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Kristina Fritsvold Nilsen - Media Analysis of The Facebook update that forced a minister to resign

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Kristina Fritsvold Nilsen, Vice President Retriever, has started up media analysis as a business area within Retriever, building a department that now counts more than 50 analysts in four countries.

Published in: Technology
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Kristina Fritsvold Nilsen - Media Analysis of The Facebook update that forced a minister to resign

  1. 1. Retriever is an analysis agency using advanced technology to deliver insights to our clients In this analysis we have combined AI and classical qualitative method to analyse the Listhaug case.
  2. 2. Our analysis shows that the Sylvi Listhaug case is one of the most covered news stories so far this year. In total, the scandal has been mentioned in 6600 Norwegian news clippings and 8000 international news articles. 68% of the Norwegian population felt that the story made a large impression on them. MEDIA COVERAGE AND IMPRESSION ON THE PUBLIC
  3. 3. The conflict got a lot of attention in social media as well. We analysed nearly 30.000 SoMe posts and comments with a machine learning algorithm.
  4. 4. PROVOCING The adjective that is used the most about Sylvi Listhaug is
  5. 5. PISSED OFF The adjective that is used the most about Jonas Gahr St�re is
  6. 6. DO THE REPORTERS ASK SYLVI LISTHAUG CRITICAL QUESTIONS? They do in 9% of the coverage where she is quoted. Also when the journalists report from the press conference where she resigned, only 14% of the coverage reveals a critical angle.

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