This document highlights the challenges that often affect smaller healthcare IT companies, but can be easily resolved with consultative marketing services from Healthcare Service Consultants.

1. H E A LT H C A R E
S E R V I C E C O N S U LTA N T S
Marketing enables sales and product development success by
informing the business about market needs and by creating
awareness of company capability and success. In today’s
dynamic healthcare environment, business success requires a
solid, integrated marketing plan to accelerate growth, yet many
businesses face constraints to developing one.
If these challenges sound familiar, your organization can benefit
from the capability of Healthcare Service Consultants (HSC).
Lacking resources?
Considering a significant project, but
lack the resources to plan and execute
it? HSC can help by capturing your
goals and needs, gathering background
information and executing in the
necessary time frame. We’ll even work
with you to track and analyze results.
Not ready to hire a full-time marketer?
Decided your business would benefit from
the expertise of a dedicated marketing
resource, but not ready for another full-
time employee? HSC can step in and
provide interim resources that expand the
productivity of your entire marketing team.
ACCELERATING
THE GROWTH OF
HEALTHCARE
COMPANIES
Accelerated Growth
Deeper Customer
Understanding
Increased Market
Awareness
Greater Channel
Productivity
Stronger
Corporate Identity
In short order, HSC has
advanced our marketing
efforts from non-existing
to regular, targeted and
timely which has resulting
in broader industry
awareness and increasing
number of website visitors,
promotional downloads,
prospects and customers.
Greg Muller, Director of
Business Development
Laurel Bridge Software, Inc.

2. Consultative marketing support can provide a unique approach
to addressing your business needs. Employing an ongoing,
integrated and customized marketing plan can address your
business objectives and help your organization achieve its goals.
With extensive knowledge and experience in healthcare IT and
radiology marketing, Healthcare Service Consultants offers a
range of services that can be tailored to your business needs:
• Strategic marketing
• Awareness building
• Thought leadership
• Demand generation
• Channel enablement
©2015 Healthcare Service Consultants, LLC
973-507-6293
info@healthcareproductmarketing.com
www.healthcareserviceconsultants.com
H E A LT H C A R E
S E R V I C E C O N S U LTA N T S
HSC approached us with a
marketing strategy that was
insightful, do-able and most of all
captured the vision of our company
better than we could have
expected. HSC has developed and
implemented a marketing strategy
that has been continually elevating
our brand recognition.
Greg Patrick, CEO
RedRick Technologies, Inc.
HSC was instrumental in advising
and supporting the Society of
Imaging Informatics in Medicine
(SIIM) in the development of the
SIIM Corporate Leadership Circle
Program. HSC advised SIIM
staff and leaders, resulting in an
outstanding marketing strategy
for the program, and provided
support in the implementation of
an integrated marketing campaign
that included a webinar for SIIM
corporate members.
Anna Marie Mason, Executive Director
Society for Imaging Informatics
in Medicine (SIIM)
Need supplemental expertise?
Would the effectiveness of your business’ marketing efforts
benefit by additional expertise? HSC has the healthcare and
marketing experience and insight to develop and execute
programs that support your business goals.
Leadership over burdened?
Spreading marketing responsibilities across the leadership team
is a common practice of early stage companies. Unfortunately,
this can impact team productivity and create challenges
coordinating marketing activities. HSC can bring focus to your
marketing efforts, by consolidating and managing all your
marketing activities, to the benefit of the entire management team.
Squandering time educating others about healthcare IT?
HSC will save you time and increase efficiencies, because we
understand healthcare IT technology, healthcare market drivers
as well as product marketing and sales.
Call today to discuss how.
Listening is complimentary!