HLL is India's leading FMCG company that produces home and personal care products, soaps, detergents, foods and beverages. It follows a 3-point strategy to connect with customers through a supply chain management system, attract customers by offering products online, and transact business through its distribution network. Some key distribution initiatives by HLL include Project Sangam for non-store home delivery in Mumbai, Project Shakti to market products in rural areas through local women, and the RS Initiative to connect redistribution stockists through an e-commerce system accounting for 80% of turnover.