how dairly milk has done innovation in promotion campaign again and again

1. Prepared By:
Nikita
Malvi
Nitin
Bhavin
Jignesh

2. • Cadbury India Ltd. is a part of Kraft Foods.
• Cadbury India operates in five categories – Chocolate
confectionery, Beverages, Biscuits, Gum and Candy.
• In india it began operations in 1948 by importing
chocolates and then re-packing them before distribution
in the Indian market.
• 4 sales offices-
New Delhi, Mumbai, Kolkata and Chennai
Cadbury

3. • Mission:
“Cadbury means quality’; this is our promise.
Our reputation is built upon quality; our
commitment to continuous improvement will
ensure that our promise is delivered”
Cadbury

4. C
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Beverages
CANDy’s
G
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Popular Products in India

5. 1905 1930s
1960s
1970s
PACKAGING STYLESDAIRYMILK

6. • Cadbury's Dairy Milk, with its unique flavour and
smooth creamy texture, was ready to challenge the
Swiss domination of the milk chocolate market.
• In early days brand has huge fan following among
kids, in order to build strong image among older
group, the brand repositioned itself through classic
“Real taste of life” campaign in 1994
DAIRYMILK

7. DAIRYMILK

8. DAIRYMILK (2004-05)

9. DAIRYMILK
• Chocolate with Disney
characters embossed in it.
• Giving consumers an exciting
reason to keep coming back into
the fun filled world of Cadbury

10. DAIRYMILK
drawing lines from the traditional
Indian custom of having something
sweet before embarking on something
new.
Chocolate laddoo
Kids, teens and adults
Rs. 2 for 2 pieces

11. DAIRYMILK
Have you felt silk lately?”
•“Have you felt silk lately?”

12. Recent Products

13. Recent Products (2014)