This document provides an agenda for an HP cloud conference. It lists over 40 sessions organized into tracks on cloud service providers, cloud IT outsourcing, application and cloud services, cloud fundamentals, cloud security, and cloud customer testimonials. The sessions will include keynotes, panels, business presentations, and technical presentations on topics such as private cloud solutions, cloud adoption best practices, leveraging cloud services, and security in the cloud. Speakers include HP experts and customers such as NNIT.

1. Your Cloud. Your Way.
© Copyright 20122012 Hewlett-Packard Development Company, L.P.
© Copyright Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.
The information contained herein is subject to change without notice.

2. EG Cloud Sessions
Cloud Keynote
Session ID Track Owner Title Type Speaker
TK2039 Cloud Track Keynote: Winning with HP's Cloud Solutions
TK2093 TS: Data Center Transformation Track Keynote: Cloud enabling your data center
Services
Cloud Service Providers
Session ID Track Owner Title Type Speaker
BB2043 Cloud Cloud for service providers: solutions and customer case study
TBD ESSN Cloud Bring Premium Cloud Services to Market Faster: A Business
Introduction to HP CloudSystem Service Provider
TBD ESSN: Cloud CloudAgile session: Leveraging Cloud Services in a Hybrid Business Derek Howard
Environment and extend your capabilities:
TBD ESSN: Cloud CloudAgile session: How to better leverage and consume Cloud Business Derek Howard
services in a Hybrid environment – Panel discussion
Cloud IT Outsourcing
Session ID Track Owner Title Type Speaker
BB3019 ES: IT Outsourcing Finding the perfect fit for your enterprise: virtual private cloud or Business
private cloud
2 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice. Confidential.

3. EG Cloud Sessions
Application and Cloud Services
Session ID Track Owner Title Type Speaker
BB3024 ES: BPO and Industries Network cloud formations: making the most of service providers’ Business
new capabilities
BB3041 ESSN: Application Optimized Solutions Make technology easier to consume. HP Cloud Maps simplify Business
and accelerate end-to-end design and provisioning of
applications and infrastructure.
TB3038 ESSN: Services and Programs Leveraging cloud services in a hybrid environment to extend Technical
your capabilities
TB3039 ESSN: Services and Programs Panel discussion: how to leverage and consume cloud services Technical
in a hybrid environment
TB3057 ESSN: Virtualization Solutions Build your own application service automaton with HP Cloud Technical
Maps
BB2775 Converged Infrastructure Case study: how HP Enterprise Services leverages a converged Business
infrastructure to deliver HP Enterprise Cloud Services
3 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice. Confidential.

4. EG Cloud Sessions
CLOUD FUNDEMENTALS
Session ID Track Owner Title Type Speaker
BB2869 ESSN: Cloud Master the Cloud series: Where’s the money? How to write the Business Bill Dupley
business case for cloud
BB2870 ESSN: Cloud Master the Cloud series: Decisions today for a cloud-ready Business Drew Dimmick
future
BB2871 ESSN: Cloud Master the Cloud series: Mission-critical converged Business Kate O’Neill
infrastructure for private cloud
BB2872 ESSN: Cloud Master the Cloud series: Building a cloud roadmap with a cloud Business Lee Kedrie
discovery workshop
BB2874 ESSN: Cloud Master the Cloud series: How to accelerate the journey to Business Nick Van der Zweep
private or hybrid cloud
BB2882 ESSN: Cloud Master the Cloud series: Choosing the right cloud service Business ?
BB2883 ESSN: Cloud Master the Cloud series: Application transformation in Business Charlie Bess
preparation for cloud
TB2051 Cloud HP's cloud reference architecture Technical Christian Verstraete
BB2912 HP IT Enabling Cloud at HP Business
BB2040 Cloud Best practices for starting your cloud journey Business
BB2041 Cloud Expert panel: building and managing your private cloud Business
BB2042 Cloud Expert panel: best practices for selecting and consuming Business
external cloud services
BW2046 Cloud Aligning IT with business need: first steps on your cloud journey Business
4 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice. Confidential.

5. EG Cloud Sessions
Cloud - Security
Session ID Track Owner Title Type Speaker
BB2873 ESSN: Cloud Master the Cloud series: Security considerations for cloud Business Rafal Los
BB2247 Software: Security Security concerns and testing in the age of cloud and mobility Business
BB2659 Software: Security Extending SIEM to cloud security Business
BB2668 Software: Security Securely migrating your business to the cloud Business
TB2662 Software: Security Develop secure software with HP ALM and Fortify Technical
TB2672 Software: Security How secure is your cloud? what you need to know and ask Technical
BB2473 Enterprise Security Make the right move at the intersection of cloud and security Business
Cloud - Customer Testimonials
Session ID Track Owner Title Type Speaker
TB2301 ESSN: Converged Infrastructure Building a private cloud: converged infrastructure with Red Hat Technical
and HP CloudSystem Matrix
BB2877 ESSN: Cloud Master the Cloud series: Taking the cloud to the next level Business NNIT
BB2878 ESSN: Cloud Master the Cloud series: What does it take to go cloud? Business NNIT
BB3003 ESSN: Services and Programs Cloud best practices and customer experiences from our Business
AllianceONE Cloud Partner of the Year
TB2437 Software: Application Lifecycle Cardinal Health enables HP ALM through SaaS Technical
Management
BB2044 Cloud Concept to cloud: a customer's journey Business
TB2045 Cloud Technical case study: a customer's journey to cloud Technical
5 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice. Confidential.

6. EG Cloud Sessions
HANDS ON LABS
Session ID Track Owner Title Type Speaker
HOL2025 ESSN: Industry Standard Servers Hands-on experience using HP CloudSystem Matrix Operating Hands on lab
Environment 7
HOL2026 ESSN: Industry Standard Servers HP CloudSystem Matrix advanced self-guided training Hands on lab
HOL2027 ESSN: Industry Standard Servers Managing HP 3PAR storage with HP CloudSystem Matrix Hands on lab
Storage Provisioning Manager 2.0
HOL ESSN: Cloud CloudSystem Service Provider Hands on lab
HP CloudSystem Matrix and Matrix Operating Environment
Session ID Track Owner Title Type Speaker
TB2059 ESSN: Industry Standard Servers Customizing your HP CloudSystem Matrix Operating Technical
Environment
TB2060 ESSN: Industry Standard Servers Application provisioning and life-cycle management with HP Technical
CloudSystem Matrix
TB3008 ESSN: Industry Standard Servers Chargeback solutions for HP CloudSystem Technical
TW2072 ESSN: Industry Standard Servers Extend your private cloud-based applications’ bursting Technical
capabilities to third-party public clouds
BB1970 ESSN: Industry Standard Servers DataMatrix: automated data visualisation Business
6 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice. Confidential.

7. EG Cloud Sessions
Networking in the cloud
Session ID Track Owner Title Type Speaker
BB2875 ESSN: Cloud Master the Cloud series: Building cloud-optimized data center Business John Gray
networks
BB2370 ESSN: Networking HP FlexNetwork architecture cloud innovations Business
RT2388 ESSN: Networking Forging the way to a cloud network Round table
TB2375 ESSN: Networking Simplifying wide area network design for cloud Technical
TB2090 TS: Converged Infrastructure Services Network reference architectures to address virtualization, cloud Technical
and other IT trends
Cloud Virtualization and Management
Session ID Track Owner Title Type Speaker
TB2944 ESSN: Infrastructure Virtualization & HP and VMware: building the cloud Technical
Management
TB2270 ESSN: Services and Programs A hardened Cloud infrastructure with VMware Technical
CLOUD - Application Lifecycle Management
Session ID Track Owner Title Type Speaker
BB2324 Software: Application Lifecycle DevOps IT - IT Modernization - An IT Agile Culture and Business
Management Integrated IT platforms
TB2020 Software: Application Lifecycle How HP ALM can support transitioning applications in the cloud Technical
Management
7 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice. Confidential.

8. EG Cloud Sessions
Cloud Service Automation
Session ID Track Owner Title Type Speaker
BB2235 Software: Operations Management Going beyond cloud automation Business
BB2238 Software: Operations Management HP Cloud Service Automation features and benefits Business
BB2648 Software: Operations Management Find the cloud silver lining with HP Business Service Business
Management
CDA2511 Software: Operations Management Introducing HP APM as a Service, a new Cloud offering
CDA2931 Software: Operations Management Service Manager SaaS NDA (Place Holder)
TB2541 Software: Operations Management Building a dynamic, intelligent cloud with HP CSA and Moab Technical
TB2578 Software: Operations Management Improving Operations and Service Deliver with the HP IT Technical
Performance Suite
TB2654 Software: Operations Management Monitoring cloud infrastructure with HP SiteScope and Technical
Operations Manager
TB2688 Software: Operations Management How to get the QA team off your back Technical
TB2691 Software: Operations Management Announcing HP Continuous Delivery Automation Technical
TB2703 Software: Operations Management One-touch virtualization provisioning with HP OO Technical
BB2593 Software: Operations Management, Amplify your business with HP SaaS: rapid time to value and Business
Software: Software Services lower TCO
8 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice. Confidential.

9. EG Cloud Sessions
Cloud – Software-as-a-Service
Session ID Track Owner Title Type Speaker
BB2577 Software: IT Performance Suite Cloud Software as a Service - Benefits Now and in the Future Business
Storage in the Cloud
Session ID Track Owner Title Type Speaker
BB2698 Software: Operations Management Managing storage in a virtual cloud world Business
BB2876 ESSN: Cloud Master the Cloud series: Storage requirements for private Business Brad Parks
cloud
Quality and Performance Validation
Session ID Track Owner Title Type Speaker
TB2154 Software: Quality and Performance Mobile Cloud: extending functional and performance testing to Technical
Validation mobile
TB2320 Software: Quality and Performance Performance testing from the cloud—at a price you can afford Technical
Validation
9 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice. Confidential.

10. EG Cloud Sessions
Discover Theaters demos
Session ID Track Owner Title Type Speaker
TS Technical-intermediate Technical-intermediate Jeremy Brann
DT2293 Software: Operations Management From designing to subscribing services with HP CSA Demo Theater
ESSN CloudSystem Matrix Andy Schneider
ESSN Cloud Burtsing Nick van der Zweep
10 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice. Confidential.