From the election of Barack Obama, to the fight against Climate Change, the use of story, or Public Narrative, in American politics is pervasive. This session will dissect how, and why story is used in political discourse, and what implications that may hold for America going forward.

1. Motivating Others to take Action:
Storytelling & Public Narrative
Andrew Nazdin
17.10.2014
@andrewnazdin #hostseminaret

2. PUBLIC NARRATIVE
Why do we tell stories?

3. Stories teach…
Morals
Lesson
s
Values

4. Two Ways of
Understanding
The World

5. Strategy
Analysis

6. Story
Motivation

7. How do we move individuals
towards action?
Just Just with
with
the
the
head?
heart?

8. How do stories motivate us to
action?

9. Stories help us FEEL the
emotions that remind
us of our values
VALUE
S

10. VALUES
ACTION

11. CHOICE
THE PLOT
MORALMORAL

12. 3 Parts of Public Narrative
Invites others to be
in relationship with you
Invites others to join
your community
Invites others to take
Action

13. Video Example:
Senator Barack
Obama
2004

14. 3 Parts of Public Narrative
Invites others to be
in relationship with you
Invites others to join
your community
Invites others to take
Action

15. Motivating Others to take Action:
Storytelling & Public Narrative
Andrew Nazdin
17.10.2014
@andrewnazdin #hostseminaret