3. ‘Persuasion is a process for leading others to a shared Solution
and desired action.’
OR
‘A Process in which Communicators try to convince other
people to change their attitudes regarding an issue through
the transmission of a message in an atmosphere of free
choice .’
6. TECHNIQUES
Appear Confident
Looking confident is one of the most
important part of being persuasive .
Stand up straight , look at people , smile and
keep your voice strong.
Also dress nicely and not like a sweat pants
and t shirts.
7. Use the mirroring
technique.
Mirroring is the practice of mimicking the
movements and body language of the person you are
trying to persuade. By acting as the person listening
does, you create a sense of empathy.
8. Create Humor
When we laugh we feel good and this makes our
sound even better and more convincing.
Humor grabs our attention and therefore it is a
powerful persuasion Technique.
9. Rule of Three
Saying something three times carries weight . Three
times is a sign of the powerful speaker .
Using this rule allows you to emphasize your points
and increase the memorability of your message.
10. Flattery
Persuaders should adopt flattery Behavior . They must
say things like :
‘‘You work hard for a living and
you deserve to be treated better.’’
Flattery works because audience like to be Praised .
11. Generalities
Words like democracy , freedom , equality are often
used in vague ways to persuade people. That’s because
they are positive concepts. It helps the audience to
accept your argument.
12. Brand New
People are attracted to brand new and shiny ideas .
Even if the idea is not new , it pays to make it sound as
if it is new.
Persuader should not use old ideas and don’t bore
audience .
13. Analogy
An analogy compare two situations . Speaker can use
this analogy to make a comparison between what they
are proposing and something simple and clear the
audience is already familiar with.
The advantage of using this idea is that several ideas
can be captured in a short phrase or few words .
14. Conclusion
‘THERE IS A SMALL DIFFERENCE IN
PEOPLE WHICH MAKES A BIG
DIFFERENCE .
THE SMALL DIFFERENCE IS
ATTITUDE.
THE BIG DIFFERENCE IS WHETHER
IT
IS POSITIVE OR NEGATIVE .’
