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Silvija Seres - The fourth industrial revolution

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The fourth industrial revolution is not about digitalization alone, but about how digital infrastructure changes our industries, our work and our societies. This change is genuinely different: this time it is exponential, polarizing and combinatorial. Our world changes fast, but our understanding is slow. Our new social dynamics and our new communication tools affect politics, finances and relationships through new media and its exponential and polarizing trends. The global power of new monopolies and the algorithms that run their businesses is the core of the new PR.

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Silvija Seres - The fourth industrial revolution

  1. 1. Digital Future Silvija Seres, World PR Forum Oslo, 23 april 2018
  2. 2. Tech rules the world. Software eats it.
  3. 3. The greatest disruption ever This time is different:  Exponential  Polarising  Combinatorial
  4. 4. Exponential Deceptive at first.
  5. 5. Polarising Winner takes all.
  6. 6. Combinatorial There are TWO sweet spots: • Digital marketplaces • Enabling technologies
  7. 7. 12 Gutenberg moments at once 1. AI, big data 2. Robotics, automation 3. Biotech, bioinformatics, synthetic biology 4. Energy, smart cities and smart houses 5. 3D printing, nanotech 6. Networks, sensors 7. Digital medicine 8. Fintech, regtech, edtech 9. VR and AR 10.Genetics 11.Transport and drones 12.Blockchain
  8. 8. 3 strategic buckets: efficiency business transformation social transformation
  9. 9. Nordea: Building efficiency with new core banking platform.
  10. 10. Schibsted: Cannibalization as a survival tool, through finn.no and SCM.
  11. 11. NRK: New production and distribution for democracy.
  12. 12. Social effects of digitalization 1.Polarisation 2.Algorithmisation 3.Globalisation
  13. 13. John Seely Brown Halftime of a skill is down to 5 years.
  14. 14. Borregård: Lifelong learning in practice, now, for all.
  15. 15. DOL gap The growing skills gap!
  16. 16. Economist & Lifelong Learning When education fails to keep pace with technology, the result is inequality.
  17. 17. Future skillsets
  18. 18. Bi-dexterous leadership and risk taking!
  19. 19. Hedgehog and the fox: Hedgehog knows one big thing. Fox knows many small. BE A BIT OF BOTH!
  20. 20. Some reading ideas
  21. 21. Thank you, and good luck! Questions: silvija.seres@gmail.com Just fun: @silvijaseres @silvijaseres

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