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HPPR404 Unit 10


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HPPR404 Unit 10

  1. 1. HPPR 404 Research and Evaluation Sherrell Steele Collecting, Analyzing, and Reporting Quantitative Data
  2. 2. Objectives <ul><li>How to design surveys </li></ul><ul><li>How to train interviewers </li></ul><ul><li>What are call sheets? </li></ul><ul><li>What are acceptable response rates? </li></ul><ul><li>Reporting relationships among variables </li></ul>
  3. 3. Survey design <ul><li>Online templates e.g. Zoomerang, Survey Monkey (free) </li></ul><ul><li>Statistical packages e.g. SPSS (costly) </li></ul><ul><li>Computer assisted data collection (automatic data analysis) </li></ul>
  4. 4. Coding <ul><li>Assigns a number to a response , usually on a scale (e.g. Likert) </li></ul><ul><li>Code books help to keep consistent analysis when there are several people doing coding </li></ul>
  5. 5. Training interviewers <ul><li>Be polite </li></ul><ul><li>Read slowly and clearly </li></ul><ul><li>Read each question consistently </li></ul><ul><li>Do not influence (bias) </li></ul>
  6. 6. Call sheets <ul><li>Track timing of calls, call history </li></ul><ul><li>Use code to record e.g. CM= Completed interview </li></ul>
  7. 7. Response rates <ul><li>The number of people who complete a survey out of a valid sample size </li></ul><ul><li>Phone surveys - 45% to 55% response rates </li></ul><ul><li>Mail surveys - 30% response rates </li></ul>
  8. 8. Univariate relationships <ul><li>Compares results from several groups e.g. How many male smokers attend sporting events. </li></ul><ul><li>Reported using crosstab tables see Table 12.3 and 12.4 pages 263 and 264 in your text </li></ul>
  9. 9. Summary and conclusion <ul><li>You do not have to be a statistician. Leave Chi squares and correlation coefficients to internal experts or external contractors. </li></ul><ul><li>Your main task is to make the outcomes understandable and acceptable to your senior managers. </li></ul>