, the company also has plants and sales
offices across the United States, and in Europe and Asia.
Project Overview
The chief executive officer (CEO) wants to invest in new
architecture
for the company headquarters, and the company has located a
site
that is open, yet still convenient to commuters from other parts
of the
Milwaukee area. The new site will allow consolidation of
headquarters
operations, sales and marketing, along with some of the key
research
and development operations. Drug production itself will remain
decentralized, with its own secure facilities elsewhere in
Milwaukee
and other cities. Some sales and marketing operations will also
remain
decentralized, but senior leadership for sales and marketing will
be
located in Milwaukee.
The new site is clean, and it does not have any existing building
on it.
WP will get to start from scratch and build its own facilities as
it wants
to. The CEO and senior leadership want a building that soars,
and that
features open spaces both in the lobby as well as in the office
areas.
HUMA205 Unit 5 IP Case Information
2
The new facility will feature arches and open hallways, with
high
ceilings and large windows, along with bright primary colors.
The
entranceway and lobby will be open for three floors so that the
overall
impression is cathedral-like.
As part of the new and progressive look, the CEO wants to add
art and
sculpture that will complement the architecture. Although she
and the
board have approved a liberal budget ($5 million) for the art,
she
wants some of it featured in the entranceway and lobby, and she
has
also specified that some of the art is to be scattered throughout
the
five-story, 100,000-square-foot building.
Specifically, the CEO wants at least one piece of art on each of
the
following five floors and one in the lobby:
• Lobby
• Floor 1: Human Resources and Company Cafeteria
• Floor 2: Research and Development
• Floor 3: Sales and Marketing, Corporate Training
• Floor 4: Finance and Accounting
• Floor 5: Executive Offices
In addition, she wants the art to carry a strong theme of
progress, yet
have it centered in the pioneer roots of the area. It should
reflect the
new as well as the old, and should focus on the works of
American
artists.
Along with the art and sculpture, some 25 pieces overall, the
company
wants to hire a curator to look over the initial collection and
help
acquire and place it, as well as make suggestions on rotations
and
replacements as time goes on. This may be an individual or a
service
company that specializes in corporate art.
HUMA205 Unit 5 IP Case Information     1 Com.docx

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HUMA205 Unit 5 IP Case Information 1 Com.docx

  • 1. HUMA205 Unit 5 IP Case Information 1 Company Profile Worldwide Pharmaceuticals • Founded 1975, Milwaukee, Wisconsin • 22,000 employees worldwide • Principal Products: o Orfin, a blood pressure drug o Manfer, a drug to treat neuropathy, often associated with diabetes • Company Motto: “Dum inter homines sumus, colamus humanitatem” (Seneca) Worldwide Pharmaceuticals (WP), based in Milwaukee, Wisconsin, has experienced tremendous growth and profitability since 2010. It has gained a strong reputation for its products. Its profits have grown from two types of organic drugs that it has developed, as well as
  • 2. from new products that it has acquired along with a smaller pharmaceutical laboratory. Altogether, the growth has meant that the company has evolved into a collection of buildings and locations that have been haphazardly scattered over the city and its suburbs. In addition to the headquarters operations, the company also has plants and sales offices across the United States, and in Europe and Asia. Project Overview The chief executive officer (CEO) wants to invest in new architecture for the company headquarters, and the company has located a site that is open, yet still convenient to commuters from other parts of the Milwaukee area. The new site will allow consolidation of headquarters operations, sales and marketing, along with some of the key research and development operations. Drug production itself will remain decentralized, with its own secure facilities elsewhere in Milwaukee and other cities. Some sales and marketing operations will also remain decentralized, but senior leadership for sales and marketing will be located in Milwaukee. The new site is clean, and it does not have any existing building on it. WP will get to start from scratch and build its own facilities as
  • 3. it wants to. The CEO and senior leadership want a building that soars, and that features open spaces both in the lobby as well as in the office areas. HUMA205 Unit 5 IP Case Information 2 The new facility will feature arches and open hallways, with high ceilings and large windows, along with bright primary colors. The entranceway and lobby will be open for three floors so that the overall impression is cathedral-like. As part of the new and progressive look, the CEO wants to add art and sculpture that will complement the architecture. Although she and the board have approved a liberal budget ($5 million) for the art, she wants some of it featured in the entranceway and lobby, and she has also specified that some of the art is to be scattered throughout the five-story, 100,000-square-foot building.
  • 4. Specifically, the CEO wants at least one piece of art on each of the following five floors and one in the lobby: • Lobby • Floor 1: Human Resources and Company Cafeteria • Floor 2: Research and Development • Floor 3: Sales and Marketing, Corporate Training • Floor 4: Finance and Accounting • Floor 5: Executive Offices In addition, she wants the art to carry a strong theme of progress, yet have it centered in the pioneer roots of the area. It should reflect the new as well as the old, and should focus on the works of American artists. Along with the art and sculpture, some 25 pieces overall, the company wants to hire a curator to look over the initial collection and help acquire and place it, as well as make suggestions on rotations and replacements as time goes on. This may be an individual or a service company that specializes in corporate art.