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HPEO 403 Unit 1 Presentation 2

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Second presentation for HPEO 403, Unit 1.

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HPEO 403 Unit 1 Presentation 2

  1. 1. HPEO403 Risk Management: Perception & Communication UNIT 1 Risk = Hazard + Outrage: A Formula for Risk Communication Clarification
  2. 2. Fischhoff et al . 1981 LOWERS OUTRAGE RAISES OUTRAGE Voluntary Imposed Individual’s Control Controlled by others Benefits Little or no benefits Fairly distributed Unfairly distributed Natural Man-made Statistical Catastrophic Trusted source Un-trusted source Familiar Exotic Affects adults Affects children
  3. 3. Dr. Peter Sandman (1991)     SAFE   RISKY 1   Voluntary   Coerced 2   Natural   Industrial 3   Familiar   Exotic 4   Not memorable   Memorable 5   Not dreaded   Dreaded 6   Chronic   Catastrophic 7   Knowable   Unknowable 8   Individually controlled   Controlled by Others 9   Fair   Unfair 10   Morally irrelevant   Morally relevant 11   Trustworthy sources   Untrustworthy sources 12   Responsive process   Unresponsive process
  4. 4. Risk = Hazard + Outrage A B C D
  5. 5. Risk = Hazard + Outrage A B C D
  6. 6. Risk = Hazard + Outrage B D
  7. 7. Risk = Hazard + Outrage A D
  8. 8. Risk = Hazard + Outrage C D
  9. 9. Risk = Hazard + Outrage
  10. 10. Risk = Hazard + Outrage
  11. 11. Risk = Hazard + Outrage
  12. 12. Risk = Hazard + Outrage
  13. 13. Risk = Hazard + Outrage A B C D
  14. 14. National Crisis Prevention Institute Model for Crisis Prevention: <ul><li>Be empathetic </li></ul><ul><li>Clarify messages </li></ul><ul><li>Respect personal space </li></ul><ul><li>Be aware of body position </li></ul><ul><li>Permit verbal venting when possible </li></ul>
  15. 15. National Crisis Prevention Institute Model for Crisis Prevention: <ul><li>6) Set and enforce reasonable limits </li></ul><ul><li>7) Avoid overreacting </li></ul><ul><li>8) Use physical techniques as a last resort </li></ul><ul><li>9) Ignore challenge questions </li></ul><ul><li>10) Keep your nonverbal cues non-threatening </li></ul>
  16. 16. CONCLUSIONS <ul><li>Workers / Public respond more to Outrage than Hazard </li></ul><ul><li>Activists, Unions, Media do NOT create Outrage, they amplify it! </li></ul><ul><li>When Outraged, people DO NOT LISTEN much to Hazard data </li></ul>
  17. 17. CONCLUSIONS <ul><li>Outrage is as measurable as Hazard and just as real </li></ul><ul><li>Risk Communication can mean 2 different types of communication jobs </li></ul><ul><ul><li>Reducing Outrage when hazard is low </li></ul></ul><ul><ul><li>Increasing Outrage when hazard is high </li></ul></ul><ul><li>Ongoing Outrage reduction requires fundamental changes in an organization </li></ul>
  18. 18. QUESTIONS? <ul><li>Post all questions in; </li></ul><ul><li>Questions for Instructor </li></ul><ul><li>Unit Forums </li></ul><ul><li>Assignment Forums </li></ul>

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