2. HIGHLIGHTS
1. We only had room for an idea, and I’ve ended up with a
simple, yet genius, one!
2. We were able to concisely communicate the importance of
each attendee and also the event main purpose, using only
standard meeting materials.
3. The project was adopted by the Client as a Creative
benchmark for its subsequent pitches.
3. CHALLENGE
HSBC Bank hired a north-american consultancy to help them
build, through the active participation of their national leaders,
a Leadership Role Model.
A pitch was set up to define a Creative environment for the
meeting, from the main theme to its collaterals, establishing
the right mood for the stimulation of the attendants.
4. DEVELOPMENT
The strategy to make it
happen was to create a
theme that reflected the
objectives of the meeting and
also involved the attendees,
letting them see themselves
as “part of the show”.
5. EXECUTION
To reflect their importance in
the development of the new
role model, the eye of each
attendee has been
photographed and used in the
composition of the logo that
was printed on their personal
materials.
6. EXECUTION
At the end of the meeting the participants faced a giant panel
with the meeting’s logo, now built up with their own eyes.
7. RESULTS
✓ The meeting successfully achieved its objectives, being the
Leadership Role Model defined.
✓ The presented project won the pitch and was also adopted
by the bank as a Creative benchmark for the subsequent
requests.
