Lego created their first holiday ad titled "Let's Build," which shows a father and son bonding over creating increasingly complex Lego structures and celebrating their accomplishments. The ad highlights the creativity of Lego toys and how they have maintained relevance for multiple generations. It has received praise within the advertising industry for its heartwarming story of a father and son strengthening their relationship through Lego play.

1. Lego Builds It’s First Holiday Ad
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Lego Builds It’s First Holiday Ad
Powerhouse plastic brickmaker Lego
entered the holiday fray just in time for
holiday shoppers. They’ve built their
very own holiday ad. And it’s getting
ample praise from across the advertising
world.
Slide By :- Howard Davidson Arlington MA

3. The newest video spot, “Let’s Build,” is an immaculately crafted story
about a father and son bonding over their Lego creations. Anchored by
a young boy’s voice over narration in full Oliver Twist mode, the ad
shows a father and son engaged in a montage of joyous brick building,
celebrating their triumphs as they create ever-more complex Lego
structures. The spot was produced by Amsterdam ad agency We Are Pi,
and directed by Joanna Bailey.
Slide By :- Howard Davidson Arlington MA

4. Lego is a unique brand in that it’s now
maintained relevance (and dominated market
share) for several generations of children. The
inherent creativity involved with Legos, as well
as their numerous cross-branded products
(they’ve tapped into everything from Batman
to Spongebob Squarepants and Star Wars at
this point) has made them an indestructible
toy-making force that has successfully
weathered challenges from a number of
ambitious competitors. That said, it’s nice to
see that Legos aren’t resting on their laurels.
Slide By :- Howard Davidson Arlington MA