Bilcare Technologies provides anti-counterfeiting solutions using its nonClonableID technology. It applies unique material fingerprints to products and packaging that cannot be copied and enables authentication of products as they move through the supply chain. The nonClonableID labels allow products to be verified and traced from manufacturing to point of sale to prevent counterfeiting and diversion. It provides high security and visibility across international supply chains for fashion and luxury brands.
With the increase in counterfeiting, Authentication technologies plays an important role in supporting brand strategies, helping to reduce the risk of fraud by deterring criminals and enabling stakeholders to identify and track genuine products with fake one. This article is an overview of primarily used authentication technologies.
The Pharma industry is facing the problem of counterfeiting. The presentation highlight the need of an solution which can help authorities and companies in identification and authentication of counterfeit pharma drug.
Counterfeiting is menace for brand owners and Government authorities. In over a decade the problem has expanded rapidly and is now not limited to luxury goods and developed economies. There are any numbers of reports available on internet discussing the loss to industry and people due to counterfeiting.
Over the years, in order to prevent counterfeiting from plaguing their business, brand owners started using authentication solutions. With the availability of various authentication solutions, companies and Government authorities are facing problem in selection of a specific authentication solution as the adoption of any given solution is a complex question involving issues, amongst others, of cost, compatibility, feasibility and reliability, and there are divergent views on which technologies should be adopted and the timing for their adoption. While these solutions can sometimes add to the problem, the right selection, usage & implementation of authentication solutions helps companies and authorities to keep them one step ahead of counterfeiting. The selection of an authentication1 solutions2 that protects a document or product is a complex process and necessitates review of a number of factors regarding the role and implementation of the technology. Not all authentication solutions and security features are appropriate for all applications. It is important to understand the strengths and limitations inherent to different technologies, as well as between similar features supplied by different manufacturers.The article explain, “Steps to identify authentication solutions to curb counterfeiting”.
Everyone involved in the goods supply chain - manufacturers, distributors, consumers, taxation and
government authorities- has learnt the value of security holograms and will be reassured by their presence
on products and/or the packaging, recognising the benefits they provide. However, as coding and serialisation becomes mandated in various countries for products such
as medicines and tobacco products, the ability to incorporate QR, data matrix and other types of code in to
holograms further enhances the role they can play in supply chain control. Ian Lancaster, general secretary
of the International Hologram Manufacturers Association, highlights the latest developments.
With almost a 1.32 billion population, India needs a robust, modernized agriculture sector to ensure the nutritional food security for its population. In order to meet the food requirement of the nation, the agricultural productivity and its growth needs to be sustained and further improved. Crop protection industry play a significant role in this and working hard in Research & Development, Technology Transfer by providing latest innovations to the farmers and helping to achieve the Honorable Prime Minister’s agenda of “Doubling Farmers’ Income by 2022” and “Nutritional Food Security” for the nation. There is also a remarkable share of non – genuine pesticide in Indian market, which can be illegal, counterfeit, spurious, adulterated or sub – standard. These products are unable to control the pests or control them efficiently and may cause considerable harm to soil and environment as well as production loss. The damage by these spurious products is multifold. The issue of spurious or counterfeit pesticides as also its adverse impact on the national economy needs to be highlighted and for this purpose Federation of Indian Chambers of Commerce and Industry (FICCI) with the help of Department of Chemicals & Petrochemicals and Department of Agriculture Cooperation & farmers Welfare, Government of India organized a Round Table Meeting on “Supporting Farmers with Quality Crop Protection Products : Challenges and Opportunities” on 15th February, 2019 at New Delhi.This presentation was delivered at the forum by Authentication Solution Providers' Association highlighting "How Authentication Technologies & Solutions are helping farmers, industry & Government across globe and same can be implemented in India".
The presentation is from Authentication Solution Providers’ Association (ASPA) & Indian Printing Packaging and Allied Machinery Manufacturers Association (IPAMA) recent workshop organized during PRINTPACK 2019. It covers recent initiatives & latest trends in physical authentication technologies. ASPA’s latest project “Counterfeit News Repository”, a unique repository providing a record of incidents of counterfeiting, theft and illegal diversion of products worldwide. Examples of innovation in Anti-Counterfeiting industry including irreversible holographic effect for medicine carton, NFC chip based Tamper Evident Label for medical Auto-injectors, high security holographic cap seal with digital authentication, use of special film on spot registration feature for carton packaging etc. etc and steps in developing Anti-counterfeiting strategy. The key learning from presentation is to integrate physical anti-counterfeiting technologies with traceability technologies to make customized authentication solutions. The future will be Current Labelling integration with innovative authentication solutions will lead to Smart Packaging Solutions which will ensure efficient supply chain, revenue enhancement , consumer safety and loyalty towards products, brands and authorities.
Holography has evolved from security to packaging, since Glaxo used it in 1989. Again in 1994 Smithkline Beachem launches Aquafresh white toothpaste in USA in a carton covered in holographic laminate, the first time of holographic packaging has been used for branding.
The journey started by these companies is on its road to success with drastic developments in holography. The key is innovation and the approach is to stay one step ahead of counterfeiters. At this time of cut throat competition and global market conditions, companies have turned to new forms of packaging and intelligent labelling to ensure they get the attention of consumers to be successful in moving their product off the shelf and aid in helping consumers check for authenticity . Not every good packaging idea comes with a price tag. A little creative thinking is all that is needed. The article discuss the increasing use
of Holography in packaging and product promotion.
With the increase in counterfeiting, Authentication technologies plays an important role in supporting brand strategies, helping to reduce the risk of fraud by deterring criminals and enabling stakeholders to identify and track genuine products with fake one. This article is an overview of primarily used authentication technologies.
The Pharma industry is facing the problem of counterfeiting. The presentation highlight the need of an solution which can help authorities and companies in identification and authentication of counterfeit pharma drug.
Counterfeiting is menace for brand owners and Government authorities. In over a decade the problem has expanded rapidly and is now not limited to luxury goods and developed economies. There are any numbers of reports available on internet discussing the loss to industry and people due to counterfeiting.
Over the years, in order to prevent counterfeiting from plaguing their business, brand owners started using authentication solutions. With the availability of various authentication solutions, companies and Government authorities are facing problem in selection of a specific authentication solution as the adoption of any given solution is a complex question involving issues, amongst others, of cost, compatibility, feasibility and reliability, and there are divergent views on which technologies should be adopted and the timing for their adoption. While these solutions can sometimes add to the problem, the right selection, usage & implementation of authentication solutions helps companies and authorities to keep them one step ahead of counterfeiting. The selection of an authentication1 solutions2 that protects a document or product is a complex process and necessitates review of a number of factors regarding the role and implementation of the technology. Not all authentication solutions and security features are appropriate for all applications. It is important to understand the strengths and limitations inherent to different technologies, as well as between similar features supplied by different manufacturers.The article explain, “Steps to identify authentication solutions to curb counterfeiting”.
Everyone involved in the goods supply chain - manufacturers, distributors, consumers, taxation and
government authorities- has learnt the value of security holograms and will be reassured by their presence
on products and/or the packaging, recognising the benefits they provide. However, as coding and serialisation becomes mandated in various countries for products such
as medicines and tobacco products, the ability to incorporate QR, data matrix and other types of code in to
holograms further enhances the role they can play in supply chain control. Ian Lancaster, general secretary
of the International Hologram Manufacturers Association, highlights the latest developments.
With almost a 1.32 billion population, India needs a robust, modernized agriculture sector to ensure the nutritional food security for its population. In order to meet the food requirement of the nation, the agricultural productivity and its growth needs to be sustained and further improved. Crop protection industry play a significant role in this and working hard in Research & Development, Technology Transfer by providing latest innovations to the farmers and helping to achieve the Honorable Prime Minister’s agenda of “Doubling Farmers’ Income by 2022” and “Nutritional Food Security” for the nation. There is also a remarkable share of non – genuine pesticide in Indian market, which can be illegal, counterfeit, spurious, adulterated or sub – standard. These products are unable to control the pests or control them efficiently and may cause considerable harm to soil and environment as well as production loss. The damage by these spurious products is multifold. The issue of spurious or counterfeit pesticides as also its adverse impact on the national economy needs to be highlighted and for this purpose Federation of Indian Chambers of Commerce and Industry (FICCI) with the help of Department of Chemicals & Petrochemicals and Department of Agriculture Cooperation & farmers Welfare, Government of India organized a Round Table Meeting on “Supporting Farmers with Quality Crop Protection Products : Challenges and Opportunities” on 15th February, 2019 at New Delhi.This presentation was delivered at the forum by Authentication Solution Providers' Association highlighting "How Authentication Technologies & Solutions are helping farmers, industry & Government across globe and same can be implemented in India".
The presentation is from Authentication Solution Providers’ Association (ASPA) & Indian Printing Packaging and Allied Machinery Manufacturers Association (IPAMA) recent workshop organized during PRINTPACK 2019. It covers recent initiatives & latest trends in physical authentication technologies. ASPA’s latest project “Counterfeit News Repository”, a unique repository providing a record of incidents of counterfeiting, theft and illegal diversion of products worldwide. Examples of innovation in Anti-Counterfeiting industry including irreversible holographic effect for medicine carton, NFC chip based Tamper Evident Label for medical Auto-injectors, high security holographic cap seal with digital authentication, use of special film on spot registration feature for carton packaging etc. etc and steps in developing Anti-counterfeiting strategy. The key learning from presentation is to integrate physical anti-counterfeiting technologies with traceability technologies to make customized authentication solutions. The future will be Current Labelling integration with innovative authentication solutions will lead to Smart Packaging Solutions which will ensure efficient supply chain, revenue enhancement , consumer safety and loyalty towards products, brands and authorities.
Holography has evolved from security to packaging, since Glaxo used it in 1989. Again in 1994 Smithkline Beachem launches Aquafresh white toothpaste in USA in a carton covered in holographic laminate, the first time of holographic packaging has been used for branding.
The journey started by these companies is on its road to success with drastic developments in holography. The key is innovation and the approach is to stay one step ahead of counterfeiters. At this time of cut throat competition and global market conditions, companies have turned to new forms of packaging and intelligent labelling to ensure they get the attention of consumers to be successful in moving their product off the shelf and aid in helping consumers check for authenticity . Not every good packaging idea comes with a price tag. A little creative thinking is all that is needed. The article discuss the increasing use
of Holography in packaging and product promotion.
Integration of anti-counterfeiting solutions, physical with digital technologies play a vital role in staying ahead of the counterfeiters. While the trade of counterfeit has dramatically increased, tackling counterfeits is not impossible. For that we need to create zero tolerance position towards illegal activities (strict policy with our business partners and expect their full support in fighting any kind of illegal activities). There is a need to implemented a global strategy to efficiently combat production, trade and use of counterfeit and illegal products including awareness, training and development of anti-counterfeiting solutions.
In 2015, FICCI estimates that the non-genuine pesticides market in India is estimated at Rs 3200 crore (25% by value) and expected to grow 20% per year and by 2019 40%.
According to recent study by FICCI, the domestic market increased with CAGR 3.5% for period 2013-16, and expected to grow 6.4% by 2022. The presentation focus on Anti-Counterfeiting solutions and role of technology in helping crop protection industry for consumer protection, brand protection and revenue enhancement.
Counterfeiting activities are increasing menace both in terms of value and magnitude. The Government must look into
the issue of counterfeit and pirated products’ trade and treat it on a national priority which will help in eliminating this threat.
“For the larger interest of the nation and to ensure that this issue gets the desired attention.
There has been a wave in the global pharmaceutical industry over the past several years, driven by the need for battling the scourge of spurious medicines, which take thousands of live each year. This wave has led to the evolution of technology to help regulators ensure that only genuine medicines are distributed within or imported in any market, and to empower patient to verify that the medicines they are taking are indeed what they claim to be. Serialization is one of the most widely adopted technologies in the new wave, and in this article we present an overview of this technology and its applications.
Label films are polyester films and are of various types depending on their application. Label film manufacturers employ different manufacturing methods (which are responsible for the characteristic features of the label films), and in turn, influences the nature of application.
Identity theft and ID counterfeiting are among the fastest growing types of crime, especially in highly industrialized
countries. According to FBI statistics, it is the fastest
growing crime in USA. The Federal Trade Commission
estimates that as many as 9 million Americans have
their identities stolen each year. The article highlight the issues related to document counterfeiting and the
importance of hologram in document protection.
The truth about permanent safety warning labeling for lse polyolefin plastic ...Matthew Stevenson
The rise in durable goods products made from low surface energy (LSE) plastics has grown exponentially. Industries such as automotive, power sports, outdoor power equipment need permanent safety/warning labeling but the problem is, the permanent labeling available isn't actually permanent.
In India, security holograms are extremely relevant device for authentication and revenue protection. Almost, 22 billion tax stamps are used per annum in India protecting tax revenue worth approximate INR 600 billion. The presentation will give you an overview of holographic tax stamps trends and developments in India. Most of the tax stamps used in India fall into three categories: full polyester-based security holograms; paper labels with a holographic portion; and plain paper or BOPP-based labels.The vast majority of stamps used, however, are full polyester-based security holograms, which are quite unlike the paper-based variety mainly preferred in the rest of the world.
Counterfeit electrical and electronic products are becoming a serious menace for legitimate manufacturers as well as for consumers and Government. The presentation focus on issue of counterfeit electrical and electronic products, its impact and steps to combat this problem. This is a part of HOMAI series of presentation against counterfeiting in various sectors. These presentations are intended for educational purposes to aware all stakeholders about counterfeiting and how we can fight counterfeiting.
The last few years have seen a shift by state excise departments towards using tax stamps, not only as tax collection instruments, but also as tools for authentication. With this in mind, many states have upgraded their stamps by combining the latest authentication features with digital technologies.
Fighting counterfeiting need a strategy which should include, analysis of problem, the organisation commitment towards fighting counterfeiting, the right selection of authentication solutions and its proper implementation.
In Rajasthan few departments and brand owners are adopting / using authentication solutions, however, there is the need to increase the awareness. For example, Rajasthan State Food & Civil Supplies Corporation is applying security hologram on daily household food items like Tea, Salt, Pulses, Spices, Atta etc. to secure life and health of people. Similar kind of solutions can easily be implemented to fight drug counterfeiting by putting high security hologram with 2D and alphanumeric codes on each individual blister pack, bottle or injectable vial.” The menace of counterfeit pharmaceutical drugs in Rajasthan can be easily addressed by the State Government and consumers, with the adoption of these consumer-friendly authentication solutions.
Rangoli Competition
Diya Decoration
Mouth watering lunch at Sky..
Musical ChairRamp walk
Fun filled Indoor Games
Sangeet Rajani
1 min act Award Distribution
Birthday Celebration
Dispelling the Myths About Pharmaceutical R &DBilcareltd
Innovative research is done mainly by taxpayer funded research – government and universities funded by the NIH usually in universities and government labs and now in smaller biotech companies and then they license those to big drug companies.
Bilcare is an organization made up of motivated people, who believe in going that extra mile to spread excellence and joy. This is a global leader and an innovation-led packaging solutions provider that partners with the pharmaceutical industry to improve patient healthcare outcomes.
Integration of anti-counterfeiting solutions, physical with digital technologies play a vital role in staying ahead of the counterfeiters. While the trade of counterfeit has dramatically increased, tackling counterfeits is not impossible. For that we need to create zero tolerance position towards illegal activities (strict policy with our business partners and expect their full support in fighting any kind of illegal activities). There is a need to implemented a global strategy to efficiently combat production, trade and use of counterfeit and illegal products including awareness, training and development of anti-counterfeiting solutions.
In 2015, FICCI estimates that the non-genuine pesticides market in India is estimated at Rs 3200 crore (25% by value) and expected to grow 20% per year and by 2019 40%.
According to recent study by FICCI, the domestic market increased with CAGR 3.5% for period 2013-16, and expected to grow 6.4% by 2022. The presentation focus on Anti-Counterfeiting solutions and role of technology in helping crop protection industry for consumer protection, brand protection and revenue enhancement.
Counterfeiting activities are increasing menace both in terms of value and magnitude. The Government must look into
the issue of counterfeit and pirated products’ trade and treat it on a national priority which will help in eliminating this threat.
“For the larger interest of the nation and to ensure that this issue gets the desired attention.
There has been a wave in the global pharmaceutical industry over the past several years, driven by the need for battling the scourge of spurious medicines, which take thousands of live each year. This wave has led to the evolution of technology to help regulators ensure that only genuine medicines are distributed within or imported in any market, and to empower patient to verify that the medicines they are taking are indeed what they claim to be. Serialization is one of the most widely adopted technologies in the new wave, and in this article we present an overview of this technology and its applications.
Label films are polyester films and are of various types depending on their application. Label film manufacturers employ different manufacturing methods (which are responsible for the characteristic features of the label films), and in turn, influences the nature of application.
Identity theft and ID counterfeiting are among the fastest growing types of crime, especially in highly industrialized
countries. According to FBI statistics, it is the fastest
growing crime in USA. The Federal Trade Commission
estimates that as many as 9 million Americans have
their identities stolen each year. The article highlight the issues related to document counterfeiting and the
importance of hologram in document protection.
The truth about permanent safety warning labeling for lse polyolefin plastic ...Matthew Stevenson
The rise in durable goods products made from low surface energy (LSE) plastics has grown exponentially. Industries such as automotive, power sports, outdoor power equipment need permanent safety/warning labeling but the problem is, the permanent labeling available isn't actually permanent.
In India, security holograms are extremely relevant device for authentication and revenue protection. Almost, 22 billion tax stamps are used per annum in India protecting tax revenue worth approximate INR 600 billion. The presentation will give you an overview of holographic tax stamps trends and developments in India. Most of the tax stamps used in India fall into three categories: full polyester-based security holograms; paper labels with a holographic portion; and plain paper or BOPP-based labels.The vast majority of stamps used, however, are full polyester-based security holograms, which are quite unlike the paper-based variety mainly preferred in the rest of the world.
Counterfeit electrical and electronic products are becoming a serious menace for legitimate manufacturers as well as for consumers and Government. The presentation focus on issue of counterfeit electrical and electronic products, its impact and steps to combat this problem. This is a part of HOMAI series of presentation against counterfeiting in various sectors. These presentations are intended for educational purposes to aware all stakeholders about counterfeiting and how we can fight counterfeiting.
The last few years have seen a shift by state excise departments towards using tax stamps, not only as tax collection instruments, but also as tools for authentication. With this in mind, many states have upgraded their stamps by combining the latest authentication features with digital technologies.
Fighting counterfeiting need a strategy which should include, analysis of problem, the organisation commitment towards fighting counterfeiting, the right selection of authentication solutions and its proper implementation.
In Rajasthan few departments and brand owners are adopting / using authentication solutions, however, there is the need to increase the awareness. For example, Rajasthan State Food & Civil Supplies Corporation is applying security hologram on daily household food items like Tea, Salt, Pulses, Spices, Atta etc. to secure life and health of people. Similar kind of solutions can easily be implemented to fight drug counterfeiting by putting high security hologram with 2D and alphanumeric codes on each individual blister pack, bottle or injectable vial.” The menace of counterfeit pharmaceutical drugs in Rajasthan can be easily addressed by the State Government and consumers, with the adoption of these consumer-friendly authentication solutions.
Rangoli Competition
Diya Decoration
Mouth watering lunch at Sky..
Musical ChairRamp walk
Fun filled Indoor Games
Sangeet Rajani
1 min act Award Distribution
Birthday Celebration
Dispelling the Myths About Pharmaceutical R &DBilcareltd
Innovative research is done mainly by taxpayer funded research – government and universities funded by the NIH usually in universities and government labs and now in smaller biotech companies and then they license those to big drug companies.
Bilcare is an organization made up of motivated people, who believe in going that extra mile to spread excellence and joy. This is a global leader and an innovation-led packaging solutions provider that partners with the pharmaceutical industry to improve patient healthcare outcomes.
Mr. Mohan Bhandari, Chairman Bilcare speaks at prestigious 4th specialty films and flexible packaging global conference on role of barrier packaging and anti-counterfeit solutions for the pharmaceuticals
Bilcare Research offers a complete range of high-quality packaging films. Our production standards are the highest in the business, with every film meeting complex pharmaceutical specifications.
Innovative research is done mainly by taxpayer funded research – government and universities funded by the NIH usually in universities and government labs and now in smaller biotech companies and then they license those to big drug companies.
The Property Sector boom in India and the resulting exponential growth in registration volumes have also led to an increase in property related fraud and fake/illegal transactions.
Bilcare Technologies is a research and technology leader focused on creating next-generation anti-counterfeiting, security and brand protection solutions for a broad range of industry sectors.
Bilcare Technologies is a business unit of Bilcare Ltd. - an innovation-led solutions provider that partners with the global pharmaceutical and healthcare industry to improve patient healthcare outcomes.
BSecured is an online platform to generate and embed a unique BlockChain Secured QR code (BSQR) on products and documents to validate originality and genuinity.
Counterfeiting is a growing problem. It comes in many forms, the most subtle and difficult to monitor occurs when subcontractors make overruns of a product and sell the overrun items directly into the market or existing supply chain. These items are often identical to the genuine products; however the contracting company is robbed of its rightful revenues from the sale of the products. In some cases safety is compromised as the contracting company is not able to undertake the necessary safety tests on the overrun products.
Our solution is based on over five years of intensive research and development. Our research has allowed us to deploy technology to uniquely identify items of value.
BSecured is an online platform to generate and embed a unique BlockChain Secured QR code (BSQR) on products and documents to validate originality and genuinity.
BSecured has developed a unique solution to secure ID Cards using BlockChain Technology, in this process it embeds a BlockChain secured QR code on IDs with a unique hash inside it, hash holds a string of information like cardholder’s name, ID number, photo, and expiration date etc. Verifier can scan the QR Code on ID card to verify the authenticity of ID Card.
BSecured works on three major steps Upload - Generate - Verify
It takes few minutes to learn and understand BSecured workflow built on the most advanced technology of trust – Blockchain, smooth workflow for unbreakable results.
BSecured is an online platform to generate and embed a unique BlockChain Secured QR code (BSQR) on products and documents to validate originality and genuinity.
BSecured has developed a unique solution to secure ID Cards using BlockChain Technology, in this process it embeds a BlockChain secured QR code on IDs with a unique hash inside it, hash holds a string of information like cardholder’s name, ID number, photo, and expiration date etc. Verifier can scan the QR Code on ID card to verify the authenticity of ID Card.
Industry-specific solutions has been designed with same logic, In all scenarios the underlying BlockChain technology provides a decentralized and tamper-proof ledger to ensure data integrity, while the QR code acts as a convenient and accessible interface for users to interact with the BlockChain-based systems.
introduction to brand protection from Mike Fairley
Brand protection challenges and solutions
While there can be little doubt that the trend towards increased global manufacturing and sourcing in recent years has had many positive impacts for both consumers and brand owners in terms of the availability and affordability of products, it has also perhaps had some unintended side effects for those same brand owners – and their international label and pack suppliers. in particular, the issues of counterfeiting, product diversion, look-a-like goods (passing-off) and even unsafe imitations.
This project was made to find out our creative approach. Contact lenses with night vision ability in today's time is a futuristic idea and the idea of how we can make this product is beautifully represented through this presentation
Anti Counterfeiting - Playing Roulette Or Chess?Ruth Thomson
An overview of the counterfeiting problem, the trends and the stakeholders. An insight into how to design an effective approach and the role of technology in the solution.
Counterfeit Products are imitations of original products that are often mass produced or sold under the original company’s name but without their permission. Fake products like these have a wide variety of industries which may include Apparel, Medication, Auto Parts, and even Electronics.
Team Bilcare practicing Yoga during World Yoga DayBilcareltd
Team Bilcare practicing Yoga during World Yoga Day
Organization has dedicated state-of-the-art meditation center
Yoga and Meditation is way of life in Bilcare to keep everyone happy!
Bilcare GCS, a leading clinical trial materials supplies and comparator drug sourcing player in Asia was recognized and ranked by White Page as part of this survey.
How can you build up long-lasting relationships with dialogue partners and use social media to attract and engage quality customers? By Jaydip Chowdhury
The program started with Bilcare’s pray and lightning of “Deep". Total 58 nominations received for the said award and they were felicitated by giving trophy & certificate with the auspicious hands of Mrs & Mr. Mohan Bhandari, Mr. Prakash Bhandari, Mr. Kiran Bhandari & Mr. Somenath Mukherjee during this program.
2. Counterfeiting and
organised crime
Impact
on the economy
While consumers may find counterfeit merchandise a cheap and easy alternative, they
do not understand the enormous ramifications of buying counterfeits.
Counterfeits damage the economy as well.
In 2002, 18% (US$17.64m) of the US$98m of counterfeit products seized by US
Customs were fashion related items. However, this figure had risen to US$42m by 2007.
Returns from counterfeiting
are often used to fund other
organised criminal activities
including money laundering,
drug trafficking and terrorism.
In 1996, Business Week reported
that the FBI had investigated
the link between counterfeit
merchandise sales in New York
and the terrorists who bombed
the World Trade Center in 1993.
The Department of Homeland
Security seized US$155m worth of
counterfeit merchandise in 2006,
an 83% rise on previous years.
The ‘Global market review of
counterfeit apparel - forecasts to
2014,’ says around 20% of all
athletic apparel typically sold in
North America, is fake.
Industry analysts expect the
proportion of counterfeiting
to roughly double in the
2005-2014 period.
PROBLEM PROBLEM
3. Challenges
through the supply chain
Threat for
premium brands
Are these problems increasingly challenging you to deploy a strong authentication
solution through the supply chain?
Counterfeiting is a huge threat for premium brand owners. It not only causes significant
losses in terms of reduced sales, but also results in damage to brand reputation and
brand equity when substandard, counterfeit products fail to live up to expectations.
• Loss of revenues and
brand reputation due
to counterfeiting
• Parallel imports / grey
market trade
• Poor warranty management
• Contract manufacturers
selling production overruns
or defective products through
illicit channels
The branded luxury goods and
fashion industry is particularly
threatened by this global menace.
Parallel imports present other
challenges to premium brand
owners: they suffer from margin
erosion when distributors are able
to exploit arbitrage opportunities
and sell diverted goods into
other markets. In many countries
premium brand owners are
unable to extract the full value of
the products that they sell.
PROBLEM PROBLEM
Existing Security Features
Most existing systems such
as holograms and security
inks rely on the knowledge of
individuals examining articles
to identify counterfeits. Often
crude replications of key anti-
counterfeiting features are
enough for consumers to
accept counterfeits as genuine.
Furthermore, these features are
ineffective against diversion as
they can often be removed to
make products untraceable.
4. nonClonableID™ LABEL WITH BAR CODE
The nonClonableID™
advantage
Are these problems increasingly challenging you to deploy a strong authentication
solution through the supply chain?
Bilcare Technologies offers a
comprehensive solution to
combat counterfeiting through
the implementation of its unique
nonClonableID™ technology.
nonClonableID™ enables
identification, authentication and
brand protection with secure
track-and-trace capabilities.
It enables increased visibility
across the supply chain, providing
insight and agility to manage
risks and tackle issues of diversion
and theft.
SOLUTION SOLUTION
nonClonableID™ employs a
unique materials-based fingerprint
for each product that is
prohibitively difficult to copy (the
fingerprint cannot be duplicated
even by Bilcare). These materials-
based fingerprints are applied
as tamper-evident labels directly
to the product itself or on the
packaging. In some cases it is also
desirable to issue a warranty card
or loyalty card protected by the
same technology.
The nonClonableID™ label is a
unique, materials-based
fingerprint consisting of randomly
distributed particles and cannot
be reproduced even by Bilcare.
High-security
brand protection
These unique fingerprints can be incorporated overtly or covertly into a wide range of
materials including plastic, leather and metal. The fingerprints can be revoked by
legitimate brand owners at any time, whenever they suspect fraud.
Brand owners can store
customized information about
labels and labeled products
including whether labels
should be trusted or not, which
distributor labeled products
were supplied to and in which
countries they can be sold. The
nonClonableID™ solution is
therefore an excellent means
to detect and deter product
diversion, and avert fraud by
contract manufacturers.
The solution enables real-time
authentication across the supply
chain through our proprietary
hand-held portable readers.
5. Authentication verification of fashion items and apparel
Confirm
authenticity
Compare
nonClonableIDTM
fingerprint with
database content
Securely send
the nonClonableIDTM
fingerprint
Scan the
product label
Authenticate
label and product
1
2
3
4
SOLUTION SOLUTION
Post authentication, further
details such as the date of
manufacturing, destination of the
products to be sold and warranty
information can be retrieved.
Moreover, this information can
be linked to the customer to
provide enhanced relationship
management and improve
targeted sales. For premium luxury
goods, further information about
the limited availability of the
specific item and which artisan
produced it can also be shared
with the buyer.
How it works How it works
Through a GPRS/Internet/3G Network, the reader communicates with the back-end
server which is pre-loaded with the database of the material patterns. At the back-end
server the material pattern read in the field is compared with the original record and a
suitable communication is sent back which can be viewed on a mobile phone or PC.
6. A comprehensive solution Security advantages
BENEFITS BENEFITS
• Safeguard your brand
image and increase
consumer confidence
• Prevent brand erosion
• Prevent counterfeits from
entering the supply chain
• Prevent grey market diversion
• Encourage customers to
deal only with authorized
channels and benefit
from enhanced customer
relationship management
• Increase sales and
improve profits
• Highly secure solution that
empowers manufacturers,
distributors, inspectors,
vendors and customers
to authenticate products
anywhere in the supply chain.
• At customs, when branded
products are checked by
officials to ascertain that they
are genuine.
• In the inventory of both
legitimate distributors and
grey market dealers, to trace
products back to their source.
• At the point-of-sale, to confirm
the authenticity of premium
fashion goods for
consumer assurance and
warranty registration.
• Database records facilitate
tracking and stock-taking.
• Enables monitoring and audit
of contract manufacturers’
facilities to prevent misuse or
product diversion.
• Track sales to consumers
in real-time and automate
stock management and
replenishment locally,
regionally and globally.
• Build a loyalty programme with
customers by providing them
with details of the specific
luxury fashion item being
authenticated.