Express Yourself
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The Importance and Consequence of Your Personal Brand
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Express Yourself
- 1. EXPRESS YOURSELFThe Importance and Consequence of Your Personal Brand #ExpressVidCon19
- 2. PEOPLE ARE GOING TO BE ASSHOLESHow To Manage It Without Losing Yourself #ExpressVidCon19
- 3. WHO AM I? ◼ Product Manager & Evangelist ◼ Podcaster ◼ “Internet Old”
- 6. THIS GIF! a.k.a. “the gif that keeps on gifing”
- 8. IT’S NOT MY FAVORITE THING.
- 9. WHY AM I SHOWING YOU THIS IF I HATE IT SO MUCH?
- 11. WHAT IF…
- 13. WAYS THIS AFFECTED ME: ◼ Anxiety around job prospects ◼ Constant recurring comments as the gif resurfaced ◼ SHAME!
- 15. REMEMBER THIS?
- 17. “They went with birthing the chicken on the toilet.” Liz Lemon
- 19. SO NOW WHAT?
- 21. PERSONAL BRAND "Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you.” Be Your Own Brand, 1999
- 22. STRONG BRANDING ◼ Own your personal SEO ◼ Have a consistent tone to your online voice ◼ Continue to generate on-brand content both on your own channels, and others
- 23. 75% of people never scroll past the first page of search engines. https://junto.digital/blog/seo-stats/
- 24. STRONG BRANDING ◼ Own your personal SEO ◼ Have a consistent tone to your online voice ◼ Continue to generate on-brand content both on your own channels, and others ◼ Have a consistent tone to your online voice ◼
- 27. IF YOU DID THIS TO YOURSELF ◼ Take a breath, and then craft a response ◼ Post an apology (if needed!) where your followers will actually see it ◼ Your follow-up content needs to be on-brand and authentic (don’t let it derail you)
- 28. Via YouTube / K-Row L
- 29. YOU DID NOT DO THIS TO YOURSELF! ◼ Consider not responding (is there anything to gain?) ◼ Again, move on to your regularly scheduled content, so-to-speak ◼ Address directly if necessary
- 30. Airlines are really, really, REALLY good at this.
- 32. 1. DON’T INTERNALIZE 2. HAVE EMPATHY 3. SHITPOST BACK, MUTE
- 33. A NOTE ON EMPATHY When this brain region [the right supramarginal gyrus] doesn’t function properly— or when we have to make particularly quick decisions— researchers found one’s ability for empathy is dramatically reduced. This area of the brain helps us to distinguish our own emotional state from that of other people and is responsible for empathy and compassion. Psychology Today
- 35. LINDY WEST “I went off script: I stopped obsessing over what [the troll] wanted and just did what felt best to me that day. I wrote about it publicly, online. I made myself vulnerable. I didn’t hide the fact it hurt.”
- 37. "We talked for two-and-a-half hours. He was shockingly self-aware. He told me that he didn’t hate me because of rape jokes – the timing was just a coincidence – he hated me because, to put it simply, I don’t hate myself. Hearing him explain his choices in his own words, in his own voice, was heartbreaking and fascinating. He said that, at the time, he felt fat, unloved, ‘passionless’ and purposeless. For some reason, he found it ‘easy’ to take that out on women online.”
- 38. HEATHER B. ARMSTRONG Trolls flooded Armstrong with hate mail and angry comments, and started blogs of their own to pick apart Dooce. She was a constant subject of conversation on GOMI, a website with forums dedicated to trash-talking lifestyle bloggers, and on the Blogsnark subreddit. The pageviews that came in as a result helped Dooce’s advertising rates soar. Vox