The document summarizes Anfords Pakistan's participation at the Dawn Life Style Expo 2011 from June 25-27. Their objectives were to promote their brands to enhance business, attract consumers through discounts and free products, and offer games and prizes. They constructed a stall displaying their brands and prizes. They organized cricket, dart, and spinning wheel games for children to win prizes. They also offered free face painting for kids and discounts on purchases.

1. DAWN LIFE STYLE EXPO 2011 JUNE 25,26 & 27 ANFORDS PAKISTAN (PVT) LTD BRANDS ACTIVATION

2. THE BRANDS

3. PROPOSEDSTALL

4. OBJECTIVES To promote our brands in a way to enhance our overall business. To attract our consumers through lucrative discounts. To offer free product on the purchase of our brands. To offer them different games through which they can win prizes. To offer free face painting for every kid visiting our stall.

5. TO PROMOTE OUR BRANDS IN A WAY TO ENHANCE OUR OVERALL BUSINESS To present our Brands to the consumers we had constructed a stall with blue theme. We had 20 staff members led by Brand activation officer Khalid Sheikh. We had total 7 brand ambassador and one Customer service officer. We divided our Stall into two parts like we constructed a clinic .We displayed the brands with its every size in separate shelves in the stall. We also displayed all the prizes in a single shelf .Prizes were Sega game, Cycle, Scotty. We arranged a lucky draw in which these all prizes were given to the consumers.

6. TO OFFER THEM DIFFERENT GAMES BY WHICH THEY CAN WIN PRIZES We made an Arena/play area for children in which we had organized some games such as Cricket, dart game & Spinning the wheel and if they win the game they will be given some prizes. In cricket we had 3 chances like consumer was the bowler and our player was the batsmen, In Dart game we had also 3 chances like consumer will be given 3 darts and he/she will select any one number and had to throw the darts on it and out of 3 darts if any one dart will hit that number then consumer will win. In Spinning the wheel some gifts are printed on the wheel and a needle is placed at the bottom in the centre of the wheel. The consumer have to spin the wheel one time. The wheel stops at the gift mentioned through needle can get it by the consumer.

7. TO OFFER FREE FACE PAINTING FOR EVERY KID VISITING OUR STALL To attract kids we had arranged face painting through which there parents could see the stall and can visit. Consumers who were visiting the stall were coming towards face painting and our face painter was painting different items such as butterflies , fruits and cartoons characters. One more thing was that .Area of face painting was so colorful that every kid was attracted towards it and kids which were coming for face painting were telling their parents about our stall .

8. TO ATTRACT OUR CONSUMERS THROUGH LUCRATIVE DISCOUNTS

9. TO OFFER FREE PRODUCT ON THE PURCHASE OF OUR BRANDS We were offering a free product on the purchasing of our brands to our consumers. For this we had made a package like we were offering 2 toothpastes with single free toothpaste and single toothpaste with Doctor HFS.

10. THE ANFORD’S TEAM

11. THANKYOU FOR WATCHING D.O.P & FEATURED BY: KHAWAJA ZARAK BIN MAZHAR