This presentation discusses breast cancer, specifically hormone receptor positive/HER2 negative breast cancer. It provides statistics on the distribution of breast cancer molecular subtypes in the United States. It also discusses the evolving treatment landscape for hormone receptor positive metastatic breast cancer, including the approvals and use of targeted therapies in combination with endocrine therapy, such as CDK4/6 inhibitors. Clinical trial results are summarized that demonstrate improved progression-free survival when a CDK4/6 inhibitor is added to first-line endocrine therapy for advanced hormone receptor positive breast cancer. An approach to personalized therapy is proposed based on factors such as endocrine sensitivity and molecular alterations.