This document discusses questions around a company's competitors, competitive advantages, communication strategies, target market positioning, growth goals, ideal clients, sales processes, lead generation activities, branding awareness tactics, and key performance metrics. It seeks recommendations on improving strategies for obtaining ideal clients and streamlining sales processes. Metrics and channels that could be developed further are also addressed.

1. Who are youcompetitors?
What isyour competitiveadvantage?
How are you communicatingthatcompetitive advantagetoyouraudience?Doyoufeel thatisworking?
Where are youintermsof positioninginyourmarket(high/low/middle)
What kindof goals/growthare youlookingforinthe next3,6,12 months?
Who isyour ideal client/where isyoursweetspot?
What have youdone thus far toobtainthat ideal client?
What type of salescycle do youhave?What doesthat processlooklike? Canthatbe streamlinedor
improvedupon?
What type of lead fluencerstrategy amarketingbudget? Have activitiesbeenassignedtothatbudget
for 2015
What activitiesare youcurrentlyparticipatingintogenerate leadsandbrandawareness? How do you
feel thatisworkingforyou? What are your painpointsintermsof thiseffort?
How are people currentlybecomingaware of yourproduct? Are there channelsthatyouwouldlike to
grow?
Have you thoughtaboutwhat yourKeyPerformance Indicatorswill be? What definessuccessforyou?
What metricsare you currentlylookingatandhow are you obtainingthatinformation?
Small commercial gyms,strengthcoaches,personal trainers
Superrelaxed
Lead generation
List associations
Greenrope –how to getsetup timingrecommendations intermsof the email sequence
Google plus
SAPTstrength.com-getsome feedbackandrecommendations
Lots of content
Tysonscorner- lookingtoexpandtoa third2016
SAPTgrowtharea
Lookingat the goals
Google analytics- hitting

2. Proposal andmy recommendations
Talk to the mom-adagency