From our training webinar series on January 26, 2012.
What do we meant by inbound marketing? Content driven marketing strategies and methods that leverage “the World Wide Web” by attracting the right people to your business. These strategies and methods include blogging, social media, search engine optimization (SEO), permission email marketing, content offers, and more.
This webinar dissects the differences between the traditional, outbound marketing model and the inbound marketing model.
We all create content.
But most of it is simply awful.
No one wants to call someone's (content) baby ugly...
This is not just about marketing. This is relevant for all business professionals who write emails, create PowerPoint slides and leave voice mails (And that's all of us).
Inspired by Hubspot's Inbound Marketing training, Joe Pulizzi's CMI presentations and my own views, this training seeks to create a world where no babies are ugly - where all our content is interesting...
HAX Hardware Review - 1H 2018 Trends and OutlookHAX
The past year has been very active for hardware. IPOs, acquisitions (and some spectacular failures) have made the news. With advancements in deep tech and automation, connected technology in healthcare, homes and offices, hardware is changing the way people experience and improve life and the world around them.
This report is a summary of news from the hardware tech world; new movements we saw through working with startups, and some of our thoughts on the year ahead. A full copy of the report is available for download at: hax.co/hax-hardware-review-1H2018
Demystifying the HubSpot custom report builderLital Barkan
Your data is only as good as your ability to understand and communicate it. In this session, you'll learn the basics of the reports builder, how the organization of data in HubSpot affects the reports you build, and some tips and tricks for determining the right reports to fit your needs.
From our training webinar series on January 26, 2012.
What do we meant by inbound marketing? Content driven marketing strategies and methods that leverage “the World Wide Web” by attracting the right people to your business. These strategies and methods include blogging, social media, search engine optimization (SEO), permission email marketing, content offers, and more.
This webinar dissects the differences between the traditional, outbound marketing model and the inbound marketing model.
We all create content.
But most of it is simply awful.
No one wants to call someone's (content) baby ugly...
This is not just about marketing. This is relevant for all business professionals who write emails, create PowerPoint slides and leave voice mails (And that's all of us).
Inspired by Hubspot's Inbound Marketing training, Joe Pulizzi's CMI presentations and my own views, this training seeks to create a world where no babies are ugly - where all our content is interesting...
HAX Hardware Review - 1H 2018 Trends and OutlookHAX
The past year has been very active for hardware. IPOs, acquisitions (and some spectacular failures) have made the news. With advancements in deep tech and automation, connected technology in healthcare, homes and offices, hardware is changing the way people experience and improve life and the world around them.
This report is a summary of news from the hardware tech world; new movements we saw through working with startups, and some of our thoughts on the year ahead. A full copy of the report is available for download at: hax.co/hax-hardware-review-1H2018
Demystifying the HubSpot custom report builderLital Barkan
Your data is only as good as your ability to understand and communicate it. In this session, you'll learn the basics of the reports builder, how the organization of data in HubSpot affects the reports you build, and some tips and tricks for determining the right reports to fit your needs.
Forrester Case Study: Giffgaff uses co-creation to build a differentiated mob...Lithium
In an empowered report by Forrester analyst, Doug Williams, giffgaff is highlighted for their vibrant community, run entirely by giffgaff customers using the Lithium community platform
Socially synergistic enterprises 10 june m. baronMarcel Baron
Presentation I used at the 5th Annual New Product Development Strategies Amsterdam.
The GTO charts are whitened intentionally you can download content from the IBM site use the link.
Photizo Sr. Consultants all submitted their thoughts on the leading trends and happenings in 2010. Well over 10 were submitted, but after some consolidation, these were our top 10.
* What inbound marketing is and why it's important
* How HubSpot can help you increase traffic to your website
* How to turn that traffic into qualified leads using dynamic content
* How to measure the impact of your marketing with analytics
5 Steps to Create a Company Culture that Embraces the Power of DataHortonworks
A business culture that relies on gut checks and feelings for business decisions is a hard hurdle to overcome. Company culture is often the biggest barrier to moving a company toward data-driven decisions. There's a way to get there, when driven by company leaders. Here's how you do that:
1. Get comfortable with softer data sets
2. Must come from top-down
3. A structure where goals are clear
4. Right role for technology
5. Clear stewardship around data
Insight from more than 3,500 business Professionals.
The 2014-2015 State of Inbound is Here!
Click here to download.In the sixth annual comprehensive overview of the industry, this report explains how companies around the globe have shifted the way they do marketing and sales. More than 3,500 businesses were surveyed to uncover how they convert strangers visiting their website into leads and then into delighted customers.
Download the Report Now from http://offers.hubspot.com/2014-state-of-inbound
In the report you'll find important takeaways -- for example, companies that blog are 13x more likely to generate a positive marketing ROI. The report also answers questions such as:
What do the highest performing inbound marketers have in common?
What's the relationship between "inbound marketing" and "content marketing"?
What you can do today to generate more budget for next year?
2014: The Year Social Content Dominated B2B Technology Marketing?Radix Communications
As a B2B tech copywriting agency, Radix has a great first-hand view of the types of content that marketers in the tech sector are producing. In this presentation, we sift through every project the Radix team worked on in 2014 to uncover the year’s big trends.
1 Case Study #23 Is Yahoo!’s Business Model .docxpoulterbarbara
1
Case Study #23:
Is Yahoo!’s Business Model
Working in 2011 and Today?
BUS 189 - Prof. Larry Gee
Team # 5 - The A+ Students
Aimee Gohil - # 7260
Sean Luis - # 0283
PM - Karin Proven - # 7884
Krysta Sumabat - # 2199
Friday, December 4 2015
2
Table of Contents
Appendix 1: History, Development, and Growth ……….………………………………………. 3
Appendix 2: Internal Strengths and Weakness ….………………………………………………. 8
Appendix 3: Nature of External Environment …..……………………………………………... 11
Appendix 4: SWOT Analysis…………….………….…………………………………………. 12
Appendix 5: Corporate-Level Strategy ...………………………………………………………. 18
Appendix 6: Business- Level Strategy …………………………………………………………. 20
Appendix 7: Company Structure and Control Systems………...………………………………. 22
Appendix 8: Recommendations...………………………………………………………………. 24
Case Question 1 ……….………………………………………………………….…….……… 25
Case Question 2 ……….………………………………………………………………..……… 29
Case Question 3 ………………………………………………………………………..………. 32
Case Question 4 ……………………………………………………………………….….……. 36
Conclusion …………………………………………………………………………….….……. 38
Bibliography………………………………….………………….……………………….….…. 40
3
Appendix 1: The History, Development, and Growth
Yahoo! is a global technology company best known and recognized for their search
engine, web portals, email services, and similar technologies. Yahoo! is currently working hard
to stand out from competitors by executing several strategies, including corporate level strategies
such as acquisitions, horizontal and vertical integration. It is clear with the struggles Yahoo! has
faced over the past 7 years that they need to regain market share, expand their demographics,
improve innovation, and build brand loyalty to be profitable. The company’s past strategy of
acquisitions has been costly and has not produced the desired result.
Yahoo! was founded by David Filo and Jerry Yang and the company is based in the heart
of the Silicon Valley in Sunnyvale, California. (McCullough) In 1994, David and Jerry were
graduate students at Stanford University, studying to obtain their Ph.D. in Electrical
Engineering. The World Wide Web was a tool they used, but the user experience left them
extremely frustrated. Thousands of pages would appear which were random and unorganized,
making the tool overly cumbersome and difficult to use effectively. Realizing there was a better
way to organize the information, the pair found a way to manage all these websites by specific
content. What David and Jerry provided was a hierarchically organized index compared to an
index of pages. They named this organized hierarchy “David and Jerry’s Guide to The World
Wide Web” and published it in 1994.
Initially their site was used mainly by their friends and for their own personal
use. However, over time, more and more people came across the time saving website, spreading
the word about “David and .
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
---
Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Forrester Case Study: Giffgaff uses co-creation to build a differentiated mob...Lithium
In an empowered report by Forrester analyst, Doug Williams, giffgaff is highlighted for their vibrant community, run entirely by giffgaff customers using the Lithium community platform
Socially synergistic enterprises 10 june m. baronMarcel Baron
Presentation I used at the 5th Annual New Product Development Strategies Amsterdam.
The GTO charts are whitened intentionally you can download content from the IBM site use the link.
Photizo Sr. Consultants all submitted their thoughts on the leading trends and happenings in 2010. Well over 10 were submitted, but after some consolidation, these were our top 10.
* What inbound marketing is and why it's important
* How HubSpot can help you increase traffic to your website
* How to turn that traffic into qualified leads using dynamic content
* How to measure the impact of your marketing with analytics
5 Steps to Create a Company Culture that Embraces the Power of DataHortonworks
A business culture that relies on gut checks and feelings for business decisions is a hard hurdle to overcome. Company culture is often the biggest barrier to moving a company toward data-driven decisions. There's a way to get there, when driven by company leaders. Here's how you do that:
1. Get comfortable with softer data sets
2. Must come from top-down
3. A structure where goals are clear
4. Right role for technology
5. Clear stewardship around data
Insight from more than 3,500 business Professionals.
The 2014-2015 State of Inbound is Here!
Click here to download.In the sixth annual comprehensive overview of the industry, this report explains how companies around the globe have shifted the way they do marketing and sales. More than 3,500 businesses were surveyed to uncover how they convert strangers visiting their website into leads and then into delighted customers.
Download the Report Now from http://offers.hubspot.com/2014-state-of-inbound
In the report you'll find important takeaways -- for example, companies that blog are 13x more likely to generate a positive marketing ROI. The report also answers questions such as:
What do the highest performing inbound marketers have in common?
What's the relationship between "inbound marketing" and "content marketing"?
What you can do today to generate more budget for next year?
2014: The Year Social Content Dominated B2B Technology Marketing?Radix Communications
As a B2B tech copywriting agency, Radix has a great first-hand view of the types of content that marketers in the tech sector are producing. In this presentation, we sift through every project the Radix team worked on in 2014 to uncover the year’s big trends.
1 Case Study #23 Is Yahoo!’s Business Model .docxpoulterbarbara
1
Case Study #23:
Is Yahoo!’s Business Model
Working in 2011 and Today?
BUS 189 - Prof. Larry Gee
Team # 5 - The A+ Students
Aimee Gohil - # 7260
Sean Luis - # 0283
PM - Karin Proven - # 7884
Krysta Sumabat - # 2199
Friday, December 4 2015
2
Table of Contents
Appendix 1: History, Development, and Growth ……….………………………………………. 3
Appendix 2: Internal Strengths and Weakness ….………………………………………………. 8
Appendix 3: Nature of External Environment …..……………………………………………... 11
Appendix 4: SWOT Analysis…………….………….…………………………………………. 12
Appendix 5: Corporate-Level Strategy ...………………………………………………………. 18
Appendix 6: Business- Level Strategy …………………………………………………………. 20
Appendix 7: Company Structure and Control Systems………...………………………………. 22
Appendix 8: Recommendations...………………………………………………………………. 24
Case Question 1 ……….………………………………………………………….…….……… 25
Case Question 2 ……….………………………………………………………………..……… 29
Case Question 3 ………………………………………………………………………..………. 32
Case Question 4 ……………………………………………………………………….….……. 36
Conclusion …………………………………………………………………………….….……. 38
Bibliography………………………………….………………….……………………….….…. 40
3
Appendix 1: The History, Development, and Growth
Yahoo! is a global technology company best known and recognized for their search
engine, web portals, email services, and similar technologies. Yahoo! is currently working hard
to stand out from competitors by executing several strategies, including corporate level strategies
such as acquisitions, horizontal and vertical integration. It is clear with the struggles Yahoo! has
faced over the past 7 years that they need to regain market share, expand their demographics,
improve innovation, and build brand loyalty to be profitable. The company’s past strategy of
acquisitions has been costly and has not produced the desired result.
Yahoo! was founded by David Filo and Jerry Yang and the company is based in the heart
of the Silicon Valley in Sunnyvale, California. (McCullough) In 1994, David and Jerry were
graduate students at Stanford University, studying to obtain their Ph.D. in Electrical
Engineering. The World Wide Web was a tool they used, but the user experience left them
extremely frustrated. Thousands of pages would appear which were random and unorganized,
making the tool overly cumbersome and difficult to use effectively. Realizing there was a better
way to organize the information, the pair found a way to manage all these websites by specific
content. What David and Jerry provided was a hierarchically organized index compared to an
index of pages. They named this organized hierarchy “David and Jerry’s Guide to The World
Wide Web” and published it in 1994.
Initially their site was used mainly by their friends and for their own personal
use. However, over time, more and more people came across the time saving website, spreading
the word about “David and .
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
---
Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what we’ve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly – 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), it’s no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.
15 Stats Every Marketing Leader Needs to KnowHubSpot
Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
What's a Growth Stack? And why you should build one. HubSpot
It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges.
This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
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2. 2011
Year in Review
Introduction.......................3
Milestones.........................5
Growth..............................10
Product.............................16
Revenue...........................26
Predictions for 2012......28
2
4. When Dharmesh and I started HubSpot in 2006, we knew two things:
1. The marketing playbook used by most companies was broken, and;
2. We wanted to reinvent that playbook and enable companies everywhere to implement it.
We had no idea, however, that the HubSpot community would take off with the speed and
passion that it has. Every day we are humbled by the success that our customers and
partners achieve, and this past year is no exception.
2011 was the best year in our short history. The HubSpot community broke new records by
generating over 12.5 million leads, tracking 2.4 BILLION page views, and creating over
100,000 new landing pages. We welcomed over 100 new employees and 2000 new
customers, gained $32 million in funding, acquired two remarkable companies, and took
home 15 industry awards. The same year, we launched the HubSpot App Marketplace,
opening the HubSpot API up to the entire world, and making it possible for everyone to
customize and extend HubSpot’s all-in-one software to meet the needs of every marketing
person in every industry at every size company. We even managed to take home a Guinness
World Record for the Largest Online Seminar, with nearly 11,000 people attending.
I won’t deny that I’m proud of what we collectively accomplished in 2011. But it’s not pride that
helps me bound out of bed in the morning—it’s excitement about the milestones we have yet
to reach and appreciation for the opportunity we have to make marketing simpler, better, more
measurable—and infinitely more lovable—than it has been for decades past.
It’s with gratitude and joy that I share this overview of HubSpot’s best year to date. Thanks to
everyone in the HubSpot community—customers, employees, partners, investors, fans,
journalists, competitors, and critics—for your part in making 2011 another record year in our
mission to transform marketing.
Here’s to a remarkable 2012.
Sincerely,
Brian Halligan
Co-Founder & CEO
HubSpot, Inc.
4
6. Mar 8 May 19 Jul 12 Sep 15 Nov 30
Mike Volpe HubSpot App 1,000 HubSpot America’s 20 Most
named CMO. Marketplace customers & Promising
launches. partners attend Companies by
HUGS, the 2011 Forbes.
HubSpot User
May 20 Group Summit.
names Co-Founder
& CTO Dharmesh
Shah the Top
Innovator in High
Tech.
Jun 9 Aug 18 Oct 19 Dec 6
HubSpot wins BBJ’s HubSpot acquires #8 Fastest Growing HubSpot Launches
Company in North Free Marketing
2011
Top Places to Work
Award, 2nd year in America. Grader tool to
a row. Replace Website
Aug 23 Grader.
Jun 16 #2 Fastest Growing
Software Company
HubSpot HubSpot acquires & #33 Fastest
Growing Company
overall.
Milestones Jun 17 Aug 24
CEO Brian Halligan HubSpot sets the
named Ernst & world record for
Young Entrepreneur Largest Online
of the Year. Marketing Seminar
with 10,899
attendees.
11. Custome
r
Growth
2006 - 2011
+55% 5961
3855
customers
1150
317
48
3
2006 2007 2008 2009 2010 2011
2011
Year in Review
12. International
Growth = new HubSpot customer in 20
= new HubSpot customer in 2011
89%
of HubSpot’s
customers are
based in the
US
HubSpot’s global footprint
43 countries
grew to
2011 by YE2011.
Year in Review
12
13. Team Growth 2011
# of Employees Year in Review
YE2006 - YE2011
304
+73%
176
96
42
15
3
2006 2007 2008 2009 2010 2011
14. Usage Growth 2011
Total # of Leads Generated Year in Review
by Customers Using HubSpot
2009 - 2011
+202%
1. 12.4
4.1
millio
millio
2009 2010 2011 14
29. 8 PREDICTIONS
for Marketers
1. INTEGRATION,
NOT
in
2012
4. CONVERSATIONS
WILL TRUMP
BROADCASTS.
Email Blasts
will die.
Conversations
5. Inbound
will be the new
BLACK
"Inbound Marketing"—aka marketing people
love—will go mainstream. Even the Big Kids in
the business will finally "get it." Just look at
P&G.
6. SOCIAL MEDIA
ISOLATION.
Marketers will see the value of connecting ALL OF
WILL HIT PAID SEARCH
WHERE IT HURTS.
THE TOOLS they use for marketing together. There
will be a push toward integration with APIs, apps, Advertising on social media will grow at the expense
of paid-search. Google's rate of growth will slow for
2. 3. MARKETING 7. MARKETING Marketing pros will strive to deepen their
GOING ‘AUTOMATION’
understanding of how prospects &
ANALYTICS
customers interact with their brand across
STEADY
GETS MORE channels and use that information to have
highly relevant & personalized
finally PERSONAL. conversations using not just email, but also
WILL BECOME “GROW UP.”
the social web.
MORE
8. Closing
Marketing
will put more POPULAR Website analytics As more marketers realize that you can
muscle
THAN
LOOP.
will give way to measure the revenue & customer impact
behind of marketing (without brain surgery), the
THE ONE-
fully integrated
customer trend toward closed-loop marketing will
retention &
NIGHT
marketing
the
the customer
lifecycle.