Michael McCarthy, M.D. presents "Local Health Guide" at the 2009 event hosted by GA Creative, "Taking the Mystery Out of Social Media: Strategies for Healthcare Marketing." His discussion focuses on local doctors and providers becoming interactive with the community by offering their expertise and advice concerning medical issues, creating a dialogue with community members about the latest trends and discoveries in the medical field.
Exploring Disparities Using New and Updated MEasures on SHADAC's State Health...soder145
Slides from webinar webinar introducing two new measures of health outcomes and social determinants of health on SHADAC’s State Health Compare—Unhealthy Days and Unaffordable Rents. This presentation, hosted by SHADAC researchers Brett Fried and Robert Hest, examine these new measures and highlight how the estimates can be used to explore disparities between states and among sub-populations.
Tell Me A Story: Conveying Relevant Information in a Meaningful WayEvonne Young
Instead of writing a research brief or academic report, try sharing information by telling a story. A narrative approach is more likely to engage your audience. Features examples of online storytelling including videos, timelines, and multimedia articles. Presented at AcademyHealth's 2015 Annual Research Meeting.
Intimidate by tweeting or facebooking? Not anymore! Join the movement of social networking and explore how it can become a part of your business, organization or group. Definitely check out Eric Qualman and his video and book on Socialnomics an inspiration for this presentation.
Michael McCarthy, M.D. presents "Local Health Guide" at the 2009 event hosted by GA Creative, "Taking the Mystery Out of Social Media: Strategies for Healthcare Marketing." His discussion focuses on local doctors and providers becoming interactive with the community by offering their expertise and advice concerning medical issues, creating a dialogue with community members about the latest trends and discoveries in the medical field.
Exploring Disparities Using New and Updated MEasures on SHADAC's State Health...soder145
Slides from webinar webinar introducing two new measures of health outcomes and social determinants of health on SHADAC’s State Health Compare—Unhealthy Days and Unaffordable Rents. This presentation, hosted by SHADAC researchers Brett Fried and Robert Hest, examine these new measures and highlight how the estimates can be used to explore disparities between states and among sub-populations.
Tell Me A Story: Conveying Relevant Information in a Meaningful WayEvonne Young
Instead of writing a research brief or academic report, try sharing information by telling a story. A narrative approach is more likely to engage your audience. Features examples of online storytelling including videos, timelines, and multimedia articles. Presented at AcademyHealth's 2015 Annual Research Meeting.
Intimidate by tweeting or facebooking? Not anymore! Join the movement of social networking and explore how it can become a part of your business, organization or group. Definitely check out Eric Qualman and his video and book on Socialnomics an inspiration for this presentation.
Andrew Woodruff, Program Director, ISIS, presented on ISIS’ experience using text messaging to reach youth with sexual health information through SexInfo and Hookup.
National fibromyalgia and chronic pain organizations, as well as local support groups around the country, host events in or around May 12 to create awareness and generate media interest in their cause.
Using Social Sites to Engage Audiences About Pandemic Flu / Forum One Web Exe...Forum One
A Web Executive Seminar presentation describing how a government agency used a leadership blog and online communities to build awareness around pandemic flu and avian flu. The discussion includes tips on conducting research and measuring campaign success. The presentation was made by by Qui Diaz, a digital strategist at the 360° Digital Influence practice of Ogilvy Public Relations Worldwide and Stephanie Marshall, Director of Pandemic Communications at the Office of the Secretary, U.S. Department of Health and Human Services. The two presenters spoke at Forum One Communication's Web Executive Seminar on February 26, 2008. Learn more at:
http://www.forumone.com/content/calendar/detail/2682. Contact Chris Wolz / cwolz@ForumOne.com.
Social Media Research and Practice in the Health Domain - Tutorial, Part IIIngmar Weber
Second part of tutorial given at Weill Cornell Medicine Qatar on February 18, 2017 (https://qatar-weill.cornell.edu/bchp/socialMediaResearchPracticeHealthDomain.html). First part given by Luis Luque (see https://www.slideshare.net/luis.luque/social-media-research-in-the-health-domain-tutorial).
Social media in health--what are the safety concerns for health consumers? Luis Fernandez Luque
Social media in health--what are the safety concerns for health consumers? by Lau AY, Gabarron E, Fernandez-Luque L, Armayones M. HIM J. 2012;41(2):30-5. https://www.ncbi.nlm.nih.gov/pubmed/23705132
Abstract: Recent literature has discussed the unintended consequences of clinical information technologies (IT) on patient safety, yet there has been little discussion about the safety concerns in the area of consumer health IT. This paper
presents a range of safety concerns for consumers in social media, with a case study on YouTube. We conducted a scan of abstracts on ‘quality criteria’ related to YouTube. Five areas regarding the safety of YouTube for consumers were identified: (a) harmful health material targeted at consumers (such as inappropriate marketing of tobacco or direct-to-consumer drug advertising); (b) public display of unhealthy behaviour (such as people displaying self-injury behaviours or hurting others); (c) tainted public health messages (i.e. the rise of negative voices against public health messages); (d) psychological impact from accessing inappropriate, offensive or biased social media content; and (e) using social media to distort policy and research funding agendas. The examples presented should contribute to a better understanding about how to promote a safe consumption and production of social
media for consumers, and an evidence-based approach to designing social media interventions for health. The
potential harm associated with the use of unsafe social media content on the Internet is a major concern. More empirical and theoretical studies are needed to examine how social media influences consumer health decisions, behaviours and outcomes, and devise ways to deter the dissemination of harmful influences in social media.
Political Parties in TexasParty PlatformBoth parties develop .docxharrisonhoward80223
Political Parties in Texas/Party Platform
Both parties develop party platforms. These platforms may sound great but often do not go into the details needed to effect the actual policy. We will look at one policy position, health and examine the developments since this platform was written in 2012.
Start with the descriptions of Health Care from the respective parties on page 147.
Your book states the Democratic parties support universal health- care plan as permitted under the Affordable Care Act.
Your book states that the Republicans believe that health care decision should be between a patient and health care professionals and should be protected from government intrusion. It also states that the Republican Party demands the immediate repeal of the patient Protection and Affordable Care Act but does not state the replacement of the particular health care policy.
Background information:
An alternative to universal care through the Affordable Care Act are Health Savings Accounts (HSAs).
Proponents of Health Savings Accounts believe it encourages people to be value-conscious shoppers in the health care marketplace. For example, a 2012 study from the Rand Corporation, a policy research institute, found that families with consumer-directed health coverage, like HSA plans, spent an average of 21 percent less the first year after switching from traditional coverage. And that if half of those with employer-sponsored coverage were in such plans, health care costs would fall by $57 billion.
Defenders of ObamaCare—including New York Times economist Paul Krugman—do not believe people can make value-conscious health care decisions. Their preferred option is to insulate patients from almost all costs of care—otherwise known as national health insurance— and then control costs by imposing price controls. ObamaCare doesn’t get them all the way there, but it’s a big step in that direction.
However, if individuals and businesses have access to HSA plans, that might help offset the health care spending explosion that ObamaCare creates. Even now health insurers are warning of quickly rising premiums under ObamaCare. So HSA plans may be the only “affordable” option.
The real question is whether health insurers will offer HSA options at a reasonable price. One of the dirty little secrets is that health insurers offer an HSA plan, but price it so high that the more expensive, comprehensive coverage looks like a better deal. The insurance companies approved of ObamaCare in exchange for the anticipated extra patients signing up. This however, does nothing to decrease the cost or increase the ability of the individual to make decisions outside of the insurance company. Recently we have seen the insurance companies asking to be bailed out
because not enough younger people have signed up to compensate for the elderly on the plan. In fact ,both Aetna and United Health Care have threatened to pull out of the health market in 2016/2017.
2016: What's Next for.
Digital & Social Marketing for Medical DevicesBrett_Johnson
The Internet has revolutionized the way the consumer market functions. How is it impacting the way in which medical devices are developed, funded and marketed? Speak with industry experts and learn how you can develop your company’s Internet strategy.
Study Guide Health Care ReformHealth Care Reform OverviewWhe.docxpicklesvalery
Study Guide: Health Care Reform
Health Care Reform: Overview
When it comes to healthcare in America, we seem to believe that more is better--but does more healthcare result in better health? As a nation, we spend more on healthcare per person than any European country, yet our health outcomes are worse. The PBS documentary, Money and Medicine was aired in 2012, and addresses one of the key issues of healthcare reform--the cost of health care. Watch the trailer below, or the entire episode here: http://video.pbs.org/video/2283573727/
(Links to an external site.)
http://youtu.be/a9oEtRwoVxs
(Links to an external site.)
The Affordable Care Act
The Patient Protection and Affordable Care Act (ACA), passed in 2010, is a collection of laws that were created to reform health insurance and healthcare.
The ACA significantly impacts nurses both personally and professionally. Bedside nurses are impacted by organizational changes that affect patient care, and may be providing information and resources to patients and caregivers about the ACA. However, as Hynds, Hatch and Samuels (2014) noted, nurses indicate they need more knowledge to understand the ACA policy implications of their practice.
Now, you can either read the 974 pages of the law itself, or you can watch this short, animated video produced by the Kaiser Family Foundation, and visit the helpful online resources below:
http://youtu.be/JZkk6ueZt-U
(Links to an external site.)
The YouToons Get Ready for Obamacare
0:01 / 6:52
<div class="player-unavailable"><h1 class="message">An error occurred.</h1><div class="submessage"><a href="http://www.youtube.com/watch?v=JZkk6ueZt-U" target="_blank">Try watching this video on www.youtube.com</a>, or enable JavaScript if it is disabled in your browser.</div></div> Minimize Video
Affordable Care Act: Five Years Later
The Commonwealth Fund has developed several online, interactive resources to illustrate the impact of the Affordable Care Act in its first five years of implementation. Through personal stories, population and health systems data analysis, and graphics, the Commonwealth fund paints the picture of the impact of the ACA on individuals, businesses, providers and healthcare systems. Take some time to explore these resources in preparation for this week's discussion board. Link: The Affordable Care Act: A Look Back at the First Five Years.
(Links to an external site.)
Review the two interactive digital features: Coverage Reform
(Links to an external site.)
and Delivery Reform
(Links to an external site.)
.
Value-Based Purchasing--"Pay for Performance"
Increasingly, hospitals and healthcare providers are reimbursed not just for the amount of services provided (fee-for service), but for the results that are achieved for a particular patient population. As nurses, you may have observed policy changes that emphasize patient experience, prevention of hospital-acquired infections, and effective discharge planning ...
Andrew Woodruff, Program Director, ISIS, presented on ISIS’ experience using text messaging to reach youth with sexual health information through SexInfo and Hookup.
National fibromyalgia and chronic pain organizations, as well as local support groups around the country, host events in or around May 12 to create awareness and generate media interest in their cause.
Using Social Sites to Engage Audiences About Pandemic Flu / Forum One Web Exe...Forum One
A Web Executive Seminar presentation describing how a government agency used a leadership blog and online communities to build awareness around pandemic flu and avian flu. The discussion includes tips on conducting research and measuring campaign success. The presentation was made by by Qui Diaz, a digital strategist at the 360° Digital Influence practice of Ogilvy Public Relations Worldwide and Stephanie Marshall, Director of Pandemic Communications at the Office of the Secretary, U.S. Department of Health and Human Services. The two presenters spoke at Forum One Communication's Web Executive Seminar on February 26, 2008. Learn more at:
http://www.forumone.com/content/calendar/detail/2682. Contact Chris Wolz / cwolz@ForumOne.com.
Social Media Research and Practice in the Health Domain - Tutorial, Part IIIngmar Weber
Second part of tutorial given at Weill Cornell Medicine Qatar on February 18, 2017 (https://qatar-weill.cornell.edu/bchp/socialMediaResearchPracticeHealthDomain.html). First part given by Luis Luque (see https://www.slideshare.net/luis.luque/social-media-research-in-the-health-domain-tutorial).
Social media in health--what are the safety concerns for health consumers? Luis Fernandez Luque
Social media in health--what are the safety concerns for health consumers? by Lau AY, Gabarron E, Fernandez-Luque L, Armayones M. HIM J. 2012;41(2):30-5. https://www.ncbi.nlm.nih.gov/pubmed/23705132
Abstract: Recent literature has discussed the unintended consequences of clinical information technologies (IT) on patient safety, yet there has been little discussion about the safety concerns in the area of consumer health IT. This paper
presents a range of safety concerns for consumers in social media, with a case study on YouTube. We conducted a scan of abstracts on ‘quality criteria’ related to YouTube. Five areas regarding the safety of YouTube for consumers were identified: (a) harmful health material targeted at consumers (such as inappropriate marketing of tobacco or direct-to-consumer drug advertising); (b) public display of unhealthy behaviour (such as people displaying self-injury behaviours or hurting others); (c) tainted public health messages (i.e. the rise of negative voices against public health messages); (d) psychological impact from accessing inappropriate, offensive or biased social media content; and (e) using social media to distort policy and research funding agendas. The examples presented should contribute to a better understanding about how to promote a safe consumption and production of social
media for consumers, and an evidence-based approach to designing social media interventions for health. The
potential harm associated with the use of unsafe social media content on the Internet is a major concern. More empirical and theoretical studies are needed to examine how social media influences consumer health decisions, behaviours and outcomes, and devise ways to deter the dissemination of harmful influences in social media.
Political Parties in TexasParty PlatformBoth parties develop .docxharrisonhoward80223
Political Parties in Texas/Party Platform
Both parties develop party platforms. These platforms may sound great but often do not go into the details needed to effect the actual policy. We will look at one policy position, health and examine the developments since this platform was written in 2012.
Start with the descriptions of Health Care from the respective parties on page 147.
Your book states the Democratic parties support universal health- care plan as permitted under the Affordable Care Act.
Your book states that the Republicans believe that health care decision should be between a patient and health care professionals and should be protected from government intrusion. It also states that the Republican Party demands the immediate repeal of the patient Protection and Affordable Care Act but does not state the replacement of the particular health care policy.
Background information:
An alternative to universal care through the Affordable Care Act are Health Savings Accounts (HSAs).
Proponents of Health Savings Accounts believe it encourages people to be value-conscious shoppers in the health care marketplace. For example, a 2012 study from the Rand Corporation, a policy research institute, found that families with consumer-directed health coverage, like HSA plans, spent an average of 21 percent less the first year after switching from traditional coverage. And that if half of those with employer-sponsored coverage were in such plans, health care costs would fall by $57 billion.
Defenders of ObamaCare—including New York Times economist Paul Krugman—do not believe people can make value-conscious health care decisions. Their preferred option is to insulate patients from almost all costs of care—otherwise known as national health insurance— and then control costs by imposing price controls. ObamaCare doesn’t get them all the way there, but it’s a big step in that direction.
However, if individuals and businesses have access to HSA plans, that might help offset the health care spending explosion that ObamaCare creates. Even now health insurers are warning of quickly rising premiums under ObamaCare. So HSA plans may be the only “affordable” option.
The real question is whether health insurers will offer HSA options at a reasonable price. One of the dirty little secrets is that health insurers offer an HSA plan, but price it so high that the more expensive, comprehensive coverage looks like a better deal. The insurance companies approved of ObamaCare in exchange for the anticipated extra patients signing up. This however, does nothing to decrease the cost or increase the ability of the individual to make decisions outside of the insurance company. Recently we have seen the insurance companies asking to be bailed out
because not enough younger people have signed up to compensate for the elderly on the plan. In fact ,both Aetna and United Health Care have threatened to pull out of the health market in 2016/2017.
2016: What's Next for.
Digital & Social Marketing for Medical DevicesBrett_Johnson
The Internet has revolutionized the way the consumer market functions. How is it impacting the way in which medical devices are developed, funded and marketed? Speak with industry experts and learn how you can develop your company’s Internet strategy.
Study Guide Health Care ReformHealth Care Reform OverviewWhe.docxpicklesvalery
Study Guide: Health Care Reform
Health Care Reform: Overview
When it comes to healthcare in America, we seem to believe that more is better--but does more healthcare result in better health? As a nation, we spend more on healthcare per person than any European country, yet our health outcomes are worse. The PBS documentary, Money and Medicine was aired in 2012, and addresses one of the key issues of healthcare reform--the cost of health care. Watch the trailer below, or the entire episode here: http://video.pbs.org/video/2283573727/
(Links to an external site.)
http://youtu.be/a9oEtRwoVxs
(Links to an external site.)
The Affordable Care Act
The Patient Protection and Affordable Care Act (ACA), passed in 2010, is a collection of laws that were created to reform health insurance and healthcare.
The ACA significantly impacts nurses both personally and professionally. Bedside nurses are impacted by organizational changes that affect patient care, and may be providing information and resources to patients and caregivers about the ACA. However, as Hynds, Hatch and Samuels (2014) noted, nurses indicate they need more knowledge to understand the ACA policy implications of their practice.
Now, you can either read the 974 pages of the law itself, or you can watch this short, animated video produced by the Kaiser Family Foundation, and visit the helpful online resources below:
http://youtu.be/JZkk6ueZt-U
(Links to an external site.)
The YouToons Get Ready for Obamacare
0:01 / 6:52
<div class="player-unavailable"><h1 class="message">An error occurred.</h1><div class="submessage"><a href="http://www.youtube.com/watch?v=JZkk6ueZt-U" target="_blank">Try watching this video on www.youtube.com</a>, or enable JavaScript if it is disabled in your browser.</div></div> Minimize Video
Affordable Care Act: Five Years Later
The Commonwealth Fund has developed several online, interactive resources to illustrate the impact of the Affordable Care Act in its first five years of implementation. Through personal stories, population and health systems data analysis, and graphics, the Commonwealth fund paints the picture of the impact of the ACA on individuals, businesses, providers and healthcare systems. Take some time to explore these resources in preparation for this week's discussion board. Link: The Affordable Care Act: A Look Back at the First Five Years.
(Links to an external site.)
Review the two interactive digital features: Coverage Reform
(Links to an external site.)
and Delivery Reform
(Links to an external site.)
.
Value-Based Purchasing--"Pay for Performance"
Increasingly, hospitals and healthcare providers are reimbursed not just for the amount of services provided (fee-for service), but for the results that are achieved for a particular patient population. As nurses, you may have observed policy changes that emphasize patient experience, prevention of hospital-acquired infections, and effective discharge planning ...
The U.S. created Medicaid, a publically funded healthcare progra.docxteresehearn
The U.S. created Medicaid, a publically funded healthcare program, to assist people in obtaining healthcare services. Explore Medicaid and the Children’s Health Insurance Program (CHIP).
Answer the following questions:
Explain the legislation that introduced Medicaid. Your explanation should include a description of the funding sources for the program.
Describe some of the changes, including CHIP, that have occurred to the Medicaid program since its inception.
Explain the demographics of the majority of people covered by Medicaid and identify how many people in the U.S. are covered by Medicaid.
Describe the changes that will occur in Medicaid with the ACA.
Resources:
Centers for Medicare & Medicaid. (2015). CMS program history. Retrieved
from https://www.cms.gov/About-CMS/Agency-Information/History/index.html?redirect=/History/.
Centers for Medicare & Medicaid. (2015). Affordable Care Act. Retrieved
from http://www.medicaid.gov/affordablecareact/affordable-care-act.html.
Cite sources and provide references for the citations in APA format.
Submission Details:
Your assignment should be addressed in a 2- to 3-page document.
...
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Howard Davidson from Arlington Massachusetts shares his thoughts about how
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In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Howard Davidson Arlington MA - Experts Are Vocal About How To Fix HealthCare.gov
1. Experts Are Vocal About How To
Fix HealthCare.gov
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA
2. Experts Are Vocal About How
To Fix HealthCare.gov
With only one week left to go until the
deadline to sign up for health insurance
on the federally-run HealthCare.gov
website, experts (and non-experts
everywhere) are vocal about to how fix
Healthcare.gov.
Slide By :- Howard Davidson Arlington MA
3. It’s been a rocky ride since the site’s October 1st launch, and while many
of the kinks have been smoothed out, there still remains quite a bit of
retooling to do. To the surprise of absolutely no one, the debate
surrounding the website’s botched rollout has been colorful, acrimonious,
and wide-ranging. From bungling the political messaging of the site
launch to blatantly failing “Web 101,” the various explanations for the
failure have been as complicated as the site itself.
Last week, a panel of industry experts got together to offer their insights
about what the Feds can specifically do to repair the site’s shortcomings
and win back the trust of a skeptical public:
Slide By :- Howard Davidson Arlington MA
4. Wendy Lund, CEO of Health-Care Public Affairs Shop
GCI Health
Eliminate confusion around coverage and restore
credibility through testimonials: Reviving faith in
HealthCare.gov will require two things. First, concrete
action that assures nervous Americans that they will not
have to pay more for coverage that gives them things
they don’t necessarily want will be critical. Second, the
government needs to start shifting the focus from the
myriad problems that plague the site to success stories
that demonstrate that the system is beginning to work.
Now that HealthCare.gov is functioning better, these
“successes” should be identifiable, and the government
needs to seize on them to begin converting the skeptics,
including those in the media.
Slide By :- Howard Davidson Arlington MA
5. Lindsay Resnick, CMO of Health Services at KBM
Group
Run the cleanup effort like a political campaign: The
quick answer is do what our government does best
… run it like a political campaign. It’s begun to reset
expectations around timing and process, and now it
needs to rebuild trust among the voters. You’ll see
much more outreach, especially over the next few
weeks, around the enrollment deadline in January.
It might include grassroots — including POTUS on
the ACA campaign trail — to social and possibly an
uptick in TV and radio. Basically, everything you
didn’t see leading up to October because enough
insiders were nervous about HealthCare.gov
readiness. Welcome to Obamacare 2.0 … and it’s
only two months in!
Slide By :- Howard Davidson Arlington MA
6. Matt Powell, Chief Information Officer, KBS+
Turn data into sharable content: Comparison
information, benefits of insurance, relative cost of
being insured vs. uninsured and even
improvements made to HealthCare.gov are all kinds
of “data” that lend themselves perfectly to
infographic-style and short-form web-video
formats. They’re sharable and they reach younger
demographics of uninsured.
Relate to the uninsured through branded
entertainment: New voices, particularly voices that
are more relatable to the uninsured, might be very
effective at getting people to reconsider
HealthCare.gov. Imagine reality TV stars like the
crew of “Duck Dynasty” going through the sign-up
process.
Slide By :- Howard Davidson Arlington MA
7. Partner with community health centers and pharmacies, use street
teams: Target the uninsured at pharmacies — the uninsured are
heavy users of over-the-counter products — and community health
resources, such as health centers and health vans and buses that
serve neighborhoods on weekends. They can distribute training and
content to their constituents in these communities. Street teams in
key geographies nationwide, including volunteers to answer questions
and tablet-based sign-up kiosks, can also help establish a beachhead
of credibility and trust within communities that have less access to the
internet.
“More than half a million Americans have enrolled through
HealthCare.gov in the first 3 weeks of December alone,” President
Obama said in his final press conference of 2013. “Millions of
Americans are now poised to be covered by quality, affordable health
insurance come New Year’s Day.” Good luck!
Slide By :- Howard Davidson Arlington MA