1. Lisa Simpson for Nonprofits #11NTCLISA Katya Andresen, COO Network for Good www.nonprofitmarketingblog.com @katyan4g Alia McKee, Principal Sea Change Strategieswww.seachangestrategies.com@aliamc Mark Rovner, Principal Sea Change Strategies www.seachangestrategies.com@mjrovner

2. Lisa Simpson for Nonprofits #11NTCLISA www.networkforgood.org/lisa

3. Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! TEXT Text 11NTCLISAto 69866. ONLINE Use 11NTCLISAat http://nten.org/ntc/eval Session Evaluations Powered By:

4. Today’s Speakers Mark Rovner Katya Andresen Alia McKee Scott

6. The truth behind why people give.

7. Giving is irrational and emotional.

8. Giving is personal.

9. Giving makes people happy.Happy people give more.That makes them happier.Which makes them give more.

10. Most fundraisers probably don’t think of themselves in the businessof selling happiness to donors, but that is ... their job.”M.A. Strahilevitz

11. Giving is social.

12. Reason is overrated.

13. Win the heart and the mind willfollow. The intellect can always findlogic to justify what the heart hasalready decided.

15. ra·tio·nal·i·ty [ra-shə-ˈna-lə-tē]Foundation for economic theories- The simple and compelling idea that we are capable of making the right decisions for ourselves.

16. be⋅hav⋅ior⋅al ec⋅o⋅nom⋅ics [bi-heyv-yer-al / ek-uh-nom-iks]Applies scientific research onsocial, cognitive, and motional factors that influence the decisions people make.

17. Social proof

18. Authority

19. Likeability

20. When it comes to problems thebigger the numbers, the less peoplecare

21. Second that emotion.

24. Righteous Anger

25. Love

26. Hate

27. Determination

28. Remorse

29. Awe

32. Show your passion

33. No Guilt Trips

42. Empathy, compassion, and ripping yarns.

43. Most groups tell crappy stories.

45. Conflict

46. A bad guy

49. Relatable pain, such as illness or loss.

50. Has to make a tough moral choice.

51. Has a sense of mystery.

52. Is funny.

53. Takes action to make things better.

54. Is good at what they do.

58. Get tangible.

59. Tangibility

60. Photo Credit: YouGetThePicture, Flickr

62. Friends like us.

64. Cultural Cognition Individuals conform their beliefs about disputed matters of fact to values that define their cultural identities.

66. Individualists Communitarians Let each member do their own thing We’re all in this together – society as a whole

67. Hierarchists Egalitarians Well-identified class and authority structure More open society with fewer pre-determined class and authority structures

71. Group ties motivate people

72. Values polarize people

75. Design a test. Be clear on your goals Make a hypothesis Outline your methodology Be clear on your metrics

76. When you test, remember… Breakthrough results don’t equal small tests Sample size is key Don’t ignore past test results If it worked for x, that doesn’t mean it will work for you Analyze your data It’s ok to fumble

77. Lisa Simpson for Nonprofits #11NTCLISA www.networkforgood.org/lisa

78. Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! TEXT Text 11NTCLISA to 69866. ONLINE Use11NTCLISAat http://nten.org/ntc/eval Session Evaluations Powered By: