Introduction to WDC2014Why it mattersHow to get involvedQ&A
GLOBAL MEETS LOCALICSIDCity ofCapeTownCapeTownDesignNPCHost CityAgreementSeed Funding2014ProgrammeWardProjectsEnablingEnvironment
WHAT IS WDC CAPE TOWN 2014?• An opportunity to understand howintegral design is in our everydaylives and how we can use it as a toolto support the changes we would liketo see in our homes, schools,neighbourhoods, city and country• Design is life
WHAT IS DESIGN THINKING?• It is a form of solution-based, or solution-focusedthinking that starts with the goal or what is meant tobe achieved instead of starting with a certain problem.• Then, by focusing on the present and the future, theparameters of the problem and the resolutions areexplored, simultaneously.THE SOLUTION IS THE STARTING POINT.
WHAT IS WDC CAPE TOWN 2014?• WDC is not simply an event, butan invitation for change that willbring collaborators together inways that create newconversations, new connectionsand new possibilities – that willlast long after 2014
WHAT IS WDC CAPE TOWN 2014?• We aim to build a dynamic programmeof projects, activities and events thatwill bring in to the public eye therange of innovative and creativeservices, processes, products andobjects that have been developedthrough design to make all of our livesbetter
THE VISIONOur vision is to transform Cape Town throughdesign, into a sustainable, productive Africancity, bridging historic divides and buildingsocial and economic inclusion.THE MISSIONWDC 2014 will identify, nurture and promoteprojects that offer tangible evidence of howdesign can improve lives, within our uniquelySouth African and African context
WHAT DID PREVIOUS CITIES DO?Turin (Italy) - 2008340 events in 365 days which comprised of 137 exhibitions, 20 contests, 50events, 22 lectures, 41 conferences, 10 congresses, 33 presentations, 3 fairs,and 24 workshopsSeoul (South Korea) – 2010 (details not available)Helsinki (Finland) - 2012More than 250 agreements and 550 projects were realised over 366 days. Over100 special exhibitions and special development projects under the themes of"Changing City" and "New Solutions”Cape Town 2014 – South Africa – Africa – the global SouthDifferent context, needs, challenges, opportunities
PROGRAMME MAKEUP6 WDC SIGNATUREEVENTS• Mandated design-relatedpartnership eventsdeveloped, organised,and implemented inclose collaboration withIcsid• Our local vision of HOWwe do theseLOCAL PROGRAMME• CTD has complete autonomy from Icsid• CTD will work in conjunction withstakeholders, partners and advisors• Programme will consist of a variety ofevents and experiences ranging in scopeand sizeSignature event Signature event Signature event Local programme thread throughout…
SIGNATURE EVENTSNEW YEAR’S EVE OF DESIGN (December 2013)A launch event.DESIGN WEEK FORUM (November 2013)The ‘go-to’ event for Design Week organisers from around the world to meet in oneplace biennially to learn from each other and take back with them, constructive toolsfor consideration and potential development within their own events.DESIGN GALA (February 2014)High-profile opportunity to recognise the contributions made by local designindustries and design professionals that are testaments to city’s WDC designation.DESIGN POLICY CONFERENCE (November 2014)Global platform for the high-level exchange of ideas, insights and best practicesfrom different countries, regions and cities developing, launching and maintainingeffective design policy.
SIGNATURE EVENTSDESIGN HOUSE EXHIBITION (November 2014)7-Day international showcase of design from around the world.International exhibitors are invited to present the best of their country’sdesign, creating an opportunity for designers to share ideas, innovationand expertise.CONVOCATION CEREMONY (November 2014)A symbolic event highlighting the official ‘hand-over’ of the WDCtitle from one city to the next.
LOCAL PROGRAMMELocal programme content to be drafted by end August 2013, drawing on:• Call for Submissions: aimed at inclusiveness and widening the net• Curatorial panel (39 people, led by Paul Duncan): making sense ofsubmissions, making connections among them• Existing events, programmes and activities• Sponsor-generated themes and activities• City & Province projects e.g. Ward projects• Cape Town Design- commissioned activities
good design isdesign that’s inservice of theexperienceApple on iOS7 redesignhttp://www.apple.com/ios/ios7/design/
understanding the consumer;mitigating risk;boosting marketing andbranding; anddriving sustainable businesspractices.The Role of Design in BusinessRavi Sawhney and Deepa Prahaladhttp://www.businessweek.com/stories/2010-02-01/the-role-of-design-in-businessbusinessweek-business-news-stock-market-and-ﬁnancial-advice
GREAT design, the management expert GaryHamel once said, is like Justice PotterStewart’s famous deﬁnition of pornography— you know it when you see it.You want it, too: brain scan studies revealthat the sight of an attractive product cantrigger the part of the motor cerebellum thatgoverns hand movement. Instinctively, wereach out for attractive things; beautyliterally moves us.NY Times Why we love beautiful thingsLance Hoseyhttp://www.nytimes.com/2013/02/17/opinion/sunday/why-we-love-beautiful-things.html?_r=0
Addictive User Experience(Design) and ScalableDistribution Methods(Marketing) are the most criticalcomponents of success inconsumer Internet startups, notPure Engineering TalentDave McClureThe Value of Design to Startupshttp://www.businessweek.com/stories/2010-02-01/the-value-of-design-to-startupsbusinessweek-business-news-stock-market-and-ﬁnancial-advice
When we use design thinking tobalance desirability, feasibility,and viability, we unlock themeasures of value creation sodesperately sought after by theworld of good design.Why Design MattersDiego Rodriguezhttp://www.businessweek.com/stories/2010-02-01/why-design-mattersbusinessweek-business-news-stock-market-and-ﬁnancial-advice
RASHMI SINHA, SLIDESHARE“I understand what’s possible withthe technology so I can push theenvelope. And I also understandwhat people want and how to usedesign to give them that.”www.designerfounders.com
What can WDC 2014 do for you andyour project?• Ofﬁcial recognition as a WDC 2014 project.• Inclusion in the ofﬁcial programme of events for theyear.• Meaningful exposure on all our communicationchannels.• Local and international visibility through ourintegrated marketing efforts.• Access to key local and global players (includingsponsors).• Rights to use the ofﬁcial logo and branding inconjunction with approved marketing efforts in 2014.
SO HOW CAN YOU GET INVOLVED?2ND Call for Submissions: 1 – 31 July 2013Looking for projects which focus on bridging historicdivides, reconnecting our city in structure and in spirit,rebuilding social and economic inclusion, and repositioningCape Town for a sustainable futureThink about new or existing design-driven projects(we like trans-disciplinary projects a LOT (hint, hint)www.wcdcapetown2014.com