Linda Joy's UX Portfolio


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Linda Joy's UX Portfolio

  1. 1. Linda Joy UX PORTFOLIO
  2. 2. A little bit about me “I get up every morning determined to both change the world and have one hell of a good time. Sometimes this makes planning my day difficult.” –E.B. White After 7 years in graphic design, I retrained in user experience design because I wanted to step back a few paces from the forms and get a wider at look the ecosystems they live in. Through GA’s UX Immersive program, I shifted my visual focus to user needs, and learn how to make things that are great to use, not just to look at. Now, I want to work with people who are excited to learn, to teach, and to fix up the world around us a bit.
  3. 3. Get Up And Ride Brooklyn Bike Tours The Project Get Up And Ride is a boutique bike tour company in Brooklyn. As part of a 2-week student project at General Assembly, our team asked to improve overall site usability and increase conversion through a clearer path to purchase.
  4. 4. Get Up And Ride User Understanding Goals Have a fun trip Get the real story Find activities to do Methods • Stakeholder Interviews • User Interviews • Affinity Mapping ! We interviewed key stakeholders to find out brand goals, current and future business goals and their insights on their customers. We also interviewed potential users about their travel habits and motivations. Brand Business Hip Increase conversion Fun Incorporate new offerings Original Prepare for growth
  5. 5. Get Up And Ride Competitive Analysis Method We looked at competitors and complimentors to assess the market and find best practices for presenting activities and information
  6. 6. Get Up And Ride Site Analysis Methods • UX Evaluation • Benchmark Testing ! We reviewed the site, mapping out key flows, inventoried the content, and evaluated it terms of branding, usability, functionality and content Then we tested on potential users, and found issues with legibility, hierarchy and flow.
  7. 7. Get Up And Ride Design Iterations Methods Sign Up RIDES CALENDAR • Sketching • Paper Prototying • Participatory Design ! We explored ways to solve the issues found in testing and better represent the brand, bringing in the client to participate. From there, we created wireframe paper prototypes, reassessing the design based on user and business goals STORE WHY US? CONTACT US BLOG Experience Brooklyn through the eyes of a local, from the seat of a bicycle. Ride with us on engaging tours of Brooklyn’s most eclectic neighborhoods, all-day adventures, and overnight escapes from the city See Our Rides FEATURED RIDES A few of our faves. See More » Brooklyn Pulse: Street Art & Culture Brunch in Brooklyn The Fall & Winter Classic The Spring & Summer Classic (APRIL-OCTOBER) Why Us? • Fun and engaging local tour guides • Safe, Bike-friendly routes • Relaxed Pace (we’re sightseeing, not racing) • Small Group sizes of 11 or less • Retro-looking, comfortable and lightweight bikes made specifically for the city • Headset in helmet to stay tuned throughout the ride FROM THE BLOG VIDEO We’ve got things to say. See More » December 10, 2013 October 29, 2013 October 15, 2013 It’s the Season of Giving, and We’ll Help You Celebrate! Riding a Bike in Williamsburg: Hipsters, Australians, Coffee, Tourists, Street Art, and Mitch Hedberg?! CYCLE Kids: proving that bikes can fight child obesity, empower kids, and basically save the world Read More» Read More» PEOPLE WHO SHOW US LOVE LOGO LOGO Read More» Plenty more where that came from. See More » LOGO Incredible tour, worth every cent. You'll fall in love with Brooklyn. LOGO LOGO I have done bike tours all over the world, and this one wins for me, hands down. Username on TripAdvisor CONTACT US (646) 801-BIKE (2453) Username on Yelp STAY IN THE LOOP! NAVIGATION HOME RIDES FAQ CALENDAR BLOG LOGO WHY US? OUR GUIDES PRESS REVIEWS STORE CONNECT WITH US Get our newsletter for our latest rides, bike events and Brooklyn insights Keep up with the witty things we post all over the Internet! Sign Up Like on Facebook Follow on Twitter
  8. 8. Get Up And Ride User Testing Methods • Invision Prototype • User Testing ! We created a prototype in InVision and gave users the same scenarios and tasks to complete from benchmark testing, and iterated from the results. Check out the prototype
  9. 9. LinkedIn Contact Management for Mobile The Project My team and I were tasked with adding a contact management feature to the LinkedIn mobile app. Our specific objectives were to help users determine: • Who to contact • When to contact them • Create an MVP to serve those needs This was a 2-week student project at General Assembly,
  10. 10. LinkedIn Our Solution The features we integrated: The Shortlist A targeted list of your most important contacts – your best alliances now and the people who could be good resources in the future. Filter Connections By field, company and location – data LinkedIn already has
  11. 11. LinkedIn Understanding Users Methods • Surveys • Affinity Mapping Be open to opportunities Stay in touch with past Interviews • ! User We discovered that most users don't manage their contacts in any deliberate way, and even devout users get overwhelmed with all the features and updates from the service. Avoid the noise Brand Business Top Professionals Vital Service Keep talent pool engaged Smart & Savvy Push mobile use
  12. 12. LinkedIn Personas & Scenarios Methods • Personas • ! Scenarios Based on our findings, we created personas to better understand the user types we were designing form and wrote high-level scenarios to picture how they might better manage their contacts within the app.
  13. 13. LinkedIn Design Iterations Methods • ! Paper Prototyping We explored a Shortlist feature to help users focus and target their connections without endless data entry, along with new filtering and sorting capabilities . We tested with paper prototypes to validate the value of our features, and find ways to improve UI and taxonomy.
  14. 14. LinkedIn User Testing Methods • Axure Prototype • ! User Testing I created a prototype in Axure to get the feel for the interactions and flows, and tested on LinkedIn users, and iterated until the Shortlist integration felt natural.
  15. 15. CEED Global Center for Entrepreneurship & Executive Development The Project CEED trains and supports entrepreneurs in emerging markets. The brief was to reposition them as a global leader in their field and attract a new class of young, tech-savvy donors. This scope of this project was out of my comfort zone. I taught myself many new tools along the way and learned even more from the mistakes I made. There were successes too, and the experience was a big part of what led me to pursue UX formally.
  16. 16. CEED Global Understanding Goals Method • Stakeholder interviews I worked with Barnacle Studios and together we interviewed key stakeholders to gather business requirements, brand goals, and understand the user they were trying to reach. User Change the world through entrepreneurship Support successful organizations Brand Business Business-savvy Attract new donors Change-maker Bring consistency to field office websites Approachable
  17. 17. CEED Global Brand Identity • Logo Design • Stationery System • Corporate Guidelines I collaborated with another designer to create a new logo based on their brand goals. Next, I created logos for their global course offerings, and corporate materials guidelines.
  18. 18. CEED Global Site Analysis Method • UX Evaluation I inventoried the content and evaluated the site’s usability and functionality, finding information was often spread out over many pages and several layers deep.
  19. 19. CEED Global Design Iterations I reorganized the sitemap, grouping related content and simplifying the navigation to get the key message across in the homepage. Next I sketched and created wireframes mapped to the new content hierarchy, and iterated based on feedback from the client and the developer CONTACT US r f t CONTACT US Search GLOBAL-USA WHO WE ARE GLOBAL-USA | WHAT WE DO | OUR IMPACT | MEDIA ROOM | WHO WE ARE | WHAT WE DO | OUR IMPACT | MEDIA ROOM | r f t Search JOIN JOIN WHO WE ARE OUR BELIEFS Passion for entrepreneurs VISION CEED strives for a world where entrepreneurs have the tools and support they need to spur innovation, create jobs, and build thriving economies. MISSION CEED drives economic growth by developing, connecting and mentoring entrepreneurs to strengthen their businesses so they can create jobs and in turn accelerate economic prosperity. Building a community of entrepreneurs is paramount in our endeavor. Ceed believes that entrepreneurship is the single best tool to support economic development and grow emerging and frontier economies. Entrepreneurs can operate anywhere, but they IMAGE OR TEXT CALL OUT APPROACH CEED not only provides entrepreneurs business know how through its accelerator programs but also connects participants to mentors and a community of entrepreneurs that can help take their small businesses to next level. The holistic combination of market connections, community engagement, capacity building and access to capital set CEED apart. we come in OUR HISTORY ABOUT SEAF: JOIN CEED SEAF is an investment management group that provides growth capital and business assistance to small and medium enterprises (SMEs) in emerging and transition markets underserved by traditional sources of capital. Through our network of investment funds around the world, we invest in entrepreneurs seeking to build successful businesses, hoping to realize both returns to our investors and strong development impact in local communities. ESTABLISHING CEED: SUCCESS STORIES AGRIBIZ MORE > IT ENERGY WOMEN YOUTH With over 20 years of experience in SME investing, +500 SME investments and 1000 technical assistance interventions in frontier and emerging market SMEs, SEAF is intimately aware of the challenges faced by entrepreneurs in the management of their businesses. SEAF found that entrepreneurs were generally not as equipped to deal with rapid business growth. They frequently lacked knowledge and tools to assess new markets and struggled to gain access to capital. Entrepreneurs also lacked the right networks with other entrepreneurs who had experience entering regional and international markets bringing their businesses to scale. CEED was created to address these challenges by enlisting successful entrepreneurs to mentor those looking to grow their businesses. CEED was developed using a peer to peer model where entrepreneurs would share their experiences, help others overcome challenges, and develop trust in others in the network. CEED not only connects entrepreneurs within the same market but connects entrepreneurs within their global network. According to a World Economic Forum study, the similarities in early-stage companies around the globe are far greater than their differences. Many entrepreneurs interviewed for the study talked about the “dark moments” that entrepreneurs encounter along their journey and emphasize that being an entrepreneur can be lonely. CEED gives entrepreneurs a venue to connect with other entrepreneurs to talk through the dark moments and to get encouragement and inspiration from a network of like minded business people. SEAF views entrepreneurship as a tool for economic prosperity and aspires to be the premiere institution which supports entrepreneurs and entrepreneurial ecosystems in emerging and frontier markets. OUR TEAM Success Story Title Title line 2 Sector Success Story Title Title line 2 Sector Success Story Title Title line 2 Sector Success Story Title Title line 2 Sector Success Story Title Title line 2 Sector TEAM MEMBER TEAM MEMBER TEAM MEMBER Team Member Name Team Member Name Team Member Name Title Title Title COUNTRY DIRECTORS Meet the leadership teams from our field offices OUR PARTNERS SPONSOR LOGO WHO WE ARE | WHAT WE DO | OUR IMPACT | CALENDAR | NEWS | JOIN | LOCATIONS | CONTACT PRIVACY POLICY | TERMS OF USE | © CEED 2012 SPONSOR LOGO WHO WE ARE | WHAT WE DO | OUR IMPACT | CALENDAR | NEWS | JOIN | LOCATIONS | CONTACT SPONSOR LOGO FACEBOOK SPONSOR LOGO PRIVACY POLICY | TERMS OF USE | © CEED 2012
  20. 20. CEED Global Outcome I made high-fidelity mockups for the home office site and an adapted template for the 8 field office sites, who’s audiences are entrepreneurs, rather than donors. The end results were modern sites that are business-savvy and friendly. Their message is communicated on the homepage and the important content within the site is easy to find and digest.