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HCS 490 Assignment Week 1 Shifts in Our Health Care System
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HCS 490 Week 1 Shifts in Our Health Care System
Our health care system changes frequently. In this assignment you will
review our current health care system and how it has evolved in the past
three to five years. This will give you the necessary background
knowledge to complete this assignment and other assignments in this
course.
Research different events or shifts in our health care system within the
past three to five years.
Select a current event or shift in the health care system from your
research that has occurred within the past three to five years. This
resource could be from a newspaper, magazine, or journal from the
University Library or similar source.
Write a 350- to 700-word reflection that details the changing landscape
of our health care system based on your research and selected current
event or shift.
 Explain the current event or shift you selected.
 Describe the impact of this current event or shift on the health care
system on health care consumers.

 Remember, you,your friends, and family are health care consumers.
 As you think about the impact to consumers, consider the impact
experienced when there was a shift from acute care to wellness and
prevention and the shift in accountability.
 Explain your personal perception of the current event or shift you
have selected.
 Remember, it is not appropriate to share personal medical information
and background.
Cite 1 peer-reviewed, scholarly, or similar reference.
Format your assignment according to APA guidelines.
Click the Assignment Files tab to submit your assignment.
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HCS 490 Assignment Week 2 Case Study Comparisons
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HCS 490 Week 2 Case Study Comparisons
Changes in health care reform will allow most individuals access to
health insurance. As a consumer, it is important to be able to understand

and compare health care coverage options. Consider consumers and why
it is important to understand consumer needs and how marketing and
communication is tailored to meet the needs of consumer groups.
Complete the Case Study Comparisons worksheet.
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HCS 490 Assignment Week 2 Use of B2B and B2C in Health
Care (2 Papers)
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HCS 490 Week 2 Use of B2B and B2C in Health Care
The intent of this team learning assignment is to facilitate a collaborative
discussion centered on the research each team member will complete. In
the health care industry, work is not divided among a team; instead, a
team works together to complete the task at hand. In your discussion,
you will describe the use of Business 2 Business (B2B) and Business 2
Consumer (B2C) in health care.

Note: A great way to start this discussion is to post the prompt provided
below in the discussion area of the assignment. Team members can then
post information they find as well as the citation as they see fit.
Discussion prompt: Describe the use of B2B and B2C in health care.
To receive credit for your discussion, you will be responsible for the
following:
 As an individual, research the following and be able to contribute to a
substantial discussion with your peers regarding the discussion prompt
in your team learning area.
 B2B
 B2C
 How B2B and B2C are used in health care
 As a team, host a substantial discussion on the topic in your team
learning area. For the discussion to be considered substantial, the
following must be included:
 All team members willprovide details from their research.
 All team members will provide at least 1 peer-reviewed, scholarly, or
similar reference from their research. Cite your sources according to
APA guidelines.
 As a team, create a list of 5 key points that summarize your team’s
discussion and understanding of the topic.
Select a team leader to submit the 5 key points that summarize your
discussion.

Note: Your faculty member will grade your substantial discussion in the
team learning area as well as the 5 key points submitted.
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HCS 490 Assignment Week 2 Use of B2B and B2C in Health
Care Presentation
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HCS 490 Week 2 Use of B2B and B2C in Health Care
The intent of this team learning assignment is to facilitate a collaborative
discussion centered on the research each team member will complete. In
the health care industry, work is not divided among a team; instead, a
team works together to complete the task at hand. In your discussion,
you will describe the use of Business 2 Business (B2B) and Business 2
Consumer (B2C) in health care.
Note: A great way to start this discussion is to post the prompt provided
below in the discussion area of the assignment. Team members can then
post information they find as well as the citation as they see fit.
Discussion prompt: Describe the use of B2B and B2C in health care.
To receive credit for your discussion, you will be responsible for the
following:

 As an individual, research the following and be able to contribute to a
substantial discussion with your peers regarding the discussion prompt
in your team learning area.
 B2B
 B2C
 How B2B and B2C are used in health care
 As a team, host a substantial discussion on the topic in your team
learning area. For the discussion to be considered substantial, the
following must be included:
 All team members will provide details from their research.
 All team members will provide at least 1 peer-reviewed, scholarly, or
similar reference from their research. Cite your sources according to
APA guidelines.
 As a team, create a list of 5 key points that summarize your team’s
discussion and understanding of the topic.
Select a team leader to submit the 5 key points that summarize your
discussion.
Note: Your faculty member will grade your substantial discussion in the
team learning area as well as the 5 key points submitted.
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HCS 490 Assignment Week 3 External Influences on Consumer
Choices

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HCS 490 Week 3 External Influences on Consumer Choices
Health care consumers receive various communications about different
health care options. It is important to understand consumer
demographics to be able to determine the impact (positive or negative)
media, social networks, branding, marketing, and communication play in
health care consumer choices.
Complete the External Influences on Consumer Choices worksheet.
Cite 2 peer-reviewed, scholarly, or similar references.
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HCS 490 Assignment Week 4 Benchmark AssignmentHealth
Care Market
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HCS 490 Week 4 Benchmark Assignment—Health Care Market
The focus of this Benchmark Assignment is to consider how consumer
demographics and health care marketing plays a role in consumer
behaviors of selecting health care resources.
Select 1 of the following in your community or surrounding area:
 One walk-in clinic, such as an urgent care facility
 One retail clinic in your local grocery store or retail pharmacy
 No-appointment physician’s office
Research the market of this facility. Consider the following as you
complete your research:
 Demographics of the consumers who use the facility selected
 The location of the facility selected
 The marketing used to bring in consumers to the facility selected
Write a 700- to 1,050-word paper that analyzes the market perspective
of the facility selected by addressing the following:
 Describe the facility selected, including its location.
Analyze the demographics of the consumers who use the facility
selected.
 Include the cultural and generational demographics in your analysis.
 Analyze the marketing approach used for the facility.
 Consider the targeted audience of the facility based on the
demographics of the consumers who use the facility.

 Consider whether marketing techniques can be the same when
marketing to different demographics.
Cite at least 1 reputable reference.
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HCS 490 Assignment Week 5 Health Care Consumer
Presentation (diabetes program)
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HCS 490 Week 5 Health Care Consumer
Imagine you and your team have been asked to give a presentation at a
health care expo about consumers and their health care choices. To
accomplish this presentation, your team has decided to select a health
care company or product to use as an example during your presentation.
Choose 1 of the following companies or products to use in your
presentation:
 Health spa launching a new weight loss treatment

 Insurance company launching a new medical product for the
exchange
 Hospital system launching a new diabetes program
 Medical device manufacturer launching a new metal alloyprosthesis
 Select your own company and product with approval from your
instructor
Create a 12- to 15-slide presentation with speaker notes that includes the
following:
Section 1: General Company or Product Information
 Describe the health care company or product.
 Describe the value of the services offered by your health care
company or product.
Section 2: Consumer Information
 Analyze how consumers share health information through the
company or the product.
 Analyze the implications of communicationmethods used when
sharing health information.
 Consider communication from physicians, pharmacies, and
consumers when information is shared.
Section 3: Impact of Outside Agencies
 Analyze the impact government agencies have on services companies
offer or products that are available to the health care consumer.
Section 4: Impact of Regulations

 Analyze the effect of health care reform on the health care consumer
who uses the selected company or product.
Section 5: Anticipating the Changing Market
 Explain how consumers’ options for health care are changing.
 Consider if it will have an impact on the use of the company or
product selected.
 Explain how you will ensure the selected health care company or
product will be relevant and engaging to the consumer over time.
 Discuss how advances in technology and medicine may influence the
use of the company or product over time.
Format your assignment according to APA guidelines, including a title
and references slide and speaker notes.
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HCS 490 Entire Course (2 Set)
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This Tutorial contains 2 Set of Papers for each Assignment

HCS 490 Week 1 Discussion Question 1
HCS 490 Week 1 Individual Assignment Changing Landscape of Health
Care
HCS 490 Week 2 Team Assignment Staying Relevant Simulation
Discussion Paper
HCS 490 Week 3 Team Assignment Marketing Strategy template
Research
HCS 490 Week 3 Individual Assignment Community Program
HCS 490 Week 4 Team Assignment Communication Strategy
HCS 490 Week 4 Individual Assignment Signature Assignment: Health
Care Access Options

HCS 490 Week 5 Individual Assignment Signature Assignment
Marketing Strategy
HCS 490 Week 5 Team Assignment Marketing Simulations
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What might consumers do to reduce health care costs? List at least 3
specific things that are proven to work. Remember to use appropriate
APA citations where necessary.
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How do you determine if a piece of health care information is reliable?
Include an example of one reliable and one unreliable source that your
classmates have not already used.
When researching whether or not health care information is reliable or
credible, several factors should come into play:
1. What are the professional credentials of the author of the
information?
2. Is this a peer reviewed journal article or other form of health/medical
industry study?
3. Is the information provided, been supported by the American Medical
Association? The Food and Drug Administration or other professional
groups within the health care arena?
4. Can the information be verified? By factual data or references to
provide you with further avenues to research the authentication of the
information?
5. Is the health care information fact based or just an opinion?
6. When was the information published? Or is the information
published at all?
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HCS 490 Week 1 Individual Assignment Changing
Landscape of Health Care (2 Papers)

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This Tutorial contains 2 Papers
Write a 850- to 1,050-word reflection that details the changing landscape
of the health care system. Include the following:
• Explain shifts taking place currently in the health care system.
o For example, consider the shift from acute care to wellness and
prevention and the shift in accountability.
• Describe current and potential challenges with the health care system.
• Identify health care cost for consumers.
o Consider how the costs for consumers have evolved.
o What are consumers' reactions?
• Explain how the health care system is handling challenges.

o Are they effective?
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HCS 490 Week 2 Case Study Comparisons (2 Sheet)
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Health Care reform has made insurance accessible to everyone. As a
consumer it is important to be able to understand and compare health
care coverage options. From a marketing perspective, consider

consumers and why it would be important to understand consumer needs
and how to market to different consumers based on their needs.
Complete the Case Study Comparisons worksheet.
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Do employers have the right to screen employees or potential employees
to learn if they are smokers, have chronic disease, or are overweight?
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What effects will changing population demographics have on health care
costs and services?
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HCS 490 Week 2 Team Assignment Staying Relevant
Simulation Discussion Paper (2 Papers)
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Staying Relevant Simulation Discussion Paper
Be sure to follow the grading form attached to this assignment.
Part 1: Individual
Each team member will complete the Staying Relevant Simulation as an
individual. The email requested at the end of the simulation will not be
turned in for points; however, you will use the information composed as
an individual in Part 2 of the learning team assignment.

Compose the email requested at the end of simulation. The email
proposal should include:
Objectives and target audience for project
A thorough review of the website and social media page
Specific details on how the website and social media page could be
improved
New ideas and how they could be implemented for Bright Road
Part 2: Learning Team
Write an 800-1,000-word discussion (not including the title and
reference pages) regarding the simulation and its importance in the
course or in potential careers. Include the following in the same order
you see below:
Summarize key points of the simulation.
Explain the relevance of the simulation to the course and to potential
careers.
As a team, develop at least three questions you would have asked during
the meeting to provide you with additional information you might have
needed
As a team, summarize your thoughts from the individually written
emails regarding:
Specific details on how the website and social media page could be
improved
New ideas and how they could be implemented for Bright Road

Format your assignment according to APA guidelines.See grading form
for details.
Cite three peer-reviewed, scholarly, or similar references (not including
the course textbooks)
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What are the benefits and challenges of one technologically based
communication modality—e-mail, a web-based forum, and so forth—
involving patients and health care providers?
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What effects or potential effects do technologically based
communication modalities—between patients and health care providers
and between health care providers only—have on health care costs?
Please provide at least one peer-reviewed reference in order to receive
credit for this DQ. Remember to use quotes where appropriate to
distinguish between your words and those of the person you are citing.
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HCS 490 Week 3 Individual Assignment Community
Program (2 Papers)
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The Local Health Department is considering a new program for the
county. Your supervisor has reminded you that it is important to know
your consumers in order to effectively market to them. You have been
tasked with creating a proposal for the new program based on research
of the area.
Research and identify your local community.

Select 1 of the following programs:
Smoking cessation
Weight-loss or nutrition
Senior themed programs
Community health improvement plans
Create a 2-page proposal and include the following:
Describe the program you selected.
Address why you selected the program.
Describe the cultural demographics of your community.
Explain the age breakdown of your community.
Describe how demographics and age affect your local health care
market.
Identify the major health needs of the community.
Include a comparison of your community to the national health care
market.
Identify the local wellness programs and their effect on health care costs.
Identify recommendations for how you might market to your local
community.
Format your mailer according to APA guidelines.
Cite 2 peer-reviewed, scholarly, or similar references to support your
mailer.

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HCS 490 Week 3 Team Assignment Marketing Strategy
template Research (2 Papers)
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Marketing Strategy Template Research
It is important to understand that there are a variety of marketing and
communication strategies used in the industry. Your team will conduct
research on the Internet to explore marketing and communication
strategy templates as well as discuss the importance of different
templates used in marketing.
Write a 350-700-word (not including title or reference pages) summary
based on your findings. Include the following:
Identify two marketing strategy templates and two communication
strategy templates
Describe the components that make up each strategy template

Discuss the appropriate use of the templates you have identified and
described
Explain the similarities and differences of the marketing and
communication strategy templates you have identified and described
Format your assignment according to APA guidelines. See grading form
for details.
Cite four peer-reviewed, scholarly, or similar references (not including
the course textbooks).
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What are the benefits and risks of advertising and marketing health care
products and services to potential health care consumers?
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Do you think the Health Insurance Portability and Accountability Act
(HIPAA) has worked? Explain.Do you think the Health Insurance
Portability and Accountability Act (HIPAA) has worked? Explain.
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HCS 490 Week 4 Individual Assignment Signature
Assignment: Health Care Access Options (2 Papers)
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Signature Assignment: Health Care Access Options
Research the following in your community or surrounding area:

One walk-in clinic, such as urgent care
One retail clinic in your local grocery store or drug store
No appointment physician's office
Write a 1,050- to 1,400-word paper that includes the above centers and
addresses the following:
Analyze the changing landscape of the health care system.
Differentiate the various places health care is delivered.
Analyze what impact cultural demographics have on the health care
market.
Analyze the targeted audience of the clinic or office based on cultural
demographics.
Analyze the effectiveness of the marketing approach for the clinic or
office to various cultures.
Analyze the marketing techniques that could be used to improve the
marketing within different cultural demographics.
Differentiate what effect different generations have on the health care
market.
Analyze the targeted audience of the clinic or office based on
generational demographics.
Differentiate the effectiveness of the marketing approach for the clinic
or office to various generations.
Differentiate the marketing techniques that could be used to improve the
marketing within different generations.

Analyze the impact of media and social networking on consumer
choices.
paper.
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HCS 490 Week 4 Team Assignment Communication
Strategy (2 Papers)
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Communication Strategy

Imagine you work for a marketing firm and you have been assigned to
work with a new health care client. The client needs a communication
strategy for a new product they are launching soon.
Choose ONLY ONE of the following:
Health spa launching a new weight loss treatment
Insurance company launching a new medical product for the exchange
Hospital system launching a new diabetes program
Medical device manufacturer launching a new metal alloy prosthesis
Select your own company and product with approval from your
instructor
Prepare a paper in which you create a 12-month communication strategy
for your client. The communication strategy paper is 800-1,000 words in
length (not including the title and reference pages). The paper discusses
the following, in sections and in the same order you see below:
A brief description of the product or service the team will launch
Describe the target audience, including its specific demographic
characteristics. Discuss why this is the correct target audience for this
product (or service).
Discuss the messages and communication activities the team will use.
Discuss your rationale for using them.
Discuss how different communication modalities would be effective in
marketing your product or service to different age groups

Discuss the concept of an integrated communication campaign.
Describe what it is; then discuss how your team would use it to reach
your target audience.
Discuss the concept of transparency. Describe what it means; then give
specific examples of successful industries or companies that have used
transparency to enhance their effectiveness. Discuss how the team
would apply this to your strategy.
Format your assignment according to APA guidelines.See grading form
for details.
Cite three peer-reviewed, scholarly, or
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HCS 490 Week 5 Individual Assignment Signature
Assignment Marketing Strategy (2 Papers)
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Signature Assignment: Marketing Strategy
Create a full marketing strategy (3 to 4 pages) for a health care company
or product. Refer to the examples of companies or products used in the
Week Four Communication Strategy assignment. You may use a

company or product from Week Four or select a new company or
product. Address the following in your marketing strategy:
Section 1: General Product Information
Describe the health care company or product
Describe how you will market your health care company or product.
Describe how the marking plan will differ from other marketing plans
currently available to consumers.
Describe the value of the services offered by your health care company
or product.
Section 2: Consumers
Differentiate health care access options for consumers.
Differentiate the health care access options that are available to your
target audience.
Analyze how the health care access options will affect how you market
to your target audience.
Analyze how consumers communicate health care access options.
Analyze the implications of communication methods used when sharing
health information. Consider communication from physicians,
pharmacies, and consumers when information is shared.
Section 3: Impact of Outside Agencies
Analyze the impact government agencies have on products and services
that are available to the health care consumer.
Section 4: Impact of Regulations

Analyze the effect of health care reform on the health care consumer
products and services.
Analyze how health care reform will affect your target audience.
Analyze how health care reform will affect how you market to your
target audience.
Section 5: Anticipating the Changing Market
Explain how consumer's options for health care are changing.
Explain how you will ensure the health care company or product is
relevant to the consumer.
Section 6: Importance of Market Strategy
Explain why all of these factors are important for your marketing
strategy.
Format your assignment consistent with APA guidelines.
Copyright ©2016 by University of Phoenix. All rights reserved.
All trademarks are property of their respective owners. See the list of
trademarks used in this course.
Resources:
Center for Writing ExcellenceReference and Citation
GeneratorGrammar and Writing GuidesLearning Team Toolkit
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HCS 490 Week 5 Team Assignment Marketing Simulations
(2 Papers)
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Review the simulations provided in Week Three, Four, and Five.
As a team, select and complete 1 of the following simulations:
Week Three
Advertising Simulation
Recovery and Retention
Week Four
How Are We Doing
Week Five
Patient Engagement
Write a 1,050- to 1,400- word reflection regarding the simulation and its
importance to the course or to your potential career. Include the
following:
Summarize key points of the simulation.

Explain the relevancy of the simulation to the course and to your
potential career.
Explain the importance of relevancy and engagement to the health care
consumer.
Explain how advances in technology and medicine may enable
consumers to make health or unhealthy choices.
paper.
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HCS 490 MART Introduction Education--hcs490mart.com

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