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HR COMPETENCIES                                                                                                                                          1




Table of Contents
CHAPTER 1...................................................................................................................................................2

ABSTRACT....................................................................................................................................................2

INTRODUCTION...........................................................................................................................................3

Review of the Literature..............................................................................................................................5

   The Relationship between HR Competencies and a Firm’s Performance................................................8

DEFINIATION OF HR COMPETENCIES.........................................................................................................10

CHAPTER.2.................................................................................................................................................12

THE STUDY.................................................................................................................................................12

ASSUMPTIONS...........................................................................................................................................12

LIMITATIONS..............................................................................................................................................12

   MOBILINK ..............................................................................................................................................12

   MTBC ....................................................................................................................................................13

   NESTLE PAKISTAN..................................................................................................................................14

   GUL AHMED TEXTILE MILL.....................................................................................................................14

RESEARCH METHODOLOGY.......................................................................................................................14

THE INSTRUMENT......................................................................................................................................15

CHAPTER.3.................................................................................................................................................17

ANALYSIS...................................................................................................................................................17

CHAPTER.4.................................................................................................................................................23

CONCLUSION.............................................................................................................................................23

REFRENCES.............................................................................................................................................25
HR COMPETENCIES                                                                                 2


CHAPTER 1

ABSTRACT
This study examines competencies of Human Resource (HR) professionals in the services and

manufacturing companies of Pakistan. The Human Resource Competency Survey (HRCS) model

is used in this study. The competencies that are examined in this study are business knowledge,

strategic contribution, HR delivery, and personal credibility and HR technology. All these

competencies will be tested whether or not they are significantly related to a firm’s performance.

Furthermore, researcher wanted to study the relationship of these competencies with variables

such as experience, education level, firm’s size and salary of the sample. The sample employed

here consists of HR professionals from Pakistani manufacturing and services companies.
HR COMPETENCIES                                                                                  3


INTRODUCTION
As the organization looks into the future they will be require to renew the investment in human

resources and formulating new policies, new modalities of learning, and innovative motivational

tools. Further workplaces may require managers to rely on their peers and subordinates for their

rewards, recognition, appraisal and training. Moreover, employees in the 21st century may

periodically have to back track their own careers, moving from expert back to novice, as they

required developing new competencies. Many believe that adaptation to these changes and

movement into unfamiliar roles may take place more smoothly within a supportive team

environment.

Preparing people for the future requires systems and procedures to align individual and

organization objectives, communicate and consult with managers and professionals, develop

them effectively, assess their potential and performance, give them feedback and help them plan

and manage their careers.Each of these activities has traditionally not been the responsibility of

the HR department in some companies here and around the world. Despite all the talk about

strategic human resource management, however, most HR managers remain stuck in their

administrative roles processing complaints and paperwork.

The increasingly dynamic nature of competition during the last two decades has made the

improvements of organizational learning and the developments of more effective methods for

managing, knowledge a crucial but predominant issue of contemporary organizations.

Knowledge is the only resource, which can only guarantee sustainable advantage. Today,

knowledge is not the power but the ability to use knowledge is recognized as power.
HR COMPETENCIES                                                                                     4


Human resource professionals needed to function strategically. To play more critical roles more

effectively, HR professional must master the necessary competencies, and that mastery of HR

knowledge comes only from being familiar with the concepts, language, logic, and practices

of HR that are the result of research and training. Furthermore, mastery of the above abilities

comes from being able to apply the knowledge within specific business settings .Nowadays;

competencies are used in many facets of human resource management, ranging from individual

functions such as recruitment and performance management to organizational strategic planning

and design of organizational structure and culture. HR competencies are said to be a set of

characteristics contributing to the effective HR performance that enables an organization to carry

out its business strategies in a competitive market. However, many HR executives are not invited

to the strategic planning table because they have failed to display the required competencies. In

fact, it is suggested that the competency level of the HR manager has an influence on whether he

or she is able to get into the executive board master.

Competency for any job can be defined as a set of human attributes that enables an employee to

meet the expectations of his internal and external customers and stake holders.

We have generally observed that only hard work, knowledge, sincerity towards work, and

intelligence does not alone makes a person star performer in his/her profession. There are many

other factors that actually help an individual practically in achieving success in performing job.

For example we have observed that during our school or college days a star student who scores

maximum marks in exam may or may not be a good leader. Similarly to this a good batsman

may or may not be a good bowler in the game of cricket. The only reason behind this to be a

leader requires different set of competencies and to be a good bowler requires a different set of

competencies than for a good batsman. Human qualities and attributes which makes a person
HR COMPETENCIES                                                                                     5


suitable for his/her job defines competency for that particular job.

A competent manager is always aware about different competencies that a person requires to

perform the job effectively and efficiently. And on the basis of their knowledge about this they

select and train their subordinates for that job.

There are many factors such are Social culture, work environment, nature of business,

Organizational structure, responsibilities, nature of process and assigned activities, attitude and

motives of management affects competency require for particular job.

Competency based recruitment and selection focuses on identifying those candidates that can

evidence those behaviorally defined characteristics which underpin desired performance in the

role you are seeking.


Review of the Literature
There are several major studies available on HR competencies [1]. One study surveys 3000 HR

professionals, consultants, line executives and academicians. That study reports that line

executives thought that computer literacy was the most critical HR competence; while

academicians argue that broad knowledge of and a clear vision for HR were the most important

issues, and consultants believe that ability to change things is the most important factor in the

excellent or HR performance. Another study, examining300 HR professionals from various

sectors, establishes a set of core HR competencies consisting of leadership style, management

intuition, functional abilities and personal attributes [2]. One of HR competency surveys suggests

that HR professionals needed to be more knowledgeable about financial management, external

competition and customer demands [3].The survey data of the Human Resource Competency

Study (HRCS) were collected in 2003 under the initiative of the Edinburgh university. The study

was carried out online (web-based). The respondents of the European HRCS were HR
HR COMPETENCIES                                                                                    6


professionals and line managers of multinational companies located in Europe [4]. In this survey,

five domain factors emerged as making a difference interms of performance. The domains are as

follows:



    •   Strategic Contribution

High-performing companies have HR professionals involved in the business at a strategic level.

These HR professionals manage the culture, facilitate rapid change, and are involved in the

strategic decision making and create market-driven connectivity of the operation [4]. In this

competency area, culture management, rapid change efforts, and a business partner role along

with customer focus emerged as important factors for HR professionals, making their impact on

their organizations' financial performance significant.

    •   Personal Credibility

HR professionals must be credible to both their HR counterparts and the business line managers

whom they serve. They need to promise and deliver results and establish a reliable track record.

Furthermore, working well with others by building good relationship is vital in developing the

ability to work together with others effectively. In addition, HR professionals must have

effective writing and verbal communication skills [4]. The findings of the study by [4]

correspond with the prior research of [5], who found that that the personnel directors require

professional competence in social skills to develop effective interpersonal relations with other

board directors. This is one of the competencies of personal credibility.
HR COMPETENCIES                                                                                    7


    •       HR Delivery

HR professionals deliver both traditional and operational activities to their business in four major

categories. First, by designing developmental programs and challenging work experiences. This

is done by offering career planning services, and facilitating internal communication processes.

These efforts include both individual development as well as organization-wide development.

Second, by structuring and HR measurement: restructuring the organization, measuring impact

of HR practices, and managing global implications of HR practices.

Third, by attracting, promoting, retaining, and out-placing appropriate people. Finally, by

performance management in terms of designing performance-based measurements and reward

systems and providing competitive benefit packages [4].

    •       Business Knowledge

To become key players in the organization, HR professionals must understand the business or

industry of the company they serve. Key areas of knowledge include applied understanding of

the integrated value chain (how the firm horizontally integrates) and the firm’s value proposition

(how the firm creates wealth). The labour factor, representing institutional constraints such as

labour legislation, is the third factor that constitutes the domain of business knowledge [4].

Human resources professional must understand how their business or agency

operates. This includes the organization’s strategy, how the organization makes money or

achieves its primary purpose, its technological processes and organizational capabilities,

etc. [6].
HR COMPETENCIES                                                                                    8


    •   HR Technology

HR professionals need to be able to leverage technology for HR practices and use e-HR/web-

based channels to deliver value to their customers [7]. [7] Further argues that the pace of

technological innovation will continue to accelerate. HR can take advantage of these changes by

automating HR processes and becoming more effective in communicating with its internal

/external customers. More importantly, by absorbing the latest technology, HR can project a

forward looking image that will help it earn the respect of skeptical colleagues. According to a

recent survey by Society for Human Resource Management, the top workplace trend identified

was technology.


The Relationship between HR Competencies and a Firm’s Performance
Researchers in the field of strategic human resource management have emphasized that human

resource practices may lead to higher firm performance and be sources of sustained competitive

advantages . Competing in today’s tumultuous global economy provides additional challenges to

the HR function in creating the expected value to create and sustain competitive advantages. To

function effectively, HR professionals must master the necessary competencies, and that mastery

of HR knowledge comes from knowing the concepts, language, logic, research, and practices of

HR [1]. Furthermore, mastery of these abilities comes from being able to apply that knowledge

to specific business settings.[2] have convincingly argued that HR professionals need to become

more effective strategic business partners.[5] argue further that HR professionals must make the

transition from being strategic business partners to becoming contributors in their organizations.

Several studies have shown a positive relationship between certain competencies and firm

performance [7, 8, 9,] have stated that there is an emerging group of human resource

professionals who see the opportunity to turn human capital strategy into a long-term
HR COMPETENCIES                                                                                      9


competitive advantage. They observe that in the 1990s there was a wake-up call for the human

resource profession. More than ever, organizations now seek greater creativity and productivity

from people. Part of the strategy in being creative and maximizing productivity is to possess the

necessary competencies for enabling these outcomes. The research by Brockbank [1] showed

that HR activities positively impact business performance by approximately10% (defined as the

financial performance of the business over the last three years compared to its major

competitors). Strategic contribution accounts for 43 percent of HR total impact on business

performance which is almost twice the impact of any other domain. These are all reasons why

competencies are being discussed by academicians and practitioners alike as ways of creating

sustainable competitive advantages. A study by [7] indicates the domain of strategic contribution

is positively correlated with financial competitiveness, while the domain of HR technology is

negatively correlated with this performance outcome. This is not completely in line with the

global HRCS findings. In the Europe, the study found only one domain (strategic contribution) to

be positively related to financial competitiveness, in contrast to the global results that suggest

four out of five domains to be positively linked to financial competencies.
HR COMPETENCIES                                                                                    10


DEFINIATION OF HR COMPETENCIES


Any analysis of HR competencies requires careful definition because of the considerable

variance in the use of the term ‘competencies’ in the literature. For the purpose of this study,

the numerous definitions of competency can be summarized effectively as a collection of

technical and cultural capabilities (Brockbank 1997). However, it is obvious throughout the

literature that different authors advocate different approaches to competency definition. For

example, one particular approach to modeling competencies advocated by Ulrich et al (1995)

and Boyatzis (Yeung 1996) includes the integration of areas of competence into groupings.

Ulrich et al’s (1995) model combines various aspects of competence into three primary

elements: knowledge of the business, HR functional expertise and management of change.

They argue that management of change is critical, as the organization’s external rate of

change (e.g. globalization, information flow, customer expectations, technology, etc.) must be

matched by the internal rate of change for the organization to remain competitive.

(Retrieved December 23,2010 http://www.slideshare.net/nusantara99/competency-based-hr-

management).

Irrespective of job role or job title, the elements of competence remain in the same order of

importance, with any variation manifesting itself in weighting alone. In the US, ‘Change

management’ has been reported to be most important (41%), followed by ‘HR functional

expertise’ (22%) and ‘Knowledge of business’ (17%). A similar pattern was also seen in non-

US organisations, however the different elements were seen as being much more balanced:

34%, 26% and 26% respectively (Ulrich et al 1995, pp.487). The idea that competency

weightings change according to job role or level is also supported by Boyatzis (Yeung 1996).

In defining HR competencies, Ulrich and Boyatzis, like many others, argue that it is
HR COMPETENCIES                                                                                     11


necessary to consider the specific job roles of HR practitioners in order to differentiate

between possible variations in requirements. The roles of human resource staff have been

extensively discussed in the literature and in textbooks of human resource management (see,

for example, Schuler and Huber, 1993; Purcell, 1995). One work in particular by Tyson and

Fell (1986) defined three dominant personnel management models based on an analogy from

the building and civil engineering profession: clerk of works, contracts manager and

architect. In essence, the clerk of works role focuses on the day-to-day operations carried out

by the personnel department, and is often the support or administrative HR practitioner role.

The contracts manager is the expert ensuring that every aspect of policy and procedure and

hence the personnel department’s ‘contract’ with the organization is fulfilled. This role

equates to that of the professional or specialist HR practitioner. The architect is the long-term

designer and planner, co-coordinating the activities of other members of the department,

otherwise known as the senior or strategic management HR practitioner. In the definition of

these models it is already clear how individuals carrying out different models of personnel

management will require different degrees of competence in different areas. This is also

relative to the environment in which the organization is operating.
HR COMPETENCIES                                                                                  12


CHAPTER.2

THE STUDY
The study was conducting on leading companies of Pakistan that how much they are focusing on

HR competency of their employees and how thier managers uses skills that are fruit ful for the

organization. For this purpose personal visit have been made to Mobilink, MTBC and calls have

been made to Nestle and Gul Ahmed Textile Mill Pakistan.


ASSUMPTIONS
It is been assumed that all the organization are working hard to hire employees on their

competency and each organization have more than 100 employees since mostly organization

having less than 50 employees have no proper HR structure.


LIMITATIONS
Due to shortage of time and some non-cooperation of staff only few of the HR professional and

employees have been interview.


MOBILINK
Mobilink is Pakistan largest cellular company having more than 1000 franchises in all over

Pakistan and employee force of 4500 people.Mobilink has 47 HR department in Pakistan who

are responsible to perform not only traditional duties but also take such initiative to ensure

employees loyalty to Mobilink and in return what they are offering them.

Mobilink has a very well defined and structured department and its various policies of keeping

each employee productive part of the organization are intoned with the corporate worlds

requirement. Employees in the company are largely committed to the company and have shown

progress in the company. Employees are satisfied with the HR department of Mobilink GSM

Company.
HR COMPETENCIES                                                                                   13


Humans are the basic tool for having competitive edge in the market for most of the organization

and Mobilink is one of these. It has best HR system in Pakistan that give edge to Mobilink.

Study shows that from very first step of recruiting employee until its final selection process ,the

HR managers always looking for the skills required by the job and how the new employee use

his/her skill to give good results.


MTBC
MTBC is a dynamic and rapidly growing multinational health care IT company. The company

has attained tremendous growth in the short span of a few years, which is testament to well-

implemented, technology-based processes and which also lays the foundations for productivity.

MTBC is following a formula of long-term growth by combining and utilizing labor force

increase, investment activity and scientific and technological progress.

It is an American based company who is operating in Pakistan and India. To become the worlds

leading billing company MTBC has a very strong HR department who is always ready to meet

the new challenges and its reaction on its employees.

Their key to success is that they always looked for skilled force who can easily adjust them in

tough working condition ( Zaheer, Senior HR manager MTBC).

Company conduct special training sessions where each employee has the opportunity to prove

them in challenging work environment. Hiring is based on skills which employee brings to

MTBC.

The study shows that since MTBC has large number of competent employees but their working

environment is so tough that hardly any of the new recruit (male staff) stay in this office for not

more than 6 to 8 months. Long working hours and less salary and increment is one of the major

causes of this problem but due to high unemployment rate in the country they have no issue of
HR COMPETENCIES                                                                                   14


employee leaving MTBC. Even the experienced and senior employees become less result

oriented due to these circumstances.( Miss Bushra, Senior HR manager MTBC)


NESTLE PAKISTAN
Nestle is one of Pakistan leading group in manufacturing food items. Since they are in the

manufacturing sectors they hire highly competent professional both in production and

management sector. But due to recent bad economic condition in country it is difficult to hire

skilled labour and handle their affairs.


GUL AHMED TEXTILE MILL
The story of textiles in the subcontinent is the story of Gul Ahmed. The group began trading in

textiles in the early 1900’s. With all it’s know-how and experience, the group decided to enter

the field of manufacturing and Gul Ahmed Textile Mills Ltd. was incorporated as a private

limited company, in the year 1953. In 1972 it was subsequently listed on the Karachi Stock

Exchange. Since then the company has been making rapid progress and is one of the best

composite textile houses in the world. The mill is presently a composite unit with an installed

capacity of 130,296 spindles, 223 wide width air jet looms, and a state of the art processing and

finishing unit.

(Retrieved December 24,2010 from http://www.gulahmed.com/html/sec_1024/corp.html#1)




RESEARCH METHODOLOGY
The sample employed here consists of HR professionals from Pakistanis manufacturing and

services companies. All respondent work for services companies in the twin cities of Pakistan

and others are in manufacturing companies. These companies were chosen
HR COMPETENCIES                                                                                     15


because of their relatively large. Only firms with at least 50 full-time employees were studied.

This is because other studies have shown that firms with smaller employment size are less likely

to have HRM departments.




THE INSTRUMENT
The data collection instrument used in this research is the a quantitative methodology with a

survey instrument developed based on the five competency domains and 17competency factors

identified in the Human Resource Competency Study (HRSC) [5]. To improve statistical

reliability, the HR technology domain was divided into two competency factors; one was

operational and one strategic. This resulted in 18 competency factors that resided

within the five competency domains. A Likert scale was used on the questionnaire with the

following ratings:

1–strongly disagree, 2–disagree, 3–moderately agree,4–agree and 5–strongly agree. The

respondent was asked how well they performed the competencies identified in the HRSC. A

statement describing each competency factor is listed on the questionnaire. The 18 items in the

instrument are arranged in groups of five competency domain. Firm performance was measured

by the self-reported the researcher of this study used Cronbach alpha co-efficient method for this

purpose. The result of the reliability test shows that the alpha value base in each domain of the

instrument is between 0.62 to 0.89. Components that are tested are strategic contribution (alpha =

.89), personnel contribution(alpha value=0.67), HR delivery (alpha value=0.62),Business

knowledge (alpha value=0.76), HR technology(alpha value=0.88) and firm performance (alpha

value=0.86). According to [7], any measurement instrument should have reliability value of

more than 0.60.[5] stressed that a measurement instrument can be considered reliable if the
HR COMPETENCIES                                                                                      16


results are consistent from one time to another and that the reliability value is 0.70 or greater.

Therefore, from the alpha value obtained, we can conclude that the research instrument is

reliable and consistent.
HR COMPETENCIES                                                                                  17


CHAPTER.3

ANALYSIS
Table 1 show that the top nine ranking HR competency factors are from the domain of personal

credibility and HR delivery. The respondents' self-rated competency shows that personal

communication, legal compliance, effective relationship and performance management rank

above all other factors. It would follow that respondent are most competent in these areas. HR

Professionals need to develop a relationship of trust with their clients, i.e. management team and

line managers to instill confidence. These findings show positive development to the HR

professionals in Pakistan because personal credibility competency is the foundation

for a HR professional to become intimately involved at the strategic level in an organization once

given the opportunity. Without this foundation of trust, HR Professionals may very well find

themselves excluded from the strategy table. However, this study has found that respondents

score lowest for strategic contribution competency. Based on competency factors in each

domain, all strategic contribution factors score the lowest mean score in terms of mean ranking

as shown in Table 1.This shows that HR professionals in Pakistani manufacturing sector are

extremely weak in culture management, market driven connectivity, strategic decision- making

and fast change. This result is indeed a concern because HR professionals should be able to

identify and implement organizational cultures that help firms win the marketplace and

successfully implement business strategies. Furthermore, if HR professionals are not able to

facilitate change management processes and adapt learning to new change initiatives, they would

have problems working with key individuals to ensure decisions are made quickly and to ensure

resources are aligned with desired changes [8]. As shown in Table 2, not all HR professional

competencies (Strategic Contribution, Business knowledge, Personal credibility, HR delivery

and HR technology) have significant correlation with a firm’s performance. Competencies
HR COMPETENCIES                                                                                   18


such as strategic contribution, business knowledge and HR technology have significant

correlation with firm performance. These competencies obtained Spearmen’s rho

value at 0.542 (p<0.01), 0.542 (p<0.01) and 0.373 (p<0.05). However, no correlation was

found between personal credibility and HR delivery in assessing a firm’s performance. Both of

these competencies obtained a Spearmen’s rho value at 0.144 and 0.016.This result partially

supports the earlier research from [7]. While a study by [7] indicates that the domains of strategic

contribution, business knowledge, and personal credibility and HR delivery are positively

correlated with financial competitiveness, although there is no correlation between HR

technology and financial performance. As shown in Table 3, only two out of five HR

competencies have significant correlation with independent variables. HR competencies such

personal credibility has significant correlation with HR experience, education level and salary

but show no correlation with the firm’s size. Business knowledge competencies have significant

correlation with all success factors (HR experience, education level, firm’s size and salary).The

findings from this section is supported by the study from [5] that indicates that salary was

significantly related to competency such as understanding business knowledge. [1] Study also

shows that the impact of education and the competencies on compensation.

The result provide a reminder to HR professionals of the value of education level such as

graduate degrees developing higher levels of HR technical competence, understanding the

benefits of accounting, marketing, and other different functional areas in effectively developing

and implementing HR strategies. This study also indicates that HR experience is significantly

related to HR competencies such as delivering HR, strategic contribution, understanding the

business and technical competence.
HR COMPETENCIES                                                                                    19


The study from [9] show significant differences in the task of HR practitioners from large and

small companies (firm’s size). Small companies reported that their HR departments monitored

legal compliance (one of the factors in the competency of HR delivery) and large companies

reported that their HR department outsourced HR programs. However, this result could not be

supported by this research as no significant relationship was found between firm’s size and HR

delivery. [4] have argued that HR professionals need to become more effective strategic business

partners. [8] argue further that HR professionals must transition from being strategic business

partners to becoming contributors in organizations. Given that numerous studies have shown a

positive relationship between strategic HRM practices and firm performance, this study sought to

identify the competencies needed for HR professionals to become effective business partners and

contributor in organizations. As [6] have shown strategic contribution, personal credibility, HR

delivery, business knowledge, and HR technology are all pivotal to HR being effective business

partners and players. This study enabled readers to determine the various relationships existing

among the core HR strategies, factors leading to improvement in the competencies, impact of

education and the competencies on compensation, and the relationship between education and

the respective competencies. The results provide a reminder to HR professionals of the value of

graduate degrees and other means of developing higher levels of HR technical competence,

understanding the benefits of accounting, marketing, and other different functional areas in

effectively developing and implementing HR strategies. By understanding the impact of the

competencies on the various organizational practices, there could be a more directed strategy in

developing expertise among HR professionals; hence, a more credible and effective function.

The findings of this study support notions of [7] and Becker et al. [2] who emphatically stated

the need for metrics as a core component of the HR strategy. Although there are many positive
HR COMPETENCIES                                                                                   20


results for the HR profession in general from this study, there are clearly many areas that are

lacking. To be a true strategic partner and player, HR professionals and other executives of

organizations must focus on developing the critical competencies necessary to enhance HR

effectiveness and hence maximization of shareholder value.

HR professionals need to be proactive and flexible in their mind set. They should not think that

they play only a supportive role but also their contribution can give impact to an organization

performance. One major finding of this study is that HR professionals often lack the

competencies related to business. It is clearly shown that competency such as culture

management, market driven connectivity, strategic decision making, rapid adaptability, value-

chain knowledge and HR technological know-how’re lacking and are among the weakest

abilities of a HR professionals in the Pakistani manufacturing sector.




 Table 1. Rank order of means of HR competency factors in each domain
HR COMPETENCIES                                                                      21


Competency               Factors                         Mean   Std.Deviation Rank
Strategic contribution   Culture management              2.91   0.89          18
                         Facts change                    3.06   0.95         15
                         Strategic decision-making       3.03   0.69         16
                         Market driven connectivity      2.97   0.78         17

Personal credibility     Achieving results               4.16   0.68         7
                         Effective relationships         4.38   0.66         3
                         Personal communication          4.63   0.49         1
HR delivery              Staffing                        4.31   0.78         5
                         HR development                  4.16   0.95         8
                         Organization structure          4.28   0.85         6
                         HR measurement                  4.13   0.79         9
                         Legal compliance                4.44   0.80         2
                         Performance management          4.38   0.79         4
Business knowledge       Value chain knowledge           3.31   1.03         13
                         Value proposition knowledge 3.44       0.88         12
                         Labour knowledge                3.53   0.88         10
HR Technology            User of technology to deliver   3.31   0.69         14
                         HR services                     3.47   0.95         11
                         Strategic HR technology




              Table 2. Relationship of HR competencies to firm performance
                                Spearman’s rho analysis         Firm performance
Strategic contribution          Correlation coffecient          0.524**
                                Sig.(2-tailed)                  0.001
Personal credibility            Correlation coffecient          0.144
HR COMPETENCIES                                                                          22


                                  Sig.(2-tailed)                     0.433
Hr delivery                       Correlation coffecient             0.016
                                  Sig.(2-tailed)                     0.930
Business knowledge                Correlation coffecient             0.542**
                                  Sig.(2-tailed)                     0.001
HR technology                     Correlation coffecient             0.373*
                                  Sig.(2-tailed)                     0.036
*correlation is significant at the 0.05 level (2-tailed).
**correlation is significant at the 0.01 level (2-tailed).




Table 3. correlation between hr competencies and HR experience, education level, firm size
and salary competencies
                              HR              Education      Firm’s size       Salary
                              experience      level

Strategic contribution        0.185           0.078          0.326             0.138

Personal credibility          0.436*          0.549**        0.294             0.612**
HR COMPETENCIES                                                                                23


HR delivery                   0.174           0.011          0.231               0.244

Business knowledge            0.367           0.468          0.417*              0.443*

HR technology                 0.060           0.039          0.213               -0.069

HR experience                 1.000           0.442*         0.669**             0.676**

Education level               0.422*          1.000          0.430               0.613

Firm’s size                   0.669**         0.430*         1.000               0.576

Salary                        0.676**         0.613**        0.576**             1.000

*correlation is significant at the 0.05 level (2-tailed).
**correlation is significant at the 0.01 level (2-tailed).




CHAPTER.4

CONCLUSION
The findings of this research show that HR professional in the manufacturing and services

companies of the Pakistan are lacking in business related human resource competencies. This is

one of the main barriers to be surmounted if local HR professional are to become strategic

partners in their organizations. As this study has shown, these competencies contribute to a
HR COMPETENCIES                                                                                 24


firm’s effective performance .Therefore, it is vital for HR professional to possess the right

competency to improve overall firm’s productivity and performance. Furthermore, they must

take initiative to excel in many area especially knowledge beyond HR practices. This may be the

only road to success for all HR profession in the future.




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[1] N. Khatri and P. Budhwar, “A study of strategic HR issuesin an Asian context,” Personnel

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[2] K. E. Scanlan, “University HRM curriculum and HRM competencies: A comparative study.”

Unpublished Dissertation, Dissertation Abstracts International, 2007.
HR COMPETENCIES                                                                             25


[3] D. Ulrich , W. Brockbank, A. Yeung, and D. Lake, “Human resource competencies and

empirical assessment,” Human Resources Management, 34(4), pp. 473-496, 1995.

[4] P. Boselie and J. Paauwe, “Human resource function competencies in European Companies,”

2004.

[5] J. Kelly and J. Gennard, “The role of personnel directorson the board of directors,”

Personnel Review, Vol. 25 No. 1, pp. 7-24, 1996.

[6] J. W. Heisler, “Competency today required by today HRM professionals,” Link & Learn

Newsletter. Retrieved November 21, 2007 from World Wide Web:http://

www.hranca.org/savedfiles/heisler.pdf , 2003.

[6] R. W. Mondy and R. M. Noe, “Human resource management,”International Edition, 9th

Edition, Prentice Hall, 2005.

[7] P. M. Wright, B. Dunford, and S. Snell, “Human resourcesand the resource based view of the

firm,” Journal of Management, 27, pp. 701-721, 2001.

[8] E. E. Lawler and A. M. Mohrman, “Creating a strategichuman resource organization: An

assessment of trends and new directions. Stanford,” CA: Stanford UniversityPress, 2003.

[9] Awais Qureshi, Manager HR MTBC.

[10] Gul Ahmed Textile , Retrieved December 24,2010 from

http://www.gulahmed.com/html/sec_1024/corp.html#1

[11] HR definition (Retrieved December 23,2010

http://www.slideshare.net/nusantara99/competency-based-hr-management)

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HR Competencies and Firm Performance

  • 1. HR COMPETENCIES 1 Table of Contents CHAPTER 1...................................................................................................................................................2 ABSTRACT....................................................................................................................................................2 INTRODUCTION...........................................................................................................................................3 Review of the Literature..............................................................................................................................5 The Relationship between HR Competencies and a Firm’s Performance................................................8 DEFINIATION OF HR COMPETENCIES.........................................................................................................10 CHAPTER.2.................................................................................................................................................12 THE STUDY.................................................................................................................................................12 ASSUMPTIONS...........................................................................................................................................12 LIMITATIONS..............................................................................................................................................12 MOBILINK ..............................................................................................................................................12 MTBC ....................................................................................................................................................13 NESTLE PAKISTAN..................................................................................................................................14 GUL AHMED TEXTILE MILL.....................................................................................................................14 RESEARCH METHODOLOGY.......................................................................................................................14 THE INSTRUMENT......................................................................................................................................15 CHAPTER.3.................................................................................................................................................17 ANALYSIS...................................................................................................................................................17 CHAPTER.4.................................................................................................................................................23 CONCLUSION.............................................................................................................................................23 REFRENCES.............................................................................................................................................25
  • 2. HR COMPETENCIES 2 CHAPTER 1 ABSTRACT This study examines competencies of Human Resource (HR) professionals in the services and manufacturing companies of Pakistan. The Human Resource Competency Survey (HRCS) model is used in this study. The competencies that are examined in this study are business knowledge, strategic contribution, HR delivery, and personal credibility and HR technology. All these competencies will be tested whether or not they are significantly related to a firm’s performance. Furthermore, researcher wanted to study the relationship of these competencies with variables such as experience, education level, firm’s size and salary of the sample. The sample employed here consists of HR professionals from Pakistani manufacturing and services companies.
  • 3. HR COMPETENCIES 3 INTRODUCTION As the organization looks into the future they will be require to renew the investment in human resources and formulating new policies, new modalities of learning, and innovative motivational tools. Further workplaces may require managers to rely on their peers and subordinates for their rewards, recognition, appraisal and training. Moreover, employees in the 21st century may periodically have to back track their own careers, moving from expert back to novice, as they required developing new competencies. Many believe that adaptation to these changes and movement into unfamiliar roles may take place more smoothly within a supportive team environment. Preparing people for the future requires systems and procedures to align individual and organization objectives, communicate and consult with managers and professionals, develop them effectively, assess their potential and performance, give them feedback and help them plan and manage their careers.Each of these activities has traditionally not been the responsibility of the HR department in some companies here and around the world. Despite all the talk about strategic human resource management, however, most HR managers remain stuck in their administrative roles processing complaints and paperwork. The increasingly dynamic nature of competition during the last two decades has made the improvements of organizational learning and the developments of more effective methods for managing, knowledge a crucial but predominant issue of contemporary organizations. Knowledge is the only resource, which can only guarantee sustainable advantage. Today, knowledge is not the power but the ability to use knowledge is recognized as power.
  • 4. HR COMPETENCIES 4 Human resource professionals needed to function strategically. To play more critical roles more effectively, HR professional must master the necessary competencies, and that mastery of HR knowledge comes only from being familiar with the concepts, language, logic, and practices of HR that are the result of research and training. Furthermore, mastery of the above abilities comes from being able to apply the knowledge within specific business settings .Nowadays; competencies are used in many facets of human resource management, ranging from individual functions such as recruitment and performance management to organizational strategic planning and design of organizational structure and culture. HR competencies are said to be a set of characteristics contributing to the effective HR performance that enables an organization to carry out its business strategies in a competitive market. However, many HR executives are not invited to the strategic planning table because they have failed to display the required competencies. In fact, it is suggested that the competency level of the HR manager has an influence on whether he or she is able to get into the executive board master. Competency for any job can be defined as a set of human attributes that enables an employee to meet the expectations of his internal and external customers and stake holders. We have generally observed that only hard work, knowledge, sincerity towards work, and intelligence does not alone makes a person star performer in his/her profession. There are many other factors that actually help an individual practically in achieving success in performing job. For example we have observed that during our school or college days a star student who scores maximum marks in exam may or may not be a good leader. Similarly to this a good batsman may or may not be a good bowler in the game of cricket. The only reason behind this to be a leader requires different set of competencies and to be a good bowler requires a different set of competencies than for a good batsman. Human qualities and attributes which makes a person
  • 5. HR COMPETENCIES 5 suitable for his/her job defines competency for that particular job. A competent manager is always aware about different competencies that a person requires to perform the job effectively and efficiently. And on the basis of their knowledge about this they select and train their subordinates for that job. There are many factors such are Social culture, work environment, nature of business, Organizational structure, responsibilities, nature of process and assigned activities, attitude and motives of management affects competency require for particular job. Competency based recruitment and selection focuses on identifying those candidates that can evidence those behaviorally defined characteristics which underpin desired performance in the role you are seeking. Review of the Literature There are several major studies available on HR competencies [1]. One study surveys 3000 HR professionals, consultants, line executives and academicians. That study reports that line executives thought that computer literacy was the most critical HR competence; while academicians argue that broad knowledge of and a clear vision for HR were the most important issues, and consultants believe that ability to change things is the most important factor in the excellent or HR performance. Another study, examining300 HR professionals from various sectors, establishes a set of core HR competencies consisting of leadership style, management intuition, functional abilities and personal attributes [2]. One of HR competency surveys suggests that HR professionals needed to be more knowledgeable about financial management, external competition and customer demands [3].The survey data of the Human Resource Competency Study (HRCS) were collected in 2003 under the initiative of the Edinburgh university. The study was carried out online (web-based). The respondents of the European HRCS were HR
  • 6. HR COMPETENCIES 6 professionals and line managers of multinational companies located in Europe [4]. In this survey, five domain factors emerged as making a difference interms of performance. The domains are as follows: • Strategic Contribution High-performing companies have HR professionals involved in the business at a strategic level. These HR professionals manage the culture, facilitate rapid change, and are involved in the strategic decision making and create market-driven connectivity of the operation [4]. In this competency area, culture management, rapid change efforts, and a business partner role along with customer focus emerged as important factors for HR professionals, making their impact on their organizations' financial performance significant. • Personal Credibility HR professionals must be credible to both their HR counterparts and the business line managers whom they serve. They need to promise and deliver results and establish a reliable track record. Furthermore, working well with others by building good relationship is vital in developing the ability to work together with others effectively. In addition, HR professionals must have effective writing and verbal communication skills [4]. The findings of the study by [4] correspond with the prior research of [5], who found that that the personnel directors require professional competence in social skills to develop effective interpersonal relations with other board directors. This is one of the competencies of personal credibility.
  • 7. HR COMPETENCIES 7 • HR Delivery HR professionals deliver both traditional and operational activities to their business in four major categories. First, by designing developmental programs and challenging work experiences. This is done by offering career planning services, and facilitating internal communication processes. These efforts include both individual development as well as organization-wide development. Second, by structuring and HR measurement: restructuring the organization, measuring impact of HR practices, and managing global implications of HR practices. Third, by attracting, promoting, retaining, and out-placing appropriate people. Finally, by performance management in terms of designing performance-based measurements and reward systems and providing competitive benefit packages [4]. • Business Knowledge To become key players in the organization, HR professionals must understand the business or industry of the company they serve. Key areas of knowledge include applied understanding of the integrated value chain (how the firm horizontally integrates) and the firm’s value proposition (how the firm creates wealth). The labour factor, representing institutional constraints such as labour legislation, is the third factor that constitutes the domain of business knowledge [4]. Human resources professional must understand how their business or agency operates. This includes the organization’s strategy, how the organization makes money or achieves its primary purpose, its technological processes and organizational capabilities, etc. [6].
  • 8. HR COMPETENCIES 8 • HR Technology HR professionals need to be able to leverage technology for HR practices and use e-HR/web- based channels to deliver value to their customers [7]. [7] Further argues that the pace of technological innovation will continue to accelerate. HR can take advantage of these changes by automating HR processes and becoming more effective in communicating with its internal /external customers. More importantly, by absorbing the latest technology, HR can project a forward looking image that will help it earn the respect of skeptical colleagues. According to a recent survey by Society for Human Resource Management, the top workplace trend identified was technology. The Relationship between HR Competencies and a Firm’s Performance Researchers in the field of strategic human resource management have emphasized that human resource practices may lead to higher firm performance and be sources of sustained competitive advantages . Competing in today’s tumultuous global economy provides additional challenges to the HR function in creating the expected value to create and sustain competitive advantages. To function effectively, HR professionals must master the necessary competencies, and that mastery of HR knowledge comes from knowing the concepts, language, logic, research, and practices of HR [1]. Furthermore, mastery of these abilities comes from being able to apply that knowledge to specific business settings.[2] have convincingly argued that HR professionals need to become more effective strategic business partners.[5] argue further that HR professionals must make the transition from being strategic business partners to becoming contributors in their organizations. Several studies have shown a positive relationship between certain competencies and firm performance [7, 8, 9,] have stated that there is an emerging group of human resource professionals who see the opportunity to turn human capital strategy into a long-term
  • 9. HR COMPETENCIES 9 competitive advantage. They observe that in the 1990s there was a wake-up call for the human resource profession. More than ever, organizations now seek greater creativity and productivity from people. Part of the strategy in being creative and maximizing productivity is to possess the necessary competencies for enabling these outcomes. The research by Brockbank [1] showed that HR activities positively impact business performance by approximately10% (defined as the financial performance of the business over the last three years compared to its major competitors). Strategic contribution accounts for 43 percent of HR total impact on business performance which is almost twice the impact of any other domain. These are all reasons why competencies are being discussed by academicians and practitioners alike as ways of creating sustainable competitive advantages. A study by [7] indicates the domain of strategic contribution is positively correlated with financial competitiveness, while the domain of HR technology is negatively correlated with this performance outcome. This is not completely in line with the global HRCS findings. In the Europe, the study found only one domain (strategic contribution) to be positively related to financial competitiveness, in contrast to the global results that suggest four out of five domains to be positively linked to financial competencies.
  • 10. HR COMPETENCIES 10 DEFINIATION OF HR COMPETENCIES Any analysis of HR competencies requires careful definition because of the considerable variance in the use of the term ‘competencies’ in the literature. For the purpose of this study, the numerous definitions of competency can be summarized effectively as a collection of technical and cultural capabilities (Brockbank 1997). However, it is obvious throughout the literature that different authors advocate different approaches to competency definition. For example, one particular approach to modeling competencies advocated by Ulrich et al (1995) and Boyatzis (Yeung 1996) includes the integration of areas of competence into groupings. Ulrich et al’s (1995) model combines various aspects of competence into three primary elements: knowledge of the business, HR functional expertise and management of change. They argue that management of change is critical, as the organization’s external rate of change (e.g. globalization, information flow, customer expectations, technology, etc.) must be matched by the internal rate of change for the organization to remain competitive. (Retrieved December 23,2010 http://www.slideshare.net/nusantara99/competency-based-hr- management). Irrespective of job role or job title, the elements of competence remain in the same order of importance, with any variation manifesting itself in weighting alone. In the US, ‘Change management’ has been reported to be most important (41%), followed by ‘HR functional expertise’ (22%) and ‘Knowledge of business’ (17%). A similar pattern was also seen in non- US organisations, however the different elements were seen as being much more balanced: 34%, 26% and 26% respectively (Ulrich et al 1995, pp.487). The idea that competency weightings change according to job role or level is also supported by Boyatzis (Yeung 1996). In defining HR competencies, Ulrich and Boyatzis, like many others, argue that it is
  • 11. HR COMPETENCIES 11 necessary to consider the specific job roles of HR practitioners in order to differentiate between possible variations in requirements. The roles of human resource staff have been extensively discussed in the literature and in textbooks of human resource management (see, for example, Schuler and Huber, 1993; Purcell, 1995). One work in particular by Tyson and Fell (1986) defined three dominant personnel management models based on an analogy from the building and civil engineering profession: clerk of works, contracts manager and architect. In essence, the clerk of works role focuses on the day-to-day operations carried out by the personnel department, and is often the support or administrative HR practitioner role. The contracts manager is the expert ensuring that every aspect of policy and procedure and hence the personnel department’s ‘contract’ with the organization is fulfilled. This role equates to that of the professional or specialist HR practitioner. The architect is the long-term designer and planner, co-coordinating the activities of other members of the department, otherwise known as the senior or strategic management HR practitioner. In the definition of these models it is already clear how individuals carrying out different models of personnel management will require different degrees of competence in different areas. This is also relative to the environment in which the organization is operating.
  • 12. HR COMPETENCIES 12 CHAPTER.2 THE STUDY The study was conducting on leading companies of Pakistan that how much they are focusing on HR competency of their employees and how thier managers uses skills that are fruit ful for the organization. For this purpose personal visit have been made to Mobilink, MTBC and calls have been made to Nestle and Gul Ahmed Textile Mill Pakistan. ASSUMPTIONS It is been assumed that all the organization are working hard to hire employees on their competency and each organization have more than 100 employees since mostly organization having less than 50 employees have no proper HR structure. LIMITATIONS Due to shortage of time and some non-cooperation of staff only few of the HR professional and employees have been interview. MOBILINK Mobilink is Pakistan largest cellular company having more than 1000 franchises in all over Pakistan and employee force of 4500 people.Mobilink has 47 HR department in Pakistan who are responsible to perform not only traditional duties but also take such initiative to ensure employees loyalty to Mobilink and in return what they are offering them. Mobilink has a very well defined and structured department and its various policies of keeping each employee productive part of the organization are intoned with the corporate worlds requirement. Employees in the company are largely committed to the company and have shown progress in the company. Employees are satisfied with the HR department of Mobilink GSM Company.
  • 13. HR COMPETENCIES 13 Humans are the basic tool for having competitive edge in the market for most of the organization and Mobilink is one of these. It has best HR system in Pakistan that give edge to Mobilink. Study shows that from very first step of recruiting employee until its final selection process ,the HR managers always looking for the skills required by the job and how the new employee use his/her skill to give good results. MTBC MTBC is a dynamic and rapidly growing multinational health care IT company. The company has attained tremendous growth in the short span of a few years, which is testament to well- implemented, technology-based processes and which also lays the foundations for productivity. MTBC is following a formula of long-term growth by combining and utilizing labor force increase, investment activity and scientific and technological progress. It is an American based company who is operating in Pakistan and India. To become the worlds leading billing company MTBC has a very strong HR department who is always ready to meet the new challenges and its reaction on its employees. Their key to success is that they always looked for skilled force who can easily adjust them in tough working condition ( Zaheer, Senior HR manager MTBC). Company conduct special training sessions where each employee has the opportunity to prove them in challenging work environment. Hiring is based on skills which employee brings to MTBC. The study shows that since MTBC has large number of competent employees but their working environment is so tough that hardly any of the new recruit (male staff) stay in this office for not more than 6 to 8 months. Long working hours and less salary and increment is one of the major causes of this problem but due to high unemployment rate in the country they have no issue of
  • 14. HR COMPETENCIES 14 employee leaving MTBC. Even the experienced and senior employees become less result oriented due to these circumstances.( Miss Bushra, Senior HR manager MTBC) NESTLE PAKISTAN Nestle is one of Pakistan leading group in manufacturing food items. Since they are in the manufacturing sectors they hire highly competent professional both in production and management sector. But due to recent bad economic condition in country it is difficult to hire skilled labour and handle their affairs. GUL AHMED TEXTILE MILL The story of textiles in the subcontinent is the story of Gul Ahmed. The group began trading in textiles in the early 1900’s. With all it’s know-how and experience, the group decided to enter the field of manufacturing and Gul Ahmed Textile Mills Ltd. was incorporated as a private limited company, in the year 1953. In 1972 it was subsequently listed on the Karachi Stock Exchange. Since then the company has been making rapid progress and is one of the best composite textile houses in the world. The mill is presently a composite unit with an installed capacity of 130,296 spindles, 223 wide width air jet looms, and a state of the art processing and finishing unit. (Retrieved December 24,2010 from http://www.gulahmed.com/html/sec_1024/corp.html#1) RESEARCH METHODOLOGY The sample employed here consists of HR professionals from Pakistanis manufacturing and services companies. All respondent work for services companies in the twin cities of Pakistan and others are in manufacturing companies. These companies were chosen
  • 15. HR COMPETENCIES 15 because of their relatively large. Only firms with at least 50 full-time employees were studied. This is because other studies have shown that firms with smaller employment size are less likely to have HRM departments. THE INSTRUMENT The data collection instrument used in this research is the a quantitative methodology with a survey instrument developed based on the five competency domains and 17competency factors identified in the Human Resource Competency Study (HRSC) [5]. To improve statistical reliability, the HR technology domain was divided into two competency factors; one was operational and one strategic. This resulted in 18 competency factors that resided within the five competency domains. A Likert scale was used on the questionnaire with the following ratings: 1–strongly disagree, 2–disagree, 3–moderately agree,4–agree and 5–strongly agree. The respondent was asked how well they performed the competencies identified in the HRSC. A statement describing each competency factor is listed on the questionnaire. The 18 items in the instrument are arranged in groups of five competency domain. Firm performance was measured by the self-reported the researcher of this study used Cronbach alpha co-efficient method for this purpose. The result of the reliability test shows that the alpha value base in each domain of the instrument is between 0.62 to 0.89. Components that are tested are strategic contribution (alpha = .89), personnel contribution(alpha value=0.67), HR delivery (alpha value=0.62),Business knowledge (alpha value=0.76), HR technology(alpha value=0.88) and firm performance (alpha value=0.86). According to [7], any measurement instrument should have reliability value of more than 0.60.[5] stressed that a measurement instrument can be considered reliable if the
  • 16. HR COMPETENCIES 16 results are consistent from one time to another and that the reliability value is 0.70 or greater. Therefore, from the alpha value obtained, we can conclude that the research instrument is reliable and consistent.
  • 17. HR COMPETENCIES 17 CHAPTER.3 ANALYSIS Table 1 show that the top nine ranking HR competency factors are from the domain of personal credibility and HR delivery. The respondents' self-rated competency shows that personal communication, legal compliance, effective relationship and performance management rank above all other factors. It would follow that respondent are most competent in these areas. HR Professionals need to develop a relationship of trust with their clients, i.e. management team and line managers to instill confidence. These findings show positive development to the HR professionals in Pakistan because personal credibility competency is the foundation for a HR professional to become intimately involved at the strategic level in an organization once given the opportunity. Without this foundation of trust, HR Professionals may very well find themselves excluded from the strategy table. However, this study has found that respondents score lowest for strategic contribution competency. Based on competency factors in each domain, all strategic contribution factors score the lowest mean score in terms of mean ranking as shown in Table 1.This shows that HR professionals in Pakistani manufacturing sector are extremely weak in culture management, market driven connectivity, strategic decision- making and fast change. This result is indeed a concern because HR professionals should be able to identify and implement organizational cultures that help firms win the marketplace and successfully implement business strategies. Furthermore, if HR professionals are not able to facilitate change management processes and adapt learning to new change initiatives, they would have problems working with key individuals to ensure decisions are made quickly and to ensure resources are aligned with desired changes [8]. As shown in Table 2, not all HR professional competencies (Strategic Contribution, Business knowledge, Personal credibility, HR delivery and HR technology) have significant correlation with a firm’s performance. Competencies
  • 18. HR COMPETENCIES 18 such as strategic contribution, business knowledge and HR technology have significant correlation with firm performance. These competencies obtained Spearmen’s rho value at 0.542 (p<0.01), 0.542 (p<0.01) and 0.373 (p<0.05). However, no correlation was found between personal credibility and HR delivery in assessing a firm’s performance. Both of these competencies obtained a Spearmen’s rho value at 0.144 and 0.016.This result partially supports the earlier research from [7]. While a study by [7] indicates that the domains of strategic contribution, business knowledge, and personal credibility and HR delivery are positively correlated with financial competitiveness, although there is no correlation between HR technology and financial performance. As shown in Table 3, only two out of five HR competencies have significant correlation with independent variables. HR competencies such personal credibility has significant correlation with HR experience, education level and salary but show no correlation with the firm’s size. Business knowledge competencies have significant correlation with all success factors (HR experience, education level, firm’s size and salary).The findings from this section is supported by the study from [5] that indicates that salary was significantly related to competency such as understanding business knowledge. [1] Study also shows that the impact of education and the competencies on compensation. The result provide a reminder to HR professionals of the value of education level such as graduate degrees developing higher levels of HR technical competence, understanding the benefits of accounting, marketing, and other different functional areas in effectively developing and implementing HR strategies. This study also indicates that HR experience is significantly related to HR competencies such as delivering HR, strategic contribution, understanding the business and technical competence.
  • 19. HR COMPETENCIES 19 The study from [9] show significant differences in the task of HR practitioners from large and small companies (firm’s size). Small companies reported that their HR departments monitored legal compliance (one of the factors in the competency of HR delivery) and large companies reported that their HR department outsourced HR programs. However, this result could not be supported by this research as no significant relationship was found between firm’s size and HR delivery. [4] have argued that HR professionals need to become more effective strategic business partners. [8] argue further that HR professionals must transition from being strategic business partners to becoming contributors in organizations. Given that numerous studies have shown a positive relationship between strategic HRM practices and firm performance, this study sought to identify the competencies needed for HR professionals to become effective business partners and contributor in organizations. As [6] have shown strategic contribution, personal credibility, HR delivery, business knowledge, and HR technology are all pivotal to HR being effective business partners and players. This study enabled readers to determine the various relationships existing among the core HR strategies, factors leading to improvement in the competencies, impact of education and the competencies on compensation, and the relationship between education and the respective competencies. The results provide a reminder to HR professionals of the value of graduate degrees and other means of developing higher levels of HR technical competence, understanding the benefits of accounting, marketing, and other different functional areas in effectively developing and implementing HR strategies. By understanding the impact of the competencies on the various organizational practices, there could be a more directed strategy in developing expertise among HR professionals; hence, a more credible and effective function. The findings of this study support notions of [7] and Becker et al. [2] who emphatically stated the need for metrics as a core component of the HR strategy. Although there are many positive
  • 20. HR COMPETENCIES 20 results for the HR profession in general from this study, there are clearly many areas that are lacking. To be a true strategic partner and player, HR professionals and other executives of organizations must focus on developing the critical competencies necessary to enhance HR effectiveness and hence maximization of shareholder value. HR professionals need to be proactive and flexible in their mind set. They should not think that they play only a supportive role but also their contribution can give impact to an organization performance. One major finding of this study is that HR professionals often lack the competencies related to business. It is clearly shown that competency such as culture management, market driven connectivity, strategic decision making, rapid adaptability, value- chain knowledge and HR technological know-how’re lacking and are among the weakest abilities of a HR professionals in the Pakistani manufacturing sector. Table 1. Rank order of means of HR competency factors in each domain
  • 21. HR COMPETENCIES 21 Competency Factors Mean Std.Deviation Rank Strategic contribution Culture management 2.91 0.89 18 Facts change 3.06 0.95 15 Strategic decision-making 3.03 0.69 16 Market driven connectivity 2.97 0.78 17 Personal credibility Achieving results 4.16 0.68 7 Effective relationships 4.38 0.66 3 Personal communication 4.63 0.49 1 HR delivery Staffing 4.31 0.78 5 HR development 4.16 0.95 8 Organization structure 4.28 0.85 6 HR measurement 4.13 0.79 9 Legal compliance 4.44 0.80 2 Performance management 4.38 0.79 4 Business knowledge Value chain knowledge 3.31 1.03 13 Value proposition knowledge 3.44 0.88 12 Labour knowledge 3.53 0.88 10 HR Technology User of technology to deliver 3.31 0.69 14 HR services 3.47 0.95 11 Strategic HR technology Table 2. Relationship of HR competencies to firm performance Spearman’s rho analysis Firm performance Strategic contribution Correlation coffecient 0.524** Sig.(2-tailed) 0.001 Personal credibility Correlation coffecient 0.144
  • 22. HR COMPETENCIES 22 Sig.(2-tailed) 0.433 Hr delivery Correlation coffecient 0.016 Sig.(2-tailed) 0.930 Business knowledge Correlation coffecient 0.542** Sig.(2-tailed) 0.001 HR technology Correlation coffecient 0.373* Sig.(2-tailed) 0.036 *correlation is significant at the 0.05 level (2-tailed). **correlation is significant at the 0.01 level (2-tailed). Table 3. correlation between hr competencies and HR experience, education level, firm size and salary competencies HR Education Firm’s size Salary experience level Strategic contribution 0.185 0.078 0.326 0.138 Personal credibility 0.436* 0.549** 0.294 0.612**
  • 23. HR COMPETENCIES 23 HR delivery 0.174 0.011 0.231 0.244 Business knowledge 0.367 0.468 0.417* 0.443* HR technology 0.060 0.039 0.213 -0.069 HR experience 1.000 0.442* 0.669** 0.676** Education level 0.422* 1.000 0.430 0.613 Firm’s size 0.669** 0.430* 1.000 0.576 Salary 0.676** 0.613** 0.576** 1.000 *correlation is significant at the 0.05 level (2-tailed). **correlation is significant at the 0.01 level (2-tailed). CHAPTER.4 CONCLUSION The findings of this research show that HR professional in the manufacturing and services companies of the Pakistan are lacking in business related human resource competencies. This is one of the main barriers to be surmounted if local HR professional are to become strategic partners in their organizations. As this study has shown, these competencies contribute to a
  • 24. HR COMPETENCIES 24 firm’s effective performance .Therefore, it is vital for HR professional to possess the right competency to improve overall firm’s productivity and performance. Furthermore, they must take initiative to excel in many area especially knowledge beyond HR practices. This may be the only road to success for all HR profession in the future. REFERENCES [1] N. Khatri and P. Budhwar, “A study of strategic HR issuesin an Asian context,” Personnel Review 31 (2), pp.166-88, 2002. [2] K. E. Scanlan, “University HRM curriculum and HRM competencies: A comparative study.” Unpublished Dissertation, Dissertation Abstracts International, 2007.
  • 25. HR COMPETENCIES 25 [3] D. Ulrich , W. Brockbank, A. Yeung, and D. Lake, “Human resource competencies and empirical assessment,” Human Resources Management, 34(4), pp. 473-496, 1995. [4] P. Boselie and J. Paauwe, “Human resource function competencies in European Companies,” 2004. [5] J. Kelly and J. Gennard, “The role of personnel directorson the board of directors,” Personnel Review, Vol. 25 No. 1, pp. 7-24, 1996. [6] J. W. Heisler, “Competency today required by today HRM professionals,” Link & Learn Newsletter. Retrieved November 21, 2007 from World Wide Web:http:// www.hranca.org/savedfiles/heisler.pdf , 2003. [6] R. W. Mondy and R. M. Noe, “Human resource management,”International Edition, 9th Edition, Prentice Hall, 2005. [7] P. M. Wright, B. Dunford, and S. Snell, “Human resourcesand the resource based view of the firm,” Journal of Management, 27, pp. 701-721, 2001. [8] E. E. Lawler and A. M. Mohrman, “Creating a strategichuman resource organization: An assessment of trends and new directions. Stanford,” CA: Stanford UniversityPress, 2003. [9] Awais Qureshi, Manager HR MTBC. [10] Gul Ahmed Textile , Retrieved December 24,2010 from http://www.gulahmed.com/html/sec_1024/corp.html#1 [11] HR definition (Retrieved December 23,2010 http://www.slideshare.net/nusantara99/competency-based-hr-management)